Blog, YouTube & Content Monetization

Amazon ushered in a new era for television advertising when it converted Prime Video into an ad-supported experience by default in 2024. By the middle of this year, some 130 million U.S. viewers were on Prime Video’s ad tier, watching between four and six minutes of ads per hour, according to an Adweek report. The move is part of the company’s long-term plan to dominate television advertising as viewership shifts from traditional broadcast and cable TV to streaming platforms. “The digital advertising landscape is rapidly evolving with streaming TV becoming mainstream,” says Kelly MacLean, VP of Amazon DSP, the company’s ad-buying platform. Under MacLean, Amazon’s…

“Mad Max mode” may sound like something out of a video game, but it is a real-life setting for cars currently plying America’s streets. And it poses genuine danger. In an homage to the main character from George Miller’s dystopian 1979 film and its sequels, originally portrayed by current The President supporter Mel Gibson, Tesla created Mad Max mode as an option for vehicles equipped with its “Full-Self Driving” (FSD) system. The Mad Max icon is a mustachioed smiley face wearing a cowboy hat, bearing less of a resemblance to the film’s titular vigilante than to Tesla CEO Elon Musk’s brother, Kimbal. (Warner Bros., which released the films, has not filed suit.) De…

Young people early in their careers are understandably alarmed by reports that their jobs are most at risk from AI automation. Some are even reconsidering their career choices due to what’s been dubbed AI anxiety. But job seekers shouldn’t give up. People whose jobs are threatened by AI must look for ways to play to their strengths and their human qualities. They should focus on the many areas where humans outshine AI—things like relationship building, resourcefulness, emotional intelligence, teamwork, and leadership. For much of the labor force, of course, it won’t be possible to avoid AI completely. Many occupations will involve working with AI not just as an as…

Thomas Kuhn was a philosopher whose groundbreaking 1962 book, The Structure of Scientific Revolutions, is credited with bringing the term paradigm shift to pop culture. Kuhn described how scientific communities stick to established paradigms, even as evidence of their limitations mounted. Widely accepted paradigms for understanding and interpreting knowledge don’t crumble under the weight of mere data. Instead, they tend to persist until a crisis emerges—when anomalies become so disruptive that a shift to a new paradigm is unavoidable. Zoning was established in the early 20th century as a way to protect homeowners from unwanted industrial developments nearby. It was p…

On Tuesday, SoftBank, the Japanese financial giant, announced plans to dump all 32 million of its shares in Nvidia, the AI chip maker. The news won’t be the needle that pops the AI bubble, but it did cause enough of a stir to make Nvidia’s shares drop 2% Tuesday morning. The bad vibes were muted somewhat by news of what SoftBank says it will do with the proceeds of the sell off, along with those from the sale of some of its $9.17 billion T-Mobile stake: The firm will double down on another big bet in the AI space–OpenAI. SoftBank expects to directly invest $30 billion in OpenAI this year, according to its second-quarter financial statement in September. And it had …

It’s a well-known fact that phone time before bed makes it harder to sleep. Studies show that a nighttime scroll keeps your brain active, delays REM sleep, and may even disrupt your circadian rhythm. Now, Ikea has created an unusual solution to this damaging habit: designing a dedicated bed for your phone. The Ikea Phone Sleep Collection is essentially an ultra-miniaturized version of an Ikea bed frame, made in the perfect dimensions to cradle your smartphone on a bedside table. Embedded in the bed’s frame is an NFC chip that tracks how long the phone has been tucked in. If the time exceeds seven hours for seven consecutive nights, the user is rewarded with a shopping…

When it comes to agentic artificial intelligence, the fear of missing out factor is clear. Organizations are plopping down agents, in part, because that’s what everyone else seems to be doing. But FOMO is not a business strategy. To make agentic AI work, business leaders need to ignore the hype and concentrate on establishing exactly what agents can do for them, how, and at what cost. Our own work has proved that AI agents, which independently plan and execute complex multistep tasks, can deliver substantial value by accelerating timelines and reducing costs. And that is just the start. The ever-improving ability of AI agents to work with people to plan, communicate, …

Jonathan Haidt, author of ‘The Anxious Generation,’ breaks down the psychology behind Gen Z’s social media addiction and what digital dependance actually does to a young person’s brain. View the full article

By noon on a recent Tuesday, my calendar had already decided what kind of manager I would be. Back-to-back 1:1 meetings until the end of the day. Nothing was on fire, yet nothing was moving either. That might be fine in a slow cycle. It is not fine when you are releasing new features in real time and your best engineer has three recruiters in her inbox. In this market, teams don’t just compete on comp alone. They compete on how much freedom they have to actually create and build. We ran a simple test at my company. We canceled the standing 1:1. We kept space for new hires and anything sensitive, like a performance review. Everything else moved to an as needed basis.…

It’s time to crown the champion of America’s pastime—even if a Canadian team earned its way into the battle. The first pitch of the 2025 World Series will be thrown out tonight: Friday, October 24. The Toronto Blue Jays will try to stop the Los Angeles Dodgers from becoming the first team since the 2000 Yankees to win consecutive championships. The Blue Jays will also try to prevent Shohei Ohtani from making any baseball history. Both feats are a tall order. Let’s take a look back at how the two teams got here and speculate on Ohtani’s potential firsts before we get into how to watch the World Series. The road to the World Series Ironically, the Blue …

The H&M group is entering the fall season with style. On Wednesday, September 24, the retailer released its third-quarter earnings and reported an operating profit of 4.9 billion Swedish krona ($521 million). The H&M group owns brands including H&M, COS, Monki, and Arket. Its operating profit marked a 40% increase year-over-year (YOY) and beat analysts’ predicted 3.7 billion Swedish krona ($393 million), according to consensus estimates cited by CNBC. The figures also marked consecutive quarterly successes for the H&M group, which also beat estimated operating profits in quarter-two. However, the H&M group now predicts that 2025’s quarter-four…

Seeing peers lose their jobs has a way of making people weird. It’s not much different from grief. When someone loses a loved one, you can almost feel the tension: people fumbling for the right words, hoping not to say something insensitive, then saying something insensitive anyway. “Everything happens for a reason.” “They’re in a better place.” That is, assuming any condolences are shared at all. Many of us have been there. You don’t want to overstep. Don’t want to make the person feel worse. I get it: Showing sympathy can feel like a minefield. The same thing happens when companies downsize their staff, only the loss isn’t life. It’s employment. When someone get…

Just in time for the busy holiday travel season, Apple has rolled out a new iOS 26 feature that lets users store their U.S. passport on their iPhone. The digitization of the passport is something tech-savvy travelers have longed for, especially as other once physical-only items that have crowded our pockets, like credit cards, driver’s licenses, and even car keys, have made their way onto the iPhone. But so far there are limitations to what you can do with your digitized passport, which Apple dubs your “Digital ID.” Here’s what you need to know about uploading your passport to your iPhone and what you can—and can’t—use it for once it’s there. How to add your passp…

Motivation comes and go, but consistency is what will get you the results. That’s a principle I’ve tried to live by for as long as I can remember. For the most part, it has served me pretty well. But as I’ve gotten older, I’ve learned that being consistent while being unmotivated can be energy draining. And when mental and physical energy is lacking, it can be difficult to be consistent. Earlier this year, I found myself in a bit of a motivation rut. I’d had a very busy six months of work. As a freelancer, this is something that I’m definitely grateful for and don’t take for granted. When things started to slow down for a little bit, I figured that I would finally ha…

Your pennies are now collector’s items. The last penny was minted Wednesday at the U.S. Mint in Philadelphia, spelling the end of America’s longest-running coin design. More than Andy Warhol’s Marilyn Monroe or Leonardo da Vinci’s Mona Lisa, it’s sculptor and medalist Victor David Brenner’s profile of Abraham Lincoln on the humble penny that’s actually believed to be the most-reproduced piece of art in the history of the world: the U.S. Mint estimates some 300 billion pennies remain in circulation. And even though no new pennies will be minted, the coin will remain legal tender—good news for those inclined to give a penny, take a penny at their local gas station. …

Meta is working to make its apps better for boomers. This week the company announced new UX features designed to deter scammers and make Meta’s apps safer for older adults. Scammers today use all kinds of tricks to part people from their money, like soliciting personal information under the guise of fake government benefits, brazenly pretending to be customer service support, and chatting up unwitting people in the comments section of a real business’s social media page to lure them to another page. New features for older users Meta says its new in-app warnings are meant to combat that type of behavior, and will be triggered by suspicious activity. On t…

As Nvidia’s value has soared—becoming the first public company to hit $4 trillion in market capitalization earlier this year—it’s been pouring money into AI startups. Its venture arm, NVentures, is also backing less expected bets. The latest: Redwood Materials, the EV battery recycling company, which just raised $350 million in a new funding round. Redwood launched in 2017 with the aim to build a U.S. supply chain for critical metals by pulling materials like cobalt and lithium from used EV batteries. But the company spun up another major business this year—using secondhand EV batteries as a low-cost form of energy storage at data centers. “I think people misn…

When I was a leader in corporate America at a large regional bank, I held the assumption that once I was promoted, and received my new title and salary, then I would finally feel confident and successful. I was wrong. The allure of a new title and office wore off quickly, and my persistent worries about whether I was cut out for leadership, or even a good leader at all, continued to persist. A decade later, even after I submitted the first draft of my book, Closing the Confidence Gap, I was overwhelmed with self-doubt. I felt completely stuck: Unable to move forward with marketing, I was paralyzed by many of the same old fears of “What if people think I’m no good and this…

Leadership is not a title or a job description. It is the daily practice of turning authority into trust and presence into influence, according to renowned psychologist, University of Exeter Professor and former NBA player John Amaechi, OBE. Amaechi argues that leadership lives in ordinary moments: how you listen, the precision of your words, and the discipline of reflection. “Being a great leader is not magic,” Amaechi explains to me, “but rather the consistent choice to act with clarity and intention that helps others feel enabled, not stifled.” Too often, people think of leadership as something to perform when the spotlight is on them. Amaechi says, “In reality, th…

Capital One is buying Brex in a $5.15 billion stock-and-cash deal that underscores how traditional banks are turning to fintech startups to modernize the way businesses manage money. The acquisition, announced Thursday, would bring the San Francisco–based corporate card and expense management company into the fold of one of the largest U.S. financial institutions. The transaction is expected to close in mid-2026, pending regulatory approval and customary conditions. Brex CEO and cofounder Pedro Franceschi will continue to lead the company as part of Capital One. At first glance, the deal looks like a straightforward expansion into corporate cards. In reality, it i…

As we scroll through our feeds, it’s not unusual to stumble upon AI-generated slop—the kind of empty, nonsensical content that’s unmistakably artificial. You click on one, and before you know it, your feed’s flooded with more of the same. It’s left users craving the authenticity they once savored—a pervasive frustration spreading across social media Pinterest has not been immune to the phenomenon. Described by Futurism as “strangled by AI slop,” the platform has been “engulfed in a torrent of uncanny AI-generated content, drowning out the human-made inspiration that once thrived there.” Amid a surge of complaints, the platform has rolled out new generative AI cont…

Syria’s former President Bashar al-Assad, whose notoriously brutal rule over the country earned him the nickname “The Butcher,” was deposed in 2024 after years of bloody civil war. Now, in a surreal cyberpunk twist, according to a report in German newsweekly Die Zeit, the former dictator is largely holed up in a luxury high rise in Moscow, where he routinely spends hours playing online video games. Assad, who practiced as a physician and was reportedly thought of as “geeky” during his medical training, also appears to enjoy stunning views of Moscow landmarks from his apartment, and has access to a villa outside the city. He also reportedly makes occasional visi…

In a parking lot in Detroit next to the Henry Ford Museum, three streetlights now double as EV chargers. The site is one of the first installations of the Voltpost Air, a device that taps into existing infrastructure to quickly add charging capability at the side of the road or in parking lots. The approach is simpler than adding stand-alone EV chargers: Installation takes just a few hours. “We don’t have to do costly utility upgrades to the grid in order to this,” says Jeff Prosserman, cofounder and CEO of Voltpost. “We’re just finding pockets where power already exists and then making it work.” That’s possible partly because the chargers are Level 2, mea…

The way consumers search is changing faster than the industry expected. This holiday season, many shoppers are looking for gifts inside AI platforms, rather than retailer sites or traditional search. They are asking natural questions like: “Find me a cruelty-free skincare gift for sensitive skin under $100.” “What are good gift ideas for a three-year-old that are safe and durable?” “What are the safest, nontoxic treats for my Golden Retriever?” This shift is already measurable. Adobe Digital Insights reports a 4,700% year-over-year increase in retail visits driven by AI assistants between July 2024 and July 2025. At the same time, click-through rates from SEO …