Blog, YouTube & Content Monetization

Forever 21 is facing another bankruptcy. The company that operates the fast-fashion retail brand, called F21 OpCo, LLC, has filed for Chapter 11 bankruptcy protection in a Delaware court. And while it plans to close its U.S. stores and hold going-out-of-business sales, there is still a chance for a sale that could keep some operations running. For now, Forever 21 stores and its website will stay open as the company sells off inventory and looks for buyers. The move mirrors a similar one made recently by Joann, the beloved arts and fabric chain, which had initially hoped to keep its stores operating before ultimately deciding to liquidate and shut its doors for …

Sophia Rosenfeld is the Walter H. Annenberg Professor of History and Chair of the History Department at the University of Pennsylvania. Her previous books include the award-winning title Common Sense: A Political History. Her writing has appeared in scholarly journals, such as the American Historical Review and the Journal of Modern History, as well as in media publications including the New York Times, the Washington Post, and The Nation. What’s the big idea? There is such a thing as too many options. Nowhere is freedom-as-choice and choice-as-freedom more evident than in the United States. As important as the right to choose has been in various emancipation movements, …

For most of human history, the idea that work should be “fun” would have seemed, at best, absurd and, at worst, offensive. Consider a Roman galley slave chained to an oar, or a medieval serf bound to land and lord, or a 19th-century textile mill worker inhaling lint in a windowless factory. Even professions we now romanticize—such as blacksmiths, sailors, or early physicians—involved long hours, high risk, and minimal autonomy. Work was, in essence, a necessary burden: dangerous, monotonous, and rarely chosen. The notion that it should also be somewhat enjoyable would have seemed like asking for dessert during a famine. Against that backdrop, the past century, and espe…

As Valentine’s Day approaches, finding the perfect words to express your feelings for that special someone can seem like a daunting task—so much so that you may feel tempted to ask ChatGPT for an assist. After all, within seconds, it can dash off a well-written, romantic message. Even a short, personalized limerick or poem is no sweat. But before you copy and paste that AI-generated love note, you might want to consider how it could make you feel about yourself. We research the intersection of consumer behavior and technology, and we’ve been studying how people feel after using generative AI to write heartfelt messages. It turns out that there’s a psychologica…

Across cultures, people often wrestle with whether having lots of money is a blessing, a burden, or a moral problem. According to our new research, how someone views billionaires isn’t just about economics. Judgment also hinges on certain cultural and moral instincts, which help explain why opinions about wealth are so polarized. The study, which my colleague Mohammad Atari and I published in the research journal PNAS Nexus in June 2025, examined survey data from more than 4,300 people across 20 countries. We found that while most people around the world do not strongly condemn having “too much money,” there are striking cultural differences. In wealthy, more econ…

Researchers on the forefront of artificial intelligence (AI) and leaders of many of the major platforms—from Jeffrey Hinton to Yoshua Bengio, Demis Hassabis, Sam Altman, Dario Amodei, and Elon Musk—have voiced concerns that AI could lead to the destruction of humanity itself. Even the stated odds from some of these AI experts, with an end-days scenario as high as 25%, are still “wildly optimistic,” according to Nate Soares, president of the Machine Intelligence Research Institute (MIRI) and coauthor of the recent best-selling book If Anyone Builds It, Everyone Dies. That’s because, as he argues in the book, the track we’re on with AI is headed for disaster—unless…

Office dress code has been trending more casual for years, and the pandemic helped turn athleisure and sweatpants into business casual. And now, there’s a growing debate around one practice long thought to be standard for anyone wishing to look presentable and professional: ironing. In fact, many people on social media are saying they never iron anything—whether it’s work clothes or otherwise. “For science, how many of you still own an iron—the one for taking wrinkles out of clothing—AND know how to use it?” one Threads user recently asked. It’s a sentiment others have shared online from TikTok to Facebook. Naturally, the replies were divided. “I use min…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists have developed an economic model called Zillow’s Market Heat Index, which measures the competitiveness of housing markets across the U.S. This model analyzes factors such as home price changes, inventory levels, days on market, and buyer demand to generate a score indicating whether a market is hot (favoring sellers) or cool (favoring buyers). A higher score indicates a hotter metro-level housing market where sellers have more power. A lower score indicates a colder metro-level housing market where buyers have more power. Accord…

Hello again, and welcome back to Fast Company’s Plugged In. On March 9, Jay Graber stepped down as CEO of Bluesky. She will become the social networking platform’s chief innovation officer, while Toni Schneider, a venture capitalist and former CEO of WordPress parent company Automattic, joins Bluesky as interim CEO. (I may be the last person left who also associates Schneider with Oddpost, an impressive browser-based email client he co-created way back before Gmail existed.) Graber explained her decision as stemming in part from a desire to turn the CEO role over to someone who can help scale up the platform. From November 2024 to January 2025, as Elon Musk’s role in Do…

Maybe you’re meeting a coworker you’ve only known on Zoom in person for the first time. Maybe you’re greeting a group of coworkers at a conference, or saying goodbye after a team happy hour. Maybe a coworker has experienced a sudden loss. Or maybe you’re simply more of a hug person than a handshake person. Is embracing a colleague a faux pas—or worse? Cultural moments like the #MeToo movement, as well as the hands-off norms established during the pandemic, have shaped opinions about when it’s okay to touch someone else. Although most people don’t greet their office mates with literal open arms each day, colleagues who’ve developed close bonds may feel inclined to hug f…

Faking tends to get a bad rap. We celebrate authenticity, praise, and honesty, and preach radical transparency—as if the workplace would magically improve if everyone walked around expressing their unfiltered “true selves.” But, imagine for a moment what unedited human authenticity would actually look like in a corporate setting: colleagues announcing every irritation, managers confessing every insecurity, leaders sharing every impulsive thought or half-baked opinion. Actually, that doesn’t look overly different from many workplaces! And yet, most of us are well aware of the dangers of pure self-expression, even if the realization comes mostly from analyzing others rath…

Would you consider tying your shoelaces an achievement? If you’re able-bodied, probably not. Now imagine doing it with one hand, or no hands at all. Suddenly it is. Fewer than 10,000 people have stood on the summit of Everest. It takes months of training and tests the limits of human endurance. However, if you helicoptered to the top, stepped out for a photograph, and flew back down, would that be an achievement? The outcome is the same. Same summit. Same view, but most of us would not consider it an achievement. A new kind of helicopter has now arrived. Artificial intelligence can draft reports, write software, compose correspondence, and generate ideas in a matter of s…

Every important endeavor in your life needs some kind of North Star to help you determine whether you’re succeeding. Fitness professionals recommend having an overarching goal when planning a workout regime. Similarly, it’s valuable to have strategic aims for your career. Professional goals are important, because they help you evaluate which of a variety of paths available to you is the ideal one to pursue. For example, if your aim is to play a leadership role in a company, then you might choose to get an advanced degree that hones your leadership skills. That time in school might slow your progress in getting promotions in your vertical in the short term, but will en…

Just a week after self-described democratic socialist Zohran Mamdani made history as New York City’s first Muslim to be elected mayor, fellow Democrat Jack Schlossberg—President John F. Kennedy’s (JFK’s) grandson—announced he is also running for office in New York City, in the Empire State’s 12th Congressional district. If elected, he would represent New York in the U.S. House of Representatives. Both men are among a wave of young, progressive, charismatic candidates calling for change, amid a backlash to not only Donald The President’s second-term agenda, but also a historically unpopular Democratic Party that many feel are doing too little, too late. That list of pr…

Is leadership dead? Perhaps not, but its branding is definitely on life support. Younger professionals are not chasing titles for prestige or salary alone. In fact, many are actively opting out of traditional leadership tracks because the trade‑offs look misaligned with the life they want. It’s a trend many people and culture leaders I speak with are worried about. For Gen Z and younger millennials, leadership no longer automatically signals status and security; it often looks like stress, fragility, and moral compromise. In Deloitte’s 2025 Gen Z and Millennial Survey, only 6% of Gen Z respondents cited reaching a leadership position as their primary career goal, with…

Since Patrick Star first posed it to Squidward Tentacles, the internet hasn’t been able to get the question, “Is mayonnaise an instrument?” out of its collective head. Luckily, experts have finally stepped in to give us an answer. Those experts include Hellmann’s, the world’s biggest mayo brand, and researchers at Northumbria University, led by Dr. Rachael Durkin, its Head of Global Music Technologies, who employed fields like acoustics, musicology, and organology—the study of musical instruments—to put the question to rest. Their inquiry takes inspiration from one of SpongeBob SquarePants’s most beloved early episodes, “Band Geeks.” In a much-memed scene, curmudg…

The real question about Anthropic’s new Claude Mythos Preview AI model is whether it (and future models like it) will be more helpful to defensive cybersecurity or to hackers. To find out, Fast Company asked a number of cybersecurity pros. Claude Mythos, released in “preview” on April 9, is Anthropic’s biggest and most capable frontier AI model. Anthropic researchers say that during its training, the model showed a unique ability to find security vulnerabilities deep within software code, then create exploits to gain administrator-level access to software systems, including operating systems. Because of this, Anthropic says, Mythos is too dangerous to release to…

The world can’t seem to escape the Brooklyn-based Gen Z band Geese. Some call them “America’s Most Thrilling Young Rock Band,” while the band and their frontman, Cameron Winter, are drawing endless comparisons to their predecessors the Strokes and Julian Casablancas. Just last week, the band took the stage at Coachella as they gear up for an already sold-out tour. But as Geese finds their footing in the limelight, suspicion is mounting over their relatively quick rise to fame—and now some are saying the seemingly indie artists might have fallen into our laps on purpose all along. In a now viral story by Wired, the publication reveals that Geese hired digital marke…

Reading the news, it can feel like no one is partying anymore. People seem more excited to stay home than go out. Gen Z is drinking less than any other generation. Wellness clubs have replaced night clubs as the go-to spots to socialize. But partying is not dead — priorities have simply shifted, as highlighted in the Evite’s Pregame Report 2026 released today. The online invitations platform surveyed more than 5,000 party enthusiasts to uncover the hottest trends and the biggest pet peeves for party planning in 2026. As it turns out, partying no longer happens only at the club. It has shifted to smaller, connection-focused affairs. After birthdays and …

If you’ve ever taken a sick pet to the vet’s office, you know the pain of seeing your four-footed family member hurting. Then, of course, comes the secondary anguish of figuring how to pay for their veterinary care, which may have you wishing you’d ponied up for pet insurance. While Insurify reports that the average cost of a routine vet visit is about $138 for a cat and $214 for a dog, emergency veterinary care can run the gamut from $300 to $10,000, according to Marketwatch. The insurance industry touts pet insurance as the financial solution to the high cost of veterinary care. Like human health insurance, you pay monthly premiums so that your pet insurance wil…

As a home business owner, staying ahead of technological trends can significantly impact your content strategy and monetization efforts. Have you considered how emerging technologies like quantum computing could influence your blog or YouTube channel? Understanding Quantum Computing: Quantum computing is not just a futuristic concept; it's already making waves in various industries. This technology promises to process information at unprecedented speeds, which could revolutionize how we analyze data and create content.Implications for Content Creation: Imagine harnessing the power of quantum computing to analyze viewer preferences or optimize content delivery. The potent…