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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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When I was a leader in corporate America at a large regional bank, I held the assumption that once I was promoted, and received my new title and salary, then I would finally feel confident and successful. I was wrong. The allure of a new title and office wore off quickly, and my persistent worries about whether I was cut out for leadership, or even a good leader at all, continued to persist. A decade later, even after I submitted the first draft of my book, Closing the Confidence Gap, I was overwhelmed with self-doubt. I felt completely stuck: Unable to move forward with marketing, I was paralyzed by many of the same old fears of “What if people think I’m no good and this…
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Welcome to exhausted America 2025: Most adults are more than a little fine with doling out cash as gifts, and many plan to be asleep before midnight on New Year’s Eve, according to a new AP-NORC poll. About 6 in 10 Americans say cash or gift cards are “very” acceptable as holiday presents, but they’re much less likely to say that about a gift that was purchased secondhand or re-gifted, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. “Cash is OK for the grandkids I guess,” said Nancy Wyant, 73, in rural central Iowa. “But I’m a gift giver.” Come New Year’s Eve, she’ll be fast asleep before 2026 rolls around. “At our ag…
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Last month, Believer Meats was basking in acclaim. The startup had just secured final U.S. government approval for what it billed as Earth’s largest cultivated-meat facility, a $125 million complex near Raleigh, North Carolina. Boosters hailed the plant’s role in strengthening U.S. competitiveness in the race to grow meat from cells—a sector long dominated by Israel. Sen. Thom Tillis (R-NC) called it “a major economic win for the state and region.” Believer Meats CEO Gustavo Burger said he was thrilled about the facility’s opening, calling it a “major milestone” that would redefine the future of food. “Boom,” he wrote on LinkedIn, announcing that the company was s…
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Business travel is often seen as glamorous—whether that’s new destinations, exciting opportunities, or packed itineraries of fun and adventure. I was certainly looking forward to all of these things when I began working with national and international companies. Unfortunately, once we actually start to go on these trips, the reality looks different. It’s long flights, disrupted sleep, constant stimulation, and very little space to recharge. Over time, this can leave us running on empty. As a result, decision-making, creativity, and well-being all suffer. Rest and recovery on work trips aren’t luxuries. They’re necessities if you want to stay at the top of your game. W…
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Early in my career, a colleague and I made a shared commitment one summer to eat healthier. Salads. Smoothies. The full routine. Like many well-intentioned plans, our discipline began to fade after a few weeks. Eventually, we introduced what we jokingly called Grease Wednesdays, a weekly cheat day as a reward for all our good behavior. Every Wednesday, one of us would head out to grab fast food, and we’d hide away in a small boardroom to indulge in our shared lack of nutritional discipline. At first, it was just the two of us, chatting with laptops closed and fries on the table. And then coworkers began peeking into whatever boardroom we were in, curious about the…
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Dog owners have a lot of choices nowadays when it comes to picking out pet food for their pup. Dry kibble or wet? Beef or chicken? Frozen, fresh, or raw? Brands even boast “human-grade” ingredients and grain-free recipes. If you have a dog, your decision may be focused on nutrients, or maybe price. But one vet-turned-environmental researcher wants you to also consider the climate impact. And that impact could be huge—depending on the type of food, your dog’s diet could have a greater environmental impact than your own. Calculating the carbon footprint of dog food What we eat matters for the planet. Globally, food production is responsible for more than a q…
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If you were one of the millions of children who grew up reading Goodnight Moon before bed, chances are its iconic green bedroom is permanently seared into your memory. Now, for the next four months, you have the opportunity to sleep in the Goodnight Moon room IRL. The Goodnight Moon room has been faithfully re-created—down to the red balloon, bowl of mush, and cow jumping over the moon—for a new immersive suite at the Sheraton Boston Hotel. The room can accommodate up to two adults and two children, and a booking in the suite comes with perks like four tickets to the View Boston observation deck, a $150 daily food and beverage credit, complimentary moon and star cooki…
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Quickfire question: Who, in a business, should be responsible for AI? Most of us would assume the tech side of an organization should hold the bag: the CTO, CIO, CDO, CMO or perhaps even a new chief AI officer. And while this direction certainly made sense in the early wave of AI adoption—when it was still a mere tool—the rise of agentic AI (read: autonomous, intelligent agents that behave less like gadgets and more like colleagues) forces us to rethink our assumptions. Which means we should be asking whether AI should be treated as a technology or as a member of the team. And if it’s the latter, is HR actually the role best positioned to oversee it? WHY HR IS…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday. When Mary Beth Laughton became president and CEO of Recreational Equipment, Inc. (REI) earlier this year, she inherited an organization with a rich heritage: REI was founded in 1938 by Lloyd and Mary Anderson, who joined some fellow outdoor enthusiast friends to buy ice axes that were only availabl…
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Remember CDs? There’s a new company betting that, if you don’t already, you’re about to. Jewel is a Norwegian company specializing in manufacturing high-end display cases for CDs. The brand recently soft-launched online in Europe and is planning to expand to the U.S. in the coming months. It offers products that range from an $130 freestanding case that fits four CDs to a $300, 16-slot case designed to be mounted directly onto the wall. Launching a CD-based brand more than 20 years after CDs hit their peak feels like a counterintuitive prospect. After all, how many people even own a CD player these days? But Marius Brandl, Jewel’s founder, says the brand’s thesis …
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In today’s hyper-competitive B2B landscape, marketing leaders face a paradox: The pace of change is relentless, yet the need for clarity and purpose has never been greater. With artificial intelligence (AI) reshaping every facet of business, the imperative is not just to keep up but to lead the charge. To navigate this complexity, we must lead with vision and innovate with intent—focusing our efforts, aligning teams, and making decisions that drive the business forward. Below is a no-nonsense framework for CMOs to fulfill our mandate of not just keeping up with the market but shaping what comes next. VISION IS THE STRATEGIC COMPASS Vision is more than a lo…
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At the Consumer Electronics Show in early January, Razer made waves by unveiling a small jar containing a holographic anime bot designed to accompany gamers not just during gameplay, but in daily life. The lava-lamp-turned-girlfriend is undeniably bizarre—but Razer’s vision of constant, sometimes sexualized companionship is hardly an outlier in the AI market. Mustafa Suleyman, Microsoft’s AI CEO, who has long emphasized the distinction between AI with personality and AI with personhood, now suggests that AI companions will “live life alongside you—an ever-present friend helping you navigate life’s biggest challenges.” Others have gone further. Last year, a leaked…
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Happiness is taking control of a beloved comic strip. Sony is buying a 41% stake in the Charles M. Schulz comic “Peanuts” and its characters including Snoopy and Charlie Brown from Canada’s WildBrain in a $457 million deal, the two companies said Friday. The deal adds to Sony’s existing 39% stake, bringing its shareholding to 80%, according to a joint statement. The Schulz family will continue to own the remaining 20%. “With this additional ownership stake, we are thrilled to be able to further elevate the value of the ‘Peanuts’ brand by drawing on the Sony Groupʼs extensive global network and collective expertise,” Sony Music Entertainment President Shunsuke …
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It was once common practice for medtech companies to fill shelves with devices, each designed to solve a single problem. That approach made sense when innovation was measured by the number of products launched each year. But healthcare has evolved. Hospitals and clinical buyers aren’t looking for more hardware, they’re looking for integrated solutions that connect data, service, and outcomes. A hardware-only mindset simply doesn’t meet the need anymore. Today’s most successful medtech companies deliver a comprehensive experience that integrates five core pillars of innovation: Hardware that forms the clinical foundation Software that connects the exper…
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Nikolai Tesla was a revolutionary thinker with bold, transformative ideas. Yet it was George Westinghouse and Thomas Edison who shaped how electricity was brought to the world. The personal computer was invented at Xerox PARC (Palo Alto Research Center), but it was Apple that brought the Macintosh to market. William Coley pioneered cancer immunotherapy, but James Allison made it a reality. We grow up believing that if an idea is good, it will naturally rise to the top. Yet that’s rarely, if ever, true. To make an impact, you need to understand power and influence. It isn’t about titles, authority, or formal position. It’s about understanding how decisions actually get…
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People often take walking for granted. We just move, one step after another, without ever thinking about what it takes to make that happen. Yet every single step is an extraordinary act of coordination, driven by precise timing between spinal cord, brain, nerves, muscles, and joints. Historically, people have used stopwatches, cameras, or trained eyes to assess walking and its deficits. However, recent technological advances such as motion capture, wearable sensors, and data science methods can record and quantify characteristics of step-by-step movement. We are researchers who study biomechanics and human performance. We and other researchers are increasingly app…
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For professionals looking to moodboard, but sick of juggling Instagram lists and Pinterest boards, Cosmos arrived in 2023 to woo millions of users in an otherwise crowded market. With a pared-back design, and an algorithm trained on a carefully seeded list of creatives, it topped the Design category in the App Store, and the company reports it’s now used by creative teams at companies including Nike, Apple, and Amazon, who snag over 10 million pieces of content a month from across the internet for their collections. This growth has been enough to raise a $15 million Series A from Matrix Partners, GV, Accel, and Squarespace CEO Anthony Casalena, as the company con…
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Either you’ve lived it, or you’ve heard about it from friends: the endless job search, featuring hundreds of applications sent. Maybe one or two companies reply . . . that end up being bots. It can feel like your résumé has been sucked into a black hole. And in a way, it has. It’s perhaps been consumed by a “ghost job”—a job listing that looks legitimate, with a full description for a role, maybe even a starting date and a LinkedIn link. There’s a twist, though. The job isn’t real. It’s either an essentially fake listing for a job that doesn’t really exist, or the role isn’t really open. And they make up roughly 40% of job listings, according to a 2024 Resum…
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Two U.S. senators sent a letter to Tinder parent Match on September 24 pushing for action against dating scams on the company’s platforms and asking for information about its efforts to detect fraud and protect its users. In a letter to Match CEO Spencer Rascoff, Democratic Senator Maggie Hassan and Republican Senator Marsha Blackburn asked the company to provide documents about its policies and procedures related to fraudulent activity on its platforms. Romance scams often involve fraudsters creating alluring but fake profiles on dating apps, stringing along victims for weeks or months before asking for gifts or money. “We are also concerned that Match, throu…
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Sales of previously occupied U.S. homes rose in November from the previous month, but slowed compared to a year earlier for the first time since May despite average long-term mortgage rates holding near their low point for the year. Existing home sales rose 0.5% in last month from October to a seasonally adjusted annual rate of 4.13 million units, the National Association of Realtors said Friday. Sales fell 1% compared with November last year. The latest sales figure came in slightly below the 4.14 million pace economists were expecting, according to FactSet. Through the first 11 months of this year, home sales are down 0.5% compared to the same period last ye…
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Memorial Day weekend marks the unofficial start of summer, which means many entrepreneurs’ minds are turning towards beach getaways, lakeside camping trips, or lazy days at the pool with the kids. These kinds of water-based activities are a great way to relax and stay cool. But according to fascinating research in neuroscience, swimming isn’t just a fun vacation activity. It actually has special brain benefits that other forms of exercise just can’t match. Not just another form of exercise It will surprise exactly no one that exercise is good for your brain. (If this is news to you, here are some studies for you to get up to speed.) Swimming is, obviously, a …
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