Blog, YouTube & Content Monetization

In 2006, Amazon Web Services was a fledgling—and a bit of an oddity. Amazon had taken the cloud-computing technologies it had created for its own operations and turned them into a business. Any organization could use them to build out an online presence without managing any infrastructure. Amazon watchers struggled to suss out what the e-tailer was up to: “I have yet to see how these investments are producing any profit,” carped one Wall Street analyst. At the very start—when it was still a big deal if AWS collected $100 in revenue in a single day—an AWS product manager named Matt Garman had lunch with a friend who worked in another part of the company. “[The coworker] a…

I’ve heard it too many times to count, “We’ve never done PR before and are getting ready to announce [insert your major milestone of choice]” Too often, businesses wait until they have big news to begin thinking about strategic communications. They’re about to close a funding round, launch a product, or enter a new market. But here’s the thing: If you’re just starting to think about PR now, you’re already behind. After nearly 20 years leading communications for fintech companies and financial institutions, I can confidently say that the organizations that benefit most from major announcements began building visibility long before the moment arrived. WHY CO…

Martha Stewart just launched a new startup called Hint—an “always-on, AI-native home management platform” set to launch this summer. The venture was born out of a conversation Stewart had with Kyle Rush, her neighbor and an AI engineer. The two wanted to create software that can help identify and solve pesky home repairs, as well as reduce expenses. After Stewart partnered with Rush and home-services executive Yih-Han Ma, Hint was born. “The first thing you do is give us your address,” Ma explained to Fortune. Then, Hint pulls publicly available data on the property. Users can upload further information, like inspection reports and insurance policies, to give Hint…

The tiny easy chair Mikael Axelsson is holding in his hands—a dollhouse-size combination of bent wire, hand-carved foam, and hot glue—has been a white whale for the Ikea designer since he first modeled it back in 2014. The concept was simple, or at least he thought it would be: Build a frame of metal, fill it with a balloon-like cushion, and reinvent novelty 1990s blow-up furniture into a modern home furnishing. But after trying to take the Barbie-size model he’d built and expand it into a full-scale piece of inflatable furniture, he had two major problems. First, he could never quite figure out how to make an inflatable cushion that didn’t feel like an exercise ball. S…

After introducing a new strategy for performance reviews to include evaluations of how effectively workers use AI, Duolingo founder and CEO Luis von Ahn said employees started questioning the decision: “For a while,” von Ahn said, AI usage was a metric of company performance reviews. But it won’t be anymore, once employees pushed back. Now, Duolingo has backtracked on using AI use as a performance metric. Employees had asked if they were simply using AI for AI’s sake. “At the end, we backtracked, and we said, ‘No, look. The most important thing in your performance is you are doing whatever your job is as well as possible,’” von Ahn said in a recent episode of the…

Most brands still buy attention. The impactful ones earn devotion, the kind people will rally behind and fight to protect. Consumers want a role in movements, not just transactions. When brands focus solely on economics, spark and engagement disappear. Consequential brands ignite a shared spirit, tapping into values, not just wallets, and building communities of advocates. But how do you actually build cultural power? For my forthcoming book Branding as a Cultural Force: Purpose, Responsibility, and Resonance (Columbia University Press, 2025), I interviewed creative leaders worldwide to find out. Across those conversations, six clear strategies emerged—actionable …

This marks the eighth year Fast Company’s Best Workplaces for Innovators will recognize companies and organizations from around the world that most effectively empower employees at all levels to improve processes, create new products, or invent whole new ways of doing business. Honorees will appear in our Fall 2026 issue as well as on fastcompany.com. The final deadline for applications to this year’s Best Workplaces for Innovators program is fast approaching – Friday, March 27, at 11:59 pm PT. In addition to ranking the world’s Best Workplaces for Innovators, we will recognize companies in 19 different categories, , including a brand new category that focuses on…

Small talk can be awkward and boring. It’s also a requisite skill to learn to participate as a socially adept person in society—as well as the workplace. But mustering “So, where are you going for lunch?” to that one guy from sales in the elevator might be a no-go for the workforce’s youngest members. In a discussion sparked by a viral TikTok, many have dubbed the ritualistic nicety as “cringe”—Gen Z’s go-to dig for anything perceived as try-hard or uncool. In the TikTok skit (with nearly 3 million views), the user acts out a conversation in which every attempt at small talk is brusquely shut down, mixed with plenty of drawn-out “umms” and eye rolls. “POV: You’re…

A note to corporations everywhere: Asking politely for the internet to stop making fun of you often has the opposite effect. Microsoft may have just learned that lesson the hard way, after it accidentally helped a not-so-nice nickname go viral. As Microsoft’s AI assistant Copilot is integrated into features across the company’s products—from its controversial Recall feature, to a dedicated AI button on Windows keyboards—it’s catching more and more flak, including a new term coined just to clown on Copilot: “Microslop,” a portmanteau of “Microsoft” and “AI slop.” The word was flying freely on Microsoft’s official Copilot Discord server, until users noticed a new fi…

RETN started with a bold ambition to build a nine-figure business. After doubling our revenue to nearly $80 million in the last five years, that goal is now within close reach. But it’s taken more than a daring founding team to get us to this point. This is all due to our engineers, sales, and support staff, who share a desire to grow and achieve exceptional results. As a team, we believe a business is only as strong as its weakest link. Poor components can cause bottlenecks and compromise performance. To maintain our strong network, we’re meticulous about hiring, no matter the role. And these three questions help us identify exceptional talent to maintain our gr…

Lululemon today named Heidi O’Neill, a 26-year Nike veteran, as its next CEO, ending a monthslong search to replace Calvin McDonald, who stepped down from the top job after six years at the company. O’Neill, most recently Nike’s president of consumer, product, and brand, will start September 8 and be based in Lululemon’s Vancouver headquarters. The choice signals where Lululemon’s board thinks the company needs to go next—and it’s worth asking whether they’ve gotten the diagnosis right. For most of the last decade, Lululemon was one of the fastest-growing apparel brands on the planet. Under McDonald, who took over as CEO in 2018, the company more than tripled its …

On May 20, 2025, the Food and Drug Administration announced a new stance on who should receive the COVID-19 vaccine. The agency said it would approve new versions of the vaccine only for adults 65 years of age and older as well as for people with one or more risk factors for severe COVID-19 outcomes. These risk factors include medical conditions such as asthma, cancer, chronic kidney disease, heart disease and diabetes. However, healthy younger adults and children who fall outside of these groups may not be eligible to receive the COVID-19 shot this fall. Vaccine manufacturers will have to conduct clinical trials to demonstrate that the vaccine benefits low-risk groups.…

On Wednesday morning, local time, over one million Australian children discovered their social media accounts had vanished. And it may not be long before kids in other countries find themselves in a similar predicament. Under the new law, which was approved late last year, no one under the age of 16 in Australia will be allowed to set up accounts on platforms including Instagram, YouTube, TikTok, Facebook, X, Snapchat, Twitch, and Reddit. Any accounts for people in that age category will be deactivated or removed. The law is meant to protect the mental health of children from the addictive nature of social media. Australia’s law goes three years beyond the de fact…

There are many made-up celebrations these days, but at least National Pizza Week delivers something tasty. Coming in hot on the heels of so-called quitter’s day, when many people abandon their New Year’s resolutions, pizza shops around the U.S. will be tossing around some deals that could save customers some dough. Of course, many people don’t need an excuse to eat pizza—on any given day, about 11% of Americans do so, according to a study released in 2024 by the U.S. Department of Agriculture. Americans grappling with the high cost of living got some relief as inflation cooled in November, but that doesn’t mean that food prices have come down—and particularly for famili…

It’s a little-known fact that Columbia University, in Manhattan, was home to the first mining school in America—the School of Mines—founded in 1864. For the past three decades, the university’s program has been mothballed. Parts of its curriculum were subsumed into the more fashionable subjects of earth and environmental engineering. But next fall, Columbia University will offer a bachelor of science degree in mining engineering once again. Other schools are barreling down, as well. The University of Texas at El Paso is also relaunching its mining engineering degree, starting in the fall of 2027, after a 60-year hiatus. The University of Texas system is providing $20…

The cloning industry is contracting—ironically, perhaps. On Tuesday, Colossal Biosciences announced that it has acquired ViaGen Pets and Equine, an animal cloning firm, marking Colossal’s first acquisition since it launched in 2021. Texas-based Colossal Biosciences is best known for its controversial “de-extinction” endeavors, which involve efforts to recover species that have died out. Earlier this year, the company claimed to have “brought back” dire wolves, an assertion that was disputed by some experts, as the animals were created by modifying the DNA of existing gray wolves. The company has also sparked debates about the ethics of bringing species back …

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. The AI ‘arms race’ may be more of an ‘arm-twist’ The big AI companies tell us that AI will soon remake every aspect of business in every industry. Many of us are left wondering when that will actually happen in the real world, when the so-called “AI takeoff” will arrive. But because there are so many variables, so many different kinds of organizations, jobs, and workers, there’s no satisfying answer. In the absence of hard evidence, we rely on anecdotes: success stories from founde…

Welcome to exhausted America 2025: Most adults are more than a little fine with doling out cash as gifts, and many plan to be asleep before midnight on New Year’s Eve, according to a new AP-NORC poll. About 6 in 10 Americans say cash or gift cards are “very” acceptable as holiday presents, but they’re much less likely to say that about a gift that was purchased secondhand or re-gifted, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. “Cash is OK for the grandkids I guess,” said Nancy Wyant, 73, in rural central Iowa. “But I’m a gift giver.” Come New Year’s Eve, she’ll be fast asleep before 2026 rolls around. “At our ag…

Job insecurity is real: More than half of American workers (54%) say insecurity about their job is causing significant stress at work, while more than a third (39%) say they worry they about losing their job due to changes in government policies, according to the American Psychological Association’s 2025 Work in America survey. Layoffs are reportedly at an all-time high since 2009, along with the lowest hiring on record in the U.S. since that time. And many of those layoffs have been in white collar professions—like technology, government, journalism, and high education. All of this could pave the way for the rise of a new kind of role: the “new-collar” job. Here’s wh…

Fashion weeks around the world are dominated by four main shows: New York, Paris, Milan, and London. But in 2020, Copenhagen Fashion Week (CPHFW) made a bold move that helped it garner attention. It launched a framework with nearly 20 sustainability standards that fashion brands must meet to participate. The choice came at a time when fashion’s sustainability practices were under increased scrutiny. Every year the industry contributes up to 10% of global carbon emissions, pollutes billions of cubic meters of clean water, and produces metric tons of textile waste. Copenhagen’s fashion week was applauded for its forward-thinking approach. However, over the next few yea…

In a remarkable rebuke of Republican leadership, the House passed legislation Thursday that would extend expired health care subsidies for those who get coverage through the Affordable Care Act as 17 renegade GOP lawmakers joined every Democrat in support. The tally, 230-196, signified growing political concern over Americans’ health care costs. Forcing the issue to a vote came about after a handful of Republicans signed on to a so-called “discharge petition” to unlock debate, bypassing objections from House Speaker Mike Johnson. The bill now goes to the Senate, where pressure is building for a bipartisan compromise. Together, the rare political coalitions are rushing t…

Below, Jodi-Ann Burey shares five key insights from her new book, Authentic: The Myth of Bringing Your Full Self to Work. Jodi-Ann is a writer and critic on race, culture, and health equity. Her essays appear in various arts, business, and literary publications. She created and hosts the prose and poetry salon Lit Lounge: The People’s Art, as well as the Black Cancer podcast. What’s the big idea? Authentic is more than a critique of the empty promise of being authentic at work. It is an invitation to question the structural realities of what it takes to be a person at work. To begin, we must take seriously the health and wellbeing of workers most impacted by harmful pol…