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If you were one of the millions of children who grew up reading Goodnight Moon before bed, chances are its iconic green bedroom is permanently seared into your memory. Now, for the next four months, you have the opportunity to sleep in the Goodnight Moon room IRL. The Goodnight Moon room has been faithfully re-created—down to the red balloon, bowl of mush, and cow jumping over the moon—for a new immersive suite at the Sheraton Boston Hotel. The room can accommodate up to two adults and two children, and a booking in the suite comes with perks like four tickets to the View Boston observation deck, a $150 daily food and beverage credit, complimentary moon and star cooki…

Dog owners have a lot of choices nowadays when it comes to picking out pet food for their pup. Dry kibble or wet? Beef or chicken? Frozen, fresh, or raw? Brands even boast “human-grade” ingredients and grain-free recipes. If you have a dog, your decision may be focused on nutrients, or maybe price. But one vet-turned-environmental researcher wants you to also consider the climate impact. And that impact could be huge—depending on the type of food, your dog’s diet could have a greater environmental impact than your own. Calculating the carbon footprint of dog food What we eat matters for the planet. Globally, food production is responsible for more than a q…

Early in my career, a colleague and I made a shared commitment one summer to eat healthier. Salads. Smoothies. The full routine. Like many well-intentioned plans, our discipline began to fade after a few weeks. Eventually, we introduced what we jokingly called Grease Wednesdays, a weekly cheat day as a reward for all our good behavior. Every Wednesday, one of us would head out to grab fast food, and we’d hide away in a small boardroom to indulge in our shared lack of nutritional discipline. At first, it was just the two of us, chatting with laptops closed and fries on the table. And then coworkers began peeking into whatever boardroom we were in, curious about the…

Business travel is often seen as glamorous—whether that’s new destinations, exciting opportunities, or packed itineraries of fun and adventure. I was certainly looking forward to all of these things when I began working with national and international companies. Unfortunately, once we actually start to go on these trips, the reality looks different. It’s long flights, disrupted sleep, constant stimulation, and very little space to recharge. Over time, this can leave us running on empty. As a result, decision-making, creativity, and well-being all suffer. Rest and recovery on work trips aren’t luxuries. They’re necessities if you want to stay at the top of your game. W…

Last month, Believer Meats was basking in acclaim. The startup had just secured final U.S. government approval for what it billed as Earth’s largest cultivated-meat facility, a $125 million complex near Raleigh, North Carolina. Boosters hailed the plant’s role in strengthening U.S. competitiveness in the race to grow meat from cells—a sector long dominated by Israel. Sen. Thom Tillis (R-NC) called it “a major economic win for the state and region.” Believer Meats CEO Gustavo Burger said he was thrilled about the facility’s opening, calling it a “major milestone” that would redefine the future of food. “Boom,” he wrote on LinkedIn, announcing that the company was s…

Welcome to exhausted America 2025: Most adults are more than a little fine with doling out cash as gifts, and many plan to be asleep before midnight on New Year’s Eve, according to a new AP-NORC poll. About 6 in 10 Americans say cash or gift cards are “very” acceptable as holiday presents, but they’re much less likely to say that about a gift that was purchased secondhand or re-gifted, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. “Cash is OK for the grandkids I guess,” said Nancy Wyant, 73, in rural central Iowa. “But I’m a gift giver.” Come New Year’s Eve, she’ll be fast asleep before 2026 rolls around. “At our ag…

When I was a leader in corporate America at a large regional bank, I held the assumption that once I was promoted, and received my new title and salary, then I would finally feel confident and successful. I was wrong. The allure of a new title and office wore off quickly, and my persistent worries about whether I was cut out for leadership, or even a good leader at all, continued to persist. A decade later, even after I submitted the first draft of my book, Closing the Confidence Gap, I was overwhelmed with self-doubt. I felt completely stuck: Unable to move forward with marketing, I was paralyzed by many of the same old fears of “What if people think I’m no good and this…

Elliott Hill spent his entire career at Nike. But he spent a full year as its CEO before giving his first media interview in the role. In mid-October, the company invited a select group of global journalists to Beaverton, Oregon, to see the latest in Nike innovations. We tried a slew of ambitious products that will hit the market over the next year plus: mind-altering footwear, exoskeleton sneakers, and a jacket that inflates to keep you warm. And a few of us got to speak with Hill. Hill is the third Nike CEO I’ve interviewed for Fast Company. He’s not as introspective or soft-spoken as the design leader Mark Parker. He’s not as unapologetic or headstrong as the …

As Americans grapple with $1.23 trillion in credit card balances, Klarna Group is introducing a new way to access premium rewards—one that doesn’t require a credit card at all. The Swedish fintech company launched its Premium ($19.99/month) and Max ($44.99/month) membership tiers in the United States on Thursday, expanding upon its existing Core and Plus offerings and mirroring successful rollouts in the UK and EU. The move positions Klarna squarely in the territory long dominated by high-end credit cards like the Amex Platinum and Chase Sapphire Reserve, but with none of the spending thresholds, APRs, or annual fees that usually define that segment. The timi…

At hundreds of Burger King restaurants across the U.S., there’s a new invisible worker who’s tracking which ingredients are in stock, analyzing daily sales data, and checking in on whether employees are saying “Thank you” and “You’re welcome.” It’s an AI assistant named Patty. According to Thibault Roux, Burger King’s chief digital officer, the voice-activated chatbot is designed to help employees and managers handle tasks that might usually require pulling out a computer or consulting with an instruction guide. Patty began showing up at select locations about a year ago, and is now in a pilot phase at approximately 500 Burger Kings. It’s expected to roll out to the …

On a sidewalk, an unassuming junction box sits strapped to a fence. Inside, dozens of keychains, stickers, mini figurines, and other novelties wait to be discovered by eagle-eyed passersby or trinket traders who have traveled across the city to exchange their treasure. Trinket trading has taken off on social media in recent weeks. The trend first originated in Philadelphia, where Philly’s Trinket Trove began documenting the contents of a repurposed junction box on TikTok in September of last year. It has since spread nationwide, with communities from New York to San Francisco setting up their own boxes of assorted knick-knacks for anyone to stop by and tra…

I’ve sat across from enough designers to know that the moment someone starts questioning whether to leave their role, they rarely lack options, they lack permission. And most of the time, that permission is being held hostage by a story that got repeated so many times it just became as normal as talking about the weather. Now I’m not talking about fear you can name and argue with. What I’m describing is different. Quieter. It’s the background noise that makes staying feel like wisdom and leaving feel like recklessness. It shows up in how designers talk about their timelines, their readiness, their gratitude. And it is, almost without exception, learned. The script…

Ever had a song you couldn’t get out of your head? That happened to me the other day. Pink Pony Club. It’s everywhere right now; I can’t escape it. And even though I really don’t like that song, it’s catchy. And as you’ve probably experienced, once you get a song like that stuck in your head, it can feel impossible to get out. What you might not know is there’s a scientific reason for this: It’s called ironic process theory. Or, you may have heard it by its more common name: The white bear problem. But there’s a tried and tested brain hack that helps you to get a song out of your head. What’s more, you can use it to replace negative or harmful thoughts with po…

On a recent weekday in Aspen, Colorado, Stu Landesberg stood with a group of firefighters on a mountainside and watched a drone take off and fly toward a simulated fire. The drone detected the “hotspot”—a pile of ice, since wildfire risk was too high that day for real flames—and then aimed and blasted it with fire suppressant. The test flight was one of thousands that Landesberg’s startup, Seneca, has run while operating in stealth mode over the last several months. The company officially launched today, announcing that it has raised $60 million. It aims to reshape wildfire response—and help protect wildfire-prone communities in a way that hasn’t been possible until n…

If you have ever lifted a weight, you know the routine: challenge the muscle, give it rest, feed it, and repeat. Over time, it grows stronger. Of course, muscles only grow when the challenge increases over time. Continually lifting the same weight the same way stops working. It might come as a surprise to learn that the brain responds to training in much the same way as our muscles, even though most of us never think about it that way. Clear thinking, focus, creativity, and good judgment are built through challenge, when the brain is asked to stretch beyond routine rather than run on autopilot. That slight mental discomfort is often the sign that the brain is actu…

It’s hard to tell AI news from AI hype at the best of times, but the most recent surge around agents, triggered by many developers embracing Claude Code a couple of months ago, feels like something different. With the viral freakout over Moltbook, the agent social network, and the Super Bowl ad slap fight between OpenAI and Anthropic, AI has escalated to a new level of mainstream attention. Everyone’s forgotten about the AI bubble and is instead dancing around the AI “inflection point,” when AI in general and agents in particular begin to take over huge swaths of knowledge work, with massive consequences for the economy and the workforce. The recent sell-off of SaaS s…

Did you buy a new pink dress to watch the Barbie movie, only to never wear it again? An Oura ring because your favorite TikTok influencer had it? A new pair of baggy jeans because ’90s fashion is making a comeback? Niche trends fueled by social media can influence your shopping decisions. Participating often brings some happiness and a sense of community, but the problem comes when you do it so often that you’re not using your money to achieve your financial goals, or worse, you get into debt, said Erika Rasure, chief financial wellness advisor for Beyond Finance, a financial services company. Whether it’s coastal grandma or clean girl aesthetic, microtrends can take a …

Electric-truck maker Rivian is laying off another 600 people, or about 4% of its workforce as the global demand for electric vehicles decreases, the Wall Street Journal reported. This follows a previous round of layoffs in 2024. Rivian is one of a number of technology and media companies that have seen layoffs in October, including: Meta, Paycom, Charter, NBC News and the Wall Street Journal. Unfortunately, October 2025 is no outlier. From technology companies to media conglomerates, the layoffs are part of a trend in both the U.S. and Europe as companies start to slash staff and downsize. Some are blaming artificial intelligence (AI), though critics say it’s …

Tesla’s Cybertrucks might be the most polarizing vehicle on the market. And due to their electronic door-open mechanism, they’re far from the safest. A new lawsuit underscores this, alleging that 19-year-old college student Krysta Tsukahara died during a fiery crash because the truck’s electric doors shut down, preventing the door from opening on either side, as the New York Times first reported. Tsukahara’s family is suing Tesla in Alameda County Superior Court. In Cybertrucks, a passenger has to click a button for the door to open. The only “manual” mechanism to open a rear door is to pull a cable—but reaching said cable involves removing “the rubber mat …

Twenty years ago, as the top digital and innovation executive for Citi’s credit card business, I led the team that spent months building what looked like a brilliant partnership. We’d found a startup with a disruptive payments platform—one that became the forerunner of what has become a new payment type used by millions of consumers today. The deal: strategic investment in exchange for access to the startup’s codebase as a sandbox for innovation pilots. No more waiting in the legacy systems queue. Just rapid prototyping with leading-edge developers. We built the entire partnership in a silo of supporters, treating resistance as something to avoid until absolutely nece…

Fast Company’s Most Innovative Companies is our flagship franchise and one of our most eagerly awaited editorial projects each year. To determine honorees, our editorial team spends months evaluating organizations that are driving progress across industries and around the world. We track their performance, compare them to competitors, and assess their impact within broader industry and societal trends. The final list serves as both a definitive snapshot of innovation today and a road map for what’s next. Here’s what we’re looking for: Fresh innovation Most Innovative Companies is not a lifetime achievement award. We’re interested in what’s new. Tell us about produc…

If you ask my friends or colleagues to describe me, the unanimous response would be “she’s someone who gets sh*t done.” It’s become a well-worn badge of honor for me. Productivity isn’t something I do, it’s become something I am—and it’s exhausting. As it turns out, I’m not alone in this. For those of us who value productivity above all else, we’re far more likely to experience chronic stress or burnout. One 2025 study shows just how widespread levels of chronic stress and burnout are, with over one-third of the workforce reporting they were chronically stressed or burned out last year. Many of us feel like we’re walking a delicate line between balance and overwh…

Shares of Spotify Technology SA were put on the spot this morning as the Swedish audio-streaming company announced that CEO Daniel Ek will be transitioning out of the role at the end of the year. He will be replaced by two new co-CEOs: Gustav Söderström, Spotify’s current co-president and chief product and technology officer, and Alex Norström, co-president and chief business officer. Ek will remain with the company and oversee its long-term strategy and capital allocation, and provide guidance in his new role as chairman of the board. Kicking and streaming Investors may take some time to absorb the news. Spotify stock, listed in the U.S. and trading on t…

Boeing and NASA have agreed to keep astronauts off the company’s next Starliner flight and instead perform a trial run with cargo to prove its safety. Monday’s announcement comes eight months after the first and only Starliner crew returned to Earth aboard SpaceX after a prolonged mission. Although NASA test pilots Butch Wilmore and Suni Williams managed to dock Starliner to the International Space Station in 2024, the capsule had so many problems that NASA ordered it to come back empty, leaving the astronauts stuck there for more than nine months. Engineers have since been poring over the thruster and other issues that plagued the Starliner capsule. Its next carg…