Blog, YouTube & Content Monetization

Kraft Heinz said Wednesday it’s pausing its plans to split into two companies. Steve Cahillane, a former Kellogg Co. chief who became CEO of Kraft Heinz on Jan. 1, said he wants to ensure that all of the company’s resources are focused on profitable growth. “I have seen that the opportunity is larger than expected and that many of our challenges are fixable and within our control,” Cahillane said in a statement. The company’s shares dropped 5.2% in early trading Wednesday as Kraft Heinz reported lower quarterly and annual results. Kraft Heinz announced in September it was splitting into two companies a decade after a merger of the brands created one of the biggest foo…

Students applying to college know they can’t—or at least shouldn’t—use AI chatbots to write their essays and personal statements. So it might come as a surprise that some schools are now using artificial intelligence to read them. AI tools are now being incorporated into how student applications are screened and analyzed, admissions directors say. It can be a delicate topic, and not all colleges are eager to talk about it, but higher education is among the many industries where artificial intelligence is rapidly taking on tasks once reserved for humans. In some cases, schools are quietly slipping AI into their evaluation process, experts say. Others are touting th…

One of Michael’s friends told him recently, “I’m not burned out; I’m just feeling empty.” She shows up, meets deadlines, and manages to smile in meetings. But her work feels weightless and disconnected from purpose. She’s not alone. Gallup’s 2025 State of the Global Workplace report found that only 21% of employees worldwide are engaged, and just one in three say they’re thriving. That’s not a blip—it’s a warning signal for leaders and cultures. When emptiness shows up at work, our reflex is to pathologize: “Is this burnout? Do I need a diagnosis?” Sometimes, yes—clinical conditions require clinical care. However, many of today’s struggles are fundamentally philosophi…

Recently, I made myself a promise: I would not buy any more Lego for at least a year. That plan has quickly been foiled. Lego’s first-ever Peanuts set is just too good, too iconic, too beautiful (plus, my son loves Snoopy and Woodstock.) This perfect brick rendition—with the classic red doghouse and even the campfire and marshmallows to toast—is too cool pass up. Lego’s addiction to licensed intellectual property—the company now sells 25 IP-based themes out of 45 total, often burying the open-ended, creativity-first sets that built the brand—is still a problem, but this Snoopy’s Doghouse set proves exactly why these licenses work so extraordinarily well to burn your c…

Just as they did with televisions, many people used the pandemic as an excuse to upgrade their PC or laptop. It was a move that made sense at the time. Telecommuting became essential, and not all devices could adequately handle the demands of Zoom, Teams, and other work software. At the same time, digital communication was often the only way to stay in touch with friends and family. Smartphones handled some of that heavy lifting, of course, but the PC industry still saw shipments spike 14.5% from 1999 to 2000. Now, much like the TV market, many PC owners are reaching the point where a new device is becoming necessary. But unlike that living room fixture, PC sh…

When Zillow launched 20 years ago, the home-buying process happened almost entirely offline. The company’s digital listings, combined with its innovative “Zestimate”—an estimate of a home’s value, based on the kind of data typically only available to real estate professionals—marked a turning point for the housing market. Zestimates weren’t exact representations of value, but they put power back in the hands of prospective buyers (to sellers’ and agents’ chagrin). Their near-instant popularity was an early “do your research” internet moment. Fast-forward to the present day, and Zillow, which has a $13 billion market cap and reports earnings after the market close on …

It looks a little like a sleek window AC, but a new device from Chinese appliance giant Midea is actually a reversible heat pump that can both cool and heat a home—and it’s designed to heat efficiently even when the temperature outside drops as low as 22 degrees below zero. The heat pump, called the Midea PWHP, just launched commercially after years of development. Over the last few weeks, I’ve been testing it in freezing temperatures in upstate New York. It works better than my gas furnace, and uses less energy. And the form factor and cost could help heat pumps—which already outsell gas furnaces—spread even faster. A new type of heat pump Like other heat pum…

Will Kansas City Chiefs tight end Travis Kelce retire after this football season? Kelce has not yet delivered a public answer to this question, and there’s widespread speculation. But his choice of words when speaking about this decision may tell us which way he’s leaning. It’s a lesson for every communicator. Your choice of words carries meaning, whether you realize it or not. Sometimes that word choice can reveal more than you intended. The Chiefs just finished a dispiriting season, the first in Kelce’s pro career in which the team did not make the playoffs. Kelce’s current contract with the team ends in March. As many have pointed out, he’s a shoo-in for the Hall o…

Spotify has a knack for mining your listening data into something fun and shareable rather than weird and creepy for its annual “Wrapped” feature. This year, it outdid itself. The 2025 edition of Spotify Wrapped goes beyond just summarizing what you listened to with charts and infographics. This year, Spotify is also assigning each user a “Listening Age,” which is based on the release years of their favorite tracks compared to others in the same age group. The feature quickly went viral, as users recoiled at their seemingly geriatric (or juvenile) musical tastes. At the risk of reading too much into something that’s ultimately good fun, Wrapped’s expanding purview…

At first glance, the most striking part of the SunRise, a recently redeveloped residential tower in Edmonton, Alberta, is the boldly colored facade, with strips of primary color and a lively mural. Called The Land We Share, the vibrant landscape sketch has sparkled on the skyline since its unveiling this past summer. But the mural is far more than a pretty picture. Covered on all sides in a kind of colored solar panel called BIPV made by Canadian firm Mitrex, the mural and the rest of the structure generate roughly 267 kilowatt hours, enough to cut the building’s carbon emissions in half. Typically, high-rises generate solar power primarily via their rooftops. Bu…

When I tell fellow tech executives that every employee at sunday, from our engineers to our finance team, must complete a restaurant shift before they can fully onboard, I usually get confused looks. “You mean like, shadow someone?” they ask. No. I mean they tie on an apron, take orders, run food, and yes, deal with the 15-minute wait for the check that our product was literally built to eliminate. It sounds extreme. It is extreme. And it’s also one of the smartest business decisions we’ve made. Here’s why: business is often removed from the industries we serve. We’re keeping that empathy right there. The Empathy Gap in Tech I’ve spent 25 years in the tech …

Need some recipe inspo for dinners this week? Look no further than the latest viral food trend on TikTok: boy kibble. The gym bro’s answer to girl dinner, which gained traction online in 2023 as an artfully arranged snack plate, boy kibble is consumed mainly by men trying to hit their protein goals while keeping calories low. “It’s 8PM and I’m rawdogging some 93/7 ground beef,” one enthusiast posted on TikTok. “We’re not the same.” In an era of strange diets (see meatfluencers scarfing down whole sticks of butter and wellness warriors championing E. coli–riddled raw milk) a meal that consists largely of rice, minced meat, and perhaps a handful of veget…

When the iPhone first introduced apps in 2008, a feverish gold rush followed. New APIs and design standards made it easier to make software—even by non-coders. The question became: Could you create a small experience, perhaps something as simple as a fart button app, that could make you a million dollars in a weekend? (And while some people definitely cashed in, a majority of us did not.) Nearly two decades later, the rest of us have another opportunity to rethink mobile software. We’ve entered the era of vibe coding—in which complex software can be generated with nothing but plain language prompts. Now, rather than offer developers the tools to make the next hit …

In his reflections on the 2025 Wall Street Journal CEO Council summit held in December, WSJ Leadership Institute president Alan Murray noted that CEOs are not actually preoccupied with AI, tariffs, or geopolitics. Instead, they’re focused on something far more fundamental: people and culture. How do you build an organization that can adapt, collaborate, and innovate amid persistent volatility? That instinct is correct. Yet one of the most effective tools for strengthening culture and developing talent remains surprisingly underused—skills-based volunteering (SBV). In a world shaped by geopolitical conflict, climate disruptions, pandemic aftershocks, and unpredicta…

Medicare has launched a six-year pilot program that could eventually transform access to healthcare for some of the millions of people across the U.S. who rely on it for their health insurance coverage. Traditional Medicare is a government-administered insurance plan for people over 65 or with disabilities. About half of the 67 million Americans insured through Medicare have this coverage. The rest have Medicare Advantage plans administered by private companies. The pilot program, dubbed the Wasteful and Inappropriate Service Reduction Model, is an experimental program that began to affect people enrolled in traditional Medicare from six states in January 2026. …

The country that gave the world ABBA punches far above its weight in global pop music. In early April, Zara Larsson was the fourth-biggest female artist on Spotify, behind Taylor Swift, Olivia Dean, and Raye. The month prior, Larsson had become the first Swedish artist to top the Billboard Global 200. Her fans were delighted. So were Swedes. Sweden’s music industry is a clear example of soft power. An army of Swedish songwriters and producers appear in the credits of pop hits. Max Martin has written more chart-toppers than anyone except Paul McCartney. The Swedish House Mafia, Avicii, and Robyn are household names. With a population of just 10.6 million people, Sw…

The most closely watched earnings report of the quarter is tomorrow. That’s when AI chipmaking giant Nvidia will announce its third-quarter results. Ahead of those results, Nvidia shares are currently down in Tuesday trading. But NVDA shares aren’t the only chip stock that is falling today. Here’s which other chip companies are seeing significant stock price declines today, and the likely reason why. Chip stocks fall across the board As of the time of this writing, major chipmaking giants and the companies that supply them are seeing their share prices fall. These include: Advanced Micro Devices, Inc. (Nasdaq: AMD): down 5.6% Arm Holdings plc (Nasdaq: A…

The post-commute changing from sneakers to office-friendly pumps is something well-known to many workers. But could it become a thing of the past? At a growing number of startups and tech offices, workers are taking some of the comforts gained from work-from-home days… and leaving behind their shoes. “No shoes at Cursor NYC,” angel investor Ben Lang posted on social media in October, showing a pile of shoes at the AI company’s entrance. Wholly dedicated to the cause, Lang has created the website noshoes.fun, a “no-shoes office directory” for those who feel equally passionate about having their feet get some fresh air during the work day. Among the 21 co…

The scariest movie you see this year might be set in a liminal space. While studios like Disney and Warner Bros. Discovery are gearing up to release big-budget blockbusters this year, some independent distributors like A24 and Neon are embracing low-budget horror films that take place in one setting—specifically liminal spaces, which are empty or abandoned places that have an eerie and surreal feel to them. Undertone, which came out last month, was originally made on a micro-budget of $500,000 and acquired by A24 for an undisclosed mid-seven-figure deal, following its debut at Fantasia Fest last year. It has earned more than $18 million at the box office. S…

Michael Jordan is widely recognized as one of the best basketball players to ever live. In a recent interview, Jordan revealed one of the secrets to his success: His love of the game. Jordan says he loved the game so much that he made sure to have a special clause included in his contract when playing with the Chicago Bulls, one which he’s “positive” players today don’t have: the “love of the game” clause. “If I was driving with you down the street, and I see a basketball game on the side of the road, I can go play in that basketball game,” Jordan told NBC’s Mike Tirico. “And if I get hurt, my contract is still guaranteed.” Jordan went on to explain that c…

I’ve worked for myself for nearly a decade, and in all but one of those years I’ve earned more than the U.K. average salary. Some years it’s been a little more. I’m naturally frugal, and even during the rockiest stretches, there’s always been enough to cover the basics—plus a safety net if I ever truly needed it. Yet I worry about money constantly, gnawed by the sense that I’m only one missed invoice from financial collapse. Although I’m generally wary of self-diagnosis, the term “money dysmorphia”—a disconnect between how we feel about our finances and the reality—fits me like a glove. From the rise of HENRYs (“high earners, not rich yet”) to the boom in “income …

In 2026 (and beyond) the best benchmark for large language models won’t be MMLU or AgentBench or GAIA. It will be trust—something AI will have to rebuild before it can be broadly useful and valuable to both consumers and businesses. Researchers identify several different kinds of AI trust. In people who use chatbots as companions or confidants, they measure a feeling that the AI is benevolent or has integrity. In people who use AI for productivity or business, they measure something called “competence trust,” or the belief that the AI is accurate and doesn’t hallucinate facts. I’ll focus on that second kind. Competence trust can grow or shrink. An AI tool user, qu…

The average American checks their phone over 140 times a day, clocking an average of 4.5 hours of daily use, with 57% of people admitting they’re “addicted” to their phone. Tech companies, influencers, and other content creators compete for all that attention, which has incentivized the rise of misinformation. Considering this challenging information landscape, strong critical reading skills are as relevant and necessary as they’ve ever been. Unfortunately, literacy continues to be a serious concern. Reading comprehension scores have continued to decline. The majority of Gen Z parents are not reading aloud to their young children because they view it as a chore. M…

Germany’s SPRIND, the Federal Agency for Disruptive Innovation, and Sweden’s Vinnova, the country’s innovation agency, are two bodies that traditionally haven’t worked hand in hand. But the challenges the world currently faces have brought the two public innovation agencies together to back teams from across Europe building systems that can defend airports, nuclear plants, and civilian sites from hostile drones. One team, led by Martin Saska, a robotics professor at Czech Technical University in Prague, is among those being backed by the agencies to develop anti-drone technology. Beyond supporting a single company, the partnership offers Europe a way to stand firm ami…

A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed over a psychedelic background and speaking in a hypnotizing, ethereal voice. “It’s time to stop doing nothing, and start doing something,” he crooned. “I cast . . . motivation!” I’d stumbled across the Pine Wizard Frog—a recurring character on the official TikTok account of household cleaning fluid Pine-Sol. Pine-Sol’s page, with its surrealist visuals and hypnotizing songs, is an example of what I call “brain-rot-brand TikTok”: It’s a subgenre of digital marketing that …