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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,105 topics in this forum
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It’s a little-known fact that Columbia University, in Manhattan, was home to the first mining school in America—the School of Mines—founded in 1864. For the past three decades, the university’s program has been mothballed. Parts of its curriculum were subsumed into the more fashionable subjects of earth and environmental engineering. But next fall, Columbia University will offer a bachelor of science degree in mining engineering once again. Other schools are barreling down, as well. The University of Texas at El Paso is also relaunching its mining engineering degree, starting in the fall of 2027, after a 60-year hiatus. The University of Texas system is providing $20…
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The cloning industry is contracting—ironically, perhaps. On Tuesday, Colossal Biosciences announced that it has acquired ViaGen Pets and Equine, an animal cloning firm, marking Colossal’s first acquisition since it launched in 2021. Texas-based Colossal Biosciences is best known for its controversial “de-extinction” endeavors, which involve efforts to recover species that have died out. Earlier this year, the company claimed to have “brought back” dire wolves, an assertion that was disputed by some experts, as the animals were created by modifying the DNA of existing gray wolves. The company has also sparked debates about the ethics of bringing species back …
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Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. The AI ‘arms race’ may be more of an ‘arm-twist’ The big AI companies tell us that AI will soon remake every aspect of business in every industry. Many of us are left wondering when that will actually happen in the real world, when the so-called “AI takeoff” will arrive. But because there are so many variables, so many different kinds of organizations, jobs, and workers, there’s no satisfying answer. In the absence of hard evidence, we rely on anecdotes: success stories from founde…
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Welcome to exhausted America 2025: Most adults are more than a little fine with doling out cash as gifts, and many plan to be asleep before midnight on New Year’s Eve, according to a new AP-NORC poll. About 6 in 10 Americans say cash or gift cards are “very” acceptable as holiday presents, but they’re much less likely to say that about a gift that was purchased secondhand or re-gifted, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. “Cash is OK for the grandkids I guess,” said Nancy Wyant, 73, in rural central Iowa. “But I’m a gift giver.” Come New Year’s Eve, she’ll be fast asleep before 2026 rolls around. “At our ag…
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If my three-decade journey in the corporate world has taught me anything, it’s that in business, as in life, the only certainty is uncertainty. In the past 20 years, periods of upheaval, from pandemics to financial crises to AI hysteria, have restitched the fabric of how we work, travel, and communicate. While this uncertainty can generate tension and turmoil, it also forges the best leaders. I’ve seen bosses and colleagues navigate all types of volatility, where the margin between success and failure can come down to a single action or inaction. So, what distinguishes leaders who can successfully shepherd teams through uncertain times from those who can’t? I beli…
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AMC, the world’s largest movie theater chain and a one-time darling of meme stock traders, said this week that it expects to continue closing more movie theaters than it opens going forward. While the move is sure to disappoint cinephiles, AMC believes that shuttering certain cinemas will ultimately be better for the company’s bottom line. Here’s what you need to know about the upcoming AMC theater closings. What’s happened? On Monday, AMC Entertainment Holdings reported its fourth-quarter 2025 financial results as well as its full-year 2025 results. It’s fair to say the company did not have a blockbuster quarter or year. For the company’s Q4 2025, which en…
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A surge of affordable used EVs is about to hit the market—at exactly the same time as drivers are looking to avoid high gas prices. Around 300,000 EV leases are set to expire this year, driven by a leasing boom that started around three years ago, when leasing offered the widest range of models eligible for federal tax credits. A wave of hybrid leases is also expiring this year. At the same time, there are fewer used gas cars on the market than usual because of slow sales in 2023 and 2024. Used EV sales are already strong, even as the rest of the EV market is struggling. Right now, buying an electric car can be a better deal than a similar used gas vehicle. At $20,000 t…
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Below, Jodi-Ann Burey shares five key insights from her new book, Authentic: The Myth of Bringing Your Full Self to Work. Jodi-Ann is a writer and critic on race, culture, and health equity. Her essays appear in various arts, business, and literary publications. She created and hosts the prose and poetry salon Lit Lounge: The People’s Art, as well as the Black Cancer podcast. What’s the big idea? Authentic is more than a critique of the empty promise of being authentic at work. It is an invitation to question the structural realities of what it takes to be a person at work. To begin, we must take seriously the health and wellbeing of workers most impacted by harmful pol…
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In a remarkable rebuke of Republican leadership, the House passed legislation Thursday that would extend expired health care subsidies for those who get coverage through the Affordable Care Act as 17 renegade GOP lawmakers joined every Democrat in support. The tally, 230-196, signified growing political concern over Americans’ health care costs. Forcing the issue to a vote came about after a handful of Republicans signed on to a so-called “discharge petition” to unlock debate, bypassing objections from House Speaker Mike Johnson. The bill now goes to the Senate, where pressure is building for a bipartisan compromise. Together, the rare political coalitions are rushing t…
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Fifty years is a long time for any company to stay in business. About 20% fail in their first year. By year five, roughly half are gone. By the end of a decade, nearly 70% don’t make it. Reaching a golden anniversary raises a question about what allows some businesses to last. The answers are often framed in terms of Herculean efforts, access to capital, and brilliant strategy. All those matter. But in my experience, the gift of longevity is the result of something less visible and harder to measure: the quality of the relationships built along the way. This factor was apparent to me when I opened my first flower shop on April 1, 1976, and it only grew stronger as…
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Gorin explains Expedia’s three-part AI strategy, from improving travel products to giving employees “superpowers.” View the full article
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No matter how much you like your coworkers, you’re going to have some conflicts with them. Most of those conflicts involve differences of opinion or approach. A colleague may do something that irks you or causes difficulties for the work you’re doing. While those conflicts may lead to tension for some period, you typically get beyond those difficulties and may even wind up with a closer relationship to them later. But, there are some colleagues where anger hardens into resentment. That can cause real workplace problems, because you’re going to have to engage with that colleague which can get in the way of a project’s success. Plus, no matter how good you think you are…
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As I uploaded a 1940s photo of my grandpa Max and hit a few buttons in Google’s Veo 3 video generator, I saw a familiar family photo transform from black and white to color. Then, my grandpa stepped out of the photo and walked confidently toward the camera, his army uniform perfectly pressed as his arms swung at the sides of his lanky frame. This is the kind of thing AI lets you do now—virtually bring back the dead. As a hilarious Saturday Night Live sketch this weekend highlighted, though, just because we can reanimate our departed loved ones, that doesn’t necessarily mean we should. Grilling the dog The sketch, which The Atlantic has alrea…
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Earlier in my life, I worked for a global company. I passed my manager in the hallway, and wanted to ask her a question. She was stressed and answered before I had even completed the question. I tried again. She did it again. On the third attempt, I looked at her and said, “Can you please be quiet until I have finished my question?” She stopped. I finished. She answered and then rushed away. Five minutes later, I did the exact same thing to one of my own people. That moment has stayed with me for decades. It wasn’t the most dramatic experience of my life, but it was one that made me embarrassed. I’d like to think that I’ve learned something since then. But it’s easy to…
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A few years back, Deanna Conley had just moved to Newport, Rhode Island with a 3-month-old and 3-year-old. She soon joined a focus group for a new type of club forming in her area. This club—part daycare, part adult coworking space, and a little bit gym—would fulfill Conley’s post-moving needs: It offered community in a town where she knew no one, a space to work as a small business owner without an office, and affordable childcare. “The cost of a nanny was really prohibitive for us,” Conley says. Her older son had been in traditional daycare prior to the family’s move, but Conley thought this club might be a bit different. “I was really interested in and excited abou…
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J. Crew just revealed its apparel collection with the U.S. Ski & Snowboard teams for the 2026 Milan Cortina Winter Olympics. It’s an ode to retro ski aesthetics that even the most amateur athlete (or viewer) can get behind. The 26-piece collection, which includes everything from graphic sweatshirts and refined knitwear to ball caps, wool socks, and cozy leggings, is the first installment of J. Crew’s three-year-long partnership with U.S. Ski & Snowboard, announced in March. Prices for the entire J.Crew U.S. Ski & Snowboard collection range from $49.50 to $498. It will be available online and in select J. Crew stores starting January 8. Each product co…
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Every fall, I anticipate the winter holidays with almost childlike joy. I look forward to familiar traditions with friends and family, eggnog in my coffee, and the sense that everyone is feeling a little lighter and more connected. At the same time, I feel anxious and annoyed by the manufactured sense of urgency around gift giving: the endless searching and second-guessing shaped by advertisers, retailers, and cultural expectations. Don’t get me wrong, I mostly love giving—and, yes, receiving—gifts during the holidays. But as a researcher who studies consumer psychology, I see how those same forces, amplified by constant buying opportunities and frictionless online paym…
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It’s been nearly a decade since Netflix introduced fans to the fictional town of Hawkins, Ind., the Upside Down, Demogorgons, and the Stranger Things universe. Since 2016, the sci-fi series has become a massive hit for Netflix making it one of the streaming service’s most-watched shows with the fourth season alone amassing over 140.7 million views globally, according to the company. The series has earned 12 Primetime Emmy Awards over the course of the last several years, has pushed its young cast into superstardom, and has become a global phenomenon inspiring several live events and pop-up stores in various cities. And its fifth and final season, which is premiering in …
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A Pennsylvania police officer responding to a tip from the manager of a McDonald’s testified Tuesday about confronting Luigi Mangione during the intense manhunt last year for UnitedHealthcare CEO Brian Thompson’s killer. As soon as Mangione doffed his medical mask at the restaurant in Altoona, Pennsylvania, Officer Joseph Detwiler said, “I knew” he was the suspect whose face had been all over the news since the shooting five days earlier on a Manhattan sidewalk. “It’s him … I’m not kidding. He’s real nervous, and he didn’t talk too much,” Detwiler told a supervisor by phone from the restaurant parking lot moments after meeting Mangione, according to the officer’s …
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Shares of Chipotle Mexican Grill are down over 6% in premarket trading following a relatively humdrum fourth-quarter earnings report. The report, released on Tuesday, February 3, showed a 2.5% decrease in comparable restaurant sales from quarter-three and a 1.7% drop year-over-year. However, it appears Chipotle has a plan to fix all that: more limited-time offerings. Yes, the company’s secret weapon of choice is to bump up its number of fresh menu options. This shift will include four limited-time offers throughout the year, Chipotle CEO Scott Boatwright said in an earnings call. He described the move as an increase in Chipotle’s “menu innovation cadence.” …
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Amid the mass layoffs in tech and retail in the past month, YouTube’s CEO Neal Mohan sent out a recent internal memo that he’s also looking to lay off employees—who volunteer. Mohan details how YouTube is undergoing a major AI-focused reorganization and introduces a “Voluntary Exit Program” with a severance package to eligible YouTube employees. This voluntary exit deal has been couched as an opportunity for employees, but it’s really just a buyout. Companies have long used this strategy as a way to reduce headcount, usually to avert traditional layoffs. For employees approaching retirement, voluntary severance may be a great opportunity, a wonderful deus ex machina l…
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Generative AI is evolving along two distinct tracks: on one side, savvy users are building their own retrieval-augmented generation (RAG) pipelines, personal agents, or even small language models (SLMs) tailored to their contexts and data. On the other, the majority are content with “LLMs out of the box”: Open a page, type a query, copy the output, paste it elsewhere. That divide — between builders and consumers — is shaping not only how AI is used but also whether it delivers value at all. The difference is not just individual skill. It’s also organizational. Companies are discovering that there are two categories of AI use: the administrative (summarize a report, draft…
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Below, Scott Anthony shares five key insights from his new book, Epic Disruptions: 11 Innovations That Shaped Our Modern World. Scott is a clinical professor of strategy at the Tuck School of Business at Dartmouth College. His research and teaching focus on the adaptive challenges of disruptive change. Previously, he spent over 20 years at Innosight, a growth strategy consultancy founded by Harvard Business School professor (and father of the idea of disruptive innovation) Clayton Christensen. What’s the big idea? In 1620, Sir Francis Bacon wrote that there were three technologies for which it was possible to draw a clear line before and after: the printing pre…
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