Blog, YouTube & Content Monetization

When Howard Schultz joined—and later acquired—Starbucks in the 1980s, he was deeply inspired by the communal culture of Italian coffee bars. From the beginning, Schultz envisioned Starbucks as more than a transactional stop for coffee. He wanted to build a community-centered space for people to congregate and connect. That vision helped redefine what a coffee shop could be. In recent years, however, that vision has lost momentum. Shifts in how and where people work, rising costs, and intensifying competition have challenged Starbucks’s dominance in the coffee shop landscape. In New York City, the company recently lost its position as the city’s largest coffee chain …

Inc.com columnist Alison Green answers questions about workplace and management issues—everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor. A reader asks: I manage a team of four. One of my staff members, Jeff, asked to go to a conference that was about a five-hour drive away. I approved the request as the conference would be good for his professional development. Three other staff members from our closely connected teams were also going. Jeff registered for the conference. A couple of weeks later, he asked me about booking a flight to it. I was surprised by this, as the conference was a reasonable drivi…

Just in time for the Super Bowl, PepsiCo is cutting the price of Doritos, Cheetos, Lay’s, Tostitos, and other snacks by up to 15%. The move comes after consumers complained the chips were too pricey. “Our customers . . . have been honest with us about how rising everyday costs are making their daily decisions harder. Message received,” PepsiCo said in a statement. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can,” PepsiCo Foods U.S. CEO Rachel Ferdinando added. The new discounted prices roll out this week, ahead of this Sunday’s big game, one of the biggest days for snack purchases. PepsiCo said supermarket…

Norwegian skier Nikolai Schirmer on Wednesday handed the International Olympic Committee a petition signed by more than 21,000 people and professional athletes who want to stop fossil fuel companies from sponsoring winter sports. Schirmer delivered the “Ski Fossil Free” petition to the IOC’s head of sustainability, Julie Duffus, at a hotel in the Italian city of Milan two days before the Milan Cortina Winter Olympics kick off. The petition asks the IOC and the International Ski and Snowboard Federation, FIS, to publish a report evaluating the appropriateness of fossil fuel marketing before next season. Schirmer, a filmmaker and two-time European Skier of the Year, spoke…

Over the past two years, a troubling trend has started to take shape in the media; for a large majority of journalists, DEI framing became the default for covering Black businesses. What should be stories about innovation, resilience, market disruption, and leadership have increasingly been flattened into a single, repetitive narrative: DEI. Not the company’s business model. Not the founder’s vision or entrepreneur journey. Not the problem being solved or the customers being served. Just DEI. And it’s often framed through the lens of rollbacks, political backlash, or cultural controversy. This didn’t begin overnight, but in recent years and especially amid the po…

“If this is your first time being poor, I’m Kiki, and I’m trying to make it affordable to eat by using depression, recession and wartime recipes,” says TikTok creator Kiki Rough in a video posted last month. While most people wouldn’t turn to the 1940s for dinner inspiration, Rough’s video has since racked up over four million views. “‘We are so back’ as says my 104-year-old grandparents,” one comment reads. “The economy must be cooked if this is trending,” added another. Rough’s video dropped just days after President The President’s global tariff announcements in April, which sent the stock market tumbling and triggered headlines warning of a looming rec…

HBO Max’s Heated Rivalry, a gay hockey romance TV series based on the Game Changers book series by Rachel Reid, is the breakout hit no one saw coming. With almost no promotion, it quickly became one of the most talked-about streaming TV shows in the U.S. after HBO Max purchased the rights from Canada’s Crave network this November, turning its two co-stars, Hudson Williams and Connor Storrie, into overnight celebrities. What’s unique about Heated Rivalry is just how fast its popularity has spread, and how devoted its massive fan base is. From the week it debuted, to its season finale six episodes later, its viewership grew from 30 million to 324 million streaming minut…

For many women in the U.S. and around the world, motherhood comes with career costs. Raising children tends to lead to lower wages and fewer work hours for mothers—but not fathers—in the United States and around the world. As a sociologist, I study how family relationships can shape your economic circumstances. In the past, I’ve studied how motherhood tends to depress women’s wages, something social scientists call the “motherhood penalty.” I wondered: Can government programs that provide financial support to parents offset the motherhood penalty in earnings? A ‘motherhood penalty’ I set out with Therese Christensen, a Danish sociologist, to answer this…

Zipline’s cofounder and CEO Keller Cliffton charts the company’s recent expansion from transporting blood for lifesaving transfusions in Rwanda to retail deliveries across eight countries—including high-profile partnerships with the likes of Walmart, Chipotle, Panera, and the Mayo Clinic. Zipline’s do-good health efforts and commercial deliveries are all part of Cliffton’s vision for a radical, new transportation network that meets consumers’ desire for accessibility and speed. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Res…

Jimmy Fallon has done plenty of commercials and branded segments on his late-night show. Last year, he partnered with Beats by Dre for a signature set of headphones and put them head-to-head against Kim Kardashian’s design. Now, The Tonight Show host is taking his business interests to a new level by becoming a brand partner and investor in tortilla chips and salsa brand Xochitl. His first challenge is pretty basic: teach people how to pronounce the brand name. (It’s so-cheel.) “It’s like so-chill. Or so-cheel media. So-cheel network. So-cheel distortion,” says Fallon. “It gets easier the more you practice it. So that’s my first job. And then once I get that out …

Have you seen larger-than-life depictions of your friends lately? They might have been sucked into the latest social trend: creating AI-generated caricatures. The trend itself is simple. Users input a common prompt: “Create a caricature of me and my job based on everything you know about me,” and upload a photo of themself, and, voila! ChatGPT (or any AI-image platform) spits out an over-the-top, cartoon-style image of you, your job, and anything else it’s learned about you. This ability is predicated on a robust ChatGPT (or other AI) chat history. Those who don’t have a close, personal relationship with the AI might need to give additional information to get a mo…

You shouldn’t have to cross your fingers and hope for a strong stock market to coincide with your short-term goals. And right now, you probably wouldn’t want to. Because you’re working within a short time frame—think two to six years—investing for shorter-term goals like buying a house or paying for a wedding should look different from the portfolio you build for retirement. But don’t stop putting away money for your long-term goals while you’re working toward your short-term ones. So, how do you balance saving for both? How to think about funding short-term and long-term goals Don’t forgo saving for the long term to meet your short-term goals. Thanks to the powe…

An outbreak of Nipah virus outbreak in India is currently causing alarm for health officials and travelers across a number of countries in Asia. On January 26, health officials from India notified the World Health Organization (WHO) of two laboratory-confirmed cases of Nipah virus (NiV) infection in West Bengal State. No additional NiV cases have been detected. Following news of the outbreak, authorities in some Asian countries, including Hong Kong, Thailand, Malaysia, and Singapore, have ramped up airport health screening efforts. However, according to Reuters, the screenings are more for “reassurance” than a tactic to stop the spread. The WHO says risk …

Organizations look structured and logical from the outside—boxes and lines, reporting relationships, KPIs, and performance frameworks. But walk into any real meeting, and you’ll sense it: side glances, shifting energy, people going silent when one voice enters the room, unexplained resistance to change, and power dynamics no slide deck could predict. That’s not just dysfunction. That’s the system speaking, and most leaders aren’t listening. That is why we need something called systemic intelligence. Systemic intelligence is the capacity to sense and respond to the invisible forces shaping an organization’s behavior, culture, and outcomes. It’s not about…

Just because you’re an ultra-talented global celebrity doesn’t mean you’re a shoo-in for an amazing gig. In fact, even stars have to apply to jobs, just like the rest of us. Just ask Charlie Puth, who’ll be singing “The Star-Spangled Banner” at Super Bowl LX Sunday night. It shows how humility fuels success for even someone at the top of their game—in this case, a dream opportunity for one of pop’s biggest stars on entertainment’s biggest stage. In a recent Rolling Stone interview, the “We Don’t Talk Anymore” singer spoke frankly last month about how he applied and auditioned to sing the national anthem, and how he’s elated for the gig. He shared that perfor…

U.S. job openings fell to the lowest level in more than five years, another sign that the American labor market remains sluggish. The Labor Department reported Thursday that vacancies fell to 6.5 million in December — from 6.9 million in November and the fewest since September 2020. Layoffs rose slightly. The number of people quitting their jobs — which shows confidence in their prospects — was basically unchanged at 3.2 million. December openings came in lower than economists had forecast. The economy is in a puzzling place. Growth is strong: Gross domestic product — the nation’s output of goods and services — advanced from July through September at the faste…

AI isn’t eliminating human work. It’s redistributing human judgment, away from routine tasks and into the narrow zones where ambiguity is high, mistakes are costly, and trust actually matters. This shift helps explain a growing disconnect in the AI conversation. On one hand, models are improving at breathtaking speed. On the other, many ambitious AI deployments stall, scale more slowly than expected, or quietly revert to hybrid workflows. The issue isn’t capability. It’s trust. The trust gap most AI strategies overlook AI adoption doesn’t hinge on whether a system can do a task. It hinges on whether humans are willing to rely on its output without checking …

It looks like a standard shipping container. But a metal box at a London factory is aimed at solving one of the shipping industry’s biggest challenges: how to cut CO2 emissions on cargo ships. The tech, from a startup called Seabound, can capture as much as 95% of the CO2 emissions from the exhaust on ship. The company is now preparing to install a set of the containers on a cargo ship in its first commercial deployment after years of development and pilot tests. “The shipping industry is one of the last hard-to-abate sectors,” says 30-year-old CEO Alisha Fredriksson, who cofounded the company in 2021 after working as a consultant and seeing the need for a new…

European Union privacy watchdogs fined TikTok 530 million euros ($600 million) on Friday after a four-year investigation found that the video-sharing app’s data transfers to China breached strict data privacy rules in the EU. Ireland’s Data Protection Commission also sanctioned TikTok for not being transparent with users about where their personal data was being sent and it ordered the company to comply with the rules within six months. The Irish national watchdog serves as TikTok’s lead data privacy regulator in the 27-nation EU because the company’s European headquarters is based in Dublin. “TikTok failed to verify, guarantee and demonstrate that the personal data of…

When cities throw out single-family zoning rules—like Minneapolis did in 2018, or Cambridge, Massachusetts, voted to do this year—the first new multifamily construction projects on a block often come from developers, not homeowners converting existing dwellings. And no matter how desperately a city needs new housing units, change often happens slowly. In part, that’s because even if someone is interested in adding apartments to their own house for extra income, they might not know where to start. But in Toronto, which ditched single-family zoning in 2023, a tool kit makes it easier for “citizen developers” to understand their options and how much construction might cost. …