Blog, YouTube & Content Monetization

Single-use soy sauce packets for sushi take-out orders are now a whole lot more sustainable, thanks to a redesign that doesn’t use any plastic. While sushi lovers in the U.S. are used to getting their to-go soy sauce in rectangular packets like they do their ketchup and mustard, soy sauce in Australia often comes in small plastic fish bottles with a screw top. This typical mini fish-shaped bottle is cute, for sure, but the user is done with it in a few minutes. Its packaging lasts much, much longer by comparison, since plastics can take as long as 500 years to break down. Does the user experience really require packaging that lasts that long? The Holy …

Thomas Edison said that success is “1 percent inspiration and 99 percent perspiration.” But what if his famous formula is missing a key ingredient? What if success demands not just creativity and perseverance, but a third, much less discussed skill? Modern neuroscience suggests it does. Research shows mastering this often overlooked ability will not only upgrade your brain, but make it much more likely you’ll achieve your goals (with less perspiration along the way). The secret ingredient for success What is this magic ingredient? Some scientists call it a strategic mindset. Others term it metacognition. Whatever label you go with, the idea is straightforwar…

In a remarkable rebuke of Republican leadership, the House passed legislation Thursday that would extend expired health care subsidies for those who get coverage through the Affordable Care Act as 17 renegade GOP lawmakers joined every Democrat in support. The tally, 230-196, signified growing political concern over Americans’ health care costs. Forcing the issue to a vote came about after a handful of Republicans signed on to a so-called “discharge petition” to unlock debate, bypassing objections from House Speaker Mike Johnson. The bill now goes to the Senate, where pressure is building for a bipartisan compromise. Together, the rare political coalitions are rushing t…

Whether scrambling for a last-minute gift, looking for something belated to send after the holidays, or just thinking ahead to the next birthday on your calendar, the checkout line’s gift card rack has probably crossed your mind. Coffee shops, streaming services, big box retailers. You’ve done this dance before. Grab one, stick it in a card, call it a day. It’s easy. It’s simple. It’s also, for a growing number of Americans, starting to feel stale. Nearly one in five U.S. adults now say they’d rather receive crypto than a gift card this holiday season. That’s according to a new survey from the National Cryptocurrency Association and PayPal, and it’s not a number many saw…

For decades, design followed a singular truth. Whether it was the insistence that “form follows function” or the later pivot toward “form follows emotion,” the industry tended to adhere to a simple formula for design thinking: Find your North Star and follow. But that formula does not fit today’s reality. “Form follows X” is no longer a clean equation, because X isn’t a single variable. It’s a constellation that refuses to be reduced to one guiding idea. Modern design across brands, products, and experiences must use a multidimensional approach, speaking to function, feeling, context, narrative, culture, and experience, all at once. HUMAN EXPERIENCE DESIGN Some of toda…

Luigi Mangione is due in federal court Friday for a pivotal hearing in his fight to bar the government from seeking the death penalty against him in the killing of UnitedHealthcare CEO Brian Thompson. Mangione’s lawyers contend that authorities prejudiced his case by turning his December 2024 arrest into a “Marvel movie” spectacle and by publicly declaring their desire to see him executed even before he was formally indicted. If that doesn’t work, they argue, the charge that has enabled the government to seek the death penalty — murder by firearm — should be thrown out because it is legally flawed. Federal prosecutors say Mangione’s lawyers are wrong, countering that t…

Hiring likely remained subdued last month as many companies have sought to avoid expanding their workforces, though the job gains may be enough to bring down the unemployment rate. December’s jobs report, to be released Friday, is likely to show that employers added a modest 55,000 jobs, economists forecast. That figure would be below November’s 64,000 but an improvement after the economy lost jobs in October. The unemployment rate is expected to slip to 4.5%, according to data provider FactSet, from a four-year high of 4.6% in November. The figures will be closely watched on Wall Street and in Washington because they will be the first clean readings on the labor market…

Fans of Macy’s Inc. will be disappointed to learn that the iconic department store has announced its next round of store closures. Fourteen Macy’s locations in 12 states will shutter as a result of this move. Here’s why and when the closures will take place. What’s happened? On Thursday, Macy’s published a letter from CEO Tony Spring to its employees updating them on the company’s “A Bold New Chapter” strategy, which the department store chain unveiled in February 2024. As part of that strategy, Macy’s announced at the time that it would be closing 150 “underproductive” stores through the end of 2026. Fast Company previously reported on 66 stores marked for clo…

Welcome to the first Fast Company’s Plugged In of 2026, and Happy New Year to you. More than 18 years ago, as the internet was transforming how we consume everything from news to music, someone called books “the last bastion of analog.” That someone happened to be Jeff Bezos. And he made the observation in a Steven Levy Newsweek article about Amazon’s original Kindle e-reader, a device designed to drag books into the digital age. Bezos’s comment resurfaced in my consciousness last week, as I read a New York Times article by Elizabeth A. Harris and Alexandra Alter on how the book publishing business fared in 2025. The upshot: It did pretty well overall, and remains a sur…

One of Ikea’s most popular lamps of the past several years—nicknamed the “donut lamp”—is about to get a smart, colorful upgrade. The original donut lamp debuted back in 2023 as part of Ikea’s 20-piece Varmblixt collection with the Rotterdam-based designer Sabine Marcelis. With its glossy orange glass and soft, retro glow, the lamp quickly emerged as a fan favorite: In the three years since its debut, Ikea says one donut lamp has sold every five minutes in the U.S. It’s the company’s best-selling lamp, both in the U.S. and worldwide. Given the lamp’s popularity, Ikea has teamed up with Marcelis for a new version, this time featuring a smart function that allows it …

Resilience is not an inherited trait. It is a disciplined practice—a way of showing up that is cultivated over time through deliberate training of the body, mind, and spirit. In high-stress environments, whether on the battlefield, in the boardroom, or in the quiet turmoil of daily life, the ability to remain steady amid volatility is what separates reactive living from intentional leadership. What many discover, often through hardship, is that resilience is less about bracing against impact and more about widening the internal space between stimulus and response. That space—Viktor Frankl called it the foundation of freedom—allows for clarity, intentionality, and courage…

2025 was a year defined by buttholes and fury. AI companies, fueled by unlimited piles of cash, got in line with the same approach to branding: what’s been scatalogically dubbed a “butthole logo.” The amorphous circles neither propel you forward like a Nike swoosh nor ground you like an Apple’s apple. Instead they spin you around, hypnotizing you into who knows what’s next, just keep staring. At the same time, a polarized America debated its way through a newly political era of design—what you can see everywhere from the The President administration’s choice of typeface to its decision to weigh in on brand plays from Cracker Barrel and American Eagle. Marketers seized …

CES is a show that’s all about the future. Usually, that future is within the next year or two. Companies show off products to kick off marketing campaigns and begin building consumer demand. Sometimes, though, they offer a peek a good bit further down the road. Several prototypes at this year’s CES offered clues about how companies expect the consumer electronics world to evolve. Many, of course, will fall by the wayside. Almost all of them will experience changes before getting anywhere close to market. Despite that, though, they offer a look into a consumer electronics crystal ball. Here are some trends they’re prophesizing for the years to come. Smart watc…

Brands love to insert themselves into cultural conversations or piggyback on buzzy current events, a strategy sometimes called newsjacking. But it can happen without seeking, or even wanting, the attention. The borderline absurd virality of a Nike tracksuit evidently worn by Venezuelan President Nicolás Maduro as he was taken into the custody of American captors is the most high-profile recent example—but it definitely won’t be the last. This form of what we could call involuntary product placement can be a conundrum for brands, which prefer to be associated with upbeat or positive events, not dictators or controversial geopolitics. And that’s been made even more cha…

A new insult for artificial intelligence just dropped thanks to Microsoft’s CEO. If you use Microsoft products, it’s near impossible to avoid AI now. The company is pushing AI agents deep into Windows, with every app, service, and product Microsoft has on the market now including some kind of AI integration, without the option to opt out. Microsoft CEO Satya Nadella recently shared a blog post to LinkedIn titled “Looking Ahead to 2026” offering an insight into the company’s focus for the new year. Spoiler alert: it’s AI. Nadella wrote that he wants users to stop thinking of AI as “slop” and start thinking of it as “bicycles for the mind.” Many took the post…

Over the course of 2025, deepfakes improved dramatically. AI-generated faces, voices, and full-body performances that mimic real people increased in quality far beyond what even many experts expected would be the case just a few years ago. They were also increasingly used to deceive people. For many everyday scenarios—especially low-resolution video calls and media shared on social media platforms—their realism is now high enough to reliably fool nonexpert viewers. In practical terms, synthetic media have become indistinguishable from authentic recordings for ordinary people and, in some cases, even for institutions. And this surge is not limited to quality. The v…

Strategic planning is a big business. Companies spend millions of dollars working with consulting firms to chart a path forward. Not only does a lot of money change hands as part of this process, but the amount of time that employees invest in working on the plan likely doubles the cost of the entire process. In the end, leadership gets a shiny report they can send to employees, shareholders, external stakeholders, and others. Often, though, much less money and time is invested in implementing that plan than was spent creating it. As a result, there is a lot of cynicism around engaging in strategic plans. In many ways, this feels a lot like New Year’s resolutions.…

Starting today, Google is weaving its massive investment in AI into one product nearly everyone already uses—and for many people, the change won’t feel optional. Google announced Thursday that a suite of new features powered by Gemini 3 will begin appearing in Gmail, introducing automation designed to reduce inbox overload. The most consequential update is a new Gmail view called AI Inbox, which reshapes email around summaries, topics, and to-dos, rather than individual messages. What changes the moment this turns on For users, the shift isn’t about learning new tools—it’s about no longer having to manage email the same way. Instead of opening Gmail to a chrono…

While headlines about AI replacing workers dominated 2025, behavioral health is charting a different path. The industry thrives on human connection, measuring success in trust, healing, and human relationships, not throughput. That’s not to say AI isn’t rapidly reshaping the industry—it is. Its role here fundamentally differs because it supports clinicians rather than sidelines them. Over the next year, I predict we’ll see a paradox play out: Behavioral health will become increasingly AI-enabled, and simultaneously, more human than it’s been in decades. The reason is simple. Burnout and administrative burdens have been increasingly limiting what clinicians can do. Provid…

The average rate on a 30-year U.S. mortgage edged higher this week to just above its 2025 low. The average long-term mortgage rate rose to 6.16%, mortgage buyer Freddie Mac said Thursday. That’s up slightly from 6.15% last week, when the average rate dropped to its lowest level since October 3, 2024. One year ago, the rate averaged 6.93%. Borrowing costs on 15-year fixed-rate mortgages, popular with homeowners refinancing their home loans, rose this week to 5.46% from 5.44% the previous week. A year ago, it averaged 6.14%, Freddie Mac said. Mortgage rates are influenced by several factors, from the Federal Reserve’s interest rate policy decisions to bond marke…

Jan. 26 marks the official start date of the 2026 tax filing season, when the IRS will begin accepting and processing 2025 tax returns. April 15 is the filing deadline. Tax experts, including the IRS’ independent watchdog, have warned that this year’s filing season could be hampered by the loss of tens of thousands of tax collection workers who left the agency through planned layoffs and buyouts spurred by Elon Musk’s Department of Government Efficiency. The IRS will also be responsible for implementing major provisions of Republicans’ tax and spending package signed into law last summer. Several provisions in the law retroactively affect the 2025 tax year, likely…

Gaming peripheral company Razer is betting that people want AI holograms. So much so that it introduce a perplexing new product at CES 2026 that early critics have dubbed a “friend in a bottle.” Project AVA, is a small glass cylinder that features a 5.5-inch animated desk buddy that can interact with you, coach you, or offer gaming advice on demand—all powered by xAI’s Grok. Project AVA uses a technology Razer calls “PC Vision Mode” that watches your screen, allowing its 3D animated inhabitant to offer real-time commentary on your gameplay, track your mood, or simply hang out. It attempts to sell the illusion of presence—a companion that isn’t just an app you close, b…