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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. A decade ago, fresh out of business school, I joined a tech company in my first business development role in Singapore. Within the first quarter, I had closed two quarters’ worth of sales targets. But the environment was abusive. The CEO yelled regularly. Personal and sexist remarks were common, on body, appearance, even what women ate or wore. It was triggering. Having lived through a previous abusive situation, I found myself in constant flight-or-freeze mode. Every time I saw an email from my manager, my heart raced. I struggled to breathe in meetings. Despite my outward success, internally I was unraveling. Finally, I quit. That experience changed the course …

  2. In the early days of the internet, collectors traded rare whiskey and wine on eBay alongside Beanie Babies and vintage sneakers. But then, in 1999, six months after closing down firearm sales, eBay announced they would ban the sale of alcohol and tobacco products as well. “As a general rule, these laws are just so complex and contradictory, that we just decided that in the best interest of our users to prevent that situation from ever occurring,” then-spokesman Kevin Pursglove said. More than 25 years later and almost a century after the end of Prohibition, the regulatory environment is no less forgiving, and the resale of spirits online has been scattered acros…

  3. On a recent flight, I watched a woman try to sneak an oversize briefcase and suitcase onto the plane. When challenged, she waved her boarding pass at the gate agent and declared, “Do you see what that says?” pointing to her top-tier status. “That means I get to do what I want.” Her sense of entitlement was staggering, but familiar. Leaders of organizational transformation, such as major digital/data analytical capability overhauls, or launching a new set off offerings across the globe, often cling to equally delusional rationalizations. And just like that traveler, their self-justifications backfire. The odds of transformation success are already dismal: 70% to 80…

  4. Below, Michelle “MACE” Curran shares five key insights from her new book, The Flipside: How to Invert Your Perspective and Turn Fear into Your Superpower. Michelle spent over a decade as a fighter pilot and served as the Lead Solo Pilot for the Thunderbirds, the U.S. Air Force’s elite demonstration team. She has nearly 2,000 hours of F-16 flying time and flew combat missions in Afghanistan. Known for her upside-down maneuvers, she has inspired audiences at airshows and flyovers like the Super Bowl, Daytona 500, and Indy 500. What’s the big idea? Mace spent years operating in high-pressure environments, from combat situations to performing high-speed maneuvers i…

  5. In 1998, five kids met in a cafe in Belgrade. Still in their 20s, they were, to all outward appearances, nothing special. They weren’t rich, or powerful; they didn’t hold important positions or have access to significant resources. Nevertheless, that day, they conceived a plan to overthrow their country’s brutal Milošević regime. The next day, six friends joined them and they became the 11 founders of the activist group Otpor. A year later, Otpor numbered a few hundred members and it seemed that Milošević would be the dictator for life. A year after that, Otpor had grown to 70,000 and the Bulldozer Revolution brought down the once-unshakable dictator. That’s how …

  6. Started by ResidentialBusiness,

    I revisited my definition of strategy several years ago and realized recently that I hadn’t written about it—just presented it privately to executive teams in the context of my strategy work with them. I decided to rectify that oversight by writing this Playing to Win/Practitioner Insights (PTW/PI) piece on it called Revisiting my Definition of Strategy: Compelling Desired Customer Action. And as always, you can find all the previous PTW/PI here. Need for a DefinitionFor any field to develop, the terms used in the field must be defined. Otherwise, participants can’t discuss the field intelligently, and it is therefore hard for the field to advance. I experienced that phen…

  7. It’s been a long, hot summer for America’s universities. Columbia, accused by the The President administration of violating Title VI of the Civil Rights Act, settled with the federal government for a whopping $200 million, while Harvard is struggling to defend itself against allegations that it unduly favored some students based on ethnicity, in violation of the prohibition to consider race in college applications. Similar cases abound, making it seem as if our institutions of higher education are little more than heated ideological battlegrounds, offering students an uncertain future and therefore, considering the ever-rising price of tuition, a risky bet. Apologies,…

  8. According to a recent study conducted by the global consulting firm, EY, 97% of respondents reported that it is important for companies to act with integrity. Many companies tout integrity as a core principle of their organizations in an attempt to reassure customers, employees, and the wider public that their organization “plays by the rules.” By some estimates, integrity is ranked as one of the most cited corporate core values, with over 80% of companies listing integrity as a core value. But simply including integrity on your list of core values and mounting that list on a plaque on a wall (as many companies do) won’t positively influence your culture unless your c…

  9. As a small child in the 1980s, I tuned in weekly to see the hilarious antics of the Golden Girls. I loved seeing the friendship and support between the three 50-something housemates of Blanche (Rue McClanahan), Rose (Betty White), and Dorothy (Bea Arthur), while the affectionate bickering between Dorothy and her unfiltered 80-something mother Sophia (Estelle Getty) always struck me as mother-daughter relationship goals. While the show was ahead of its time in myriad ways, one important legacy it has given Generation X is a blueprint for adult communal living. Our generation understands what a “Golden Girls retirement” means, and we have all likely spent some happy hou…

  10. A few years back, Deanna Conley had just moved to Newport, Rhode Island with a 3-month-old and 3-year-old. She soon joined a focus group for a new type of club forming in her area. This club—part daycare, part adult coworking space, and a little bit gym—would fulfill Conley’s post-moving needs: It offered community in a town where she knew no one, a space to work as a small business owner without an office, and affordable childcare. “The cost of a nanny was really prohibitive for us,” Conley says. Her older son had been in traditional daycare prior to the family’s move, but Conley thought this club might be a bit different. “I was really interested in and excite…

  11. The real AI story in most organizations isn’t about algorithms; it’s about habits. New tools arrive with impressive demonstrations and confident promises, yet the day-to-day routines that decide what gets attention, who can take a risk, and what counts as a “good job” tend to remain the same. Leaders set up special units, roll out training, or look for quick savings, only to find that the old culture quietly resets the terms. When that happens, early gains fade, adoption stalls, and cynicism grows. This article draws on our forthcoming book to look at three recurring myths that help prop up existing cultures and prevent the deep transformations that are needed to supp…

  12. Let’s be honest: When we talk about workplace equity, menopause rarely makes the agenda. But it should. This life stage impacts half the workforce, often right when women are at the peak of their careers, influence, and leadership. As a CEO and advocate for women’s health, I’ve seen firsthand how menopause becomes an invisible career barrier. And now the data backs it up: Ignoring menopause in the workplace isn’t just a health oversight, it’s a systemic equity issue. According to the latest U.S. Census Bureau data, full-time, year-round working women earn only 81 cents for every dollar earned by men in 2024, a gap that’s actually widening. The year before, women e…

  13. Culture change is a big topic—and a big consulting business. When I Googled “culture change consulting business,” three of top five (non-sponsored) responses were Bain, BCG, and McKinsey (in that order). Because changing culture is a prominent issue for executives—and often a very frustrating one—I decided to tackle it in this Playing to Win/Practitioner Insights (PTW/PI) called Culture Change Strategy: Three Rules for Making Change Happen. And as always, you can find all the previous PTW/PI here. The culture change consulting pitches It was fun to take a quick look at the culture change pitches of Bain, BCG, and McKinsey. Bain’s was aspirational: “Culture is b…

  14. If you’re a Slack user, you’re probably familiar with Slackbot as a good-natured—if annoying—assistant that delivers notifications, reminders, and keyword-based automatic responses within the workplace chat app. But for organizations with paid Slack plans that have AI features enabled, Slackbot is receiving a bit of a brain transplant. The company has rebuilt the humble bot as an AI agent that can help bring you up to speed on workplace discussions and priorities, pull in data from other software your organization has integrated with Slack, help draft reports and Slack canvas documents, and even help schedule meetings with your colleagues. It’s part of a push by Sales…

  15. Inflation likely remained elevated last month as the cost of electricity, groceries, and clothing may have jumped and continued to pressure consumers’ wallets. The Labor Department is expected to report that consumer prices rose 2.6% in December compared with a year earlier, according to economists’ estimates compiled by data provider FactSet. The yearly rate would be down from 2.7% in November. Monthly prices, however, are expected to rise 0.3% in December, faster than is consistent with the Federal Reserve’s 2% inflation goal. The figures are harder to predict this month, however, because the six-week government shutdown last fall suspended the collection of price dat…

  16. Over the past two years, a troubling trend has started to take shape in the media; for a large majority of journalists, DEI framing became the default for covering Black businesses. What should be stories about innovation, resilience, market disruption, and leadership have increasingly been flattened into a single, repetitive narrative: DEI. Not the company’s business model. Not the founder’s vision or entrepreneur journey. Not the problem being solved or the customers being served. Just DEI. And it’s often framed through the lens of rollbacks, political backlash, or cultural controversy. This didn’t begin overnight, but in recent years and especially amid the po…

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