Blog, YouTube & Content Monetization

Remember the Flip video recorder? In 2009, it was a sensation—a dead-simple, pocket-size recorder that let ordinary people capture and share moments without lugging around a camcorder or figuring out complicated settings. Cisco acquired Flip’s maker, Pure Digital Technologies, for $590 million in stock. Two years later, Cisco shut Flip down entirely. The Flip wasn’t a failure. It solved a real problem elegantly. But it was what I call a “gateway product”—an innovation that reveals what customers want but that gets supplanted by something that delivers the same outcome more simply, cheaply, or conveniently. In this case, the rise of smartphones made a dedicated device …

“Before The Whale, I had everything to prove. And now, to be honest, not so much,” Oscar winner Brendan Fraser, 57, told AARP The Magazine in an interview last month. The 50-and-older segment is the fastest-growing demographic in the world, according to Myechia Minter-Jordan, AARP’s CEO. And three years ago, Fraser—a Hollywood mainstay for 35 years whose career has been marked by challenges like depression and work drought—was nominated for (and won) his first Academy Award for playing the lead in director Darren Aronofsky’s prestige drama The Whale. In his acceptance speech, Fraser thanked Aronofsky “for throwing me a creative lifeline.” In the interview with AA…

Dog owners have a lot of choices nowadays when it comes to picking out pet food for their pup. Dry kibble or wet? Beef or chicken? Frozen, fresh, or raw? Brands even boast “human-grade” ingredients and grain-free recipes. If you have a dog, your decision may be focused on nutrients, or maybe price. But one vet-turned-environmental researcher wants you to also consider the climate impact. And that impact could be huge—depending on the type of food, your dog’s diet could have a greater environmental impact than your own. Calculating the carbon footprint of dog food What we eat matters for the planet. Globally, food production is responsible for more than a q…

California officials and weather forecasters urged holiday travelers to avoid the roads and reconsider Christmas travel as a series of powerful winter storms brought relentless rains, heavy winds and mountain snow. Storms began to move in late Tuesday evening and were expected to intensify into Christmas Eve. Authorities said the millions of people expected to travel across the state will likely meet hazardous, if not impossible, conditions as several atmospheric rivers were forecast to make their way through the state, the National Weather Service warned. “If you’re planning to be on the roads for the Christmas holidays, please reconsider your plans,” said Ariel Cohen,…

To the uninitiated, the term Scope 3 might sound like an obscure technical label. However, for those managing corporate carbon emissions, the term can inspire a range of emotions, from dread to dismay. Scope 3 emissions are generated by indirect upstream and downstream operations, and typically account for the largest share of a company’s carbon footprint. They also lie outside the organization’s direct control. Although one of the sustainability agenda’s most daunting items, technology can provide solutions to the Scope 3 challenge. There’s mounting pressure to tackle these emissions, as institutional investors such as pension funds pay close attention to the cli…

Below, Scott Anthony shares five key insights from his new book, Epic Disruptions: 11 Innovations That Shaped Our Modern World. Scott is a clinical professor of strategy at the Tuck School of Business at Dartmouth College. His research and teaching focus on the adaptive challenges of disruptive change. Previously, he spent over 20 years at Innosight, a growth strategy consultancy founded by Harvard Business School professor (and father of the idea of disruptive innovation) Clayton Christensen. What’s the big idea? In 1620, Sir Francis Bacon wrote that there were three technologies for which it was possible to draw a clear line before and after: the printing pre…

The U.S. Federal Reserve agreed to cut interest rates at its December meeting only after a deeply nuanced debate about the risks facing the U.S. economy right now, according to minutes of the latest two-day session. Even some of those who supported the rate cut acknowledged “the decision was finely balanced or that they could have supported keeping the target range unchanged,” given the different risks facing the U.S. economy, according to the minutes released on Tuesday. In economic projections released after the December 9-10 meeting, six officials outright opposed a cut and two of that group dissented as voting members of the Federal Open Market Committee. …

As AI data centers spring up across the country, their energy demand and resulting greenhouse gas emissions are raising concerns. With servers and energy-intensive cooling systems constantly running, these buildings can use anywhere from a few megawatts of power for a small data center to more than 100 megawatts for a hyperscale data center. To put that in perspective, the average large natural gas power plant built in the U.S. generates less than 1,000 megawatts. When the power for these data centers comes from fossil fuels, they can become major sources of climate-warming emissions in the atmosphere—unless the power plants capture their greenhouse gases first and th…

Trader Joe’s is settling a class action lawsuit for $7.4 million, after a complaint claimed that the grocery giant printed 10 digits—the first six and last four—of customers’ cards on transaction receipts. The 2019 class action lawsuit alleged that Trader Joe’s violated the Fair and Accurate Credit Transactions Act (FACTA) amendment to the Fair Credit Reporting Act. No customers reported identity theft as a result, Trader Joe’s said on the settlement website. However, identity theft is not a requirement to prove a FACTA violation. The court did not rule on the case, and Trader Joe’s’ decision to settle did not confirm the validity of the claims. In the settlem…

Headwinds across the business world challenge any leader striving to make an impact beyond shareholder value. Few organizations know this struggle better than the B Team, born out of Richard Branson’s drive to elevate the role and responsibility of business in society. CEO Leah Seligmann shares why some leaders are pulling back, where others are pressing forward, and which actions can have the greatest impact—from climate change to diversity. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations …

When Kenya’s Sabastian Sawe crossed the finish line at the London Marathon on April 26, an Adidas attendant was waiting on the sidelines to collect his shoes. The attendant wrote Sawe’s record-breaking time, 1:59.30, on the side of the shoes, waited for him to take some photos with them, and then whisked them off to Adidas’s archives in Herzogenaurach, Germany. In that moment, the Adidas Adizero Adios Pro Evo 3 became the fastest shoe in the world. Sabastian Sawe Sawe was the first person to ever run a sub-two-hour marathon in an official race, followed closely by Ethiopia’s Yomif Kejelcha, who finished with a time of 1:59.41. Fellow Ethiopian Tigist Assefa set…

Indonesia and Malaysia are the first two countries to ban Elon Musk’s artificial intelligence tool Grok, after the generative AI essentially flooded the social media platform X with sexually explicit, lewd images of young girls and women, made without their consent. Musk folded the generative AI tool into X when he took over Twitter, promising “free speech.” However, critics say it is instead an example of how generative AI, without clear guardrails and regulation, can result in harm. Here’s what to know. What’s happening with Grok? In short, users are typing simple prompts into the AI tool on X to “digitally undress” girls and women, some of which appear t…

Boeing and NASA have agreed to keep astronauts off the company’s next Starliner flight and instead perform a trial run with cargo to prove its safety. Monday’s announcement comes eight months after the first and only Starliner crew returned to Earth aboard SpaceX after a prolonged mission. Although NASA test pilots Butch Wilmore and Suni Williams managed to dock Starliner to the International Space Station in 2024, the capsule had so many problems that NASA ordered it to come back empty, leaving the astronauts stuck there for more than nine months. Engineers have since been poring over the thruster and other issues that plagued the Starliner capsule. Its next carg…

Gen Zers, who were practically born with smartphones and iPads in their hands, have grown up completely immersed in the information highway. Therefore, it should come as no big surprise that those born as digital natives—deeply connected to culture, trends, politics, and business—have different ideas about what their contributions to the world should look like. They deeply value work-life balance and they need to feel like the work they do has meaning. Globally, they are the generation most concerned about issues like corruption and inequality. They’re striving to create change—and they’re committed. Still, Gen Zers often get called out for being entitled, lazy,…

If you were one of the millions of children who grew up reading Goodnight Moon before bed, chances are its iconic green bedroom is permanently seared into your memory. Now, for the next four months, you have the opportunity to sleep in the Goodnight Moon room IRL. The Goodnight Moon room has been faithfully re-created—down to the red balloon, bowl of mush, and cow jumping over the moon—for a new immersive suite at the Sheraton Boston Hotel. The room can accommodate up to two adults and two children, and a booking in the suite comes with perks like four tickets to the View Boston observation deck, a $150 daily food and beverage credit, complimentary moon and star cooki…

Discounting has been part of retail’s toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don’t always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout. What’s often missing from the conversation is the role of experience-led value. Loyalty isn’t built through price alone—it’s built through moments that make a customer feel recognized, appreciated, and confident they made the right choice. When brands com…

Chipotle is officially in its Ozempic era. Today, the brand is launching an all-new High Protein Menu in the U.S. and Canada, which it describes as “a clean menu for the protein movement.” The menu comes with six items, including proteinmaxxed burritos and bowls and a new salad option. The real stand-out, though, is what Chipotle is billing as its “first-ever snack,” but is really just a tiny cup of chicken. The High Protein Cup is a topping-less, four-ounce serving of adobo-seasoned chicken that you could easily hold in the palm of your hand—and it’s a perfect, if somewhat depressing, symbol of the GLP-1 age. For Chipotle, the new menu means embracing two e…

It’s open enrollment season again—that period between October and November when workers must reacquaint themselves with “deductibles,” “copays,” and “premiums.” Many would rather wait at the DMV, sit through a three-hour work meeting, or attempt to explain social media to tech-challeged loved ones than spend their afternoon selecting an insurance plan. That’s why some workers are farming out everything on their health insurance to-do list to AI and social media. New research from HR tech company Justworks and The Harris Poll shows we’re entering the era of “benefit burnout”: Many people are not doing their own research on what plans are best for them, and instead…

The MrBeast burger. MrBeast toys. Rumors of a MrBeast phone company. Could a MrBeast bank next? The world’s most-subscribed-to YouTuber, with 446 million subscribers, has filed an application with the U.S. Trademark and Patent Office for a service called MrBeast Financial. The recent trademark application for the latest venture from MrBeast — whose real name is Jimmy Donaldson — lists plans for a “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.” The venture has not yet been approved and the full details remain unclear. However, the trademark application, which was filed on Oct. 13, aligns with …

You quit the 9-to-5 to have more control over your time. You wanted flexibility, autonomy, and the freedom to structure your days around your life instead of someone else’s schedule. Yet here you are, apologizing to a client for not responding to a message immediately. Feeling guilty on a Tuesday afternoon when you’ve only worked for four hours that day. Checking Slack at 9:00 PM because that’s been your routine for most of your working career. Many solopreneurs don’t realize they’ve inadvertently recreated corporate life until they’re already living it. You traded a demanding boss for a dozen demanding clients. You swapped mandatory meetings for back-to-back Zoom…

Journalist Ira Glass, who hosts the NPR show “This American Life,” is not a computer scientist. He doesn’t work at Google, Apple, or Nvidia. But he does have a great ear for useful phrases, and in 2024, he organized an entire episode around one that might resonate with anyone who feels blindsided by the pace of AI development: “Unprepared for what has already happened.” Coined by science journalist Alex Steffen, the phrase captures the unsettling feeling that “the experience and expertise you’ve built up” may now be obsolete—or, at least, a lot less valuable than it once was. Whenever I lead workshops in law firms, government agencies, or nonprofit organizations, …