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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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As we head into the new year, I am facing a daunting prospect. After over 34 years in higher education as a professor and administrator, I’m moving to the private sector to support more effective teaching practices. I would classify this change as a significant career pivot. I am changing market sectors (public sector to private) and shifting from serving a single institution to a global base of clients. Decisions like this are not to be made lightly. It is important to ensure that you are making this move to run toward something attractive and not just away from something that frustrates you. Here are three important considerations if you think a significant career m…
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Andy Sauer is no stranger to making waves in the beverage business. As the CEO of Garage Beer, he defied the odds by turning a small craft brewery into a national name, despite competing in an industry dominated by legacy players. Now he’s looking to shake things up in another popular beverage category: the soda aisle. Sauer’s latest venture is a product called Roxberry, which he’s dubbing the “first modern kids’ soda.” The brand launched earlier this month at more than 2,200 Walmart stores, 450 Krogers, Meijer and Harris Teeter locations nationwide, and a handful of independent grocers. This “soda” is unlike the sugary drinks most consumers remember from childhood: I…
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A massive 243-kilogram (535-pound) bluefin tuna sold for a record 510 million yen ($3.2 million) at the first auction of 2026 at Tokyo’s Toyosu fish market. The top bidder for the prized tuna at the predawn auction on Monday was Kiyomura Corp., whose owner Kiyoshi Kimura runs the popular Sushi Zanmai chain. Kimura, who has won the annual action many times in the past, broke the previous record of 334 million yen ($2.1 million) he set in 2019. Kimura later told reporters he was hoping to pay a bit less for it, but “the price shot up before you knew it.” The auction started when the bell rang, and the floor was filled with torpedo-shaped fish with their tails cut off so …
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Measles infections in America have hit their highest numbers in 33 years. In 2025, cases have topped 1,900, and that number is expected to rise due to an ongoing outbreak in South Carolina. Here’s what you need to know about America’s latest measles outbreak and why the upcoming period could spell troubling times with the disease. What’s happened? Earlier this week, the South Carolina Department of Public Health (DPH) announced 27 new cases of measles in the state since the previous Friday, raising the total number of active measles cases in the southeastern state to 111. Due to the outbreak, there are currently 254 people in quarantine, with another 16 in…
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A few years ago, I read an article that changed how I think about bourbon. It wasn’t about distilling or aging. It was about bread. Bread Is Broken by Ferris Jabr explores how modern industrial farming stripped grains of their flavor and nutritional value in exchange for higher yield, longer shelf life, and cost efficiency. As I read, I kept wondering if flavor has been lost in wheat; what does that mean for the wheat in our whisky? So, I called Dr. David Van Sanford, a wheat breeder at the University of Kentucky, to ask if anyone had studied how farming practices impact flavor. He paused and said, “You’re the first person who’s ever asked me that.” That one q…
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Company culture doesn’t affect performance. That’s not a hot take, that’s what a 2022 meta analysis from the Chartered Institute of Personnel and Development found when they compared more than 500 research papers on the topic. From the report: The findings are very clear: there is little evidence consistently linking organizational culture to performance, but if such a link should exist, it is very weak and too small to be practically meaningful. As such, organizations and practitioners should be careful spending time and money on company-wide culture change programs as they are not likely to increase performance. And yet, when asked, 92% of executives believe t…
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Sales are booming for Novo Nordisk’s new weight loss pill. In its first earnings report since the release of an alternative to its hit GLP-1 shot, Novo Nordisk’s outlook is looking a bit brighter. The company, which now makes Wegovy in pill form, raised its guidance for the year in light of the first quarter’s success. Novo reported 1.3 million prescriptions for its weight loss pill, which is now available in the U.S., in the first quarter of 2026. The drugmaker plans to launch the pill outside of the U.S. in the second half of the year, expanding the new medication’s reach considerably. “The strong Wegovy performance, combined with continued growth in Inte…
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Over the past two years, a troubling trend has started to take shape in the media; for a large majority of journalists, DEI framing became the default for covering Black businesses. What should be stories about innovation, resilience, market disruption, and leadership have increasingly been flattened into a single, repetitive narrative: DEI. Not the company’s business model. Not the founder’s vision or entrepreneur journey. Not the problem being solved or the customers being served. Just DEI. And it’s often framed through the lens of rollbacks, political backlash, or cultural controversy. This didn’t begin overnight, but in recent years and especially amid the po…
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When browsing social media it is sometimes hard to discern reality from AI. Is a video of bunnies jumping on a trampoline at night real-life? Probably not. But while some of us are stuck trying to figure out the authenticity of visual content, Spotify is jumping ahead to help users know if who they are listening to is actually human. The streaming giant’s newest feature, Verified by Spotify, gives artists who have been reviewed by Spotify a mint-green check beside their profile. The company evaluates robust criteria to determine a profile’s authenticity and trust, including data related to listener activity, engagement over time, and an identifiable artist presence in…
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Culture change is a big topic—and a big consulting business. When I Googled “culture change consulting business,” three of top five (non-sponsored) responses were Bain, BCG, and McKinsey (in that order). Because changing culture is a prominent issue for executives—and often a very frustrating one—I decided to tackle it in this Playing to Win/Practitioner Insights (PTW/PI) called Culture Change Strategy: Three Rules for Making Change Happen. And as always, you can find all the previous PTW/PI here. The culture change consulting pitches It was fun to take a quick look at the culture change pitches of Bain, BCG, and McKinsey. Bain’s was aspirational: “Culture is b…
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If you’re a Slack user, you’re probably familiar with Slackbot as a good-natured—if annoying—assistant that delivers notifications, reminders, and keyword-based automatic responses within the workplace chat app. But for organizations with paid Slack plans that have AI features enabled, Slackbot is receiving a bit of a brain transplant. The company has rebuilt the humble bot as an AI agent that can help bring you up to speed on workplace discussions and priorities, pull in data from other software your organization has integrated with Slack, help draft reports and Slack canvas documents, and even help schedule meetings with your colleagues. It’s part of a push by Sales…
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Inflation likely remained elevated last month as the cost of electricity, groceries, and clothing may have jumped and continued to pressure consumers’ wallets. The Labor Department is expected to report that consumer prices rose 2.6% in December compared with a year earlier, according to economists’ estimates compiled by data provider FactSet. The yearly rate would be down from 2.7% in November. Monthly prices, however, are expected to rise 0.3% in December, faster than is consistent with the Federal Reserve’s 2% inflation goal. The figures are harder to predict this month, however, because the six-week government shutdown last fall suspended the collection of price dat…
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Let’s be honest: When we talk about workplace equity, menopause rarely makes the agenda. But it should. This life stage impacts half the workforce, often right when women are at the peak of their careers, influence, and leadership. As a CEO and advocate for women’s health, I’ve seen firsthand how menopause becomes an invisible career barrier. And now the data backs it up: Ignoring menopause in the workplace isn’t just a health oversight, it’s a systemic equity issue. According to the latest U.S. Census Bureau data, full-time, year-round working women earn only 81 cents for every dollar earned by men in 2024, a gap that’s actually widening. The year before, women e…
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With layoffs still dominating headlines, many job seekers assume the biggest challenge in today’s market is competition. But new research suggests another obstacle may be quietly draining applicants’ time and emotional energy: job postings that may not actually be hiring. Recent analysis of more than 175,000 job listings across industries found that roughly one in seven postings remain active for more than 30 days, even when companies may no longer be accepting candidates. Some listings remain online for months, continuing to collect applications long after hiring decisions have effectively been made. These roles are often referred to as “ghost jobs.” For job seek…
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One day after WeightWatchers said that it would file for bankruptcy, weight loss drug giant Novo Nordisk’s outlook is brightening. Novo Nordisk, the Danish company that produces semaglutide drugs Ozempic and Wegovy, saw its shares rise more than 7% Wednesday, in spite of recent headwinds from widely available copycat versions of its signature weight loss drugs. Following its quarterly earnings report, shares of the company rose to $71.53 before leveling off and settling around $67.70, in spite of lowered expectations for the year. Novo Nordisk lowered its sales growth forecast for 2025, now expecting growth between 13% and 21%, down from the 16% to 24% it pro…
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Resilience is not an inherited trait. It is a disciplined practice—a way of showing up that is cultivated over time through deliberate training of the body, mind, and spirit. In high-stress environments, whether on the battlefield, in the boardroom, or in the quiet turmoil of daily life, the ability to remain steady amid volatility is what separates reactive living from intentional leadership. What many discover, often through hardship, is that resilience is less about bracing against impact and more about widening the internal space between stimulus and response. That space—Viktor Frankl called it the foundation of freedom—allows for clarity, intentionality, and courage.…
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On a recent weekday in Aspen, Colorado, Stu Landesberg stood with a group of firefighters on a mountainside and watched a drone take off and fly toward a simulated fire. The drone detected the “hotspot”—a pile of ice, since wildfire risk was too high that day for real flames—and then aimed and blasted it with fire suppressant. The test flight was one of thousands that Landesberg’s startup, Seneca, has run while operating in stealth mode over the last several months. The company officially launched today, announcing that it has raised $60 million. It aims to reshape wildfire response—and help protect wildfire-prone communities in a way that hasn’t been possible until n…
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People are fascinated with leadership, and rightly so. After all, most of the “big things” that happen in the world (both good and bad) can be directly traced to decisions, behaviors, or choices of those who are in charge: presidents, prime ministers, CEOs, executives, and anyone tasked with turning a group of people into a high-performing unit, coordinating human activity, and shaping the impact institutions have on society, all the way down to individuals. In line, scientific research shows that up to 40% of the variability in team and organizational performance can be accounted for by the leader—in other words, who we put in charge, or who emerges as leaders, drast…
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Companies are increasingly using AI to conduct job interviews, and, according to experts in the field, the technology is leading to some impressive results. However, giving candidates the choice between an AI interviewer or a human can create bias that makes landing a job tougher for some people, according to a new report. AI is now a common part of the job application process. According to the World Economic Forum, around 88% of employers use some form of AI for initial candidate screening such as filtering or ranking job applications. But AI is also being used to conduct interviews. Currently, around 21% of U.S. companies use the technology for initial interviews. …
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Food delivery service DoorDash is quick to hold restaurants accountable for their mistakes—but not without evidence. Dissatisfied customers have to provide proof that something was wrong with their order, be it a missing item, late delivery, or improperly prepared food, before the company will issue a refund (potentially on the restaurant’s dime, depending on the nature of the mistake). But in the AI era, verifiable proof is harder to come by, and one customer’s viral post about tricking DoorDash into giving her a refund shows that despite the company’s best efforts, its anti-fraud measures aren’t foolproof. On TikTok, a user named Starr (@mi5under5t00d) posted a …
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Social media users may love the “6-7” trend, but when it comes to their advice for baby boomers, a number of recent posts from TikTok financial influencers have users recommending that people start collecting their Social Security benefits early, at age “62.” However, this differs from what financial planners typically recommend, which is that people delay their Social Security claim as long as possible to get the maximum monthly benefit at age 70. Here’s what to know about the online debate. How does age affect Social Security payments? Before you do anything, it’s important to understand how Social Security works—and that you contact your financial adviso…
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The city of San Francisco filed a lawsuit against some of the nation’s top food manufacturers on Tuesday, arguing that ultraprocessed food from the likes of Coca-Cola and Nestle are responsible for a public health crisis. City Attorney David Chiu named 10 companies in the lawsuit, including the makers of such popular foods as Oreo cookies, Sour Patch Kids, Kit Kat, Cheerios and Lunchables. The lawsuit argues that ultraprocessed foods are linked to diseases such as Type 2 diabetes, fatty liver disease and cancer. “They took food and made it unrecognizable and harmful to the human body,” Chiu said in a news release. “These companies engineered a public health crisis, they…
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