Blog, YouTube & Content Monetization

It’s official: Samsung has found a way to turn fridges into giant, unavoidable ads. In a move that comes as a shock to pretty much no one, Samsung announced on October 27 that its premium line of Family Hub fridges, which each come with a giant, AI-powered, embedded screen, will start displaying a widget featuring curated ads. By early November, anyone in the U.S. who owns a Family Hub fridge with a 21.5″ or 32″ screen will start seeing the ads, even if they bought the appliance well before the news was announced. Commenters on Reddit and Tiktok are reacting with outraged shock to the concept of their kitchens becoming the next venue for the performance of late-s…

It had begun nearly two years prior, with a miscarriage, and then another. I was compiling a list of fertility clinics when he made an appearance on the ultrasound monitor, a flickering response to my quietly brewing despair. I spent the long months of pregnancy that followed feeling like a cartoon character with a me-size thunderstorm threatening at every turn. Though my pregnancy was healthy, I was convinced I had to remain vigilant until my son was in my arms. When my husband and I visited my obstetrician nine days past my son’s due date, I wasn’t surprised to see an irregularity in his heartbeat. Less than an hour later, we were checking into the hospital to start…

Anthropic launched its newest model, Claude Opus 4.5, putting the company back atop the benchmark rankings for AI software coding. Opus 4.5 scores over 80% on the widely-used SWE-bench, which tests models for software engineering skill. Google’s impressive Gemini 3 Pro, launched last week, briefly held the top score with 76.2%. Anthropic’s Claude product lead Scott White tells Fast Company that the model has also scored higher than any human on the engineering take-home assignment the company gives to engineering job candidates. Of course Opus 4.5 does a lot more than coding. Anthropic says Opus 4.5 is also the “best model in the world” for powering AI agents and…

Tesla CEO Elon Musk’s net worth surged to $749 billion late Friday after the Delaware Supreme Court reinstated Tesla stock options worth $139 billion that were voided last year, according to Forbes’ billionaires index. Musk’s 2018 pay package, once worth $56 billion, was restored by the Delaware Supreme Court on Friday, two years after a lower court struck down the compensation deal as “unfathomable.” The Supreme Court said that a 2024 ruling that rescinded the pay package had been improper and inequitable to Musk. Earlier this week, Musk became the first person ever to surpass $600 billion in net worth on the heels of reports that his aerospace startup SpaceX…

Ransomware doesn’t knock on the front door. It sneaks in quietly, and by the time you notice, the damage is already done. Backups, replication, and cloud storage help recover from ransomware, but when it strikes, these products may not be enough. You copy your data and ensure copies are recoverable when needed. Replication is often viewed as the gold standard of protection. It is fast, efficient, and seems like an easy answer. Two common types of replication are in use today. The first is physical to physical. This is when data is copied from one physical device to another, usually at a remote location. The second is physical to virtual. This is when data is copie…

AI can do incredible things. So far, though, most of those things have been virtual. If you want a killer article for your bichon frise blog or an expertly crafted letter disputing a parking ticket you probably deserve, chatbots like ChatGPT and Gemini can deliver that. All those things are locked into the nebulous world of information, though. They’re helpful, but the products of today’s large language models (LLMs) and neural networks aren’t actually doing much of anything. AI’s silicon-bound status, however, is beginning to change. The tech is increasingly invading the real world. 2026 is the year that AI gets physical. And that shift has huge impl…

Below, Tomas Chamorro-Premuzic shares five key insights from his new book, Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead). Chamorro-Premuzic is the chief innovation officer at ManpowerGroup, a professor of business psychology at University College London and at Columbia University, cofounder of Deeper Signals, and an associate at Harvard’s Entrepreneurial Finance Lab. What’s the big idea? Authenticity is overrated and can backfire, especially at work. Success comes from strategic self-presentation, empathy, and balancing personal freedom with responsibility to others. Listen to the audio version of this Book Bite—read by Chamorro-…

Black Friday isn’t what it once was. Less than 15 years ago, it was fairly common for people to wake up at ridiculously early hours to drive to a store, where they would stand in line, waiting for the doors to open in order to grab the best deals. Those people still exist, but not in the numbers they used to, thanks to the convenience of online shopping (and the early start to holiday deals). But as artificial intelligence becomes more entrenched in people’s habits, it could have an increasingly large role in Black Friday (and Cyber Monday). And 2025 could be something of a test case for the technology. The average consumer is expected to spend $1,595 on holiday g…

Do you share your innermost thoughts with ChatGPT? You might want to think twice—or at least change your settings fast. View the full article

When you have work life balance and fulfillment, you’re set up not only for success, but also for happiness. The big questions though, are about how you can find the best approach to work and life based on where you are in your journey, based on what’s unique about you, and based on what you find most important. The work-life mix is critically important. In fact, a survey of 26,000 people in five countries by Randstad found that for 85%, work-life balance was the most important element that people were looking for in both current and future jobs—a critical feature for their satisfaction. Importantly, this is the first time in the survey’s 22-year history that work-lif…

Any leader who steps into the role of CEO at an established company competes with the legacy of their predecessors. Only some of us are lucky enough to have had a mentor come before them, one who was as vested in their successor’s success as they were in their own. Jerry Lee, now a retired architect and executive director of our MG2 Foundation, was my CEO predecessor at MG2 and my mentor. Jerry has always understood growth as something far deeper than financial success. From the earliest days of his career, he learned that resilience and purpose come from how we show up for others. “Part of being generous,” he once said in a commencement speech at Washington State Uni…

At a time of broken climate pledges and an economy-wide bearhug of automation and artificial intelligence, the dominant themes of the recently announced 2026 National Design Awards—climate action, sustainability, dedication to craft—are a refreshing reset. Rewarding innovation and impact among U.S.-based designers, the awards are both an honor and a pulse check on the state of design. This year’s group of winners represent a diverse group of practitioners and firms exploring ways that work in design and the arts can counteract environmental catastrophe and re-center the human hand in shaping the future. Honorees include the indigenous underpinnings in the textiles…

Concerns about an AI bubble and increased competition are weighing on Nvidia as the stock fell to a three-month low on Wednesday. Shares of the Santa Clara, California-based company tumbled more than 3% amid a broader decline for those chipmakers that are key to the artificial intelligence boom. Shares of Advanced Micro Devices and Broadcom were also down 4% and 5%, respectively. In recent weeks, a slew of companies have made moves that could chip away at Nvidia’s domination as the go-to maker of chips for the AI industry. One such company, MetaX Integrated Circuits of China, debuted an initial public offering on Wednesday and surged nearly 700%. BEHIND NVIDI…

In a crowded field like food and beverage, companies must do all they can to stay ahead of the pack. The 2025 Brands That Matter honorees in the space used inventive campaigns, celebrity influence, and nostalgic throwbacks to stand apart. Corona brought its product to Olympian heights, and Sprite reinvigorated a classic slogan with a new generation of talent. Sometimes achieving brand relevance is as easy, as Heinz proved, as putting a little mustard on it. Califia Farms A recognizable presence in the plant-based dairy aisle, Califia Farms spent the past year recommitting itself to values of health and sustainability. In response to consumer demands for more organi…

On a recent vacation in Berlin, Emma Watkins, a marketing assistant working in the U.K., wrote a three-star review of a bar she visited. “It was fine, but not amazing, and not what I expected from the high ranking review—it was four-point-something,” she recalls. Upon returning home, she noticed her middling review of the establishment was taken down. “When they said it was defamatory I was confused,” she says. “I did some Googling, then realized what had gone on. And suddenly the high rating for what I thought was pretty average made sense.” (Fast Company is not naming the bar so as not to fall foul of Germany’s defamation laws itself.) Watkins isn’t alone in losing…

You might have a tough time getting your hands on a pumpkin spice latte over the next few days. Starbucks Workers United, the union representing more than 12,000 workers across 650 stores nationwide, is planning to picket and stage rallies outside 60 locations of the coffee chain this weekend. Seventy rallies and pickets will take place from today through November 1, the union said. Today the union will begin voting on a work strike authorization, stemming from demands for new contracts that address better staffing hours, higher pay, and “resolution for hundreds of outstanding unfair labor practice charges,” according to the union. Starbucks has faced a …

Organizational leaders are witnessing a steep and unprecedented rise in employee healthcare costs that is eroding bottom-line profitability. According to data from the Business Group on Health, these costs are projected to rise by 9% this year, representing a 62% increase since 2017. To put it in perspective, this represents an incremental hit of nearly $1 million to the bottom line for a midsize organization of 500 people. What CFOs are now confronting is a tipping point where the average total cost to insure an employee is nearing $20,000 annually. Notably, it is specifically mental health claims that are driving the spike. PwC’s 2026 Medical Trend report shows that…

The job market is rough. So when candidates are landing interviews, they’re often cramming every skill, accomplishment, and experience they can muster into the interview process, hoping to edge out the competition. Sounds reasonable, right? Wrong. Hiring managers often tune out in such cases, causing the rapid-fire qualifications to backfire. It’s what Marc Cendella, CEO of career platform Ladders, calls “answer inflation.” Answer inflation is when experienced professionals respond to interview questions with lengthy résumé recitations and meandering stories that bury their actual value, he explains. Take the classic: “Tell me about yourself.” It’s the quest…

“Mad Max mode” may sound like something out of a video game, but it is a real-life setting for cars currently plying America’s streets. And it poses genuine danger. In an homage to the main character from George Miller’s dystopian 1979 film and its sequels, originally portrayed by current The President supporter Mel Gibson, Tesla created Mad Max mode as an option for vehicles equipped with its “Full-Self Driving” (FSD) system. The Mad Max icon is a mustachioed smiley face wearing a cowboy hat, bearing less of a resemblance to the film’s titular vigilante than to Tesla CEO Elon Musk’s brother, Kimbal. (Warner Bros., which released the films, has not filed suit.) De…

Like many ambitious tech companies before it, OpenAI introduced itself to the culture at large with big claims about how its technology would improve the world—from boosting productivity to enabling scientific discovery. Even the caveats and warnings were de facto advertisements for the existential potential of artificial intelligence: We had to be careful with this stuff, or it might literally wipe out humanity. Fast-forward to the present day, and OpenAI is still driving culture-wide conversations, but its attention-grabbing offerings aren’t quite so lofty. Its Sora 2 video platform—which makes it easy to generate and share AI-derived fictions—was greeted as a TikTo…

Friday is the opening ceremony for the 2026 Winter Olympics. But, if you’ve spent any time on TikTok over the past week, you might have already got a sneak peek at some behind-the-scenes content courtesy of the athletes themselves. In 2024, the International Olympic Committee loosened its rules governing what athletes can capture and share on social media. The shift helped spark viral moments during the Paris Games, when Team USA rugby star Ilona Maher and Norway’s swimmer Henrik Christiansen, whose chocolate muffin reviews became an unlikely hit, took over TikTok feeds. This year, Olympians have already been posting vlogs of their journeys to the Olympic Village…

Every good salesperson knows the 7-step process in which you identify and qualify a prospect to understand their needs, then present your offer, overcome objections, close the sale and follow up. It’s proven so consistently effective that its concepts have been the standard for training salespeople for decades. Many business leaders come up through sales and marketing, so it shouldn’t be surprising that they try to use similar persuasion techniques for large-scale change. They work to understand the needs of their target market, craft a powerful message, overcome any objections and then follow-through on execution. Unfortunately, that’s a terrible strategy. The tr…

Apple’s new 13-inch laptop, the MacBook Neo, is a cheap MacBook in the era of expensive PCs, when AI’s endless appetite for memory has caused the price of computers to skyrocket. Its $599 starting price isn’t much more than what a couple of sticks of DDR5 will cost these days. The secret to the low price? The Neo isn’t driven by your typical laptop chipset, but the same architecture inside your iPhone. It’s an iPhone with a 12.9-inch screen and keyboard. But the Neo design is largely based on nostalgia. Its colorful anodized aluminum computer body—a callback to the classic iPod minis and nanos so coveted by gen Z and Alpha—is more a retro-release than something n…