Blog, YouTube & Content Monetization

Over the past few days, new billboards have slowly been popping up along a 130-mile stretch of desert into Indio, California. One features a giant image of a crying face emoji; another is a picture of an unexplained blob; a third shows an edit of the Mona Lisa sipping out of a delicate tea cup. Each of these eye-catching visuals is an advertisement for a performance at this year’s Coachella Valley Music and Arts Festival. Coachella 2026 takes place over two weekends: April 10 through 12 and April 17 through 19. And while billboard advertising has been a hallmark of the lead-up to the festival almost since its inception, it’s become increasingly intense in recent years…

Facing stagnant sales, Panera Bread is aiming to become one of the restaurant industry’s rare comeback stories. The fast-casual chain’s latest move is the introduction of new “Salad Stuffers,” a fresh spin on one of Panera Bread’s most iconic menu items: the bread bowl. Instead of filling a sourdough bread bowl with soup, however, it’s stuffing a handheld Italian-style roll with salad. The idea sounds simple enough, and yet CEO Paul Carbone says Panera thoroughly tested the innovation before adding it to the menu. A team of chefs and bakers experimented with 20 different breads to find one with the desired “fluffy and soft” texture. Any salad on Panera’s menu,…

The American job market is now filled with so-called ghost jobs —listings for positions that don’t actually exist, from companies that have no intent to hire—wasting not only hours of your time, but also your money, too. According to a comprehensive study by Enhancv, a global AI resume builder, 37% of people looking for jobs are now paying a “ghost tax”—reporting direct out-of-pocket expenses, including travel, childcare, and paid certifications, as a result of chasing phantom listings. The March 2026 study surveyed 1,000 U.S. professionals across all career levels. “When job seekers are losing actual money to engage with a company’s brand, we aren’t just look…

The cutting board may be the most used object in your kitchen, but its design hasn’t changed considerably since 3,000 BCE, when the ancient Egyptians began using slabs of wood for food preparation. The cutting board has to do a lot of work: It needs to absorb knife marks, soak up onion juice, and be big enough to hold vegetables and scraps. On a daily basis, home cooks are forced to confront the logistical problem of where to put the parsley they just chopped when they move on to the carrots. By the end of meal prep, the kitchen counter is littered with food waste and crowded with mismatched bowls of ingredients. It seems like a minor inconvenience, one that most …

Loredana Crisan says her relationship with creativity started when she was 7 years old, sitting with her mother in her family’s kitchen in Bucharest, Romania. “The question she posed was, ‘Do you want to learn piano,’ and as a kid I was like, ‘Yes!’ –– probably because I was singing in the house.” From then on, says Crisan, she never stopped playing. In fact, she ended up as a student studying classical music in a conservatory. “I was very dedicated to music for a very long period of my life,” says Crisan. Now, as Chief Design Officer at Figma, Crisan says her musical training has informed her relationship with her work in ways she never expected. “If we are successful,…

Entrepreneurs displaying narcissistic behavior are better able to convince investors to give them money when their grandiosity comes across as confidence as opposed to defensiveness or arrogance. That’s what we learned from watching 12 seasons of the popular reality TV show Shark Tank to better understand how an entrepreneur’s psychological profile affects their ability to secure funding. My research focuses on how entrepreneurs respond to challenges, including how personality affects their work. My colleagues and I based our study off the concept that there are two distinct “flavors” of narcissism: narcissistic admiration and narcissistic rivalry. Narcissisti…

The National Capital Planning Commission has voted to approve President Donald The President’s controversial White House ballroom plans, greenlighting the demolition of the historic East Wing to make way for a new neoclassical structure. But the ballroom is just one piece of a much bigger picture. Last year, the president signed an executive order mandating that new federal buildings return to a “traditional and classical” style, sparking a fierce debate among architects about who gets to decide what American democracy looks like. On this episode of FC Explains, staff writer Nate Berg breaks down the design agenda behind MAGA architecture, who is driving it, and what…

Below, Leanne ten Brinke shares five key insights from her new book, Poisonous People: How to Resist Them and Improve Your Life. Leanne is Associate Professor of Psychology at the University of British Columbia, where she directs the Truth and Trust Lab. She has been studying deception, distrust, and dark personalities for the past 20 years. What’s the big idea? Most people are far kinder—and more trustworthy—than we assume. The real danger comes from a small group of manipulative personalities who exploit our good nature. Once you understand how they operate, you can spot them early and take back control. Listen to the audio version of this Book Bite—read by Leanne he…

We’re in the midst of a child care crisis in America, but when fathers want to take on more childcare to equal their partners’ efforts, they are being stymied by their employers. Max, who requested to go by a pseudonym, spent 15 years as a contractor: no benefits, little job security, and frequent change. When recruited for a full-time role, he was upfront about his wife’s pregnancy and his need to take parental leave when their first-born child was due. “I said, ‘I’m going to be flexible—I don’t have to take off right away and I can do it in stints.’ I was offering these different plans because it was important to me for the company to be successful,” Max says. “…

You know the expression, “If you want to get something done, ask a working mother?” Surprising as it may seem, the same holds true for cancer patients. Conventional wisdom holds that cancer patients are too sick and fragile to work, at least not to their full ability. That can certainly be true in some cases, sometimes tragically. And I’m not suggesting that anyone should ever feel pressured to work if they don’t feel well enough to do so. But in many instances, the stereotype that cancer patients are too compromised to work is a myth. I know because I’ve been living—and working—with an incurable type of blood cancer for more than twenty-two years. And I’m by no means…

It feels like a “hit-the-brakes” economy, with warning lights flashing everywhere: inflation pressures, AI disruptions, upside-down business models, and a persistent sense that some new market surprise or geopolitical tempest is waiting around the corner. Given these congested, conflicting signals, the instinct for many business leaders is to slow investment, tighten spending, and wait for more clarity. But how companies slow down can make the difference between paying a performance penalty and gaining a performance premium. Our research shows that organizations that keep transformation moving during peak uncertainty significantly outperform their wait-and-see pee…

Fox Corporation has announced plans to partner with Kalshi to integrate the prediction market’s data across the media giant’s various cable networks. Tuesday’s announcement follows the rise in popularity of prediction markets, and marks Kalshi’s third partnership with a large media corporation, with similar deals struck with CNBC and CNN in December of last year. Kalshi’s platform allows users to bet on current events, anything from sports betting to politics. For instance, users can bet on who will win an election. From those wagers, a forecast is determined based on the crowd’s opinion. Not everyone is turning to the platform to bet. “Roughly 70% of peo…

When Kitty got her fourth layoff call, she took it via Bluetooth in her car. She knew the script by then: the sudden 15-minute meeting invite, the HR rep that pops into the call, the platitudes that precede the devastation of being unemployed — again. “My boss says, ‘Hi Kitty,’ and I said, ‘You’re laying me off. Just go.’” Something happens after the second, or third, or even fourth layoff. Shock gets replaced by trauma-informed familiarity. Grief turns into exhaustion, shame calcifies. The way a person understands work changes, imbuing the next job with cynicism that’s hard to shake. A layoff victim’s relationship with work changes. Sometimes forever. But in…

In October 2025, the beloved Minnesota Pizza chain Gina Maria’s Pizza abruptly closed its doors. The closure of all four of the nearly 50-year-old chain’s locations was a shock to its loyal fans—and since then, many have been left wondering exactly why the chain shuttered its doors. Now we know. What was Gina Maria’s Pizza? While not widely known outside of Minnesota, Gina Maria’s Pizza was a locally cherished pizza joint in the Minneapolis area. According to an Internet Archive capture of its now-defunct website, Gina Maria’s Pizza was founded in 1975, when it opened its first location in Minnetonka, Minnesota. The chain served a small collection of…

White-collar workers have been at the center of much of the public handwringing over AI. Entry-level jobs in finance and software engineering seem to be on the chopping block. More college graduates are struggling to find work in a challenging job market, and unemployment ticked up to 5.6% by the end of 2025. Tech companies and other major employers have repeatedly cited AI adoption to justify layoffs. There are, of course, plenty of factors driving these changes beyond AI, including a hiring slowdown. But there’s no denying AI will reshape the labor market over time—and not just for college-educated workers. A new report from the Brookings Institution in partnership wi…

Yesterday, astronauts Reid Wiseman, Victor Glover, Christina Koch, and Jeremy Hansen became the first humans in over 50 years to see the far side of the moon. Artemis II launched at 6:35 p.m. ET on Wednesday, April 1. The 10-day mission is a slingshot around the moon, paving the way for a moon landing with Artemis IV in 2027. (Artemis III, scheduled for 2026, will test out systems to land humans on the surface of the moon in orbit next year.) While there are satellites around the moon, and rovers and landers on the lunar surface, unaided human eyes have not seen the moon’s surface details since Apollo 17 in 1972. That changed on Monday, April 6. The …

Why did Toyota‘s design firm build a model American dining room in Japan back in 1986, and then invite the company’s top brass to spend some time there? The easy answer, and the one you see in headlines and social media posts, is that they were trying to teach Toyota executives just how much bigger Americans are than Japanese people. While that’s certainly part of the explanation, it isn’t all of it. If you look at the whole picture, it can teach you a lot. That’s especially true if you hope to bring your company’s product to new markets. Today, Toyota is the world’s biggest carmaker. Back then it trailed badly behind both GM and Ford. Toyota had big ambitions, and to ma…

You don’t need all the answers to be a leader—but you do need this mindset. Emma Grede explains why excellence is non-negotiable and why trying to please everyone will hold you back. This is the leadership advice nobody tells you. View the full article

Market performance tends to dominate the conversation about risks to a retirement plan. But spending shocks can also curb a retirement portfolio’s longevity. In Morningstar’s research, we examined the implications of two major types of spending shocks: unanticipated early retirement and uninsured long-term care expenses at the end of life. The former may necessitate spending over a longer period, often with higher healthcare costs in the pre-Medicare years, while the latter can translate into an effective “balloon payment” toward the end of life. Early retirement Early retirement — before the standard age of 65 — is an increasingly common scenario. While Social Security’…

I’ve heard it too many times to count, “We’ve never done PR before and are getting ready to announce [insert your major milestone of choice]” Too often, businesses wait until they have big news to begin thinking about strategic communications. They’re about to close a funding round, launch a product, or enter a new market. But here’s the thing: If you’re just starting to think about PR now, you’re already behind. After nearly 20 years leading communications for fintech companies and financial institutions, I can confidently say that the organizations that benefit most from major announcements began building visibility long before the moment arrived. WHY CO…

Five years ago, while working at Apple as a product designer, Mary Ann Rau decided to electrify her house and move away from fossil fuels. She installed solar, a battery, an induction range, and owned an EV. But there was still one big challenge: her HVAC system. “When it came to heat pumps, I was shocked when I got a quote for $40,000 to install heat pumps in my own house,” Rau says. Today, Rau launched a startup that’s tackling the problem of making heat pumps more accessible. Merino Energy, which just came out of stealth, makes heat pumps that each take an hour or less to install and come with a fixed price per unit of $3,800, including installation fees. For a who…

The workplace has seen its share of technological shifts, but the rise of AI is happening at a much faster pace. What once took years is now unfolding in months, leaving little time for companies or their employees to catch up. A new global study of 2,400 employees and C-suite leaders conducted by Workplace Intelligence and enterprise AI agent platform WRITER finds that 60% of companies plan to lay off employees who won’t adopt AI. Even more striking, 77% of executives say those who resist AI won’t be considered for promotions or leadership roles. AI isn’t just another tool. It’s quickly becoming a baseline expectation for staying relevant at work. This shift is already…