Blog, YouTube & Content Monetization

It’s a great week to have a disposable income and act like you know how to ski. North Face x Skims today launches its second winter outerwear capsule, again channeling ski culture with a campaign shot on the powder-coated Chilean mountains. (Skis and airfare not included.) The 2025 drop expands on its collection from last year with even more silhouettes, like the wrap puffer coat, and a thoughtfully cropped, hooded puffer jacket with drop shoulder that brings some fashion to the line, which is aesthetically more oriented toward sport. It also includes men’s and kid’s styles for the first time (prices range from $55 to $800). Even considering the new styl…

Kroger is celebrating National Chocolate Milk Day—which, by the way, is a real holiday that falls on September 27—in the best way. The supermarket chain is giving away free chocolate milk to loyal customers—or, at least, to customers who log on and grab the coupon in time. The Kroger Co., which serves more than 11 million customers daily through its e-commerce and retail food stores, is offering free half-gallons of Kroger’s chocolate milk over two days this month. “Chocolate milk may be the original after-school treat, but Kroger-brand chocolate milk has grown into so much more—it’s a top-rated favorite among customers of all ages,” said Ann Reed, group vice presiden…

From reality TV to fashion and beauty and everywhere in between, you’ve unmistakably heard of Kim Kardashian. Critics may talk, but there’s no denying she’s one of the most influential and accomplished women of our time—with a net worth of $1.7 billion. And she’s still expanding. Now, after building a multibillion-dollar empire, Kardashian is taking on a new role: instructor. Her new MasterClass, “The New Rules of Business: The Ten Kimmandments with Kim Kardashian,” launches today. “Master them and you’ll create marketing that commands attention and build businesses that will scale,” Kardashian says. The tenets cover a range of 10 lessons, but Kimmandment #8—“Know…

Pity the middle manager. Even before the emergence of AI, these jobs had increasingly become a one-way ticket to burnout and misery. Since 2013, the average number of direct reports has increased by almost 50% to twelve employees, according to Gallup. The same poll revealed that less than one-third of managers are engaged at work, while over a quarter are planning to leave their jobs. Enter AI: The ever-changing chimera, swathed in hype, is now making life more complicated for managers. Executives are bewitched by AI’s promise of productivity. Rank-and-file employees oscillate between fear that AI will take their jobs and overusing it. Those sandwiched in between, the…

There appears to be a recent epidemic of users hijacking companies’ AI-powered customer service bots to turn them into generic AI assistants. The goal is to get the branded bots to do their bidding, without having to subscribe to an AI service. Sometimes, people force the bots to do things that they are not supposed to do, like giving extraordinary product deals and even helping them to take legally problematic actions. Most recently, a wave of LinkedIn posts and social media videos went viral for claiming that users had coaxed McDonald’s customer-service virtual assistant to abandon its burger-centric purpose and to debug complex Python programming code instead. One …

Between July and September, electric vehicle sales in the U.S. hit a record high. Americans bought more than 430,000 EVs, up 40% from the previous quarter, as they race to qualify for federal tax credits before they expire. That EV boom wasn’t just limited to the U.S., though: Global EV sales hit an all-time high of 2.1 million in September. Two-thirds of those sales were in China, the world’s largest EV market. And yet, there’s still talk of an “EV retreat,” both in the U.S. and abroad. Automakers have expressed concerns about their EV profits, and policymakers in Canada and the European Union are pausing, or adjusting, their EV mandates. There’s an “inherent…

Below, Jay Belsky shares five key insights from his new book, The Nature of Nurture: Rethinking Why and How Childhood Adversity Shapes Development. Belsky is emeritus professor of human development at the University of California, Davis. What’s the big idea? Seen through an evolutionary lens, early adversity can shape development in adaptive ways. And because children differ in their sensitivity to their environments, early experiences may matter a lot for some and much less for others. Listen to the audio version of this Book Bite—read by Belsky himself—in the Next Big Idea app. 1. A radically transformed understanding of development It is beyon…

I was thrilled this week when Apple issued a press release announcing that its original film, F1 The Movie, starring Brad Pitt, would make its streaming debut on the company’s video service December 12. But it wasn’t the news about the movie that excited me. Rather, it was a small line at the end of the press release that quietly announced something else: “Apple TV+ is now simply Apple TV, with a vibrant new identity.” The “+” branding on Apple TV+ always bugged me. Whenever I looked at it, I thought, “Apple TV plus what?” Apple News offers a free base version and a paid version that gets you more content, called “Apple News+,” which makes sense. But there’s never bee…

So many things went wrong last Jan. 29 to contribute to the deadliest plane crash on American soil since 2001 that the National Transportation Safety Board isn’t likely to identify a single cause of the collision between an airliner and an Army helicopter near Washington, D.C., that killed 67 people at its hearing Tuesday. Instead, their investigators will detail what they found that played a role in the crash, and the board will recommend changes to help prevent a similar tragedy. Last week, the Federal Aviation Administration already took the temporary restrictions it imposed after the crash and made them permanent to ensure planes and helicopters won’t share the sa…

CEOs of Minnesota’s biggest companies signed a public letter calling for “immediate de-escalation of tensions” after weeks of silence following Immigration and Customs Enforcement (ICE) descending upon the state, which has led to civilian deaths, abductions, economic stand-stills and a profound disruption of daily life. On Sunday, chief executives of more than 60 major corporations like Target, Best Buy, 3M and General Mills, called for “immediate de-escalation of tensions” in Minnesota. The letter came following federal agents shooting and killing Alex Pretti, a 37-year-old VA ICU nurse while he was on the ground. Weeks earlier, Renee Good, was also shot and killed b…

AI can do your taxes now—sort of. The tax software giant Intuit just struck a new deal with OpenAI that will weave AI deeply into its portfolio of financial apps, including the ones many Americans use to file their taxes. In the multiyear deal, Intuit will pay ChatGPT maker OpenAI more than $100 million annually to implement its artificial intelligence models across products like TurboTax, personal finance manager Credit Karma, email marketing platform Mailchimp, and the accounting tool QuickBooks. Through the partnership, Intuit’s products will also become accessible directly through ChatGPT—the latest lucrative business integration for OpenAI. “We are taki…

Jimmy Donaldson might have made his fortune on YouTube, but the man better known as MrBeast has plans for a much wider financial empire—and he’s well on his way to achieving it. Through Beast Industries, the $5 billion holding company for his growing corporate ecosystem, Donaldson is assembling a wide range of businesses that extend far beyond the influencer space. The latest expansion came on February 9, with the purchase of the teen-focused banking app Step. Banking isn’t the end game, either. Beyond his current holdings, Donaldson has broader ambitions that could further diversify his income streams. Here’s a look at the businesses currently under the Beast Ind…

You’ve spent years building a robust professional network. You’ve cultivated relationships with peers, mentors, and industry leaders. So when you signal that you’re exploring new opportunities, you expect your network to perform. Yet too often, promising conversations dissolve into silence. Warm introductions never materialize. Emails go unanswered. This isn’t a reflection of your professional standing. It’s a design problem: you’re making it too hard for people to help you. The fix is straightforward. Make it easy. Here are three ways to do so. Ask To Write to Their Contact Directly When you reach out to a contact seeking an introduction to a decision-maker, a…

Hello again, and thank you, as always, for spending time with Fast Company’s Plugged In. Apple is legendary for figuring out what people want before they realize they want it. But since 2021, its MacBook Pro hasn’t been like that at all. Instead, this venerable laptop’s recent design has reflected Apple’s willingness to trust its customers’ judgment—even when it’s been at odds with the company’s own instincts. In part, that’s because of a 2016 reimagining of the MacBook Pro that didn’t stick. Atypically, Apple then went on to reverse many of the changes it had made. The fancy function-key replacement known as the Touch Bar went bye-bye. And several mundane-but-use…

Zoox, the Amazon-owned autonomous driving company known for its whimsically shaped robotaxis, is expanding to new locations. The company on March 24 announced plans to begin operations in Austin and Miami later this year, while expanding its existing footprint in Las Vegas and San Francisco. In Las Vegas, riders can now access additional locations along the Strip, with service expected to reach the Sphere, T-Mobile Arena, and Harry Reid International Airport. In San Francisco, service will expand this spring to neighborhoods including the Marina, North Beach, Chinatown, and Pacific Heights, as well as along the Embarcadero—more than quadrupling Zoox’s current foot…

Picture the scene. You’ve advertised a job on LinkedIn and received applications from around Europe. The perfect candidate lives in one of the world’s top tech cities—Paris, Berlin, or Amsterdam, for instance. Your company is based somewhere in Europe, so hiring them should be easy, right? Unfortunately, no. Despite their geographical proximity, countries in Europe still vary significantly in their hiring rules and regulations, making it hard to compliantly pay cross-border workers. Let’s take a closer look at the problem. So close, yet so far There’s naturally a certain amount of friction in terms of labor law compatibility between European states in…

Strategy textbooks taught us that sustainable competitive advantage that commanded premium prices was best protected by powerful barriers to entry. Build a moat, create switching costs, leverage access to high costs of entry, own distribution channels, and it would be difficult for startups to compete for your markets. But the forces of disruption operate by different rules, systematically destroying the very foundations of pricing power by making the previously difficult and expensive suddenly easy and cheap. The basis of competition changes, from excellence along well understood dimensions of merit to “good enough.” The ‘good enough’ revolution in pricing I have …

In a rapidly evolving financial landscape, technology is transforming how money moves—making payments of tomorrow faster, smarter, and easier than ever before. Consider this snapshot of the near future: You’re in a taxi on the other side of the world. You pay your driver with the same digital wallet you use at home, and he receives the money in his wallet linked to the local instant payments network. He’s set a rule in his bank app—“send 30% of every payout to my family back home”—and funds are converted immediately to a third currency and delivered to relatives in a country thousands of miles away. Nobody needs to download a new app or think about payment methods…

As major employers have slashed jobs over the last year, many of them have cited artificial intelligence or automation to justify the cuts. AI was referenced in nearly 55,000 layoffs in 2025, according to outplacement firm Challenger, Gray & Christmas—and the latest figures suggest that trend is continuing into this year alongside a record-high surge in job cuts, which crossed 108,000 in January alone. But economists and experts have repeatedly said that employment data does not indicate AI is replacing jobs en masse at the moment. And it seems even OpenAI CEO Sam Altman shares this skepticism over whether AI is actually responsible for the layoffs roiling the wo…

Grammarly, the tool meant to assist with spelling, grammar, and in identifying plagiarism, is being sued for a new AI tool called “Expert Review.” The tool offers editing suggestions from established authors and writers—ostensibly not a bad idea—except that none of those people consented to being involved in the first place. The tool offers real-time writing tips from celebrities like Stephen King and Neil deGrasse Tyson, as well as journalists, like The Markup founder Julia Angwin, who filed the class action lawsuit against Grammarly’s parent company Superhuman, after she alleged the tool used her likeness without her permission: “have worked for decades honing my s…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Performance assessment matters: Research from McKinsey & Co. maintains that companies with a focus on employee performance see 30% higher revenue growth and lower attrition rates than their peers. In the past, though, top executives seemed to care mostly about the results of employe…