Blog, YouTube & Content Monetization

Can a UX change bring traffic back to X? The social network previously known as Twitter is hoping an update to its in-app browser will boost links on the timeline and lure back publishers and creators who’ve grown ambivalent to a site that doesn’t drive clicks like it used to. X head of product Nikita Bier wrote in a post Sunday that a new link experience that will first be tested out on iOS is intended to “make it easier for your followers to engage with your post while browsing links.” Currently, users who click links on X are taken to an in-app browser that takes up the full screen. Under the update, which Bier shared in a demo video, clicking on a link ins…

Twitter/X has a unique problem. After the departure of users following Elon Musk’s takeover of the social media site (and again following his short stint with the The President administration), the site has a surplus of unused user names. Now it’s looking to capitalize on that. The company has opened a waitlist for what it’s calling the “handle marketplace,” where it will sell abandoned and inactive usernames. But there’s a slight catch: To make a bid for one, you’ll likely need to be a Premium+ or Premium Business subscriber to the site. Some handles will be effectively free, included in the cost of the subscription. But for “rare” handles, X is warning users…

Amid dramatic disruption, what role should business play in building the future? Airbnb cofounder and CEO Brian Chesky shares his candid perspective on business, politics, creativity, and AI—tracing from Airbnb’s humble beginnings to bold plans for the company’s future. Through a designer’s lens, Chesky also reveals the single question leaders must ask themselves, and explores how best to make tricky decisions in a volatile climate. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company, and recorded live at the 2025 Masters of Scale Summit in San Francisco. From the team behind the Masters …

Mark Manson’s 2016 book The Subtle Art of Not Giving a Fuck delivered some hard truths and prescient advice to millions of readers seeking answers. Now he’s building an AI-based application to do the same. At that time, Manson says the self-help field was “unrealistic, not very evidence based—just designed to make you feel good,” inspiring him to write a book that offered “a more skeptical, realistic, and zero bull shit approach to personal growth and self-help.” Nearly a decade later, Manson says he’s seeing the same pattern in the digital world, with millions turning to generic AI platforms for guidance, only to receive unrealistic, potentially harmful advice. T…

I was one of the millions of people who lost someone to the COVID-19 pandemic. Despite the nonstop news about the “new normal,” my grief felt invisible. I took shallow solace in my phone and turned to social media to numb me from the reality that I now lived in: a world without my dad. One day, while mindlessly scrolling, I came across the r/Squishmallow subreddit, where a girl had posted her collection of more than 100 round plush toys. They were called Squishmallows—round stuffed animals invented in 2017 that have become one of the most popular toy lines in the world, with more than 100 million sold each year. I was hypnotized. I expected that my dive into the S…

For the 150th episode of my award-winning podcast series, FUTURE OF XYZ, I sat down with Nick Foster, former head of design at Google X and leading futures designer. We quickly found common ground in our strong belief that society doesn’t think about the future in the right way. ​​Too often, the future is reduced to flashy visions, both in media headlines and through messages from leading corporations. The future feels like a sci-fi movie that still seems far away. Nick and I both believe the future isn’t some distant fantasy, but rather a tomorrow already unfolding before us. To prepare, we must pay closer attention to what we know now and how people are acting today. Wh…

December 15, 2025—the deadline for enrolling in a marketplace plan through the Affordable Care Act for 2026—came and went without an agreement on the federal subsidies that kept ACA plans more affordable for many Americans. Despite a last-ditch attempt in the House to extend ACA subsidies, with Congress adjourning for the year on December 19, it’s looking almost certain that Americans relying on ACA subsidies will face a steep increase in healthcare costs in 2026. As a gerontologist who studies the U.S. healthcare system, I’m aware that disagreements about healthcare in America have a long history. The main bone of contention is whether providing healthcare is the res…

Throughout Kim Kardashian’s two-decade career in the public eye, the reality TV star’s entrepreneurial endeavors have included shapewear clothing brand Skims, makeup brand KKW Beauty, cofounding a private equity firm, and a super popular mobile game. But with her latest venture, Kardashian is stretching her mogul credentials into beverages, which has been familiar terrain for celebrities. She has become a “cofounder” of the energy drink company called Update. Though the startup has existed for four years—meaning Kardashian wasn’t a day-one founder—Update’s CEO and cofounder Daniel Solomons tells Fast Company that she has been a steady customer since 2023 and two years…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on gathering some informed opinions from people trying out Google’s new Gemini 3 Pro AI model. I also look at another “circular” AI investment agreement. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X (formerly Twitter) @thesullivan. What smart people are saying about Google’s Gem…

It’s Sunday night. Before kids, this was the time to nurse a mimosa hangover and zone out to The Sopranos. Now? It’s a very different playbook. Sunday evenings feel less like a gentle exhale from the weekend and more like staging a Broadway play with a cast that hasn’t rehearsed and refuses to put on pants. You are simultaneously the chef, chauffeur, hairdresser, homework coach, and emotional support animal. For parents, the Sunday Scaries don’t whisper “your inbox is waiting.” They shout: Did you wash the soccer uniform? Are there enough snacks for afterschool? Is the social studies project due tomorrow or Wednesday? Ugh! Did I RSVP for that birthday pa…

AI can do incredible things. So far, though, most of those things have been virtual. If you want a killer article for your bichon frise blog or an expertly crafted letter disputing a parking ticket you probably deserve, chatbots like ChatGPT and Gemini can deliver that. All those things are locked into the nebulous world of information, though. They’re helpful, but the products of today’s large language models (LLMs) and neural networks aren’t actually doing much of anything. AI’s silicon-bound status, however, is beginning to change. The tech is increasingly invading the real world. 2026 is the year that AI gets physical. And that shift has huge impl…

Ikea design manager Johan Ejdemo is looking years into the future. A towering Swede with a six-inch beard, Ejdemo is a trained cabinetmaker who has nearly 30 years of experience at Ikea. Since 2022 he’s been the company’s design head, leading a team of 20 in-house designers in Sweden and a roster of freelancers from around the world. Together they give shape to the 1,500 to 2,000 new products Ikea releases every year. Most have been brewing in the company’s design department for several years, if not more than a decade. I recently met with Ejdemo at Ikea’s headquarters in Älmhult, Sweden, the city a two-hour train ride from Copenhagen where the company was founded…

Advancements in artificial intelligence are shaping nearly every facet of society, including education. Over the past few years, especially with the availability of large language models like ChatGPT, there’s been an explosion of AI-powered edtech. Some of these tools are truly helping students, while many are not. For educational leaders seeking to leverage the best of AI while mitigating its harms, it’s a lot to navigate. That’s why the organization I lead, the Advanced Education Research and Development Fund, collaborated with the Alliance for Learning Innovation (ALI) and Education First to write Proof Before Hype: Using R&D for Coherent AI in K-12 Education. …

Oracle recently laid off thousands of employees by email. While headlines focused on the losses, another story is also unfolding quietly among those who remain, in offices, Slack channels, and video calls. If you survived a layoff, you’re likely feeling a complicated mix of emotions. You may feel relieved to keep your job. You may feel guilty because your colleague didn’t. You might feel frustrated, maybe angry, at how it was handled. And maybe you’re feeling overwhelmed being expected to carry all the responsibilities they were handling. Underneath all of it, there’s anxiety: am I next? These emotions are real, and they won’t disappear just because someone in le…

Seeking a flatter management structure is a leadership trend you could compare to fashion’s craze for skinny jeans—trendy yesterday, forgotten tomorrow, then back in fashion again before you know it. Recently, big tech firms like Meta, Microsoft, and Google made headlines for cutting management positions to lower costs and increase productivity—turning some of their workloads over to AI tools. But a new survey from San Francisco-based workplace communications outfit Firstup shows that eliminating too many management jobs can have some unexpected effects on the way your teams work, sometimes damaging employee engagement, which undermines productivity. This is definitel…

In the fall of 2024, six college students joined forces to start an AI company together. Five of them had met while studying computer science, computer engineering, and electrical engineering at Georgia Tech in Atlanta. The sixth, its CEO, was pursuing a degree in childhood and adolescent development at Sacramento State, with an eye on becoming a grade-school teacher. That wasn’t the only thing that made him an outlier. He also happened to have been in the tech industry for well over thirty years—longer than his fellow founders had been alive. The Georgia Tech students are Ian Boraks, Jacob Justice, Drake Kelly, Ella McCheney, and Abhinav Vemulapalli, all of whom happ…

While much has been discussed about what the AI takeover means for those in entry-level roles, it seems even CEOs aren’t exempt. Uber employees have created an AI version of their company’s top executive, according to the company’s CEO. “One of my team members told me that some teams have built a Dara AI, you know, so that they basically make the presentation to the Dara AI as a prep for making a presentation to me,” Dara Khosrowshahi said on a recent episode of The Diary of a CEO podcast hosted by Steven Bartlett. “You can imagine, like, you know, by the time something comes to me, there’s been a prep and a meeting of the slide deck has been beautifully hone…

Managing people is about helping people tap into underutilized reserves and overlooked skills that are indigenous to them, not fixing their habits. The people you manage naturally look to you for answers. They might even ask you to tell them what to do, which creates two major problems: If you tell them what to do, and even if you’re right, they won’t learn anything. If you give clear instructions regarding what to do and things still go wrong, they more than likely will blame you for the resulting mess. This kind of dynamic quietly creates an unhealthy dependency where the employee begins to look to you not just for guidance, but for approval. Anyone who…

The rapid growth of data centers during the AI boom has been a dominating narrative of 2025—and, in many instances, not a popular one. Across the country, communities have pushed back against data centers planned for their cities and states. Some have even turned to online petition sites to raise awareness and voice collective opposition to data center projects in their communities. One such site, the popular platform Change.org, says it has seen a significant spike data center-related petitions in recent months. Change.org saw at least 113 petitions that mentioned data centers in 2025, the platform shared with Fast Company, totaling around 50,000 signature…

One of the most pervasive rules of business is compete-to-win or perish. But as more organizations struggle to navigate an increasingly volatile, uncertain, complex and ambiguous landscape, some innovative leaders are choosing to collaborate over compete. This is particularly necessary within the organization, where collaboration may be considered beneficial in theory, but in practice, the rules of engagement still revolve around competition: colleagues become rivals over promotion opportunities, recognition, and advancement. The competition within the organization makes it harder to navigate the disruption and certainty on the outside. How do leaders banish in-h…