Blog, YouTube & Content Monetization

To sell the idea of last year’s Wienie 500 to Oscar Mayer, creative agency Johannes Leonardo used AI to show what a race among the iconic Wienermobiles might look like when they took to the Indianapolis Motor Speedway’s historic oval. “That is an inherently brilliant idea that most people will go, ‘That’s fun,’” said the agency’s CEO, Helen Andrews, during a panel discussion at the Fast Company Grill at SXSW. “It’s a good example of how AI can accelerate creativity, not replace it.” While AI can be a powerful way for brands to accelerate production and analyze consumer data, creative types must recognize that just because they can use these tools doesn’t mean they…

A brand that isn’t thinking globally is limiting its reach. The four 2025 Brands That Matter global honorees know that and have worked hard to make their messaging reach beyond their home countries. All based outside the United States, these brands demonstrated that good messaging and authentic connection have no nationality. 1Password People don’t like to think about their digital security, so Toronto-based 1Password has become an expert at making it fun, and doing so using sports as the backdrop. The brand used its sponsorship of the Presidents Cup golf tournament in fall 2024 to debut its “What Not to Do” campaign. With more than 12 million impressions, the spot drove…

Even as the costs and challenges of doing business continues rising, there is a growing political effort creating artificial barriers that undermine business growth. Legislation and political directives are tying business leaders’ hands and limiting their choices in an increasingly diverse economy. National political rhetoric and autocratic use of federal and state agency authority preempt business leaders from doing anything with a hint of diversity, equity, or inclusion. This ultimately interferes with smart business decisions, restricts markets, and limits communities from achieving inclusive growth and shared prosperity. Inclusive growth should be practical busines…

Ten years ago, I ended a meeting at WeWork with an offer to grab a free beer on tap. Last week, I ended it with a similar offer, except this time the beverage on offer was kombucha. The seemingly innocuous shift is symbolic of a bigger evolution underway at the coworking giant: less coolness, more functionality. WeWork is growing up, and its newest location in downtown Manhattan is the most visible proof yet: 250 Broadway, which opened in January, is WeWork’s first outpost in the city since 2019—the year WeWork abandoned its initial public offering and ousted cofounder Adam Neumann as CEO. The space adds 60,000 square feet to the company’s New York portfolio, which al…

Ikea is ready to begin overhauling its smart home products. The Swedish furniture manufacturer began dabbling in smart home products as early as 2012, but in July it announced plans to soon debut a revamped range. The goal, it says, is to make products that are more universally compatible and more intuitive to use—in other words, bringing the connected smart home experience to the masses. Now, Ikea’s 21 new smart home products are here. The collection includes new smart bulbs that come in more color and light intensity options than previous versions, an array of sensors and controls, and a smart plug that can make any “dumb” lamp or small appliance smart. Pricing …

On Monday, Pope Leo XIV made history by becoming the first pope to personally present an encyclical, a letter of great importance in which a pope explains his views on a major moral or social challenge facing the world, to his followers. The leader of the Catholic Church didn’t do so on his own, however. He had help in unveiling the encyclical, “Magnifica humanitas: On safeguarding the human person in the time of artificial intelligence.” The Anthropic cofounder and self-proclaimed atheist Christopher Olah was also present. An unlikely speaker The Vatican doesn’t normally invite outsiders to speak, let alone those in the tech industry. But Leo…

The 2025 Brands That Matter United States honorees aren’t just united by their shared geography—they are all identifying their target audience and meeting them exactly where they need to. Whether solving a uniquely American problem, as GoodRx does in addressing the cost of prescription drugs, or pioneering innovation that can help people globally like Owlet, these companies are showing how American brands can step up in authentic and impactful ways. GoodRx GoodRx has built its brand equity by being present where its customers need it—the pharmacy counter. Over the past year, the prescription savings platform introduced a feature that gets users to engage with it even e…

Recently, I made myself a promise: I would not buy any more Lego for at least a year. That plan has quickly been foiled. Lego’s first-ever Peanuts set is just too good, too iconic, too beautiful (plus, my son loves Snoopy and Woodstock.) This perfect brick rendition—with the classic red doghouse and even the campfire and marshmallows to toast—is too cool pass up. Lego’s addiction to licensed intellectual property—the company now sells 25 IP-based themes out of 45 total, often burying the open-ended, creativity-first sets that built the brand—is still a problem, but this Snoopy’s Doghouse set proves exactly why these licenses work so extraordinarily well to burn your cred…

What really holds people back from stepping up as allies in support of their marginalized colleagues? For example, why don’t more men say something when they see a colleague or a customer make a sexist remark about a female co-worker? Our research, published in the European Journal of Work and Organizational Psychology, suggests that people often hesitate to intervene when co-workers are mistreated because they themselves feel disempowered in their organizations and experience distrust and polarization. Our findings run counter to the common assumption that people don’t step up to support marginalized colleagues because they don’t care or are unmotivated. Not seei…

Over the past two years, AI has been framed as a productivity engine, a cost-cutting lever, an infrastructure race, and, on more dramatic days, as a civilizational rupture. Boards demand AI road maps. CEOs announce “AI-first” agendas. Entire divisions are reorganized around tools whose capabilities shift every quarter. But beneath the noise lies a quieter and far more consequential reality: AI does not create strategic clarity. It reveals whether you had any to begin with. I’ve argued previously that the next layer of advantage in corporate AI will not come from owning infrastructure, but from building better internal models of how your business world actually wo…

A makeup illusionist, a photography project, and an innovative DJ are among the winners of Instagram’s inaugural Rings awards. The award, whose recipients were announced on Thursday, celebrates 25 creators who, in the company’s words, “bring people together over creativity” and “aren’t afraid to take creative chances and do it their way.” Among the winners is Mimi Choi, known for turning her face into mind-bending works of art. Celebrating her win, she penned in an Instagram post: “Because of its visual nature, Instagram has really helped spread my work and jump-start my career, providing me with numerous different types of collaboration opportunities that I cou…

You’ve worked together before. You trust each other. You know how the other person thinks under pressure. On paper, it’s the safest move. In many ways, it is. Shared history creates speed—faster decisions, candid conversations, less time decoding intent. When CEOs bring former colleagues into senior roles, baseline trust feels like rocket fuel. But familiarity also introduces a hidden risk that undermines executive teams far more often than leaders anticipate. What I see repeatedly in executive teams built on shared history is the quiet formation of inner circles. Leaders who “go way back” share shorthand, context, and trust earned elsewhere. Others, often equ…

When the U.S. government cut funding for local news stations, the Knight Foundation moved quickly to help stabilize a rapidly eroding industry. President and CEO Maribel Pérez Wadsworth unpacks the evolving roles of philanthropy and government, and why philanthropic organizations must learn to move at the speed of the news cycle. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podc…

If the 1990 classic movie Ghost is any indication, the dead love a good tune. We all remember when the recently deceased Sam (Patrick Swayze) had his infamous pottery session with his very alive partner Molly (Demi Moore). Now, Liquid Death and Spotify are aiming to use music in a similar way, by giving a few hundred of the recently deceased the opportunity to hear their favorite music for all of eternity. The two brands have collaborated on what they claim to be the first-ever Bluetooth-enabled speaker urn. The tasteful white urn has a top outfitted with a Bluetooth speaker. Spotify is also introducing the “Eternal Playlist Generator” in the U.S., where you can…

Americans know AI runs on electricity — and they’re starting to realize they’re the ones paying for it. A recent nationwide survey of more than 1,400 U.S. households found that two-thirds of Americans believe AI is already driving up their power bills, and most said they can’t afford more than a $20 monthly increase. They’re right to be worried. As tech companies pour hundreds of billions into new data centers, the surge in electricity demand is rewriting the economics of the grid — and households are footing the bill for an “AI power tax” they never voted for. The frustrating truth is that this isn’t about running out of power. As prices keep rising and politicians pro…

Every December, millions of people pause to take stock of their lives before the new year. Some gather for vision-board parties, others sketch out New Year’s resolutions, and many quietly vow to “finally get organized” before the clock hits midnight. But this year feels different. We’re closing out 2025 in an economic climate defined by weekly corporate layoffs, social media posts from people with excel trackers archiving hundreds of job applications, and sidelined workers hopelessly looking for jobs for over a year. Families are being pushed to the brink by rising prices, and a generational affordability crisis—fueled by a shortage of three to four million homes nationw…

Thanks to social media, a new legion of fans are discovering something new to love at Buc-ee’s: The OverBite. Though it’s been on the shelves at Buc-ee’s for several years, the hockey puck-shaped, chocolate covered candy bar has become a bit of a viral sensation more recently. Available in five different flavors, these quarter-pound treats feature a thick layer of either milk or dark chocolate and fillings like peanut butter, caramel, and cookies and cream. It seems Rich O’Toole, a Texas-based singer and songwriter, may get credit for kicking into overdrive the latest frenzy over the OverBite. In a post on X that’s amassed more than 8 million views since Monday,…

Senate Democrats are threatening to block legislation that would fund the Department of Homeland Security and several other agencies Thursday, potentially bringing the government a step closer to a partial shutdown if Republicans and the White House do not agree to new restrictions on President Donald The President’s surge of immigration enforcement. As the country reels from the deaths of two protesters at the hands of federal agents in Minneapolis, irate Senate Democrats laid out a list of demands ahead of a Thursday morning test vote, including that officers take off their masks and identify themselves and obtain warrants for arrest. If those are not met, Democrats s…

If you listen to the brightest minds in tech right now, you might think human disease is just a software bug waiting for a patch. ​At the 2025 World Economic Forum in Davos, Anthropic CEO Dario Amodei—drawing on his background in biophysics—predicted that AI could condense a century of biological progress into a single decade, potentially doubling human lifespans. Demis Hassabis, the Nobel laureate behind Google DeepMind, recently floated a similarly audacious timeline, suggesting that AI could help eliminate all diseases within 10 years. Hassabis aims to shrink the decade-long drug design process down to mere months. ​I’ve spent my career straddling the mathemati…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, ResiClub believes it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings could suggest a market that is tightening or heating up. Since the national Pandemic Housing Boom fizzled out in 2022, the national power dynamic has slowly been shifting directionally from sellers to buyers. Of course, across the country that shift …

A recent Washington Post investigation described something called “degree hacking” — students racing through accredited online bachelor’s and master’s programs in weeks rather than years. One woman earned both degrees in 2024 for a combined cost of just over $4,000. Another completed 16 college courses in 22 days. A cottage industry of YouTube coaches and $1,500 consulting packages has sprung up to help people game the system. Academic officials are alarmed. Accreditors are saying they may investigate. Reddit moderators at one university forum have had to create a separate subforum to contain the conflict between regular students and speed-runners. I am not alarmed. I’v…

For years, philosophers and psychologists have debated whether empathy helps or hinders the ways people decide how to help others. Critics of empathy argue that it makes people care too narrowly—focusing on individual stories rather than the broader needs of society—while careful reasoning enables more impartial, evidence-based choices. Our new research, forthcoming in the academic journal PNAS Nexus, a flagship peer-reviewed journal of the National Academy of Sciences, suggests this “heart versus head” argument is too simple. Empathy and reasoning aren’t rivals—they work together. Each one on its own predicts more generous, far-reaching acts of assistance. And when t…

Some 99% of hiring managers in the U.S. say they’ve used AI in some form during the hiring process, a 2025 report reveals. AI can whiz in and speed up cumbersome workflows (or make them disappear altogether). But after Fast Company spoke to several hiring managers and chief human resources officers to understand how HR is using AI to hire today, it became clear that for every benefit that AI offers there’s a human cost. In this piece paid subscribers will: Get a step-by-step guide outlining how AI is reshaping hiring—and who gets jobs. Learn what HR is doing to ensure hiring remains as fair as possible across the workforce. What job seekers can do to ma…