Blog, YouTube & Content Monetization

A startup called Adapt is betting that it can be an AI hub connecting other software tools to help answer questions and get things done. When users pose questions or ask for help with a business task, Adapt can answer based on information from the web and business data to which it’s been given access, similar to other AI tools. But it can also automatically launch a virtual machine, essentially a computer in the cloud from which it can connect to a wide range of internet-based software, pull information from databases, and craft custom code to analyze data and create charts and visualizations. It’s an approach that cofounder and CEO Jim Benton says lets users w…

If you’re a millennial or simply a fan of sci-fi, you likely remember 2010’s smash hit Inception, written and directed by Christopher Nolan. The story follows Dom Cobb (played by Leonardo DiCaprio), a professional thief who specializes in stealing privileged secrets from people’s minds while they dream. He uses advanced technology to enter another person’s subconscious while they’re asleep and take whatever information he wants. The problem DiCaprio’s character faces is that the line between reality and dreams become blurred, making it increasingly difficult to tell what’s real. In many ways, especially for retail investors, that’s a picture of the modern market. A pl…

Onetime cryptocurrency mogul Do Kwon was sentenced Thursday to 15 years in prison after a $40 billion crash revealed his crypto ecosystem to be a fraud. Victims said the 34-year-old financial technology whiz weaponized their trust to convince them that the investment — secretly propped up by cash infusions — was safe. Kwon, a Stanford graduate known by some as “the cryptocurrency king,” apologized after listening as victims — one in court and others by telephone — described the scam’s toll: wiping out nest eggs, depleting charities and wrecking lives. One told the judge in a letter that he contemplated suicide after his father lost his retirement money in the scheme. …

Spammers and malicious actors inundate us with a steady stream of text messages—often purporting to be from legitimate institutions or companies. Stanching this flow isn’t easy. Just as the unwanted emails we receive often tell us that we can simply unsubscribe via the “unsubscribe” link, these text messages explain that we can opt out of future communication simply by replying “STOP.” But that’s not always a safe way to deal with these unsolicited texts. Here’s why—and what you should do instead. The problem with replying “STOP” to unsolicited text messages We’ve all had it happen. We get a text message pitching us a product or asking for a political donation. At …

For years, philosophers and psychologists have debated whether empathy helps or hinders the ways people decide how to help others. Critics of empathy argue that it makes people care too narrowly—focusing on individual stories rather than the broader needs of society—while careful reasoning enables more impartial, evidence-based choices. Our new research, forthcoming in the academic journal PNAS Nexus, a flagship peer-reviewed journal of the National Academy of Sciences, suggests this “heart versus head” argument is too simple. Empathy and reasoning aren’t rivals—they work together. Each one on its own predicts more generous, far-reaching acts of assistance. And when t…

It is a sad fact of online life that users search for information about suicide. In the earliest days of the internet, bulletin boards featured suicide discussion groups. To this day, Google hosts archives of these groups, as do other services. Google and others can host and display this content under the protective cloak of U.S. immunity from liability for the dangerous advice third parties might give about suicide. That’s because the speech is the third party’s, not Google’s. But what if ChatGPT, informed by the very same online suicide materials, gives you suicide advice in a chatbot conversation? I’m a technology law scholar and a former lawyer and engineering…

This week, Apple’s newest laptop, the MacBook Neo, went on sale. Reviews of the device have been almost universally positive, with many praising the laptop’s starting cost of just $599—a price point few expected Apple would ever reach for a notebook computer. Apple is clearly positioning the affordable machine as a productivity device for use in two main areas: education and the workplace. Indeed, imagery on the MacBook Neo’s product page features many of the most essential productivity apps used by students and workers, including Microsoft Word and Excel, Slack, Canva, Box, Keynote, and more. Yet if you’ve picked up a Neo for use in work or school, you should kno…

Shares of Meta Platforms (Nasdaq: META) were down about 9% in premarket trading on Thursday. It follows what can only be described as a mixed bag of a quarter-three earnings report on Wednesday, October 30. On the one hand, Meta announced $51.2 billion in revenue, a 26% increase year-over-year (YOY) from $40.6 billion and a quarterly record for the company. The boost also beat Wall Street’s estimate of $49.6 billion, according to consensus estimates cited by Bloomberg. However, Meta also reported a non-cash income tax charge of $15.93 billion. This one-time charge led to a significant decrease—83%—in Meta’s net income YOY. It also meant the company’s earnings per …

Ask yourself one question: Is your incentive plan changing employee behavior in a way that drives better business outcomes? If the answer is no, it’s time to rethink your strategy. Profit sharing, stock options, and employee ownership are popular tools, and in many cases they’re useful. Employees generally appreciate them. But here’s the catch: Appreciation doesn’t equal action. And more importantly, satisfaction isn’t engagement. Too often, these programs fail to move the needle where it matters most: day-to-day performance. If your performance compensation doesn’t change performance, it’s not performance compensation. Over the past three decades, working with hu…

At 3:20 a.m. on January 8, Steve Gibson and his wife were jolted awake by a phone call: the Eaton fire was approaching their home in Altadena, California, and they had to evacuate. “We left in about 15 minutes,” Gibson says. “So we only took our passports, our insurance papers, three pairs of underwear, and our little dog, Cantinflas.” They thought that they’d be able to come back within a few hours. But they soon learned that their house—and their entire block—had been destroyed. They spent the next few weeks moving from short-term rental to short-term rental, and finally moved into an apartment, though they knew that insurance would only cover the cost temporar…

You might think of Walmart as America’s quintessential big box store—the place you can get everything from Hanes T-shirts to large screen TVs to cleats for your kid’s soccer uniform. But Walmart isn’t defying shaky consumer confidence because of the breadth of its offerings, which impressively stretches to 120,000 products at most stores. Customers aren’t flocking into stores to buy made-in-America T-shirts, as I wrote about in May, thanks to a novel partnership with American Giant. Or because it is adding more high-end products (at lower prices than you’d find anywhere else), as I covered in October in this profile of its chief merchant Latriece Watkins. Nor is …

Public trust in the media and in data has been undercut by information overload, relentless social media cycles, and targeted influence campaigns. Whether driven by politics, social movements, or commercial interests, the credibility of what we see and hear is under threat. By thinking through the ways that we’ve lost our trust, we might find more ways to reverse the trend and bring people back together. Last month, Gallup released the latest results of a survey on trust in the media that began in 1972. It showed that current confidence in the mass media is at a new historic low. A majority trusting public in 1972 has now flipped to being a majority distrustful public…

For the first time in eight years, pay TV is rising. According to the latest Cord-Cutting Monitor report from analyst firm MoffettNathanson, the number of subscriptions to linear video packages actually rose during the third quarter of 2025. The estimates, which include subscriptions to virtual multichannel video programming distributors (vMVPDs) like YouTube TV, show that the pay-TV industry had 303,000 subscriber additions in the third quarter, marking the first quarterly gain since 2017. However, the research notes that the increase was “reasonably small” and seasonal given that it happened during the quarter when the NFL season began, meaning it could pote…

Columbia Sportswear just lauched its Endor collection, and I want it all. Inspired by the clothes worn by the rebel squad that took on the Death Star’s shield generator in Return of the Jedi, it’s the latest and largest Star Wars drop from Portland, Oregon-based company. It’s also the best fit for the brand since its Empire Strikes Back‘s Echo Base Han Solo parkas, which I missed back in 2017, and I will forever feel like a dumb Tauntaun for not grabbing one (they run for almost $1,000 each now). The highlight of the collection is General Han Solo’s Trench, a $600 jacket that mimics the camouflage duster that Harrison Ford wore while leading the strike team on the…

After entrepreneur Brynn Putnam sold her smart fitness company, Mirror, to Lululemon for $500 million in 2020, she was looking for her next big idea. It was the middle of the pandemic, and Putnam was living with five kids ranging in age from 2 to 21. She says she often found herself dreaming of an activity that would get her whole family to sit down and connect with each other. Brynn Putnam “When we played games, we were either playing board games like Candyland, so that the littlest ones could participate, or we would try to play video games, but the teenagers who’ve logged a lot of hours on sort of modern controllers would always smoke us,” Putnam says. “There wa…

By now, you’ve surely noticed it. Jean waistlines, sky-high not so long ago, are going lower. Low enough that you might need to think of underwear as outerwear. Across the fashion industry, experts agree that in 2026, ultra-low-rise will be a key business driver in the denim sector, with some brands saying that their low-rise styles have replaced the eternally popular high-rise as their best selling cut. “What we’re going to see in this next decade is [it’ll be] really dominated by the low-rise,” says Amy Williams, CEO of Citizens of Humanity group, which also owns the premium denim brand Agolde. “Right now, you’re sort of at that early stage where people are jus…

J. Crew just revealed its apparel collection with the U.S. Ski & Snowboard teams for the 2026 Milan Cortina Winter Olympics. It’s an ode to retro ski aesthetics that even the most amateur athlete (or viewer) can get behind. The 26-piece collection, which includes everything from graphic sweatshirts and refined knitwear to ball caps, wool socks, and cozy leggings, is the first installment of J. Crew’s three-year-long partnership with U.S. Ski & Snowboard, announced in March. Prices for the entire J.Crew U.S. Ski & Snowboard collection range from $49.50 to $498. It will be available online and in select J. Crew stores starting January 8. Each product co…

Yes, it’s that time of year again, when most of the U.S. “gains” an extra hour of sleep as we “fall back” from daylight savings to shorter days, colder nights, and standard time. This Sunday, November 2, at 2 a.m local time, we will turn back our clocks to 1 a.m—and that will last until March 8, 2026 (when we will once again usher in daylight saving time). Although getting an extra hour of sleep sounds like a win, here’s what really happens to your health when the clocks change. Darker nights disrupt the body’s natural clock Darker evenings actually disrupt our body’s natural circadian rhythm, our mood, and our metabolism, according to Dr. Zaid Fadul, CEO …

Maybe your car broke down, your computer was stolen, or you had a surprise visit to urgent care. Emergencies are inevitable, but you can prepare to deal with them by building an emergency fund. “There are so many things that happen in our lives that we don’t expect and most of them require financial means to overcome,” said Miklos Ringbauer, a certified public accountant. The industry standard is to save three to six months of expenses in an emergency fund. However, this can feel daunting if you live paycheck to paycheck or if you have debt. But if you’re in either of these situations, it’s even more crucial to build a financial safety net that can help you in tim…

It’s the digital equivalent of a clogged drain. You boot up your computer, click the Google Chrome icon, and… wait. You wait to type a search term. You wait for the page to load. You wait while your once-speedy gateway to the internet chugs along like a steam engine trying to keep up with a bullet train. The problem: Chrome is a beast – a powerful, functional beast, but a beast nonetheless. Over time, it gets bloated, weighed down by all the digital detritus we pile onto it. But don’t despair. You don’t need a new computer, you just need a digital declutter. Here’s how we’re going to put some pep back in your browser’s step. Note that though feature names …