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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. For decades, the baby food aisle has been dominated by big players like Nestlé, which makes Gerber brand products, and Danone, whose brands include Happy Family. Angela Vranich and Ben Lewis—high school sweethearts turned entrepreneurs—wanted to change this. Even though they didn’t yet have children, they believed that millennial parents were looking for new sources of food for their growing families. “Millennials had spent their twenties drinking fresh-pressed juices and eating salads,” Vranich says. “When they started having kids, they were looking for food that was more nutritious than what they grew up eating.” In 2017, the pair launched their direct-to-co…

  2. After years of complaints, some customers who were overcharged for an event by Ticketmaster might finally get some of their money back. On April 20, D.C. Attorney General Brian L. Schwalb announced that Live Nation, Ticketmaster’s parent company, will pay $9.9 million in a settlement to resolve his district’s allegations that it “misled customers about ticket prices, charged deceptive fees, and used illegal pressure tactics to get fans to buy tickets for a decade.” A total of $8.9 million is expected to be returned to D.C.-based Live Nation customers in the coming months. This settlement is the result of a months-long consumer protection investigation conducted by…

  3. Investors in the live entertainment giant Live Nation are feeling optimistic this morning after reports that the company has settled its civil antitrust lawsuit with the Department of Justice (DOJ) and 39 participating states. The settlement will cost Live Nation, but it means that the company has narrowly avoided a forced breakup with its popular subsidiary, Ticketmaster. The reports come after a week-long trial in which the DOJ laid out its argument that Live Nation and Ticketmaster rely on anticompetitive conduct to create a monopoly over the live events industry in the U.S., leading the DOJ to call for a separation of the brands. On March 9, sources close to…

  4. As Liverpool FC stars Mo Salah, Trent Alexander-Arnold, and Virgil van Dijk celebrated winning the Premier League club’s 20th title on Sunday, you can bet that across the ocean thousands of American fans were ordering shirts with their names on the back. There are 24 million Liverpool fans in the U.S. Many of them are spread across 67 different club supporters groups in 35 states. Americans buy more Liverpool kits and merchandise than any other international market. Sales were up 14% last season, and that coincides with more than 30 million U.S. fans watching the club on TV, up 42%. More than half of Liverpool’s partners are headquartered in the U.S., including Nike,…

  5. Note: This article discusses sensitive topics like suicide and self-harm. If you or someone you know is in danger, please call the national suicide and crisis lifeline at 988. LLM-powered chatbots have brought humans and technology closer together than ever before–but at what cost? Many people have begun turning to LLMs for advice, seeking guidance on anything from fitness plans to interpersonal relationships. But for society’s most vulnerable minds (e.g., adolescents, the elderly, and those with mental health conditions), this intimacy presents a hidden danger. These tools can descend into something darker: enablers for suicide and self-harm (SSH). Chatbots have …

  6. When considering AI’s impact in cities, many residents and government officials envision a dark future of unbridled surveillance, hollowed-out city halls and unaccountable bots calling the shots based on biased training data. We, on the other hand, embrace a much more optimistic vision. With ambitious local leadership, AI, and especially the coming wave of agentic AI, can offer a profound opportunity not only to make government services more efficient but also to transform how cities fulfill their end of the social contract. As long-time public servants and champions of government innovation at our respective universities, we understand the challenges local governmen…

  7. Social media has a reputation for capturing ephemeral thoughts and images, but around the world, people are using Facebook for a different purpose, setting up groups to record and share images and memories of the past. Facebook history groups and pages have popped up in major cities like New York and Seattle and in small towns and suburbs across the U.S. Other groups focus on the histories of hobbies and interests from ham radio to cooking to punk rock, but geographical groups in particular often collect unique information that may not be found anywhere else on the internet. Members share personal photos, family stories, and ephemera tied to places in their hometowns …

  8. It looks like brothers Jake and Logan Paul won’t be squaring off in the boxing ring anytime soon. Instead, they are launching a family reality series, Paul American, starting March 27 on HBO Max. Promotional social media posts on Tuesday teasing an “announcement” tricked fans into believing they could be going head-to-head in the ring on March 27. However, it was all a big ruse to create hype for their first foray into reality TV. “We’re the true American family,” Jake Paul says in the series trailer. What exactly that means, you’ll have to tune in to find out. “Everyone thinks they know Jake and Logan Paul—they’re the original superstars of influencer culture a…

  9. Logitech may be known for keyboards, webcams, and gaming gear, but CEO Hanneke Faber is going beyond AI-first. She explains how she’s leading the hardware brand through an AI shift, approaching it as a leadership challenge, not just a tech one. Faber also shares lessons from competitive diving and navigating ever-shifting global tariffs. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you…

  10. There are bigger, better-known tech brands than Logitech, but few have ever rivaled its quiet but pervasive impact on how people engage with the digital world. Headquartered in Lausanne, Switzerland, but with equally deep roots in Silicon Valley, the 44-year-old company helped to popularize once-unfamiliar devices such as computer mice and webcams. Those are still two of its marquee product lines. But Logitech also makes a dizzying array of other accoutrements for personal and business computing, including keyboards, headphones, speakers, microphones, videoconferencing equipment, tablet accessories, gaming controllers, and more. Despite playing in a variety of categor…

  11. Featuring Alexis Garcia, Cofounder, Brass Knuckle Films and Robert Rodriguez, Cofounder, Brass Knuckle Films. Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company. Robert Rodriguez, film director and founder of production company Troublemaker Studios, has certainly made an impact in Hollywood with films including El Mariachi, From Dusk Till Dawn, Spy Kids, Sin City, and many more. And now he’s looking to redirect that impact back to his home state. Rodriguez is part of a larger push to make Texas the film capital of the world—a bold proposition that’s not without its challenges. Find out how Rodriguez plans to make that goal a reality—and…

  12. When Jennifer Austin met Molly in second grade, they quickly became best friends. They giggled through classes until the teacher separated them, inspiring them to come up with their own language. They shared sleepovers and went on each other’s family vacations. But they gradually drifted apart after Austin’s family moved to Germany before the girls started high school. Decades passed before they recently reconnected as grown women. “Strong friendships really do stay for the long haul,” Austin, 51, said. “Even if there are pauses in between and they fade, that doesn’t mean they completely dissolve or they go forgotten. They’re always there kind of lingering like a …

  13. In my early twenties, I spent my summers backpacking through Pondicherry in South India, Yogyakarta in Indonesia, and Phnom Penh in Cambodia. I often traveled by myself, with my Lonely Planet guidebooks as my only companion. Since the 1970s, these iconic blue books have helped generations of young travelers navigate off the beaten track around the world. Written by a network of 450 local writers and experts, I found the Lonely Planet guides crucial as I tried to figure out what neighborhoods were worth visiting, where to stay, how to avoid tourist traps, and what restaurants locals love. But as essential as these books are—they’re the top travel guidebook br…

  14. Long Beach Airport had a trailer problem. Long Beach’s quaint municipal airport originally opened in 1924 when airplanes flew using propellers—and the art deco terminal hadn’t undergone a full-scale renovation since. Instead, it adapted to the increased spatial demands of late 20th and early 21st century air travel, like increased security screening and modern baggage handling, in a rather temporary way: trailers. “It was known as the trailer park airport,” says Michael Bohn, a partner at Studio One Eleven, a Long Beach-based architecture and design firm. “It just became a hodgepodge. You went down these crazy aisles, and through different trailers. They had ven…

  15. Long John Silver’s is known for its seafood, but it’d like to be better known for its poultry. So much so, that it just swapped the fish in its logo for a chicken. In time for national seafood month, Kentucky-based chain announced that it’s dropping the golden yellow fish illustration for a similarly styled chicken illustration. It’s also adding the words “Chicken” and “Seafood” to its lock-up. “Guests have been telling us for years that our chicken is a best-kept secret,” Long John Silver’s senior vice president of marketing and innovation Christopher Caudill said in a statement. “It’s time we let that secret out.” For now, the new logo shows up on the Long J…

  16. The average rate on a 30-year U.S. mortgage fell to its lowest level of 2025 this week, an encouraging sign for prospective home buyers. The average long-term mortgage rate dipped to 6.15% from 6.18% last week, mortgage buyer Freddie Mac said Wednesday. That’s the lowest average long-term rate since October 3, 2024, when it dipped to 6.12% before shooting back up. One year ago, the rate averaged 6.91%. Borrowing costs on 15-year fixed-rate mortgages, popular with homeowners refinancing their home loans, fell this week to 5.44% from 5.50% the previous week. A year ago, it averaged 6.13%, Freddie Mac said. Mortgage rates are influenced by several factors, from t…

  17. The average rate on a 30-year U.S. mortgage edged higher this week, though it remains relatively near its low point so far this year. The uptick brings the average long-term mortgage rate to 6.22% from 6.19% last week, mortgage buyer Freddie Mac said Thursday. A year ago, the rate averaged 6.6%. Borrowing costs on 15-year fixed-rate mortgages, popular with homeowners refinancing their home loans, also rose this week. The rate averaged 5.54%, up from 5.44% last week. A year ago, it averaged 5.84%, Freddie Mac said. Mortgage rates are influenced by several factors, from the Federal Reserve’s interest rate policy decisions to bond market investors’ expectations f…

  18. The average rate on a 30-year U.S. mortgage edged higher this week to just above its 2025 low. The average long-term mortgage rate rose to 6.16%, mortgage buyer Freddie Mac said Thursday. That’s up slightly from 6.15% last week, when the average rate dropped to its lowest level since October 3, 2024. One year ago, the rate averaged 6.93%. Borrowing costs on 15-year fixed-rate mortgages, popular with homeowners refinancing their home loans, rose this week to 5.46% from 5.44% the previous week. A year ago, it averaged 6.14%, Freddie Mac said. Mortgage rates are influenced by several factors, from the Federal Reserve’s interest rate policy decisions to bond marke…

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