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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, wrong, and rude). But what about the rest of the rules? When can we really remind someone of our old Venmo request? What happens when someone tries to flirt with you on LinkedIn? Fortunately, terminally online writers Delia Cai and Steffi Cao are here to answer all your digital quandaries, big or small. Welcome to Fast Company’s new advice column, Posting Playbook. This week, Steffi opines on what you should do when you don’t want to be tagged in the group photo. How should I tell my friend I look …

  2. Trader Joe’s and other grocers are limiting the number of eggs customers can buy across the U.S., citing limited supply caused by the ongoing bird flu outbreak. Trader Joe’s is capping purchases to one carton per customer each day, the Monrovia, California-based chain confirmed. That limit applies to all of Trader Joe’s locations across the country. “We hope these limits will help to ensure that as many of our customers who need eggs are able to purchase them when they visit Trader Joe’s,” the company said in a statement sent to The Associated Press Tuesday. Photos of in-store notices about eggs purchase limits at retailers nationwide have swirled around onlin…

  3. Moments after Daniris Espinal walked into her new apartment in Brooklyn, she prayed. In ensuing nights, she would awaken and touch the walls for reassurance—finding in them a relief that turned to tears over her morning coffee. Those walls were possible through a federal program that pays rent for some 60,000 families and individuals fleeing homelessness or domestic violence. Espinal was fleeing both. But the program, Emergency Housing Vouchers, is running out of money—and quickly. Funding is expected to be used up by the end of next year, according to a letter from the U.S. Department of Housing and Urban Development and obtained by The Associated Press. That would le…

  4. Smartphone cameras are still getting bigger and better by the year, particularly if you look at high-end phones coming out of China with huge sensors and protruding bumps to match. These phones can deliver awesome results, and I’m happy to use them in several situations where I would previously have had to rely on a dedicated camera. Just this week I used the Xiaomi 15 Ultra to shoot a Formula One event in Tokyo. But for all the advances that have been made, the laws of physics remain undefeated, and you’re still going to get better results from a camera setup that’s able to make use of larger lenses and sensors. Phones do need to be able to fit into our pockets, aft…

  5. Apple just hit another snag in its effort to find a foothold in the headset market targeting everyday users. The tech giant has reportedly canceled its project to build augmented reality glasses that could be paired with its devices. The project, code-named N107, was supposed to produce glasses that look normal but have added displays and would require connection to a Mac, Bloomberg reported. Yet the company reportedly struggled to produce the right tech at an attractive price point. Apple initially tried to get the glasses to pair with an iPhone, but ran into problems with battery life, Bloomberg reported. But the switch to the Mac, which has a bigger battery a…

  6. On Thursday, United Parcel Service (UPS) predicted downbeat 2025 revenue as it cut back service with its largest customer, Amazon, in order to focus on more profitable businesses. The decision will cut Amazon’s transported volumes by more than 50% by the second half of 2026. The unexpected announcement came with disappointing revenue results, with UPS failing to meet expectations for 2024. UPS’s Q4 revenue was $25.3 billion, slightly below the predicted $25.42 billion. This decision came at a time when UPS is struggling due to a decline in parcel demand following the e-commerce boom of the pandemic and an increase in shipments from discount online retailers such …

  7. There are a few workplace topics that consistently bring out strong feelings, and performance reviews is at the top of that list. While most people would agree that it’s a good thing to have a tool to measure how employees are doing at their jobs, and a time for managers to discuss career advancement, very few seem to think that the way performance reviews are currently set up is working. In fact, a Gallup survey last year found that only 2% of human resource officers at major companies think their performance management system is working and just 22% of workers felt their review process was “fair and transparent.” One of the biggest complaints employees have …

  8. The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Virgin lithium mining is a focal point for the U.S. and is necessary for the nation’s growth in the critical minerals market. Yet, there is another primary source to secure key battery materials (lithium, nickel, cobalt, and manganese), and that is recycling end-of-life and scrap batteries. Domestic sourcing is crucial to expanding our manufacturing efforts, and it’s imperative …

  9. There are plenty of questionable examples of companies shoehorning useless artificial intelligence features into their products (Meta’s AI-powered profiles say hello!), but finally, Crocs has found one that actually makes sense. The casual footwear brand has partnered with ABLO, an AI fashion design platform, to let people use AI to design their own Jibbitz charms. Crocs are already all about customization, a strategy that’s helped the brand grow its revenue 4% over last year. Jibbitz charms, which can be plugged into the holes on the shoes’ upper and heel strap, add an extra layer of personalization, and AI takes that to the next level. “We have Jibbitz for ever…

  10. Zoom made a name for itself during the pandemic, becoming synonymous with video conference calls. But the company recently changed its name from “Zoom Video Communications Inc.” to simply “Zoom Communications Inc.,” a sign that it’s pushing beyond video. Other Zoom offerings include a Team Chat product comparable to Slack, a collaborative document platform that integrates with Zoom meetings, business phone features, and an AI companion. Zoom CEO Eric Yuan spoke to Fast Company about the company’s offerings and ambitions beyond video, his vision for the future of AI-powered work, and what the return to the office has meant for how people use Zoom. This interview has b…

  11. Apple has introduced its first new product of 2025: the iPhone 16E. The new iPhone replaces the iPhone SE from Apple’s lineup—the company’s entry-level, budget iPhone. But the iPhone 16E is more than just a minor spec update to the existing third-generation iPhone SE, which debuted nearly three years ago. As its name suggests, Apple’s new entry-level device has more in common with its flagship iPhone 16 series, introduced last year, than the now-discontinued iPhone SE of old. Here are five major changes Apple has made and who, exactly, the new iPhone 16E is for. [Photo: Apple] A new design with a 6.1-inch display The most noticeable thing about the iPhone 1…

  12. Futureproofing your business requires an ability to embrace change, not just to react to it. Change is a constant, so companies that thrive in today’s landscape must be continuously adapting and innovating—changing as consumers change. Brands that truly stand the test of time understand that the core ingredients for long-term success are relevance, ease, and distinctiveness. Relevance No business, regardless of its size or sector, can consistently thrive without remaining in sync with consumers’ wants and needs, and keeping a pulse on the cultural nuances across their markets. At KFC, we have driven brand recognition and global growth by prioritizing releva…

  13. Gucci announced on Thursday that its creative director of under two years, Sabato De Sarno, has left the position just two and a half weeks before the next runway show, and that the new collection would be created by the design team. The abrupt announcement of De Sarno’s departure comes as Gucci prepares to open Milan Fashion Week with a combined womenswear and menswear collection on February 25. His replacement will be announced “in due time,” the statement said. Gucci’s new CEO, Stefano Cantino, expressed gratitude for De Sarno’s focus on “Gucci’s craftsmanship and heritage,” while Kering deputy CEO Francesca Bellettini said he had “further strengthened Gucci’s fundam…

  14. A new pair of studies from MIT Media Lab and OpenAI found that those who use the chatbot most heavily also experience the most loneliness. The catch-22: it’s unclear whether this is caused by the chatbot itself or if lonely individuals are simply more likely to seek out emotional bonds. Researchers analyzed millions of interactions and found that only a small number of users rely on ChatGPT for emotional support—but those who do are among its heaviest users. The MIT study found that higher daily usage of ChatGPT “correlated with higher loneliness, dependence, and problematic use, and lower socialization.” Since loneliness is a tricky feeling to quantify, researchers s…

  15. It’s a story that sounds almost too outrageous to be true. Deel, a $12 billion company in the HR tech space, is facing serious allegations of corporate espionage, according to a lawsuit filed by its competitor, Rippling. The lawsuit—filed earlier this month in a California court—claims Deel orchestrated a “multi-month campaign to steal a competitor’s business information with help from a corporate spy.” Rippling alleges that Deel planted an employee to infiltrate its operations, targeting customers in an effort to lure them away. According to the suit, the alleged spying lasted over four months. During that time, the employee (identified in court documents only by…

  16. How is it that no matter how much you intend to get to bed earlier, you never do? And morning mercilessly comes at the same time no matter how little sleep you’ve gotten. If you struggle with the evening slide where you stay up too late to get things done, or to have some “me” time, you’re not alone. It’s a common issue that I see with my time management coaching clients. Here are three of the strategies that I’ve found most effective to stop the evening slide, get to bed on time, and still get everything done. Keep the Dominos Up Getting to bed late is often the final block in a chain effect that began much earlier in the day. So to beat the evening slide,…

  17. When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for high school. It was on that school’s regenerative farm that the now 30-year-old has entrepreneur discovered mead—the sweet, fermented honey beverage often referred to as “honey wine.” His first taste of alcohol was mead made by Hawaiian locals. With his 10-month-old brand LIXIR—a sparkling ready-to-drink mead brand he’s billing as “hard honey”—McKenna wants to make the ancient beverage accessible while turning LIXIR into just the second Regenerative Organic Certified (ROC) alcoholic beverage brand. “So many different cultures made different variati…

  18. More than three million developers are using OpenAI’s APIs as shorthand code to infuse apps and websites with an engine of advanced AI. And today, the company’s most popular API, called Chat Completions, is getting a significant sequel called Responses. Eight months in development, it will vastly expand upon and simplify the experience of plugging into OpenAI. For developers, Responses will mean using less code to stack more complex questions to the AI. A hundred lines of code will turn into just three, as the company is courting a wider set of developers who don’t consider themselves LLM experts. For consumers, it will mean you’ll soon be interacting with AI that’s f…

  19. The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In a world increasingly shaped by the potential of artificial intelligence, the life sciences industry may be one of the largest beneficiaries of its transformative potential. Artificial intelligence (AI) has already revolutionized elements of the drug discovery and development process, redefined research methodologies, enhanced disease detection and diagnosis, and paved the way for personalized…

  20. Red Robin Gourmet Burgers is looking to close up to 70 underperforming locations, representing about 14% of the 498 restaurants that were operating as of the end of last year. The company has already closed one restaurant upon lease expiration, it said in an earnings release last week, and it plans to close three additional locations within the first quarter of 2025. Most of the 70 locations are likely to close at some point in the next five years once their leases expire, Restaurant Dive reported, with as many as 15 closing this year. This decision follows a review of the company’s operations, which revealed that these sites are not meeting performance expe…

  21. This week, the startup Humane—which raised $240 million to build an iPhone-killing AI Pin—announced its sale to HP for $116 million. While far short of the company’s original $1 billion asking price, it’s astonishing the brand scrapped for anything at all. A product that had promised to change the world instead became a worldwide laughing stock, indicative of the worst tendencies of Silicon Valley founder hubris. Universally panned, Humane sold fewer than 10,000 units. Sometimes its returns outpaced its sales. Units could catch fire. Humane co-founders Imran Chaudhri and Bethany Bongiorno thanked their few loyal customers by announcing their Pins would no longer work…

  22. Building a high-growth business is all about timing and making the right moves at the right moments. Whether it’s knowing when to expand into new retail spaces or recognizing a buzzy product that can skyrocket your brand, the journey is full of strategic decisions and challenges. As founders scale their businesses, they must navigate everything from cash flow management to mastering social media. Each of these elements plays a crucial role in determining how a business can not only grow but thrive in a competitive market. This past weekend at the Fast Company Grill at SXSW, Danielle Guizio, owner and designer of Guizio; Kat Hantas, cofounder of tequila brand 21Seeds;…

  23. The war in Gaza has come with an awful cost. Tens of thousands of Palestinian civilians have been killed, and thousands more are missing. And while a temporary ceasefire has allowed for increased aid delivery, easing the plight of those facing disease and hunger, experts predict malnutrition and health issues to persist for months or even years. Much of the territory’s infrastructure—its schools, hospitals and homes—has been damaged or destroyed. And yet, the tremendous human and societal loss has been augmented by a lesser reported but potentially catastrophic, consequence: environmental devastation. In June 2024, the United Nations Environment Programme conducte…

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