Blog, YouTube & Content Monetization

If you saw a group of millennials out on a Saturday in the mid-2010s, they were most likely wearing leggings—the uniform of that era. And there’s a good chance they were Lululemon’s Align leggings. Ten years ago today, Lululemon’s designers developed a new material called Nulu that was buttery soft, thin, and stretchy. It put them into a $98 pair of leggings called Align. The fabric proved so irresistible that women started wearing the pants right out of the yoga studio and into the rest of their lives. On the newly launched Instagram app, you would see twenty- and thirtysomethings wearing the pricey leggings out to brunch, or for school pickups, or on long flights. S…

Heidi O’Neill is having a tough week. In late April, the Lululemon board announced it had ended its monthslong search to replace CEO Calvin McDonald, who left the company abruptly in 2025 after six years at the helm. As soon as the company announced that O’Neill, a 26-year Nike veteran, would be taking on the position, things got messy. Lululemon’s stock took a plunge, suggesting that investors didn’t think O’Neill was the right pick. And many analysts—including myself—argued that following the Nike playbook would not lead Lululemon out of its financial doldrums. Then, Lululemon founder Chip Wilson weighed in. Wilson launched the company in 1998 as a yoga brand a…

Lululemon might just be entering a new—and improved—era. On Thursday, December 11, the athleisure apparel company shared a mostly positive third-quarter earnings report and announced the departure of its CEO, Calvin McDonald. McDonald will leave Lululemon Athletica on January 31, after seven years in the post. He previously served as CEO of Sephora Americas. The last year has been one of underperformance for Lululemon. In October, the company’s controversial founder and largest independent shareholder, Chip Wilson, took out an ad in the Wall Street Journal criticizing Lululemon’s direction. While he didn’t go as far as to name McDonald, Wilson wrote, “…

On Jan. 29, Asian American communities around the U.S. will ring in the Year of the Snake with community carnivals, family gatherings, parades, traditional food, fireworks and other festivities. In many Asian countries, it is a festival that is celebrated for several days. In diaspora communities, particularly in cultural enclaves, Lunar New Year is visibly and joyfully celebrated. In the Chinese zodiac, 2025 is the Year of the Snake. Different countries across Asia celebrate the new year in many ways and may follow a different zodiac. What is the Lunar New Year? The Lunar New Year — known as the Spring Festival in China, Tet in Vietnam and Seollal in Korea — i…

Francesco Ferretti had a problem. His research expedition to track white sharks in the Mediterranean was suddenly adrift—the boat he’d arranged had vanished into the pandemic’s chaos of canceled plans and family emergencies. With scientific equipment packed and a team of seven researchers ready, the marine biologist found himself scanning the horizon for solutions. It was then that Ferretti turned to six-year-old Yachts for Science, a matchmaking service linking wealthy boat owners with cash-strapped researchers. Soon, an owner of a private yacht offered to help. Though weather conditions limited their time on the water and forced a relocation between countries, t…

The rideshare market has reached a crossroads. Autonomous vehicles are on the rise, driver unrest is mounting, and customers are questioning everything from pricing to trust and safety. In the midst of it all, Lyft is mounting a comeback. CEO David Risher, who came into the role at Lyft two years ago, is taking a bird’s-eye view on the operation and pushing to reposition the company squarely against their competitor, Uber—with faster execution, bold new programs, and Lyft’s biggest international acquisition to date. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind…

I mowed a lot of lawns and cleaned a lot of gutters as a kid, but my first consistent job was delivering newspapers. Today that sounds quaint, but it was a rite of passage back in the day. I grew up in Chevy Chase, Maryland, just outside Washington, D.C., raised primarily by my mom and in the most modest house of anyone I knew. She used to say we were never poor– we just didn’t have a lot of money. So at age 15 when I heard that a Washington Post delivery route paid $100/month, I jumped at the chance. This was the Post in its prime, not long after its reporting on the Watergate scandal made the paper famous. Every home in the area had a subscription. Politicians, …

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Last week, Modern CEO shared reader recommendations of books leaders should read to get ready for 2026. Lyft CEO David Risher submitted a classic, writing: “If you’re looking for inspiration on how to write a comeback story for your company, there’s no better tale than The Odyssey.” Ris…

Valentine’s Day is just a week away, and is one of the most popular holidays for consuming chocolates. But according to two notices from the Food and Drug Administration (FDA), buyers of select M&M products are at risk of adverse health consequences due to undeclared allergens. Here’s what you need to know. What’s happened? On January 26, Beacon Promotions Inc initiated a voluntary recall of some of its M&M products. Beacon Promotions, based in Minnesota, sells third-party products featuring its clients’ logos and branding. Businesses use promotional product companies like Beacon to produce everything from tote bags to chocolate with their logos, which…

For over 40 years, “Mac vs. PC” has been technology’s most iconic rivalry. Yet in many ways, it’s been an indirect one. Apple, being Apple, has mostly stuck to computers with four-digit price tags—a rarefied territory where it can make the products it wants to make, not just the ones a given price point allows. Meanwhile, one of the best things about Windows PCs is that there’s something for everyone, including folks who don’t have a ton of money to spend. Every once in a while, though, Apple does ship something whose identity is defined by its attractive cost. I can’t think of any example more potentially impactful than its latest laptop, the MacBook Neo. It goes on sal…

When viewers tune in to the 2026 Winter Olympics, they will see pristine, white slopes, groomed tracks, and athletes racing over snow-covered landscapes, thanks in part to a storm that blanketed the mountain venues of the Italian Alps with fresh powder just in time. But at lower elevations, where cross-country and other events are held, athletes and organizers have been contending with rain; thin, sometimes slushy snow; and icy, machine-made surfaces. “Most of our races are on machine-made snow,” 2026 U.S. Olympic team cross-country skier Rosie Brennan told us ahead of the Games. “TV production is great at making it look like we are in wintry, snowy places, but th…

MacKenzie Scott helped build one of the most recognizable companies in modern history—all while writing her first novel. As Amazon scaled from a fledging startup to a global force, Scott was simultaneously cultivating a literary life. Long before Amazon, Scott launched her literary career. While studying creative writing at Princeton University, Scott landed herself a highly coveted spot as one of Toni Morrison’s advisees, a relationship that would shape her literary pursuits. “This writer that I admired so much also turned out to be such a gifted and devoted teacher,” Scott said at the dedication for Princeton’s Morrison Hall. “She has given me a real example o…

Whatever you think about the charitable gifts of MacKenzie Scott, no one would describe them as small. The novelist and philanthropist gave away $7 billion in 2025. That’s more than her ex-husband Amazon founder Jeff Bezos has given away in his entire lifetime. But when Scott penned her end-of-year essay reflecting on her efforts, she wasn’t focused on eye-popping numbers or dramatic gestures. Instead, she wanted to spotlight the impact of small, everyday acts of kindness. America the generous “It’s easy to focus on the methods of civic participation that make news, and hard to imagine the importance of the things we do each day with our own minds and hearts,…

Macy’s announced in its fourth-quarter and fiscal-year 2024 earnings report on Thursday that it expects another year of declining sales as the department store chain continues reshaping its footprint to focus on better-performing locations. The retailer projected fiscal 2025 sales between $21 billion and $21.4 billion, down from $22.3 billion last year—closely aligning with analyst expectations of $21.34 billion, according to the Wall Street Journal. Macy’s net sales in the latest quarter fell 4.3% to $7.8 billion. Across the company’s brands—Macy’s, Bloomingdale’s, and Bluemercury—comparable sales in the fourth quarter declined 1.1%. However, in owned and license…

Macy’s Inc is moving forward with additional store closures in 2026. According the retailer’s website, 14 stores are closing soon nationwide, with shoppers losing their local Macy’s in 12 states. The development is hardly surprising. In February 2024, Macy’s announced it would shutter 150 “underproductive locations” by the end of 2026, although it has since extended that timeline. The company announced the closures as part of “A Bold New Chapter” that will do three things: strengthen the Macy’s name plate, accelerate luxury growth, and simplify and modernize end-to-end operations. Macy’s also owns Bloomingdale’s, a higher-end department store than its n…

Fans of Macy’s Inc. will be disappointed to learn that the iconic department store has announced its next round of store closures. Fourteen Macy’s locations in 12 states will shutter as a result of this move. Here’s why and when the closures will take place. What’s happened? On Thursday, Macy’s published a letter from CEO Tony Spring to its employees updating them on the company’s “A Bold New Chapter” strategy, which the department store chain unveiled in February 2024. As part of that strategy, Macy’s announced at the time that it would be closing 150 “underproductive” stores through the end of 2026. Fast Company previously reported on 66 stores marked for clo…

Your local Macy’s might not be closing its doors as soon as previously expected. On Wednesday, the department store chain confirmed a major change involving a previously announced plan to permanently shutter 150 stores. In an earnings call, CEO Tony Spring revealed that “several major milestones” had been hit last year, citing a return to “positive comparable sales for total Macy’s Inc. and Macy’s Nameplate.” The retail boss said Macy’s success marked “an important inflection point” for the chain, as the brand hit “better-than-expected” results in every quarter, and “delivered adjusted diluted EPS well above” the chain’s own guidance. On that same call, …

In an age of high-turnover trends, ubiquitous screens, and fractured attention spans, a lengthy televised parade organized by a venerable department store sounds like a relic of a bygone era. But somehow, the Macy’s Thanksgiving Day Parade has in recent years proved itself to be startlingly popular and relevant. In 2024, the parade drew an estimated 31.7 million viewers on NBC’s broadcast and Peacock stream—an all-time record, and a bigger audience than the Oscars or any entertainment broadcast. This year’s parade will include, along with balloons featuring legacy characters like Snoopy and Minnie Mouse, a Pop Mart float with an oversized Labubu, a Stranger Things flo…