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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Kroger is celebrating National Chocolate Milk Day—which, by the way, is a real holiday that falls on September 27—in the best way. The supermarket chain is giving away free chocolate milk to loyal customers—or, at least, to customers who log on and grab the coupon in time. The Kroger Co., which serves more than 11 million customers daily through its e-commerce and retail food stores, is offering free half-gallons of Kroger’s chocolate milk over two days this month. “Chocolate milk may be the original after-school treat, but Kroger-brand chocolate milk has grown into so much more—it’s a top-rated favorite among customers of all ages,” said Ann Reed, group vice presiden…

  2. It’s tempting to think that stacking a team with top talent guarantees results. Add AI, and you’ve got supercharged individuals. But star performers don’t automatically create high-performing teams—and AI can make things worse. Duke dean and professor Scott Dyreng saw this firsthand. His M.B.A. students worked in teams, with the option to “break up” for the final project. Before AI, about 5% did. After AI, over half went solo, he writes in The Wall Street Journal. Dyreng found that AI disrupted core teamwork skills, like negotiating and reaching agreements. But instead of banning it, he used AI strategically—for meeting analysis, summarizing discussions, and reporting…

  3. Hello again, and thank you, as always, for spending time with Fast Company’s Plugged In. Apple is legendary for figuring out what people want before they realize they want it. But since 2021, its MacBook Pro hasn’t been like that at all. Instead, this venerable laptop’s recent design has reflected Apple’s willingness to trust its customers’ judgment—even when it’s been at odds with the company’s own instincts. In part, that’s because of a 2016 reimagining of the MacBook Pro that didn’t stick. Atypically, Apple then went on to reverse many of the changes it had made. The fancy function-key replacement known as the Touch Bar went bye-bye. And several mundane-but-use…

  4. The life of a junior associate at a prestigious law firm involves hours of research and analyzing contracts. Three years ago, Winston Weinberg found himself buried in these kinds of tasks as a first-year antitrust and litigation associate at O’Melveny & Myers in Los Angeles. And there Weinberg might have remained, diligently climbing the BigLaw ranks from associate to partner, logging thousands of hours of drudgery along the way. Instead, he’s cofounder and CEO of Harvey, the high-flying legal AI platform that’s raised more than $800 million by promising to handle much of this work. “A lot of the tasks junior [associates] do are going to get automated,” Weinbe…

  5. Roger Sauerhaft thought he had done everything right. The 38-year-old PR consultant had been running his solo practice in New York since 2021, paying $1,189 a month for what seemed like good health insurance through his state’s individual marketplace. In late 2023, he developed a medical issue that required a specialist, and started calling doctors’ offices—only to be turned away again and again. The closest in-network specialist was an hour away in Long Island. One medical administrator was honest with him: His plan’s network was too restrictive. He needed broader coverage—but that wasn’t available to him. “When you’re a solopreneur, your health is your bus…

  6. Rumors are circulating of potential strike action next month from CorePower Yoga instructors, who say they are paid less per hour than the cost of a single class drop-in fee. CorePower Yoga has a cult following online, particularly for their Hot Sculpt classes, and currently has more than 200 locations across the US. But in the r/Corepower subreddit, a recent post urges members to pause or quit their membership to show support for instructors, who are fighting for fair wages and cleaner studios. “If you can stomach it to pause or quit your membership, it will benefit you as a consumer as well as the instructors who are paid on average $16/hour to teach and who a…

  7. Below, Tomas Chamorro-Premuzic shares five key insights from his new book, Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead). Chamorro-Premuzic is the chief innovation officer at ManpowerGroup, a professor of business psychology at University College London and at Columbia University, cofounder of Deeper Signals, and an associate at Harvard’s Entrepreneurial Finance Lab. What’s the big idea? Authenticity is overrated and can backfire, especially at work. Success comes from strategic self-presentation, empathy, and balancing personal freedom with responsibility to others. Listen to the audio version of this Book Bite—read by Chamorro-…

  8. Starbucks‘ chief technology officer Deb Hall Lefevre resigned without a permanent replacement, according to an internal memo sent to corporate staff on Monday, seen by Reuters. The memo, written by Chief Financial Officer Cathy Smith, named Ningyu Chen, previously senior vice president of global experience technology, as interim chief technology officer. Lefevre’s resignation comes as Starbucks announced its second round of deep cuts in corporate roles, effective Friday, as CEO Brian Niccol pushes a tech revamp in stores to make labor more efficient, part of a turnaround strategy to revive flagging sales after six consecutive quarters of decline. Using AI to…

  9. Every few weeks, Americans get another letter in the mail that starts the same way: “We’re writing to inform you that your personal data has been exposed.” A retailer gets hacked. A hospital. A supermarket. A travel site. It never ends. Most of us feel like we’ve lost control over who has our information and how it’s being used. But a new kind of privacy technology, one that lets companies confirm what they need to know without ever seeing your personal details, may finally offer a way out of this mess. We’ve slipped into a world where giving away our personal information is the “cost” of participating in modern life and where we’re frustrated, but not surprised, when…

  10. Australia has proposed taxing digital giants Meta, Google and TikTok on a part of their revenue to pay for news reporters. The government released draft legislation Tuesday it intends to introduce to Parliament by July 2 that would create a financial incentive for the social media companies to strike deals with news organizations to pay for journalism. The platforms’ criticisms included that the proposal was a “digital services tax” that misunderstood the evolving advertising industry and would fail to deliver a sustainable news sector. Australian Prime Minister Anthony Albanese said a monetary value needed to be attached to journalists’ work. “It shouldn’t just be ab…

  11. I recently argued that return-to-office mandates aren’t really about productivity; they’re about control. Ironically, my article published smack-dab in the middle of a September inflection point of increasing office time requirements, a phenomenon Owl Labs dubbed “hybrid creep.” And now, perhaps shockingly, I’ve started a new job with a team that (gasp!) has an office. When I wrote my argument against RTO, I had no inkling that I would soon be back in an office (part-time) myself. I am now basically in a live experiment. So far, it’s changed how I feel about the idea of going into an office. It hasn’t changed my view on RTO. A lab for truly flexible work My ne…

  12. If you haven’t read the book The Five Love Languages by Gary Chapman, you’re probably at least familiar with the idea behind it: that people give and receive care in different ways. Some value words, others actions. Some want quality time; others want gifts or closeness. Problems arise when two people in a relationship give and receive care differently. Even the best intentions don’t land if they’re expressed in a way the recipient doesn’t recognize. This dynamic is well-established in personal relationships, but I’ve also seen a version of it play out between leaders and their teams. Very often, what leaders see as performance issues are really a mismatch in “lea…

  13. Headlines alternate between massive AI investments and reports of failed deployments. The pattern is consistent across industries: seemingly promising AI projects that work well in testing environments struggle or fail when deployed in real-world conditions. It’s not insufficient computing power, inadequate talent, or immature algorithms. I’ve worked with over 250 enterprises deploying visual AI—from Fortune 10 manufacturers to emerging unicorns—and the pattern is unmistakable: the companies that succeed train their models on what actually breaks them, while the ones that fail optimize for what works in controlled environments. The Hidden Economics of AI Failure …

  14. It doesn’t look like a Rivian truck, but a new electric bike took shape at the EV company. A startup called Also, which spun out from the EV maker earlier this year and raised $105 million, launched the $4,500 e-bike today, along with a delivery quad for logistics companies and another four-wheeler that consumers could use instead of a typical cargo bike. The idea sparked three years ago, after Rivian founder RJ Scaringe met with Chris Yu, head of product and innovation at the bike brand Specialized. “We connected over a really basic question, which is: why doesn’t that magical experience that you get out of a Rivian exist in anything smaller than a car?” say…

  15. I think these hiring managers are playing in my face. I’ve been on the hunt for a new gig for a large chunk of this year, and it feels like I’ve seen it all. I’ve watched some appealing job listings be pulled down within hours, while others sit stagnantly for months. I’ve heard tales of scammers trying to dupe job seekers; legit employers advertising phantom roles to collect talent data and present an illusion of company growth. These days, the job market is feeling like the wild wild west out here — and there’s no catchy Will Smith bop to dance along to. Navigating that treachery is hard enough. But I’ve managed on a few occasions to escape the black hole of app…

  16. The longest government shutdown in history could conclude as soon as Wednesday, Day 43, with almost no one happy with the final result. Democrats didn’t get the heath insurance provisions they demanded added to the spending deal. And Republicans, who control the levers of power in Washington, didn’t escape blame, according to polls and some state and local elections that went poorly for them. The fallout of the shutdown landed on millions of Americans, including federal workers who went without paychecks and airline passengers who had their trips delayed or canceled. An interruption in nutrition assistance programs contributed to long lines at food banks and added emoti…

  17. The greatest financial danger in retirement isn’t always the stock market. It’s the constant, nagging fear of running out of money. This anxiety causes many people to underspend and worry, even when their finances are sound. Here are eight ways to replace that worry with lasting security. Determine your spending baseline Worry often starts with the vague question, “Am I spending too much?” Instead of operating on gut feeling, work with an advisor to determine your personal sustainable withdrawal rate (often between 3% and 5%). Once you know your lifestyle is covered by a responsible withdrawal rate, you can stop guessing and start living confidently. Make adjus…

  18. With more than 30 years in digital transformation, I’ve seen technology cycles come and go. And the latest wave I’m seeing is AI-powered automation. It promises sweeping gains in productivity, but without ethical guardrails, it risks undermining the trust leaders depend on to grow. That’s why leaders can no longer treat ethics as an afterthought. Automation isn’t just a technical upgrade. It is a human, cultural, and reputational challenge. The choices that leaders make today will determine whether automation drives sustainable progress or fuels mistrust and inequity. The promise and the peril Automation has a lot of benefits. It can free workers from repetitiv…

  19. Below, Dan Pontefract shares five key insights from his new book, The Future of Work Is Grey: The Untapped Value of Age in the Workforce. Pontefract is a six-time award-winning author and a leadership and corporate culture strategist. He has spent more than 20 years in senior leadership roles at TELUS, SAP, and BCIT, serving as a chief learning officer and chief envisioner. In 2018, he founded his own firm, the Pontefract Group, to help leaders and organizations improve leadership and corporate culture. What’s the big idea? Organizations are overlooking a major, unavoidable shift—the aging workforce—and those that learn to value and integrate people of all ages…

  20. Norwegian skier Nikolai Schirmer on Wednesday handed the International Olympic Committee a petition signed by more than 21,000 people and professional athletes who want to stop fossil fuel companies from sponsoring winter sports. Schirmer delivered the “Ski Fossil Free” petition to the IOC’s head of sustainability, Julie Duffus, at a hotel in the Italian city of Milan two days before the Milan Cortina Winter Olympics kick off. The petition asks the IOC and the International Ski and Snowboard Federation, FIS, to publish a report evaluating the appropriateness of fossil fuel marketing before next season. Schirmer, a filmmaker and two-time European Skier of the Year, spoke…

  21. Yesterday was World Quantum Day, a day dedicated to raising awareness of the physics that powers the quantum computers of tomorrow. But awareness of quantum technology wasn’t the only thing that was rising. So, too, were the stock prices of America’s four major quantum computing companies: D-Wave, IonQ, Rigetti, and Quantum Computing Inc. And today, the stock prices of those four companies are even higher. Here’s why. Quantum computing stocks soar If you’re an investor in any of the so-called Quantum Four quantum computing companies, yesterday was a good day. All four major American quantum computing companies saw double-digit gains yesterday, including: …

  22. California, soaked from days of relentless rain and recovering from mudslides in mountain towns, was hit with another powerful storm Christmas Day that led to evacuation warnings and high surf advisories. The San Bernardino County Sheriff’s Department in Southern California issued an evacuation warning for Wrightwood, a mountain town about 80 miles (130 kilometers) northeast of Los Angeles, a day after rescuing people trapped in cars during a mud slide. The National Weather Service said waves near the San Francisco Bay Area could reach up to 25 feet (7.6 meters) Friday. Statewide, more than 70,000 people were without power Thursday afternoon, according to PowerOutage.u…

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