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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,107 topics in this forum
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Yahoo may not be the most headlined company in tech anymore, but its reach can’t be denied. With nearly 250 million monthly users across the country and 700 million globally, it’s still the second most popular email client in the world, and the third most popular search engine in the U.S. (even though that search engine has technically been powered by either Bing or Google since 2009). As a privately owned company since 2021 (once worth $125 billion, but purchased for a mere $5 billion at the time), its CEO Jim Lanzone says that the last few years have been about “getting the house in order.” But now, he promises, “this is one of the biggest turnarounds people have tried…
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A privacy-centric cellphone carrier called Cape is now officially available across the United States, offering a unique set of features to protect users from surveillance and identity theft. Many cellphone users already use virtual private networks, encrypted messaging apps, and secure password managers to help keep their data safe. But those tools can’t always protect against security issues with the underlying cell network itself, and other phone companies don’t typically compete on privacy, says Cape CEO John Doyle. “Before we built Cape, there was not an obvious differentiated choice in the network space,” Doyle says. But Cape, founded in 2022, is designed to p…
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Your inbox is brimming with new emails, and you need to decide which to reply to quickly and which to ignore. You try to schedule something for next week, but your calendar is already packed with recurring meetings. So many employees have asked for a particular day off—or requested a particular shift schedule—that you can’t grant all their requests. You post a job listing for a single position and get 250 applications. These situations arise constantly in our work lives, and their analogues come up in our personal lives. But despite their frequency, we often struggle with how to handle them. We barrel through our inbox and move things around on our calendar. We follow (p…
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Culture change is a big topic—and a big consulting business. When I Googled “culture change consulting business,” three of top five (non-sponsored) responses were Bain, BCG, and McKinsey (in that order). Because changing culture is a prominent issue for executives—and often a very frustrating one—I decided to tackle it in this Playing to Win/Practitioner Insights (PTW/PI) called Culture Change Strategy: Three Rules for Making Change Happen. And as always, you can find all the previous PTW/PI here. The culture change consulting pitches It was fun to take a quick look at the culture change pitches of Bain, BCG, and McKinsey. Bain’s was aspirational: “Culture is behavior a…
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Being a middle manager often feels like living in two worlds at once. On one side, executives cascade big goals and sweeping strategies. On the other, teams look to you for clarity, advocacy, and daily guidance. You’re constantly reconciling top-down demands with bottom-up realities, often with too little time and too few resources to satisfy either side. The paradox of the role is stark: Middle managers carry enormous responsibility for execution but don’t always have the authority to make critical decisions. You’re expected to deliver results on budgets you don’t control, within structures you didn’t design, and through policies you didn’t write. This tension is one…
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Headwinds across the business world challenge any leader striving to make an impact beyond shareholder value. Few organizations know this struggle better than the B Team, born out of Richard Branson’s drive to elevate the role and responsibility of business in society. CEO Leah Seligmann shares why some leaders are pulling back, where others are pressing forward, and which actions can have the greatest impact—from climate change to diversity. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations wit…
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For its 2026 postage stamps, the U.S. Postal Service is going colorful and graphic. USPS gave a first look at some of the stamps set to be released next year, including the latest edition of its Love stamp, stamps commemorating the 250th anniversary of the U.S., and stamps depicting figures including a boxer, a martial artist and actor, and a pair of published poets. The stamps will be released on a rolling basis beginning in January and available at Post Office locations and online. “This early preview of our 2026 stamp program underscores the Postal Service’s commitment to celebrating the artistry and storytelling that make stamps so special,” Stamp Services dir…
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Picture the scene. You’ve advertised a job on LinkedIn and received applications from around Europe. The perfect candidate lives in one of the world’s top tech cities—Paris, Berlin, or Amsterdam, for instance. Your company is based somewhere in Europe, so hiring them should be easy, right? Unfortunately, no. Despite their geographical proximity, countries in Europe still vary significantly in their hiring rules and regulations, making it hard to compliantly pay cross-border workers. Let’s take a closer look at the problem. So close, yet so far There’s naturally a certain amount of friction in terms of labor law compatibility between European states in…
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A cozy, neutral sameness defines our era of interior design. Velvet sofas. Bouclé armchairs. All-white living rooms. Beds layered with fluffy faux-fur blankets. Calming sage green kitchen cabinets. You see it in furniture catalogs, social media feeds, perhaps even your own home. And we’ve got algorithms to thank. A decade ago, social platforms shifted from chronological feeds to algorithmic ones, optimized to show users what they were most likely to engage with. As many cultural critics have pointed out, those systems reward what is broadly appealing and shareable. In interiors, that has meant rooms that are soothing and inoffensive—but largely devoid of personality. …
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The moment I rise in the morning, I check my phone. Bad habit, to be sure. But I know I’m not the only one. There is a message from an editor marked “urgent,” there is an email from the school reminding me it’s parent-visit morning, and a text from a fellow soccer mom making sure I remembered the time change for Sunday’s tournament. (I hadn’t). The day had barely started, and I already felt hopelessly behind. This is the reality for working parents everywhere. On any given day, we have many jobs: employee, caregiver, chauffeur, chef, boo-boo healer—and each has its own inbox. Once upon a time, we believed technology would make our lives easier. Instead, it taught us h…
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“I have no idea if this is what they want me to do. I barely get any feedback.” This is a statement I often hear from leaders in my coaching calls, even those at a senior level. When these leaders were early in their careers, there was more frequent guidance and coaching on what success looked like for them and if their work met expectations. However, research by Amy Edmondson shows that the higher you rise in an organization, the less feedback you tend to receive, which can make it feel like you’re losing reassurance. In coaching calls with my clients, we often discover how reliant they were on their leader’s affirmation, and that this recognition served as motivation…
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For the past six years, Josh D’Amaro has overseen experiences, such as theme parks and cruises, at the Walt Disney Company. Starting March 18, he’ll add the rest of the company to his responsibilities. Disney has tapped D’Amaro as its new chief executive officer, taking the reins from Bob Iger and becoming just the ninth person to run the century-old entertainment giant. D’Amaro won a highly competitive race for the job, fending off Disney’s entertainment co-chairman, Dana Walden. Walden will remain with the company in the newly created position of president and chief creative officer. In becoming CEO, D’Amaro also becomes the public face of Disney, a role th…
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“I want to talk about something that I feel like maybe is a little controversial,” content creator Jaclyn Hill said in a video posted earlier this week. The OG beauty influencer got her start on YouTube well over a decade ago. She’s since grown across different social media channels, including Instagram and TikTok, where she has 8.5 million and 1.2 million followers, respectively. In the video, which has since racked up over 3.5-million views, she opens up about how she’s been struggling to get views on TikTok and feels like she’s “running through mud” to connect with her followers. “When you have a million followers, but you’re getting 30,000 views, this is jus…
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On December 11, 2015, OpenAI arrived on the scene with a bang. Announced on the penultimate day of the Conference on Neural Information Processing Systems, an academic confab held in Montreal’s Palais des Congrès by Elon Musk, Sam Altman, and others, the organization had been in the planning for months (an infamous July 2015 meeting at the Rosewood Sand Hill Hotel brought on board many of OpenAI’s key early staffers). But when it went public with an announcement and blog post, the community reacted with surprise. “This is just absolutely wonderful news, and I really feel like we are watching history in the making,” wrote Sebastien Bubeck, then a researcher at Microsoft, …
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When samurai warriors went into battle in 16th century Japan, their swords included a piece of hidden art. Within the tsuba, the hand guard at the bottom of the blade, metal smiths carefully crafted beautiful and complex designs, including flowers, animals, and landscapes. The Museum of Fine Arts in Boston has one of the largest collections of Japanese art in the United States in its permanent collection, including hundreds of tsubas. It has just collaborated with the fine jewelry designer Monica Rich Kosann to create a collection of necklaces inspired by three tsuba designs—a crane, a turtle, and a butterfly—to introduce these ancient works of art back into the m…
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Every important endeavor in your life needs some kind of North Star to help you determine whether you’re succeeding. Fitness professionals recommend having an overarching goal when planning a workout regime. Similarly, it’s valuable to have strategic aims for your career. Professional goals are important, because they help you evaluate which of a variety of paths available to you is the ideal one to pursue. For example, if your aim is to play a leadership role in a company, then you might choose to get an advanced degree that hones your leadership skills. That time in school might slow your progress in getting promotions in your vertical in the short term, but will en…
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“Sean,” the CEO of a health technology startup, invited Garry to join what he called a strategy offsite. By mid-morning, it had become something else. Six people, a whiteboard, a Series A closing in ninety days. The question on the table: where do we invest next? More engineers? A bigger sales team? Another content hire? Garry set down his coffee and asked a different question. “What if we stopped asking what we can afford to build, and started asking what we can now imagine building—that we genuinely couldn’t have a year ago?” The room shifted. So did the conversation. And that reframe—from resource allocation to possibility expansion—is the strategic inflection …
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Companies are currently grappling with how to use AI, and results vary. At times it can feel like the blind are leading the blind. As you watch leadership in your organization chart a path to engage with AI, what can you do to ensure that your company doesn’t get it completely wrong? 1. Educate yourself To contribute to any discussions around the use of AI in your organization, you have to be educated. That education requires a few components. You should certainly be aware of the ongoing conversations that are happening broadly in the business press. But, most of the people with a platform to speak to mainstream and social media have a viewpoint and/or product they wan…
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Every four years, the men’s World Cup delivers some certainties. The pitch dimensions are tightly regulated, offside is signaled with a flag, and referees end the match with a blast of a whistle. But one key piece of equipment is changed on purpose: the ball. Adidas, which has supplied World Cup soccer balls since 1970, introduces a new match ball for every tournament, and with that comes fresh aerodynamic calculations for players. How will it fly through the air, weave and dip? For the past 20 years, my engineering colleagues in Japan and England and I have put the new balls through their paces, investigating soccer ball aerodynamics. Our work begins by putting b…
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Have you found that you now struggle to get through a book? If so, I have good and bad news for you. The bad news is that losing your ability to read books may be common at the moment, but neuroscience says it is a very bad sign for how our brains are doing. The better news is that science also offers a simple plan to recover your ability to read deeply again. Can’t read books anymore? You’re not alone “Several people have told me lately that they’ve stopped being able to read, echoing my own experience,” author Katherine May confessed in her newsletter recently. Statistics suggest May and her reading-challenged correspondents are far from alone. These days,…
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Rewind to 2025. The National Football League is fresh off an unbelievable, yet controversial, Super Bowl halftime performance by the superstar hip hop artist Kendrick Lamar. The country has just been introduced to a diversity-hostile administration, which has practically squashed any zeal toward diversity, equity, or inclusion that corporate America once seemingly held. As the NFL’s leadership team explores talent considerations for next year’s performance in the midst of this cultural backdrop, someone recommends Bad Bunny, the Puerto Rican-born megastar whose songs are performed almost entirely in Spanish, and, surprisingly, the league acquiesces. The public blowback i…
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Let’s do a thought exercise. If the role of the chief marketing officer is to oversee marketing and the role of the chief operating officer is to oversee operations, while the chief financial officer’s responsibility is to safeguard the organization’s finances, then what’s the responsibility of the chief executive officer? Surely, it’s more than overseeing executions or leading executives, yet the “CEO” naming convention doesn’t give much insight as to what the role is or what it’s responsible for. This gets even more convoluted when an organization has both a CEO and a president. Who’s responsible for what? Clearly, a president presides over the organization or nation …
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