Blog, YouTube & Content Monetization

I recently argued that return-to-office mandates aren’t really about productivity; they’re about control. Ironically, my article published smack-dab in the middle of a September inflection point of increasing office time requirements, a phenomenon Owl Labs dubbed “hybrid creep.” And now, perhaps shockingly, I’ve started a new job with a team that (gasp!) has an office. When I wrote my argument against RTO, I had no inkling that I would soon be back in an office (part-time) myself. I am now basically in a live experiment. So far, it’s changed how I feel about the idea of going into an office. It hasn’t changed my view on RTO. A lab for truly flexible work My ne…

Australia has proposed taxing digital giants Meta, Google and TikTok on a part of their revenue to pay for news reporters. The government released draft legislation Tuesday it intends to introduce to Parliament by July 2 that would create a financial incentive for the social media companies to strike deals with news organizations to pay for journalism. The platforms’ criticisms included that the proposal was a “digital services tax” that misunderstood the evolving advertising industry and would fail to deliver a sustainable news sector. Australian Prime Minister Anthony Albanese said a monetary value needed to be attached to journalists’ work. “It shouldn’t just be ab…

Every few weeks, Americans get another letter in the mail that starts the same way: “We’re writing to inform you that your personal data has been exposed.” A retailer gets hacked. A hospital. A supermarket. A travel site. It never ends. Most of us feel like we’ve lost control over who has our information and how it’s being used. But a new kind of privacy technology, one that lets companies confirm what they need to know without ever seeing your personal details, may finally offer a way out of this mess. We’ve slipped into a world where giving away our personal information is the “cost” of participating in modern life and where we’re frustrated, but not surprised, when…

Starbucks‘ chief technology officer Deb Hall Lefevre resigned without a permanent replacement, according to an internal memo sent to corporate staff on Monday, seen by Reuters. The memo, written by Chief Financial Officer Cathy Smith, named Ningyu Chen, previously senior vice president of global experience technology, as interim chief technology officer. Lefevre’s resignation comes as Starbucks announced its second round of deep cuts in corporate roles, effective Friday, as CEO Brian Niccol pushes a tech revamp in stores to make labor more efficient, part of a turnaround strategy to revive flagging sales after six consecutive quarters of decline. Using AI to…

Below, Tomas Chamorro-Premuzic shares five key insights from his new book, Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead). Chamorro-Premuzic is the chief innovation officer at ManpowerGroup, a professor of business psychology at University College London and at Columbia University, cofounder of Deeper Signals, and an associate at Harvard’s Entrepreneurial Finance Lab. What’s the big idea? Authenticity is overrated and can backfire, especially at work. Success comes from strategic self-presentation, empathy, and balancing personal freedom with responsibility to others. Listen to the audio version of this Book Bite—read by Chamorro-…

Rumors are circulating of potential strike action next month from CorePower Yoga instructors, who say they are paid less per hour than the cost of a single class drop-in fee. CorePower Yoga has a cult following online, particularly for their Hot Sculpt classes, and currently has more than 200 locations across the US. But in the r/Corepower subreddit, a recent post urges members to pause or quit their membership to show support for instructors, who are fighting for fair wages and cleaner studios. “If you can stomach it to pause or quit your membership, it will benefit you as a consumer as well as the instructors who are paid on average $16/hour to teach and who a…

Roger Sauerhaft thought he had done everything right. The 38-year-old PR consultant had been running his solo practice in New York since 2021, paying $1,189 a month for what seemed like good health insurance through his state’s individual marketplace. In late 2023, he developed a medical issue that required a specialist, and started calling doctors’ offices—only to be turned away again and again. The closest in-network specialist was an hour away in Long Island. One medical administrator was honest with him: His plan’s network was too restrictive. He needed broader coverage—but that wasn’t available to him. “When you’re a solopreneur, your health is your bus…

The moment I rise in the morning, I check my phone. Bad habit, to be sure. But I know I’m not the only one. There is a message from an editor marked “urgent,” there is an email from the school reminding me it’s parent-visit morning, and a text from a fellow soccer mom making sure I remembered the time change for Sunday’s tournament. (I hadn’t). The day had barely started, and I already felt hopelessly behind. This is the reality for working parents everywhere. On any given day, we have many jobs: employee, caregiver, chauffeur, chef, boo-boo healer—and each has its own inbox. Once upon a time, we believed technology would make our lives easier. Instead, it taught us h…

Chipotle, like almost every other fast casual restaurant, has been battling an ongoing period of increased inflation and lower consumer spending. Last year, the company saw what its CEO Scott Boatwright described to investors as a “broad-based pullback in frequency” of customer visits, especially among low- to middle-income customers and younger consumers, due to concerns about the economy. But the burrito chain has a master plan to address that, and it’s currently moving into its next phase: making earning rewards feel more like a game. The company’s fourth quarter report showed a revenue increase of 5.4% to $11.9 billion. But those gains were partially offset by a 1…

Hello again, and welcome back to Fast Company’s Plugged In. On January 16, Apple cofounder Steve Wozniak—known to all as Woz—received the James C. Morgan Global Humanitarian Award, an honor bestowed each year by the Tech Interactive, a science museum in San Jose, California. The ceremony and a conversation between Wozniak and comedian Drew Carey capped a gala event in which several organizations were named laureates for using technology to improve the world. Their creations include a brain-computer interface (BCI) that helps people with disabilities communicate, a forum that lets patients who have received BCI implants shape the technology’s best practices and eth…

It’s been nearly a decade since Netflix introduced fans to the fictional town of Hawkins, Ind., the Upside Down, Demogorgons, and the Stranger Things universe. Since 2016, the sci-fi series has become a massive hit for Netflix making it one of the streaming service’s most-watched shows with the fourth season alone amassing over 140.7 million views globally, according to the company. The series has earned 12 Primetime Emmy Awards over the course of the last several years, has pushed its young cast into superstardom, and has become a global phenomenon inspiring several live events and pop-up stores in various cities. And its fifth and final season, which is premiering …

Leadership and management lessons aren’t always figured out off the bat. Making some mistakes and realizing that what works for you doesn’t work for everyone else is valuable. It’s impossible to go back and change the past, but you can think through how you manage now and see if it’s still effective. We asked our Fast Company Impact Council members about their staff management lessons and how their approach has evolved. Their insights can help you lead your staff better without having to make those same mistakes yourself. Here’s what nine Impact Council members shared—hard earned pearls of wisdom. 1. ALIGN ON GOALS Earlier in my career, I sometimes moved so quickly…

Few Zoom calls have made me quite as self-conscious as my chat with Robert Biswas-Diener. An executive coach and psychologist, he recently coauthored a book on “radical listening.” Like many people, I’d assumed that I was a pretty good listener, but what if I’ve been doing it all wrong? By the end of the conversation, my fears have been confirmed—of the half-dozen skills he describes, I demonstrate only half. The good news is that we can all improve, and the advantages appear to be endless. By lending a more attentive ear to the people we meet, we become better negotiators, collaborators, and managers, while enhancing our own mental health. “It can be an an…

When the inevitable robot uprising comes, I’ll be ready, thanks to some valuable lessons I picked up at CES. First, if given the choice of a dance off versus hand to hand combat, opt for the fight. Second, wear a cup when you do. Robotics company Unitree showcased its G-1 humanoid robot at the show. The G-1 is a rarity in the robotic world in that it’s already on the market for under $15,000. Unitree’s booth was an ongoing spectacle, surrounded by people eager for a close look at the dapperlooking unit, wearing a white shirt and button down vest, showcasing impressive dance skills, throwing down moves that even Shabba-Doo and Bugaloo Shrimp could respect. There w…

Issa Rae’s next project is coming to you vertically—and on TikTok. Hoorae Media, the star’s media production company, and TikTok announced on Wednesday a partnership to bring free exclusive micro-series content to TikTok and its PineDrama app. The collaboration launches later this April starting with Screen Time, produced by Hoorae Digital. This will be Hoorae’s first micro-drama series, with the media company co-developing a slate of additional micro-series with TikTok as part of the deal. The partnership marks Rae’s return to her digital roots, she said at TheWrap’s Creator x Hollywood Summit on Wednesday. Her first digital series, “The MisAdventures of …

For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, they were usually talking about perception: how they looked in the market, how they sounded, how they were received. That framing made sense in a world where markets moved a little more slowly, organizations were stable, and leadership could afford to separate strategy from culture, product from meaning, execution from belief. That world no longer exists. Today’s organizations operate in a state of near-constant volatility. Strategy shifts quarterly. Teams scale …

Minecraft is, perhaps, the ultimate sandbox game. Infinite space, multiple game modes, and seemingly endless updates: The game’s limitless possibilities have helped it sell more than 350 million copies since it launched in 2011 (only Tetris has sold more games, and it had a 27-year lead). In 2014, Microsoft acquired Minecraft developer Mojang for $2.5 billion. That same year, Mojang Studios began trying to figure out how to turn an open-ended game into a narrative film for Warner Bros. By 2022, the adaptation coalesced around Napoleon Dynamite director Jared Hess, featuring Jason Momoa as Garrett Garrison, a human trapped in-game, and Hess’s Nacho Libre star Jack Blac…

Most adults are in the very early stages of grasping how to use artificial intelligence. The The Lego Group thinks that children need to build their own learning path to understand the fast-evolving technology. On Monday, the Danish toy maker debuted a new computer science and AI curriculum for K–8 classrooms, Lego’s first foray into AI that comes more than three years after the debut of OpenAI’s ChatGPT chatbot. The “Lego Education Computer Science & AI” kits include Lego bricks and other interactive hardware components, as well as online education materials intended to take children from the beginning stages of AI literacy through hands-on experimentation. D…

Trust is the essence of collaboration: as Yuval Harari eloquently noted, we as a species would not exist if it weren’t for our superior ability to collaborate so effectively—and it’s largely down to trust. In the days of our hunter-gatherer ancestors, decisions on trust were relatively straightforward, even when it came to appointing leaders. Indeed, our ancestors lived in small groups of closely related individuals and spent all of their time together. Furthermore, the key attributes they were interested in evaluating or judging were easy to observe: courage, practical knowledge, hunting and fishing dexterity, and physical strength. There was no need then for psychom…

The majority of us see change as a blind scary leap into the unknown—a scary evolution that demands we give up on everything we know. But what if we reframed change, not as something that happens to us, but as something we actively choose? Traditionally people perceived change in black-and-white terms: either you can change, or you can’t. That kind of thinking sets us up for failure by assuming that change requires some grand, perfect plan or major shift in direction. However, we also have the power to make small changes, no matter how minor they seem. And it’s these small changes that, over time, lead to profound transformation. Fear Takes the Wheel The most …

A haunting 1940 self-portrait by famed Mexican artist Frida Kahlo sold Thursday for $54.7 million and became the top-selling work by any female artist at an auction. The painting of Kahlo asleep in a bed — titled “El sueño (La cama)” or in English, “The Dream (The Bed)” — surpassed the record held by Georgia O’Keeffe’s “Jimson Weed/White Flower No. 1,” which sold for $44.4 million in 2014. The sale at Sotheby’s in New York also topped Kahlo’s own auction record for a work by a Latin American artist. The 1949 painting “Diego and I,” depicting the artist and her husband, muralist Diego Rivera, went for $34.9 million in 2021. Her paintings are reported to have sold p…

A Thanksgiving tradition since 1924, the Macy’s Thanksgiving Day Parade has not quite turned 100 years-old yet. How is this possible you might wonder? Because it was skipped for three years—1942, 1943, and 1944—during World War II. Nevertheless, its 99th anniversary is shaping up to be spectacular. Here’s everything you need to know about the (mostly) annual event in New York City, including how to tune in. The Macy’s Thanksgiving Day Parade by the numbers It takes many people to pull off the Macy’s Thanksgiving Day Parade. (Some even do the pulling literally.) There will be more than 5,000 volunteers working hard to make magic happen. This spectacle inclu…

With millennials and Gen Z opting for fur babies over actual babies, a new workplace benefit is starting to take over. Enter the era of pawternity leave, where pets are dictating benefits, as companies scramble to keep up with shifting priorities. The reality is: without pet perks, companies are risking losing top talent. Sixty percent of pet parents say they would quit their job if it interfered with their ability to care for their pet and almost 10% already have. With the growing number of people placing such a high value on their pets, companies are beginning to recognize pet parenthood as more than just a lifestyle choice. It’s a reflection of today’s priorities,…