Blog, YouTube & Content Monetization

Every year, the $463 billion global footwear industry make 20 billion pairs of shoes for just 8 billion humans. Since virtually none of them are recyclable, they will end up clogging up landfills around the world. For decades now, the fashion industry has been on a mission to make products recyclable. But shoes have been a much harder puzzle to crack than clothing. While garments are made from just a handful of materials, shoes are far more complex objects. A sneaker can be made of 50 different materials from foam insoles to leather exteriors to cotton laces, all glued together with adhesives. A handful of brands have prototyped one-off recyclable shoes, like Adi…

The way consumers search is changing faster than the industry expected. This holiday season, many shoppers are looking for gifts inside AI platforms, rather than retailer sites or traditional search. They are asking natural questions like: “Find me a cruelty-free skincare gift for sensitive skin under $100.” “What are good gift ideas for a three-year-old that are safe and durable?” “What are the safest, nontoxic treats for my Golden Retriever?” This shift is already measurable. Adobe Digital Insights reports a 4,700% year-over-year increase in retail visits driven by AI assistants between July 2024 and July 2025. At the same time, click-through rates from SEO …

A few months ago, I was lying in bed, lightly clutching my phone, when Instagram Reels presented me with a brief video that promised an impossible soap opera: There were animated cats—with feline faces but unmistakable human bodies—living seemingly human lives, including in a human-seeming house and also, for some totally unclear reason, at a seemingly human construction site. There was drama: A female cat appeared to have been knocked up. There was also, somehow, a related love triangle involving two far more muscle-y male cats vying for her affection. None of the cats actually spoke. Yet somehow the plot proceeded, with one cat winning the heroine’s heart. It was well r…

In 2025, Amazon, Dell, Apple, Google, IBM, Meta, Salesforce, and dozens more have doubled down on demands for employees to return to the office (RTO) at least three days a week, if not all five. And they’re getting exactly what they want. Now, when I say “exactly what they want,” you might be expecting me to paint a picture of workers happily returning to their daily commutes, overcrowded highways, cavernous or claustrophobic offices, constant interruptions, and extra expenses, and all of it resulting in massive productivity gains. That’s not happening, the productivity-gains part. And the longer we play this out, the sillier the performances of “productivity thea…

The seven states that rely on the Colorado River to supply farms and cities across the U.S. West appear no closer to reaching a consensus on a long-term plan for sharing the dwindling resource. The river’s future was the center of discussions this week at the annual Colorado River Water Users Association conference in Las Vegas, where water leaders from California, Nevada, Arizona, Colorado, New Mexico, Utah, and Wyoming gathered alongside federal and tribal officials. It comes after the states blew past a November deadline for a new plan to deal with drought and water shortages after 2026, when current guidelines expire. The U.S. Bureau of Reclamation has set a n…

Everlane made waves for being among the first brands to eradicate virgin plastic from its supply chain. In 2019, after years of work, the startup managed to switch out new plastic with recycled plastic, largely made from discarded water bottles. It began incorporating them into jackets and fleece sweaters and bodysuits. It was a big step towards sustainability, since recycled polyester has a lower carbon footprint and diverts plastic from landfills. In the years that followed, many other brands on the market—from H&M to Prada—followed in Everlane’s footsteps, but it didn’t solve the bigger problem of what happens when people decide to get rid of their recycled ga…

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder Larry Page said at the time. The principle was simple. AdWords allowed advertisers to purchase individualized, affordable keyword-based advertising that appears alongside search results used by hundreds of millions of people every day. That decision was a game changer for Google. Advertising now accounts for around three in every four dollars of revenue the company has made so far this year, growing 10% in the last year alone. The product, since renamed Google Ads, has …

More than two decades of research—from Harvard professor Amy Edmondson’s pioneering studies to Google’s landmark Project Aristotle—have found that the strongest predictor of high-performing teams isn’t talent or strategy, but psychological safety. As Edmondson defines, it’s “a shared belief held by team members that the team is safe for interpersonal risk-taking.” It’s what gives people the confidence to speak up, take creative risks, and learn from failure—and it’s foundational to innovation. But one critical truth is often overlooked: Leaders can’t create psychological safety for others if they haven’t first cultivated it within themselves. I learned this the h…

While dozens of companies have suddenly retreated from DEI efforts this year, leaders in inclusivity say there’s reason to be hopeful that this work is continuing—albeit more quietly than before. Even as companies like Target, IBM, and Goldman Sachs have ditched their diversity, equity, and inclusion programs, other leaders still firmly believe that diverse teams offer a competitive advantage. There has been progress in the past decade-plus, but it has looked like three steps forward and two steps back—which underscores that such work has never been more important, according to Jana Rich, founder of Rich Talent Group. “What you’re seeing, I think, are some re…

Chain stores have Black Friday. Online marketplaces have Cyber Monday. For local businesses, it’s Small Business Saturday. In the last 20 years, more segments of the retail industry have vied for their own piece of the holiday shopping season. The travel trade has firmly joined the trend with another post-Thanksgiving sales push: Travel Tuesday. On the same day as the nonprofit world’s Giving Tuesday, airlines, hotels, cruise ship companies, travel booking platforms and tour operators get in on the annual spirit to spend by promoting one-day deals. Consumer advocates say there are legitimate savings to be had but also chances to be misled by marketing that conveys a fal…

Gap just released an animated ad to promote its collection with designer Sandy Liang, and we need it to become its own TV show ASAP. Created by animator Annie Choi, who has a history of illustrating campaigns for luxury fashion labels, the ad stars a young girl modeled after Liang herself. While dreaming up new clothing designs inside her childhood bedroom, the girl discovers that her closet has been imbued with magical powers—and when she opens its doors, she’s transformed, Sailor Moon–style, into a new version of herself dressed head-to-toe in Gap x Sandy Liang. The Gap x Sandy Liang ad, titled “Sandy’s Dream Closet,” is part of the roll-out for Liang’s bigges…

In the early 20th century, sociologist Max Weber noted that sweeping industrialization would transform how societies worked. As small, informal operations gave way to large, complex organizations with clearly defined roles and responsibilities, leaders would need to rely less on tradition and charisma, and more on organization and rationality. He also foresaw that jobs would need to be broken down into specialized tasks and governed by a system of hierarchy, authority, and responsibility. This would require a more formal mode of organization—a bureaucracy—in which roles and responsibilities were clearly defined. Power would be entrusted to institutions, not individual…

It’s time to become an armchair expert on sports that you only think about every four years. In other words, the 2026 Winter Olympics have arrived. This year’s competition takes place in two Italian cities, Milan and Cortina d’Ampezzo, and the surrounding regions. It is not Cortina’s first rodeo, as the city hosted previously in 1956, while the country of Italy has hosted the games three times prior. The action kicked off on Wednesday, February 4, when the world’s best alpine skiers and curlers strutted their stuff. Despite the curling, the official Olympic Opening Ceremony takes place today (Friday, February 6). Here’s everything you need to know so you can …

Seeing peers lose their jobs has a way of making people weird. It’s not much different from grief. When someone loses a loved one, you can almost feel the tension: people fumbling for the right words, hoping not to say something insensitive, then saying something insensitive anyway. “Everything happens for a reason.” “They’re in a better place.” That is, assuming any condolences are shared at all. Many of us have been there. You don’t want to overstep. Don’t want to make the person feel worse. I get it: Showing sympathy can feel like a minefield. The same thing happens when companies downsize their staff, only the loss isn’t life. It’s employment. When someone get…

Shares in Rocket Lab Corp were heading for their second day of gains on Monday after the aerospace manufacturer was named as one of four companies that will build tracking satellites for the U.S. Space Development Agency (SDA). The stock (Nasdaq: RKLB) was up more than 4% in premarket trading on Monday as of this writing. That’s in addition to a jump of 17% on Friday when the news was announced. Share are now trading at record highs. What did the Space Development Agency announce? The SDA, a unit of the United States Space Force, said on Friday that it awarded four companies with contracts to build 72 satellites—or 18 apiece—with the aim of expanding missile …

It doesn’t look like a Rivian truck, but a new electric bike took shape at the EV company. A startup called Also, which spun out from the EV maker earlier this year and raised $105 million, launched the $4,500 e-bike today, along with a delivery quad for logistics companies and another four-wheeler that consumers could use instead of a typical cargo bike. The idea sparked three years ago, after Rivian founder RJ Scaringe met with Chris Yu, head of product and innovation at the bike brand Specialized. “We connected over a really basic question, which is: why doesn’t that magical experience that you get out of a Rivian exist in anything smaller than a car?” say…

Did your Christmas morning start off with a Mac under the tree? No matter if you unwrapped a new MacBook, iMac, or Mac mini, that hardware is just the beginning of a gift that will keep on giving. In 2025, there are more apps and games for Apple computers than ever. Here are six we recommend taking a look at. Pages Whether you’re a student or a professional who just got a new Mac, one of the most critical apps to have is a word processor. For decades now, the word-processing king, Microsoft Word, has been available on Macs. The problem is that Microsoft Word is now largely a subscription service—meaning that if you use it, you’ll have to pay a monthly fee. …

Shares in the sports streaming service FuboTV Inc. (NYSE: FUBO) are currently plunging in Tuesday trading. The stock price drop comes after the streamer reported its Q1 2026 results—and announced a relatively rare reverse stock split. Here’s what you need to know. What’s happened? Today, FuboTV Inc. announced its first-quarter results for fiscal 2026, which ended on December 31. For the quarter, Fubo reported revenue of $1.543 billion, up 40% from the year-earlier quarter. However, despite the company’s revenue growth, the streamer reported a net loss of approximately $19.1 million for the quarter. Its earnings per share for the period were negative 2 cents. …