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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,110 topics in this forum
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Pop star Zara Larsson is the internet’s newest it girl. After a wave of viral hits, including her latest album’s title track “Midnight Sun” and her feature on PinkPantheress’ “Stateside” remix, the Swedish singer cemented herself as the next big thing in pop music. But fame doesn’t come without controversy, as Larsson learned when she revealed to her fanbase that she uses generative AI. The discourse began when Larsson posted about watching AI-generated content on TikTok. Larsson first reposted an image from the account Ai Fruit Stories, a page posting AI animations of—you guessed it—drama between anthropomorphic foods. Larsson then posted a selfie with the c…
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Investor and Shark Tank personality Kevin O’Leary said CEOs who blindly pursue AI are “dead in the water”. But the winning formula, he said, is pairing AI with storytelling and critical thinking. On Wednesday, in a post on X, O’Leary wrote: “In business, it’s about critical thinking and communication, period.” He shared the comment alongside a clip from a recent Fox News appearance, where he discussed the renewed relevance of liberal arts degrees in the age of artificial intelligence. Technical fields like computer science—once considered the safest bet for a stable, high-paying job—are increasingly on shaky ground. Rather than a specific set of technical ski…
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When actress Maddie Ziegler first read the script for the film Pretty Lethal, which premiered at SXSW over the weekend, she was immediately drawn to it because of its authenticity—even if, sure, the ballerinas are also seen scrappily fighting like a bunch of feral cats. “There’s been so many dance films that have not accurately depicted what it’s like to be a real-life ballerina,” Ziegler said during a panel discussion at the Fast Company Grill at SXSW. After first gaining fame as a young dancer on the reality show, Dance Moms, Ziegler had strayed from dance to instead pursue acting, and this project proved both emotional and cathartic for her. “It just completel…
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Is all hope lost for the future of the news media in the U.S.? There’s reason to be optimistic, two experts say, though new models for disseminating factual information are sorely needed and it’s worth paying attention to how younger Americans consume news. “We have to do something radically different,” said Chris Licht, founding partner and CEO of CLC Partners and a former executive at CNN and other TV networks, speaking at the Fast Company Grill at SXSW. “Millions of people get their news and information from people that are actually giving opinion.” “[We’ve] got to focus on, in this modern media world, separating those two things again,” he added. Whi…
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If you tuned into the red carpet for the Academy Awards, you may have seen actress Julia Fox being interviewed by social media influencers Quen Blackwell and Jake Shane, who were at the awards show reporting for Vanity Fair. In a bit that completely misses the mark, Shane quipped several times about the “annoying” child character in If I Had Legs I’d Kick You, which earned Rose Byrne a nomination for best actress. After being asked by Shane repeatedly about the “annoying” kid in the movie, Fox politely and appropriately steers the conversation to the more important tenor of the movie: that it’s meant to depict the unforgiving pressures of motherhood. In fact, the identit…
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When Rare Beauty, Bogg, and Goodles arrived in stores, they had to vie for shelf space with well-established brands making beauty products or beach bags or boxes of macaroni and cheese. But these brands quickly amassed cult-like followings by being very intentional with their missions to foster a sense of loyalty with customers. Although her legions of fans might have lined up to try the beauty products in Selena Gomez’s line, Rare Beauty, the company was founded with a bigger mission baked in: To support youth mental health by donating 1% sales to the Rare Impact Fund. While the company has found that customers will come for the products, they stay for the mission, E…
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Good urbanism should transcend politics. Socialists and capitalists can walk the same neighborhood and agree it’s a pleasant place to live. They can each appreciate the tree canopy, the corner café with people spilling onto the sidewalk, the mix of ages on bikes and on foot, the architectural details of older buildings, and so on. Whether they arrive by bus, bike, car, or on foot, people across the political spectrum want the same thing: places that work for everyday life. Places that feel safe, accessible, and appealing for young and old alike. Unlikely alliances are forming around this shared vision. People who call themselves conservatives, liberals, capitalis…
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By now you may have heard about the so-called “Gen Z pout,” a selfie face pose that comes as a response to the now “cringe” millennial duck face made popular by the Olsen twins in the 2000s, who would purse their lips to look pouty and suck in their cheeks when posing. Here’s what to know about the newest Gen Z slang. What exactly is the Gen Z pout? This week, a bunch of articles came out about this new trend and the nuances surrounding it that the untrained eye might miss. The pose has been seen on the faces of celebs such as Love Island’s Iris Kendall, or actresses Rachel Sennott, Lily-Rose Depp and Ariana Greenblatt. “If millennials pursed and pointed ou…
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A daunting stream of testimony and evidence has been presented in a New Mexico case that explores what the social media conglomerate Meta knew about the effects of its platforms on children. State prosecutors allege Meta failed to disclose the risks that its platforms pose for children, including mental health problems and sexual exploitation. Meta’s attorneys have said the company has built-in protections for teenagers and weeds out harmful content but the company acknowledges some dangerous content gets past its safety nets. Attorneys prepared for closing arguments to jurors next week after Meta on Friday closed out its showing of testimony and evidence and the …
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Soon you’ll have fewer opportunities to buy Glossier products from a physical storefront. The beauty brand is closing nine of its 12 stores over the next two and a half years as part of a new strategic overhaul. Only three stores will remain—the flagship locations in New York, Los Angeles, and London. This downsizing is being implemented by Colin Walsh, Glossier’s new chief executive, who joined the beauty company in October 2025. The announcement of this plan occurs after he has already laid off around one-third of Glossier’s total workforce and canceled previously planned product launches. Walsh is looking to restore the brand to its glory days, starti…
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A new drama has taken the book publishing world by storm: The upcoming U.S. release of the horror book Shy Girl was canceled by publisher Hachette Book Group just weeks ahead of its release due to suspicion of AI use in its making. Authored by U.S. poet and fiction writer Mia Ballard, Shy Girl is a novel described as focusing on the life of a girl with severe obsessive–compulsive disorder (OCD) who agrees to be held captive as an affluent man’s pet in order to rid herself from financial woes. The book was first self-published early last year, with another version released in November by Hachette’s U.K. imprint Wildfire. Hachette confirmed the cancellation to the N…
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A Planned Parenthood affiliate just settled an investigation by the Equal Employment Opportunity Commission over claims of discrimination against white employees, in a notable example of the agency’s ongoing focus on DEI-related discrimination. The $500,000 settlement will put an end to an EEOC investigation against Planned Parenthood’s Illinois chapter, which was initiated by employee complaints that the organization allegedly “segregated employees by race, subjected white employees to harassment, and engaged in disparate treatment against white employees regarding terms, conditions, and privileges of employment,” according to the agency. The EEOC found that Planned …
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Since first appearing on the Masters of Scale podcast at the height of the Ozempic-Wegovy-Zepbound boom, Zach Reitano, CEO of Ro, has helped scale his company into a leading provider of branded GLP-1s—grabbing headlines with a 2026 Super Bowl ad featuring tennis champion Serena Williams and landing a major partnership with Novo Nordisk for the pill version of Wegovy. Now Reitano has new challenges to address: the long-term health unknowns of the medications, the cultural backlash to “Ozempic face,” and what this wave of disruption could mean not just for pharma but for the future of healthcare. This is an abridged transcript of an interview from Rapid Response, hosted b…
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If you wake up before sunrise ready to start the day, you’re not alone—and in many ways, the modern world is designed for you. Schools start early. Meetings begin at 8 a.m. And showing up first is still seen as a sign of dedication. Research from the University of Washington confirms this “early riser bias”: employees who start early are rated as more conscientious and receive higher performance evaluations, even when they work the same hours as colleagues who start later. It sounds like an advantage—and it is. But for many early chronotypes, that same structure becomes a trap. Because the day is already tilted in your favor, it’s easy to slide into overwork and under…
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It’s another bad day for gold and silver. Traders in precious metals are seeing both gold and silver plummet significantly as the week kicks off, with gold down nearly 7% and silver down 8% over the past 24 hours. Worse, gold has now fallen nearly 20% since its all-time high of over $5,586 in January. Silver is down even more, falling more than 44% since its all-time high earlier this year of over $121. Here’s what you need to know. The ‘safe haven’ trade is absent Silver and especially gold are generally considered “safe haven” assets—assets investors turn to when economic uncertainty abounds, and they want to park their money in a valuable that isn’t likely …
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As return-to-office mandates tighten, many workers are reckoning what life in a cubicle looks like. If it’s up to the Swiss furniture and design firm Vitra, your next cubicle might not look much like a cubicle at all. Vitra partnered with German industrial designer Konstantin Grcic to create Scout, a family of minimalist office furniture built to adapt to the flexible ways people work today. Launched on March 19, Scout is comprised of five pieces that range in sizes, offering stationary and mobile workspaces with customizable options for workplaces and schools. Konstantin Grcic The tables feature trapezoidal desks that have metal tubular frames. Attachments tha…
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If you pick up plastic trash from a beach, you’re helping protect marine wildlife from harm. And every little piece—from a plastic bottle cap to food wrappers—matters, because even small amounts of this trash can be deadly to animals like sea turtles and seabirds. A new calculator from Ocean Conservancy can now quantify that impact. If you enter the amounts of different types of plastic that you clean up into the Wildlife Impact Calculator, it will tell you how many animal lives would have been at risk, had those items made their way into the ocean and been ingested. “We hope that people really see that beach cleanups matter,” says Erin Murphy, Ocean Conservancy’s…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When Valerie Oswalt became CEO of breakfast and snack products company Kodiak in November 2022, she inherited a fast-growing business with beloved products, dedicated employees, and an outdoorsy vibe, befitting its Park City, Utah, headquarters. She also walked into a company that needed to …
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I recently met with 300 leaders at one of the country’s top-performing transit authorities. I asked them to raise their hands if they’d ever worked for a leader who truly cared about them. Nearly every hand rose. The room lit up with warmth, as people recalled a boss who’d looked after them. Then I asked: on that team, how many of you were pushed to truly exceptional results? Lots of hands dropped. Then I turned the question around: Who has worked for a leader who drove performance like no other? Hands shot up. And how many of you felt valued and understood as a member of that team? Many hands fell. Only a smattering of people kept their hands up through all four que…
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Sundar Pichai was blindsided by ChatGPT. Soon after being named Google CEO in 2015, he’d declared that the world was entering an AI-first era. He went on to bet his stewardship of the entire company on his belief that the technology would be “an intelligent assistant helping you throughout your day,” as he put it in his first shareholder letter. Yet his prescience hadn’t prevented OpenAI from swooping in on November 30, 2022, with the first product that truly demonstrated the epoch-shifting power of generative AI, a breakthrough that had emerged from Google’s research labs in the first place. Pichai remembers his instinctive response to ChatGPT: “Wow, this technology is …
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Market research can be a slow, fragmented, and difficult process, often involving tedious internet searches, questionable data sources, and time-consuming manual synthesis. This makes it a great candidate for some assistance from AI. What’s more, an update to a popular feature on ChatGPT has made it even better at doing this kind of work. Imagine that you have a potential business idea but still need to validate how viable it actually is, identify primary competitors in your market, and develop an ideal customer persona. Instead of spending hours collating data, explains Dan McCarthy, an associate professor of marketing at the University of Maryland, you can use Deep Re…
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