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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,107 topics in this forum
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The CEO of Crypto.com, Kris Marszalek, announced on Thursday that he was laying off 12% of the company’s staff. Marszalek cited AI as the driving factor behind the layoffs. Here’s what you need to know. What’s happened? On Thursday, Crypto.com CEO Kris Marszalek took to X to announce that the company was cutting 12% of its staff. Marszalek cited AI as the reason for the layoffs. In the X post, Marszalek said that Crypto.com was “joining the list of companies integrating enterprise-wide AI” and suggested that those who do not embrace artificial intelligence won’t be around for long. “Companies that do not make this pivot immediately will fail,” Marszalek wr…
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Pakistan gets almost all its oil and gas from the Middle East, where U.S. and Israeli bombing of Iran have caused crude prices to blow past $150 a barrel and tankers can’t get through the Strait of Hormuz. But it has one edge in the crisis: a rapid, recent shift to solar power. The country’s solar boom started in the wake of the Ukraine war, when Pakistan couldn’t afford to buy liquefied natural gas and that led to power outages. “It also led to soaring electricity bills,” says Rabia Babar, an energy market analyst at the Pakistan-based nonprofit Renewables First. Some power bills were as much as 30-40% of people’s income, sometimes more than they were spending on rent.…
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Pop star Zara Larsson is the internet’s newest it girl. After a wave of viral hits, including her latest album’s title track “Midnight Sun” and her feature on PinkPantheress’ “Stateside” remix, the Swedish singer cemented herself as the next big thing in pop music. But fame doesn’t come without controversy, as Larsson learned when she revealed to her fanbase that she uses generative AI. The discourse began when Larsson posted about watching AI-generated content on TikTok. Larsson first reposted an image from the account Ai Fruit Stories, a page posting AI animations of—you guessed it—drama between anthropomorphic foods. Larsson then posted a selfie with the c…
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Investor and Shark Tank personality Kevin O’Leary said CEOs who blindly pursue AI are “dead in the water”. But the winning formula, he said, is pairing AI with storytelling and critical thinking. On Wednesday, in a post on X, O’Leary wrote: “In business, it’s about critical thinking and communication, period.” He shared the comment alongside a clip from a recent Fox News appearance, where he discussed the renewed relevance of liberal arts degrees in the age of artificial intelligence. Technical fields like computer science—once considered the safest bet for a stable, high-paying job—are increasingly on shaky ground. Rather than a specific set of technical ski…
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When actress Maddie Ziegler first read the script for the film Pretty Lethal, which premiered at SXSW over the weekend, she was immediately drawn to it because of its authenticity—even if, sure, the ballerinas are also seen scrappily fighting like a bunch of feral cats. “There’s been so many dance films that have not accurately depicted what it’s like to be a real-life ballerina,” Ziegler said during a panel discussion at the Fast Company Grill at SXSW. After first gaining fame as a young dancer on the reality show, Dance Moms, Ziegler had strayed from dance to instead pursue acting, and this project proved both emotional and cathartic for her. “It just completel…
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Is all hope lost for the future of the news media in the U.S.? There’s reason to be optimistic, two experts say, though new models for disseminating factual information are sorely needed and it’s worth paying attention to how younger Americans consume news. “We have to do something radically different,” said Chris Licht, founding partner and CEO of CLC Partners and a former executive at CNN and other TV networks, speaking at the Fast Company Grill at SXSW. “Millions of people get their news and information from people that are actually giving opinion.” “[We’ve] got to focus on, in this modern media world, separating those two things again,” he added. Whi…
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If you tuned into the red carpet for the Academy Awards, you may have seen actress Julia Fox being interviewed by social media influencers Quen Blackwell and Jake Shane, who were at the awards show reporting for Vanity Fair. In a bit that completely misses the mark, Shane quipped several times about the “annoying” child character in If I Had Legs I’d Kick You, which earned Rose Byrne a nomination for best actress. After being asked by Shane repeatedly about the “annoying” kid in the movie, Fox politely and appropriately steers the conversation to the more important tenor of the movie: that it’s meant to depict the unforgiving pressures of motherhood. In fact, the identit…
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When Rare Beauty, Bogg, and Goodles arrived in stores, they had to vie for shelf space with well-established brands making beauty products or beach bags or boxes of macaroni and cheese. But these brands quickly amassed cult-like followings by being very intentional with their missions to foster a sense of loyalty with customers. Although her legions of fans might have lined up to try the beauty products in Selena Gomez’s line, Rare Beauty, the company was founded with a bigger mission baked in: To support youth mental health by donating 1% sales to the Rare Impact Fund. While the company has found that customers will come for the products, they stay for the mission, E…
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Good urbanism should transcend politics. Socialists and capitalists can walk the same neighborhood and agree it’s a pleasant place to live. They can each appreciate the tree canopy, the corner café with people spilling onto the sidewalk, the mix of ages on bikes and on foot, the architectural details of older buildings, and so on. Whether they arrive by bus, bike, car, or on foot, people across the political spectrum want the same thing: places that work for everyday life. Places that feel safe, accessible, and appealing for young and old alike. Unlikely alliances are forming around this shared vision. People who call themselves conservatives, liberals, capitalis…
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By now you may have heard about the so-called “Gen Z pout,” a selfie face pose that comes as a response to the now “cringe” millennial duck face made popular by the Olsen twins in the 2000s, who would purse their lips to look pouty and suck in their cheeks when posing. Here’s what to know about the newest Gen Z slang. What exactly is the Gen Z pout? This week, a bunch of articles came out about this new trend and the nuances surrounding it that the untrained eye might miss. The pose has been seen on the faces of celebs such as Love Island’s Iris Kendall, or actresses Rachel Sennott, Lily-Rose Depp and Ariana Greenblatt. “If millennials pursed and pointed ou…
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A daunting stream of testimony and evidence has been presented in a New Mexico case that explores what the social media conglomerate Meta knew about the effects of its platforms on children. State prosecutors allege Meta failed to disclose the risks that its platforms pose for children, including mental health problems and sexual exploitation. Meta’s attorneys have said the company has built-in protections for teenagers and weeds out harmful content but the company acknowledges some dangerous content gets past its safety nets. Attorneys prepared for closing arguments to jurors next week after Meta on Friday closed out its showing of testimony and evidence and the …
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Soon you’ll have fewer opportunities to buy Glossier products from a physical storefront. The beauty brand is closing nine of its 12 stores over the next two and a half years as part of a new strategic overhaul. Only three stores will remain—the flagship locations in New York, Los Angeles, and London. This downsizing is being implemented by Colin Walsh, Glossier’s new chief executive, who joined the beauty company in October 2025. The announcement of this plan occurs after he has already laid off around one-third of Glossier’s total workforce and canceled previously planned product launches. Walsh is looking to restore the brand to its glory days, starti…
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A new drama has taken the book publishing world by storm: The upcoming U.S. release of the horror book Shy Girl was canceled by publisher Hachette Book Group just weeks ahead of its release due to suspicion of AI use in its making. Authored by U.S. poet and fiction writer Mia Ballard, Shy Girl is a novel described as focusing on the life of a girl with severe obsessive–compulsive disorder (OCD) who agrees to be held captive as an affluent man’s pet in order to rid herself from financial woes. The book was first self-published early last year, with another version released in November by Hachette’s U.K. imprint Wildfire. Hachette confirmed the cancellation to the N…
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It’s still more than two years until the cauldron lights up for the 2028 Summer Olympics in Los Angeles, but we now know what the multibillion-dollar global sports spectacle will look like. The design team at LA28, the local organizing committee for the games, has given Fast Company a preview of the concepts and visuals that will guide the look and feel of the 2028 Olympics. The design approach is conceptually based on the superbloom, a natural phenomenon sometimes experienced in Southern California when an unusually wet winter leads to an explosively colorful spring bloom of wildflowers. The LA28 design approach uses bright, almost neon tones and an abstract graphic tha…
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Is leadership dead? Perhaps not, but its branding is definitely on life support. Younger professionals are not chasing titles for prestige or salary alone. In fact, many are actively opting out of traditional leadership tracks because the trade‑offs look misaligned with the life they want. It’s a trend many people and culture leaders I speak with are worried about. For Gen Z and younger millennials, leadership no longer automatically signals status and security; it often looks like stress, fragility, and moral compromise. In Deloitte’s 2025 Gen Z and Millennial Survey, only 6% of Gen Z respondents cited reaching a leadership position as their primary career goal, with…
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A surge of affordable used EVs is about to hit the market—at exactly the same time as drivers are looking to avoid high gas prices. Around 300,000 EV leases are set to expire this year, driven by a leasing boom that started around three years ago, when leasing offered the widest range of models eligible for federal tax credits. A wave of hybrid leases is also expiring this year. At the same time, there are fewer used gas cars on the market than usual because of slow sales in 2023 and 2024. Used EV sales are already strong, even as the rest of the EV market is struggling. Right now, buying an electric car can be a better deal than a similar used gas vehicle. At $20,000 t…
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I recently met with 300 leaders at one of the country’s top-performing transit authorities. I asked them to raise their hands if they’d ever worked for a leader who truly cared about them. Nearly every hand rose. The room lit up with warmth, as people recalled a boss who’d looked after them. Then I asked: on that team, how many of you were pushed to truly exceptional results? Lots of hands dropped. Then I turned the question around: Who has worked for a leader who drove performance like no other? Hands shot up. And how many of you felt valued and understood as a member of that team? Many hands fell. Only a smattering of people kept their hands up through all four que…
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Sundar Pichai was blindsided by ChatGPT. Soon after being named Google CEO in 2015, he’d declared that the world was entering an AI-first era. He went on to bet his stewardship of the entire company on his belief that the technology would be “an intelligent assistant helping you throughout your day,” as he put it in his first shareholder letter. Yet his prescience hadn’t prevented OpenAI from swooping in on November 30, 2022, with the first product that truly demonstrated the epoch-shifting power of generative AI, a breakthrough that had emerged from Google’s research labs in the first place. Pichai remembers his instinctive response to ChatGPT: “Wow, this technology is …
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When Valerie Oswalt became CEO of breakfast and snack products company Kodiak in November 2022, she inherited a fast-growing business with beloved products, dedicated employees, and an outdoorsy vibe, befitting its Park City, Utah, headquarters. She also walked into a company that needed to …
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Market research can be a slow, fragmented, and difficult process, often involving tedious internet searches, questionable data sources, and time-consuming manual synthesis. This makes it a great candidate for some assistance from AI. What’s more, an update to a popular feature on ChatGPT has made it even better at doing this kind of work. Imagine that you have a potential business idea but still need to validate how viable it actually is, identify primary competitors in your market, and develop an ideal customer persona. Instead of spending hours collating data, explains Dan McCarthy, an associate professor of marketing at the University of Maryland, you can use Deep Re…
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It’s another bad day for gold and silver. Traders in precious metals are seeing both gold and silver plummet significantly as the week kicks off, with gold down nearly 7% and silver down 8% over the past 24 hours. Worse, gold has now fallen nearly 20% since its all-time high of over $5,586 in January. Silver is down even more, falling more than 44% since its all-time high earlier this year of over $121. Here’s what you need to know. The ‘safe haven’ trade is absent Silver and especially gold are generally considered “safe haven” assets—assets investors turn to when economic uncertainty abounds, and they want to park their money in a valuable that isn’t likely …
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If you pick up plastic trash from a beach, you’re helping protect marine wildlife from harm. And every little piece—from a plastic bottle cap to food wrappers—matters, because even small amounts of this trash can be deadly to animals like sea turtles and seabirds. A new calculator from Ocean Conservancy can now quantify that impact. If you enter the amounts of different types of plastic that you clean up into the Wildlife Impact Calculator, it will tell you how many animal lives would have been at risk, had those items made their way into the ocean and been ingested. “We hope that people really see that beach cleanups matter,” says Erin Murphy, Ocean Conservancy’s…
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