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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,113 topics in this forum
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The rideshare market has reached a crossroads. Autonomous vehicles are on the rise, driver unrest is mounting, and customers are questioning everything from pricing to trust and safety. In the midst of it all, Lyft is mounting a comeback. CEO David Risher, who came into the role at Lyft two years ago, is taking a bird’s-eye view on the operation and pushing to reposition the company squarely against their competitor, Uber—with faster execution, bold new programs, and Lyft’s biggest international acquisition to date. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind th…
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I mowed a lot of lawns and cleaned a lot of gutters as a kid, but my first consistent job was delivering newspapers. Today that sounds quaint, but it was a rite of passage back in the day. I grew up in Chevy Chase, Maryland, just outside Washington, D.C., raised primarily by my mom and in the most modest house of anyone I knew. She used to say we were never poor– we just didn’t have a lot of money. So at age 15 when I heard that a Washington Post delivery route paid $100/month, I jumped at the chance. This was the Post in its prime, not long after its reporting on the Watergate scandal made the paper famous. Every home in the area had a subscription. Politicians, …
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Last week, Modern CEO shared reader recommendations of books leaders should read to get ready for 2026. Lyft CEO David Risher submitted a classic, writing: “If you’re looking for inspiration on how to write a comeback story for your company, there’s no better tale than The Odyssey.” Ris…
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Valentine’s Day is just a week away, and is one of the most popular holidays for consuming chocolates. But according to two notices from the Food and Drug Administration (FDA), buyers of select M&M products are at risk of adverse health consequences due to undeclared allergens. Here’s what you need to know. What’s happened? On January 26, Beacon Promotions Inc initiated a voluntary recall of some of its M&M products. Beacon Promotions, based in Minnesota, sells third-party products featuring its clients’ logos and branding. Businesses use promotional product companies like Beacon to produce everything from tote bags to chocolate with their logos, which…
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For over 40 years, “Mac vs. PC” has been technology’s most iconic rivalry. Yet in many ways, it’s been an indirect one. Apple, being Apple, has mostly stuck to computers with four-digit price tags—a rarefied territory where it can make the products it wants to make, not just the ones a given price point allows. Meanwhile, one of the best things about Windows PCs is that there’s something for everyone, including folks who don’t have a ton of money to spend. Every once in a while, though, Apple does ship something whose identity is defined by its attractive cost. I can’t think of any example more potentially impactful than its latest laptop, the MacBook Neo. It goes on sal…
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When viewers tune in to the 2026 Winter Olympics, they will see pristine, white slopes, groomed tracks, and athletes racing over snow-covered landscapes, thanks in part to a storm that blanketed the mountain venues of the Italian Alps with fresh powder just in time. But at lower elevations, where cross-country and other events are held, athletes and organizers have been contending with rain; thin, sometimes slushy snow; and icy, machine-made surfaces. “Most of our races are on machine-made snow,” 2026 U.S. Olympic team cross-country skier Rosie Brennan told us ahead of the Games. “TV production is great at making it look like we are in wintry, snowy places, but th…
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MacKenzie Scott helped build one of the most recognizable companies in modern history—all while writing her first novel. As Amazon scaled from a fledging startup to a global force, Scott was simultaneously cultivating a literary life. Long before Amazon, Scott launched her literary career. While studying creative writing at Princeton University, Scott landed herself a highly coveted spot as one of Toni Morrison’s advisees, a relationship that would shape her literary pursuits. “This writer that I admired so much also turned out to be such a gifted and devoted teacher,” Scott said at the dedication for Princeton’s Morrison Hall. “She has given me a real example o…
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Whatever you think about the charitable gifts of MacKenzie Scott, no one would describe them as small. The novelist and philanthropist gave away $7 billion in 2025. That’s more than her ex-husband Amazon founder Jeff Bezos has given away in his entire lifetime. But when Scott penned her end-of-year essay reflecting on her efforts, she wasn’t focused on eye-popping numbers or dramatic gestures. Instead, she wanted to spotlight the impact of small, everyday acts of kindness. America the generous “It’s easy to focus on the methods of civic participation that make news, and hard to imagine the importance of the things we do each day with our own minds and hearts,…
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Macy’s announced in its fourth-quarter and fiscal-year 2024 earnings report on Thursday that it expects another year of declining sales as the department store chain continues reshaping its footprint to focus on better-performing locations. The retailer projected fiscal 2025 sales between $21 billion and $21.4 billion, down from $22.3 billion last year—closely aligning with analyst expectations of $21.34 billion, according to the Wall Street Journal. Macy’s net sales in the latest quarter fell 4.3% to $7.8 billion. Across the company’s brands—Macy’s, Bloomingdale’s, and Bluemercury—comparable sales in the fourth quarter declined 1.1%. However, in owned and license…
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Macy’s Inc is moving forward with additional store closures in 2026. According the retailer’s website, 14 stores are closing soon nationwide, with shoppers losing their local Macy’s in 12 states. The development is hardly surprising. In February 2024, Macy’s announced it would shutter 150 “underproductive locations” by the end of 2026, although it has since extended that timeline. The company announced the closures as part of “A Bold New Chapter” that will do three things: strengthen the Macy’s name plate, accelerate luxury growth, and simplify and modernize end-to-end operations. Macy’s also owns Bloomingdale’s, a higher-end department store than its n…
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Fans of Macy’s Inc. will be disappointed to learn that the iconic department store has announced its next round of store closures. Fourteen Macy’s locations in 12 states will shutter as a result of this move. Here’s why and when the closures will take place. What’s happened? On Thursday, Macy’s published a letter from CEO Tony Spring to its employees updating them on the company’s “A Bold New Chapter” strategy, which the department store chain unveiled in February 2024. As part of that strategy, Macy’s announced at the time that it would be closing 150 “underproductive” stores through the end of 2026. Fast Company previously reported on 66 stores marked for clo…
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Your local Macy’s might not be closing its doors as soon as previously expected. On Wednesday, the department store chain confirmed a major change involving a previously announced plan to permanently shutter 150 stores. In an earnings call, CEO Tony Spring revealed that “several major milestones” had been hit last year, citing a return to “positive comparable sales for total Macy’s Inc. and Macy’s Nameplate.” The retail boss said Macy’s success marked “an important inflection point” for the chain, as the brand hit “better-than-expected” results in every quarter, and “delivered adjusted diluted EPS well above” the chain’s own guidance. On that same call, …
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In an age of high-turnover trends, ubiquitous screens, and fractured attention spans, a lengthy televised parade organized by a venerable department store sounds like a relic of a bygone era. But somehow, the Macy’s Thanksgiving Day Parade has in recent years proved itself to be startlingly popular and relevant. In 2024, the parade drew an estimated 31.7 million viewers on NBC’s broadcast and Peacock stream—an all-time record, and a bigger audience than the Oscars or any entertainment broadcast. This year’s parade will include, along with balloons featuring legacy characters like Snoopy and Minnie Mouse, a Pop Mart float with an oversized Labubu, a Stranger Things float…
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Two things that made massive cultural splashes this year — Labubu and “KPop Demon Hunters” — will fill the sky and streets of New York when the Macy’s Thanksgiving Day Parade kicks off this year. Conan Gray and Lainey Wilson will bring the tunes. The Nov. 27 parade begins rain or shine on Manhattan’s Upper West Side and ends at Macy’s Herald Square flagship store on 34th Street, which serves as a stage and backdrop for performances. It will feature 34 balloons, four mini-balloons, 28 floats, 33 clown groups and 11 marching bands — all leading the way for Santa Claus. Here’s key things to know about the parade and how to watch it. What time does the Macy’s Than…
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When actress Maddie Ziegler first read the script for the film Pretty Lethal, which premiered at SXSW over the weekend, she was immediately drawn to it because of its authenticity—even if, sure, the ballerinas are also seen scrappily fighting like a bunch of feral cats. “There’s been so many dance films that have not accurately depicted what it’s like to be a real-life ballerina,” Ziegler said during a panel discussion at the Fast Company Grill at SXSW. After first gaining fame as a young dancer on the reality show, Dance Moms, Ziegler had strayed from dance to instead pursue acting, and this project proved both emotional and cathartic for her. “It just completel…
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As Madonna promotes her new album, she’s going where only one pop diva has gone before: Grindr. Ahead of the July launch of Confessions II, Grindr will feature an evolving takeover with exclusive content and limited-edition drops. The partnership debuted Thursday with Madonna’s profile nestled in Grindr’s grid of nearby users. Tapping the profile opens an ad with a voice memo from the singer, and a link to preorder a limited picture disc vinyl of Confessions II as a nonstop mix that blends each track into the next. “Hi Grindr, it’s mother,” the voice memo says. “I wanted to go where the hottest action was, so I got on the grid.” The partnership—which the compa…
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The National Capital Planning Commission has voted to approve President Donald The President’s controversial White House ballroom plans, greenlighting the demolition of the historic East Wing to make way for a new neoclassical structure. But the ballroom is just one piece of a much bigger picture. Last year, the president signed an executive order mandating that new federal buildings return to a “traditional and classical” style, sparking a fierce debate among architects about who gets to decide what American democracy looks like. On this episode of FC Explains, staff writer Nate Berg breaks down the design agenda behind MAGA architecture, who is driving it, and what…
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The new year has so far not been kind to the share price of Big Tech stocks, particularly the so-called Magnificent 7. These seven companies—Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla—are America’s tech crown jewels. Combined, they have their hands in the hottest areas of tech, including artificial intelligence, mobile computing, chipmaking, and transportation. Yet all of these tech companies have seen their share prices decline since the beginning of the year. Here are some possible reasons why. The Magnificent 7 is seeing red in 2026 As of this writing, there isn’t a single Magnificent 7 stock in the green for 2026. Their year-to-date return…
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Virginia-based Gerber Products Company is voluntarily recalling limited batches of Gerber Arrowroot Biscuits, a cookie-like snack meant for children 10 months or older. On January 26, the baby food and snack producer issued the voluntary recall due to the potential presence of soft plastic and paper pieces that “should not be consumed,” the company said this week. The material comes from a supplier of arrowroot flour that initiated its own recall, Gerber said. The company said it was no longer working with the supplier, though it did not name the supplier in its recall notice on Monday. No illnesses or injuries have been reported. Gerber says it is issuing t…
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A major Burger King franchisee with dozens of locations has filed for Chapter 11 bankruptcy. Consolidated Burger Holdings, based in Destin, Florida, filed the court documents this week in the U.S. Bankruptcy Court for the Northern District of Florida. The franchisee now operates 57 Burger King restaurants in Florida and Georgia, after it reportedly closed 18 locations before its Chapter 11 filing. “Over the past several years, and particularly as a result of the COVID-19 pandemic, the Debtors’ business suffered significantly from loss of foot traffic, resulting in declining revenue without proportionate decreases in rental obligations, debt service, and other liabilitie…
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