Blog, YouTube & Content Monetization

Maury Povich’s daytime TV show Maury—a parade of salacious domestic disputes and paternity tests—ran for a whopping 31 seasons until his 2022 retirement. Which is why it was unexpected that 87-year-old Povich found himself at the SoHo headquarters of AI-enhanced cloud services company Air on May 5, mingling with a crowd 20- and 30-somethings, his slacks, button down, and knit half-zip sweater standing out easily amid the maxi skirts and stick-and-poke tattoos. He was there as part of Air’s “Cinco de Maury” event, a launch party and screening of the company’s new campaign, On Air with Maury Povich. The 12-minute video brought the host out of retirement (temporarily) t…

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its logo. This time, it’s swapping blue for a metallic black and white logo. According to Max, the color change is part of a larger refresh. Max says the standalone logo will be in the black-and-white color scheme, but an updated color palette, chosen to allow for flexibility of the logo in app and in marketing materials, will be unveiled in the coming months. Why Max updated its logo Max includes content from HBO and other Warner Bros Discovery brands, like Adult …

Spotify has a knack for mining your listening data into something fun and shareable rather than weird and creepy for its annual “Wrapped” feature. This year, it outdid itself. The 2025 edition of Spotify Wrapped goes beyond just summarizing what you listened to with charts and infographics. This year, Spotify is also assigning each user a “Listening Age,” which is based on the release years of their favorite tracks compared to others in the same age group. The feature quickly went viral, as users recoiled at their seemingly geriatric (or juvenile) musical tastes. At the risk of reading too much into something that’s ultimately good fun, Wrapped’s expanding purview…

Few self-help ideas are as prevalent and widely celebrated as the advice to “just be yourself.” Whether in job interviews, workplace interactions, or career choices, we are frequently encouraged to act “authentically”—without compromise or concern for external pressures. While this sounds comforting and empowering, authenticity as an interpersonal strategy is fundamentally flawed and at odds with hundreds of scientific studies on emotional intelligence, social skills, and career success. As I illustrate in my forthcoming book, Don’t Be Yourself: Why Authenticity Is Overrated and What To Do Instead, authenticity is not a helpful life hack, but rather a misguide…

Zohran Mamdani became mayor of New York City on Thursday, taking over one of the most unrelenting jobs in American politics with a promise to transform government on behalf of the city’s striving, struggling working class. Mamdani, a Democrat, was sworn in at a decommissioned subway station below City Hall just after midnight, placing his hand on a Quran as he took his oath as the city’s first Muslim mayor. After working part of the night in his new office, Mamdani returned to City Hall in a taxi cab around midday Thursday for a grander public inauguration where U.S. Sen. Bernie Sanders, one of the mayor’s political heroes, administered the oath for a second time. “Beg…

Japanese auto manufacturer Mazda has released a simplified new logo, and it has bigger implications than your typical brand refresh. It’s indicative of a broader branding—or should we say blanding—trend that’s taking over the car industry. Mazda Motor Corp. rolled out a new, flatter version of its logo at the Japan Mobility Show 2025 in October that did away with the dimensional, beveled silver chrome effect the logomark used to have in favor of a solid black line. The new M mark is more angular, too, evoking a pair of wings that was first introduced in 1997. The company says it designed the flat new logo for improved visibility, especially in digital environments. T…

With nearly 40,000 locations in over 100 countries, tens of millions of people worldwide regularly eat McDonald’s iconic burgers. But in an Instagram post that’s blowing up the internet, company CEO Chris Kempczinski appears less-than-thrilled to be eating one himself. The video was posted to Kempczinski’s Instagram account a month ago, but found new life over the weekend on platforms like X and TikTok, with many users wondering if it’s “intentionally cringe,” saying that Kempczinski looks “uncomfortable” or commenting how he “looks like he’s gonna hurl.” “From this video, it seems likely the CEO of McDonald’s has never eaten McDonald’s before,” one user wrote. …

Valentine’s Day is known as the day to celebrate all things love—and also a day for expensive dates. However, a new offering from one of your favorite fast food chains may have you skipping the white table cloths and snagging something from McDonald’s instead. McDonald’s is serving up caviar this Valentine’s Day. But there’s a catch. In a Feb. 2 announcement, the chain explained what the latest offering entails. “To be known is to be loved, and we know our fans love pairing our crispy Chicken McNuggets with their favorite caviar,” it said. “Inspired by this perfect match, we’re dropping our first-ever McNugget Caviar kits featuring premium Baerii Sturgeon caviar o…

The results are in. McDonald’s latest earnings report sheds light on the growing divide among U.S. consumers—as the wealthiest Americans continue to spend and eat out—while lower income families are making less trips to the Golden Arches as they battle the rising cost of living, skyrocketing food prices, grocery inflation, and stagnate wages. A look at McDonald’s third quarter earnings, released Tuesday after the closing bell, shows the fast food giant’s U.S. same-store sales increasing 2.5%, over the same period last year, (up 3.6% globally,)—but missing analyst expectations with adjusted earnings per share (EPS) coming in at $3.22, ten cents under expectations of $3…

I’ve read a lot of business memoirs. One I keep coming back to is Grinding It Out by Ray Kroc—the man who built McDonald’s into the global giant it is today. Kroc was 52 before he even heard of the McDonald brothers who originally started the company. That fact alone says a lot about how he thought: Success comes eventually, but only to those who keep showing up. Which brings me to McDonald’s third-quarter earnings call Wednesday. McDonald’s reported solid results: global comparable sales up 3.6 percent, U.S. sales up 2.4 percent, revenue of $7.08 billion. The company is outperforming most competitors, but in a brutal environment: Fast-food traffic is…

By now, anyone who follows major brands has seen it or heard of it: The small bite that went ‘round the world. McDonald’s CEO and chairman Chris Kempczinski recently posted a video of himself on Instagram trying the brand’s newly launched Big Arch burger. It was basically the golden arches version of a dorky corporate unboxing. When he got the Big Arch into his grips, he took a reasonable, if small, bite and said, “I love this product. It is so good.” Cue the online mockfest. Kempczinski didn’t deliver the news like an amphetamine-laced nano-influencer. No, here he was eating like some quarter-zip normie on a first date. On a scale of 1-10 in exec…

Starting today, McDonald’s U.S. customers will finally have access to the newest McValue platform, an updated menu that the burger chain has touted as offering more flexibility and better deals. Don’t be surprised if your next trip to the drive-thru isn’t meaningfully cheaper as a result. Announced earlier this month, the new menu offers an array of breakfast, lunch, and dinner items for under $3. While that’s an attractive price point to be sure, it’s not quite as attractive to some customers as what was on offer with the original McValue menu when it was introduced last year. That menu, you might recall, allowed customers to add various items for just $1 i…

McDonald’s drinks menu is growing to soon include new flavors, dirty sodas, and eventually energy drinks. The fast food chain is adding new menu options later this year like a Red Bull Dragonberry Energizer, a Dirty Dr Pepper, and a Mango Pineapple Refresher, according to documents reviewed by the Wall Street Journal, which first reported the news. McDonald’s confirmed to Fast Company that crafted sodas and new Refreshers will be introduced nationwide beginning next month. “Our fans’ love for McDonald’s beverages runs deep, from rallying for the return of Hi-C Orange Lavaburst to coining the iconic ‘Spicy Sprite,'” McDonald’s US tells Fast Company. “Next month, we…

Activist and advocate Tarana Burke has spent 30 years raising awareness of sexual violence and working to eradicate it. Burke, who currently serves as the chief vision officer of the nonprofit organization Me Too Movement, coined the phrase “Me Too” in 2006 as a way show young women of color who had experienced sexual violence that they were not alone. The phrase took off as a hashtag on social media in 2017 in the wake of sexual assault allegations against Harvey Weinstein and other high-profile men. Since then, Burke’s organization has partnered with groups including &Rise, Black Women’s Blueprint, and Callisto to support survivors of sexual violence in more than 80…

It’s only February, and an outbreak of measles infections is already inching toward nearly 1,000 cases this year in the U.S. Infections are at an all-time high as a result of declining vaccination rates, following a steep rise in cases in 2025 at 2,280 cases, the highest in 33 years. This week saw new outbreaks concentrated in both South Carolina and Florida. Here’s what you need to know. What’s happened? As of Thursday, February 12, there were 910 confirmed measles cases in 24 states, according to the Centers for Disease Control and Prevention (CDC). (Another six cases were reported among international visitors coming to the U.S.) Those states are: Ari…

Texas has more than 600 known cases of measles on Tuesday as the outbreak in the western part of the state approaches the three-month mark. The U.S. was up to 800 cases of measles nationwide on Friday. Two unvaccinated elementary school-aged children died from measles-related illnesses in the epicenter in West Texas, and an adult in New Mexico who was not vaccinated died of a measles-related illness. Other states with active outbreaks—defined as three or more cases—include Indiana, Kansas, Michigan, Montana, Oklahoma, Ohio, Pennsylvania, and New Mexico. The U.S. has more than double the number of measles cases it saw in all of 2024. North America has two other outbreak…

Measles infections in America have hit their highest numbers in 33 years. In 2025, cases have topped 1,900, and that number is expected to rise due to an ongoing outbreak in South Carolina. Here’s what you need to know about America’s latest measles outbreak and why the upcoming period could spell troubling times with the disease. What’s happened? Earlier this week, the South Carolina Department of Public Health (DPH) announced 27 new cases of measles in the state since the previous Friday, raising the total number of active measles cases in the southeastern state to 111. Due to the outbreak, there are currently 254 people in quarantine, with another 16 in…

Measles cases continue to rise in the United States nearly two and a half decades after the virus had been declared eliminated in the country. Currently, the epicenter of the U.S. measles outbreak is in Texas, where one child has now died from the disease. Here’s what to know about the outbreak, how far it has spread, and the symptoms to watch out for. Measles U.S. outbreak map As of the time of this writing, there are more than 130 cases of measles across two states alone, reports Reuters. Those states are Texas and New Mexico. However, while Texas has garnered the headlines due to it having the majority of cases, the disease has been found in other U.S. states si…