Blog, YouTube & Content Monetization

It’s not just the tech industry that is facing layoffs in 2025. In recent weeks, a number of high-profile media and entertainment companies have seen job cuts. The most recent media giant to reportedly undergo layoffs is the Walt Disney Company. Here’s what you need to know about the layoffs affecting the media industry right now. ABC News and Disney Entertainment Networks cut jobs The Walt Disney Company company is getting ready to let go of about 6% of its employees who work in the company’s ABC News Group and Disney Entertainment Networks units, according to a report from the Wall Street Journal. The layoffs will total about 200 employees and will reportedly…

Transparency comes up a lot with respect to the use of AI in journalism. There are obvious reasons for this—journalism is all about bringing transparency to what happens in the world, after all—and AI is a new thing that many people (rightly) view with skepticism. But that desire for transparency brings an opportunity to improve audience trust, something that’s in short supply lately. In fact, a recent report on the use of AI in news media from the Reuters Institute showed a pretty clear pattern of audiences’ trust declining the more AI was used in the journalistic process. Only 12% of people were comfortable with fully AI-generated content, increasing to 21% for most…

Medicare has launched a six-year pilot program that could eventually transform access to healthcare for some of the millions of people across the U.S. who rely on it for their health insurance coverage. Traditional Medicare is a government-administered insurance plan for people over 65 or with disabilities. About half of the 67 million Americans insured through Medicare have this coverage. The rest have Medicare Advantage plans administered by private companies. The pilot program, dubbed the Wasteful and Inappropriate Service Reduction Model, is an experimental program that began to affect people enrolled in traditional Medicare from six states in January 2026. …

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When Geoff Martha, chairman and CEO of Medtronic, took over the medical device maker’s Restorative Therapies Group in 2015, the company faced a tough decision. The group at the time was underperforming, and the leadership team had to consider how to prioritize technology investments suc…

At hundreds of Burger King restaurants across the U.S., there’s a new invisible worker who’s tracking which ingredients are in stock, analyzing daily sales data, and checking in on whether employees are saying “Thank you” and “You’re welcome.” It’s an AI assistant named Patty. According to Thibault Roux, Burger King’s chief digital officer, the voice-activated chatbot is designed to help employees and managers handle tasks that might usually require pulling out a computer or consulting with an instruction guide. Patty began showing up at select locations about a year ago, and is now in a pilot phase at approximately 500 Burger Kings. It’s expected to roll out to the …

It’s easy to say that the name of the advertising game has always been attention. But the level of skill, belief, strategic rigor, creative confidence, and sheer will required to win this game has never been higher or more complex. Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. There is almost nothing better at attracting our attention and, importantly, keeping it. Why? Because we care. We talk to our friends and family about it. We engage in online and IRL communities about it. The brands and agencies on this year’s list are finding more…

Increasingly, the media and entertainment brands that thrive are ones that can build on their core business in creative ways. Two of the 2025 Brands That Matter honorees in the media and entertainment world—Ebony and Essence—are legacy Black publications that have grown their audiences and cultural cachet by building events around their flagship editorial product. Overtime is partially a sport brand, but it’s also a company that knows how to engage with younger consumers around sports—that’s how it’s gotten noticed by major brands and other sports leagues. Those three examples of the six outlined below, are just some of the ways companies are rethinking what a me…

Aging gracefully is a tall order for any company, but the 2025 Brands That Matter heritage brands honorees have stuck around in style for decades—and in one case, even centuries. Along the way, they’ve adapted to the times and grown even stronger in the process, whether that means embracing design overhauls, creating innovative new technologies, or staying on the pulse of Gen Z trends. Here are the brands proving that age doesn’t necessarily make a brand old-fashioned in 2025. Bath & Body Works Bath & Body Works began as a mall staple in 1990, and 35 years later, it could easily have fallen by the wayside like so many of its peers. But instead, it is Ge…

Burger King is getting into the Halloween spirit. The fast food chain just introduced its first-ever Monster Menu to kick off spooky season. According to a news release, the vamped up menu will drop on Sept. 30. “BK fans have come to expect something spirited from us during the Halloween season, and each year we try to bring even more fun to families,” said Joel Yashinsky, chief marketing officer, Burger King US&C in the release. Yashinsky continued, “This year, we’ve dialed up the fun and flavor, not only with our ‘Monster Menu’ line-up complete with themed menu innovation, packaging and a special crown, but also with collectible buckets and Scooby-Doo toys—…

As cities continue to expand and infrastructure projects grow more ambitious, the construction sector is facing a crippling problem: There aren’t enough workers. The U.S. alone will need to attract around half a million construction workers in 2025 to meet anticipated demand for construction services, according to the trade association Associated Builders and Contractors. In fact, the construction industry in the United States has faced a significant shortage since the Great Recession of 2008 when it lost 30% of its workforce. In response, several states have launched apprenticeships and beefed up community college programs to attract people to skilled trade occupations. …

Ed Zitron peels off his green button-up shirt to reveal the gray tee beneath. Now properly uniformed, two cans of Diet Coke queued up before him, he’s ready to record this week’s episode of his podcast, Better Offline, at audio behemoth iHeartMedia’s midtown Manhattan studio. The topic on this July afternoon, as usual, is artificial intelligence. One of Zitron’s guests, screenwriter, director, and producer Brian Koppelman, talks about paying $200 a month for ChatGPT Pro. When Koppelman earnestly asks, “Do you not think AI is mind-bogglingly great at times?” Zitron’s answer—“No!”—comes so quickly it seems to spring directly from his cerebral cortex. It would have b…

Hello again, and welcome back to Fast Company’s Plugged In. When the software engineer and entrepreneur Deon Nicholas was CEO of Forethought, a customer service automation platform, he had an executive assistant to manage the minutiae of his workday. Not surprisingly, he appreciated the help. “That was something that I found was critical, something that actually helped me as a leader,” he explains. Few of us who aren’t in the executive suite have the luxury of calling on another person to wrangle our schedule, triage email, and otherwise keep the chaos of our professional and personal lives under control. As Nicholas contemplated the frenzy of excitement over AI agents…

Everlane made waves for being among the first brands to eradicate virgin plastic from its supply chain. In 2019, after years of work, the startup managed to switch out new plastic with recycled plastic, largely made from discarded water bottles. It began incorporating them into jackets and fleece sweaters and bodysuits. It was a big step towards sustainability, since recycled polyester has a lower carbon footprint and diverts plastic from landfills. In the years that followed, many other brands on the market—from H&M to Prada—followed in Everlane’s footsteps, but it didn’t solve the bigger problem of what happens when people decide to get rid of their recycled ga…

Planning to hit the road this holiday season? Or maybe just thinking about an extended drive of some sort for sometime in the new year? The next time you’ve got a driving adventure ahead of you, today’s Cool Tools discovery is exactly the new virtual companion you need. It’s a truly cool app I encountered recently that enhances your standard navigation setup and offers some really smart extras that’ll make whatever trip you’re taking infinitely more interesting—and enjoyable. Lemme show ya what it’s all about. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and get ready to discover all sor…

In this episode of “It’s all in the typeface,” Fast Company’s creative director Mike Schnaidt chose Kyoto for its handmade, human feel, blending Japanese calligraphy with classic Latin forms. Inspired by a process of exploration, its design reflects the human touch behind every page of this issue. View the full article

Back in the 1930s, Robert W. Woodruff, president of the Coca-Cola Co., would carry a red swatch in his wallet. Of course, it wasn’t just any red. It was Coca-Cola red. And so anywhere he went and encountered his brand—painted on a wall, wrapping a refrigerator—he would pull out the little swatch to check that it matched. Woodruff understood the importance of Coca-Cola’s brand equity as it expanded globally—a challenge that has only grown since, now that Coca-Cola sells 2.2 billion servings a day across 200 countries, 150 languages, and 30 million points of sale. But where Woodruff used a swatch, Coca-Cola’s design team has spent the past four years dreaming up a modern op…

For many tweens of the 2000s, Club Penguin was the place to be. Players created penguin avatars, dressed them up, and roamed a virtual world of igloos, ski lodges, and mini-games. There were puffles, Tamagotchi-like pets to care for, and bustling servers where you could chat with friends, surf through a mine, or lob a virtual snowball at a stranger. At its peak, the game drew hundreds of millions of users and offered an early taste of social media for a generation of kids. Disaster struck in 2017, when Disney, which owned the platform, shut it down, citing declining popularity and falling revenue. The company pointed users to a new game, Club Penguin Island, but that,…

Marketing leaders have always been vital to the long-term success of beloved brands. But never before has the CMO position been more complex—and more essential to driving business results. This year’s honorees come from a wide variety of product categories—from toys and games to media, beauty, and food—but all demonstrate remarkable skill in navigating a diverse media landscape with platforms and campaigns that deepen their brands’ cultural impact, strengthen audience relationships, and achieve meaningful business outcomes. These leaders were selected based on the ambition, sophistication, innovation, and performance of their brand initiatives throughout the year.…

Five students at U.S. military academies and three each from Yale University, Harvard University, and the Massachusetts Institute of Technology are among the 32 American winners named Sunday as 2026 Rhodes scholars. The group includes students focused on housing, health outcomes, sustainability, and prison reentry programs. They include: Alice L. Hall of Philadelphia, a varsity basketball player at MIT who also serves as student body president. Hall, who has collaborated with a women’s collective in Ghana on sustainability tools, plans to study engineering. Sydney E. Barta of Arlington, Virginia, a Paralympian and member of the track team at Stanford Universit…

What if the Playboy Mansion was filled with OnlyFans content creators? That’s the pitch for the Bop House, a TikTok page that has gained nearly three million followers since its launch in December. Founded by Sophie Rain, 20, and Aishah Sofey, 22, the house is home to eight creators aged 19 to 24, who collectively boast over 33 million followers. Their TikTok presence leans into viral, algorithm-friendly content like flying private to the Super Bowl and reviewing popular cookie brand Crumbl. But their real revenue stream comes from OnlyFans. The Bop House claims to have generated $10 million in revenue in its first month. “It’s just like a little girl group that …

Quickfire question: Who, in a business, should be responsible for AI? Most of us would assume the tech side of an organization should hold the bag: the CTO, CIO, CDO, CMO or perhaps even a new chief AI officer. And while this direction certainly made sense in the early wave of AI adoption—when it was still a mere tool—the rise of agentic AI (read: autonomous, intelligent agents that behave less like gadgets and more like colleagues) forces us to rethink our assumptions. Which means we should be asking whether AI should be treated as a technology or as a member of the team. And if it’s the latter, is HR actually the role best positioned to oversee it? WHY HR IS…