Blog, YouTube & Content Monetization

You might not spend a lot of time thinking about your web browser, whether it’s Safari, Chrome, or something else. But the decades-old piece of software remains a pretty important canvas for getting things done. That’s why Tara Feener, who spent years developing creative tools with companies such as Adobe, WeTransfer, and Vimeo, decided to join the Browser Company and within two years became head of engineering, overseeing its AI-forward Dia browser. “This is more ambitious than any of the other things I’ve done, because it’s where you live your life, and where you create within,” she says. Whereas a conventional browser presents you with a search box on its home screen,…

Minecraft is, perhaps, the ultimate sandbox game. Infinite space, multiple game modes, and seemingly endless updates: The game’s limitless possibilities have helped it sell more than 350 million copies since it launched in 2011 (only Tetris has sold more games, and it had a 27-year lead). In 2014, Microsoft acquired Minecraft developer Mojang for $2.5 billion. That same year, Mojang Studios began trying to figure out how to turn an open-ended game into a narrative film for Warner Bros. By 2022, the adaptation coalesced around Napoleon Dynamite director Jared Hess, featuring Jason Momoa as Garrett Garrison, a human trapped in-game, and Hess’s Nacho Libre star Jack Blac…

This year, the number of mothers with young children exiting the U.S. labor market saw the sharpest January-to-June decline in more than four decades. That isn’t a coincidence—and it isn’t a lack of ambition. Across industries, women are reassessing how—and whether—work fits into their lives. Not because they want to step back, but because too many workplaces are still designed around outdated assumptions about who provides care and how work gets done. As leaders debate return-to-office mandates, women are quietly doing the math—and deciding whether staying is worth the cost. This isn’t a women’s issue. It’s a design failure. And it’s one leaders can choose to fix…

Few brands have been more associated with the fast-fashion boom of the last two decades than Zara, the flagship apparel chain owned by Spanish clothing giant Inditex SA. It may surprise some consumers to learn, then, that Zara has in fact reduced its global footprint over the last few years since the pandemic. The brand’s decline in physical storefronts has been moderate but meaningful, from a third-quarter peak of around 2,139 stores in 2019 to just under 1,800 stores five years later, according to earnings statements from Inditex. That’s a reduction of 16%. Now, thanks to new accounting metrics from the company, we’ve learned that Zara’s physical footprint…

Some consider self-employment a soul-crushing grind—a pit of despair one falls into after being laid off, or after graduating into a job market where entry-level jobs have evaporated. Chasing clients, following up on payment requests, and working into the night, all for little pay . . . it’s a stopgap until you find a full-time job. Who on earth would choose it? But freelancing doesn’t have to feel like gig work. And in fact, plenty of people, especially Gen Zers, do deliberately choose it. If you’re skeptical about freelancing or struggling to earn enough to pay your bills, it might be time for a mindset audit: Instead of thinking like a paycheck-chasing hustler, thi…

Fire Rover is all about responding quickly and efficiently to crises: The Farmington Hills, Michigan-based tech company—which has now cracked the Inc. 5000 list five years in a row—works to detect and extinguish industrial fires before they get too big. So it’s fitting that Will Schmidt, Fire Rover’s CEO, joined the company in a moment of crisis, too. Schmidt says he initially met the Fire Rover team at a trade show in early 2018, back when he was still working for Pacific Western Bank. The firefighting company so interested him that he made a trip out to their Detroit-area headquarters for a tour. “It didn’t really fit into any box that I had at the time—it w…

The Real ID requirement goes into effect today (Wednesday May 7, 2025). The deadline has been 20 years in the making, and its implementation today could cause some headaches—or at least some confusion—for those trying to fly domestically. Here’s what you need to know about today’s Real ID deadline and what it means for you. What is Real ID? A Real ID is the name given to an updated form of driver’s licenses and state IDs that have enhanced security measures. The federal government sets these standards, even though Real IDs are issued by individual states. From May 7, a Real ID will be required in most circumstances to board a domestic flight in America, ent…

When corporate crises hit, the public looks to the CEO. From product recalls to workplace discrimination to customer mistreatment scandals, CEOs are often thrust into the spotlight and forced to apologize. But do the exact words they choose really matter? I’m a professor of marketing, and my preliminary research suggests the answer is yes. In fact, they can even move stock prices. A tale of 2 apologies Consider two examples from the not-too-distant past. When Samsung Electronics had to recall 2.5 million smartphones in 2016 due to battery fires, the company ran full-page ads in major American newspapers that said, “We are truly sorry.” Despite the apology, …

One minute, you’re watching a hilarious or even completely bland YouTube short. The next? You realize you’ve just lost an hour of work time or managed to stay up way too late—again. Losing track of time when watching shorts is not an uncommon experience. But now, YouTube wants to help you set limits to stay on task, hit the hay, or just, ya’ know, not lose precious hours of your life to Shorts. On Wednesday, the video streaming giant rolled out a new timer feature on its mobile app. When users log on, they can go into their settings and click on “shorts feed limit” to set a timer that will remind them to stop scrolling. Once users hit their time limit, the app wi…

This summer, Ryan Reynolds and Hugh Jackman became co-owners of Australia’s three-time champion SailGP team. Days earlier, Anne Hathaway joined a female-led consortium purchasing Italy’s team for around $45 million. Kylian Mbappé has bought into France’s squad, while Sebastian Vettel, Deontay Wilder, and DeAndre Hopkins have each acquired stakes in teams. So, what’s drawing A-list celebrities away from traditional sports properties and toward a sailing league that’s only been around for six years? The answer lies in how SailGP has cracked a code that eluded the sport for centuries. What Russell Coutts, the league’s CEO and cofounder, described as once being “white…

BJ’s Wholesale Club is planning to open nine new U.S. stores in 2026, and already debuted a new location on December 17 in Casselberry, Florida—its third in December alone, following openings in Springfield, Massachusetts, and Sumter, South Carolina. BJ’s currently has more than 250 clubs in 20-plus states. In 2025, the membership-based warehouse chain added 12 new locations in a number of states, including Georgia, Kentucky, New Jersey, Massachusetts, New York, North Carolina, South Carolina, and Tennessee. “Our momentum remains strong as we continue to bring unbeatable value and convenience to new communities,” Bill Werner, BJ’s Wholesale Club’s EVP of strategy …

Anthropic’s Claude Code tool is having a moment: It’s recently become popular among software developers for its use of agents to write code, run tests, call tools, and multitask. In recent months the company has begun to stress that Claude Code isn’t just for developers, but can let other kinds of workers build websites, create presentations, and do research—and stories about non-coders completing interesting projects have filled social media. The latest offering, called Cowork, is a new version (and a rebranding) of Claude Code for work beyond coding, and it could dramatically widen the audience for Anthropic’s tools within the enterprise. Cowork is in “research prev…

About a year ago, an advertisement caught the attention of Ashleigh Ruane, a PhD student in physics at the University of Cambridge. The ad was simple but unusual: Teach AI about physics. Curious, she clicked. She learned that experts across fields—from physics and finance to healthcare and law—were now being paid to help train AI models to think, reason, and problem-solve like domain specialists. She applied, was accepted, and now logs about 50 hours a week providing data for Mercor, a platform that connects AI labs with domain experts. Ruane is part of a fast-growing cohort of professionals who are shaping how AI models learn. According to Freelancer, thousands o…

In the C-suite, relationships can make or break your effectiveness, and too often, we’ve been taught that you must choose to be either a friend or a colleague, but never both. The fear is understandable. Too much closeness, and you risk favoritism. Too much distance erodes trust, but our research and experience as leadership advisers point to a different reality: genuine, trust-based relationships are not a liability; they’re a leadership advantage. The real risk isn’t choosing one or the other; it’s failing to integrate both. Morag’s Ally Mindset Profile data reveals a telling truth: 67% of respondents say their success has been undermined by their peer relationships…

For most people, it’s natural to assume that if something is exclusive to the wealthiest echelons of society, it must be better. Asset management firms looking to access trillions of “retail” investor dollars explicitly reference this exclusivity when marketing private equity offerings. But investors should be wary when fund marketers talk about “democratizing investing” or opening access to areas previously only available to the elite. Reasons to be wary Investing is already democratized. The SEC eliminated fixed trading commissions in 1975, and innovation has made investing in publicly traded stocks cheaper and easier ever since. Online trading platforms allow pe…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. AI flattery drives engagement—and distorts judgment Social networks like Facebook and TikTok use a range of techniques to keep us engaged and scrolling (and ultimately viewing ads). One of the most effective is tailoring content to our tastes and preferences, a strategy that has proved highly addictive. Last month, a Los Angeles jury found that Meta’s and Google’s use of infinite scrolling and algorithmic recommendations caused a young user to become addicted, and ordered the companies t…

The AI boom began with ChatGPT and chatbots. Now chatbots are starting to “grow arms and legs,” as developers say, meaning they can use digital tools and work independently on a human’s behalf. The open-source platform OpenClaw is notable because it lets people build agents with far more autonomy than those offered by big tech. OpenClaw agents can control a browser, send emails, do multi-step planning, and pursue persistent goals. Users often interact with them through iMessage or Discord, with the agent hosted locally on a Mac mini. One user’s agent reportedly negotiated with several car dealerships and shaved four grand off a car’s price while its owner was in a mee…

Technological advancements in various fields of science are shattering what some scientists once deemed impossible. In recent years, researchers have mitigated the existential threat of asteroids, unlocked the power of immunotherapy to treat cancer tumors, and achieved unprecedented control over the human vestibular system. These scientific innovations have been fostered by new types of cross-disciplinary collaboration and the use of artificial intelligence tools. And though they’re approaching it from vastly different perspectives, planetary science, pathology, and neuroscience researchers shared at the World Changing Ideas Summit in November how they’re re…

More than 30 states across the country have had at least one case of someone sick with Salmonella so far in 2026. Many of those cases are believed to be caused by contact with outdoor poultry, like ducks and chickens. But separately, there’s also been a wave of food recalls for Salmonella contamination, tied to milk powder used in snack seasoning. Salmonella isn’t an uncommon bacteria; each year, the U.S. sees some 1.35 million Salmonella infections, according to the Centers for Disease Control and Prevention (CDC). Most of those stem from food. If it seems like Salmonella is becoming more common, though, there are a few reasons why—related to how we detect…

You’re interested in AI but you’re human: You’ve got emails to answer, deadlines to meet, and you don’t have 40 hours a week to sift through academic papers on large language models. You just want to know what’s happening, why it matters, and maybe how to use it to get home a little earlier. In that spirit, here are five AI podcasts to help you get smarter and stay informed without wasting your time. The AI Daily Brief For the busy professional who needs the headlines fast, there’s The AI Daily Brief. It’s usually about 20 minutes, which is perfect for the commute or while you’re brewing that second pot of coffee. Host Nathaniel Whittemore does a great …

The space and telecom industries can look increasingly intertwined as satellite roaming—today for messages, tomorrow for data—becomes a standard feature. But while wireless services have the luxury of iterating as often as they want once they start signing up customers, space startups have to take things one launch at a time. Eascra Biotech For making the International Space Station a pharmaceutical research lab Eascra has one of the most interesting worksites of any of this year’s honorees: the International Space Station, where astronauts conduct research on developing nanoparticles to treat cancer and other maladies. Growing these materials in microgravity yields more…

Back on December 15th, Dallas Mavericks rookie Cooper Flagg became the youngest player in NBA history to score more than 40 points in a game. It was also just the third time a teenager had 40 points, five rebounds, and five assists in the league’s 79-year history. The only other two players to achieve that last stat line were LeBron James and Kevin Durant. Given that elevated company, and the fact that James, Durant, and about 65% of the NBA wear Nike shoes, it is still a bit of a shock to see Flagg donning New Balance. The privately-owned, Massachusetts-based shoemaker has gradually built a comparatively small, but elite roster of athlete ambassadors ove…

After more than two decades as a psychosexual therapist, I have learned to listen carefully for what people are not saying. When vulnerability is close to the surface, uncertainty shows up quickly. Am I doing this right? Do I belong here? What am I allowed to ask for, and what will it cost me if I do? At its core, psychosexual therapy is not really about sex. It is about how humans relate when the stakes are high, when power is present, and when much of what matters remains unspoken. It is about noticing how meaning is made in moments of vulnerability and choosing how to respond rather than react. What continues to surprise me is how familiar these same dynamics f…