Blog, YouTube & Content Monetization

Bids are due on Tuesday for companies hoping to acquire Rite Aid’s prescriptions business, which it calls “its most valuable economics assets.” While the pharmacy chain has indicated that there are multiple potential buyers, it has also warned of risks to itself and its customers if a buyer doesn’t step up quickly. The Philadelphia-based chain filed for Chapter 11 bankruptcy protection last week, and as part of its court filings, Rite Aid said a timely sale is necessary to minimize “significant” customer attrition that could erode the value of the company’s assets. If the sale of Rite Aid’s pharmacy assets is done in a “disorderly and ad hoc manner,” the company s…

When you have work life balance and fulfillment, you’re set up not only for success, but also for happiness. The big questions though, are about how you can find the best approach to work and life based on where you are in your journey, based on what’s unique about you, and based on what you find most important. The work-life mix is critically important. In fact, a survey of 26,000 people in five countries by Randstad found that for 85%, work-life balance was the most important element that people were looking for in both current and future jobs—a critical feature for their satisfaction. Importantly, this is the first time in the survey’s 22-year history that work-lif…

Whiskey has always carried weight. Think crystal tumblers, low-lit bars, Don Draper pouring a glass after a big win, or Sinatra crooning with a dram in hand. These rituals and symbols have long defined the category, but in 2025 they may also have held it back. While other “dusty” drinks made surprising comebacks this summer (see Bacardi’s Breezer relaunch, Smirnoff Ice chasing Gen Z, even cask ale enjoying a 50% surge among 18–24-year-old pub-goers), whiskey didn’t seize the moment. The idea of making whiskey more appealing to younger drinkers isn’t exactly breaking news. But it matters now more than ever, thanks to a new opportunity with this demographic. According t…

Every year, 12.5 million travelers pass through South Station, Boston’s 126-year-old transportation hub, to hop on Greyhound buses, Amtrak trains, and the commuter rail. But the station hadn’t been renovated in 30 years, and looked worn, industrial, and dated. For decades, the city of Boston has been working on an ambitious urban infrastructure redevelopment project to reimagine the city’s downtown. It recently unveiled a stunning transformation of South Station that includes a redesigned transportation hub as well as a 51-story tower that will house luxury condos, offices, a rooftop garden, and a high-end restaurant. For the hundreds of thousands commuters wh…

Today’s workforce often spans four—sometimes five—generations. Gen Z, millennials, and baby boomers bring distinct experiences and expectations that enrich organizations yet complicate workplace design. The core challenge is building physical and cultural environments that serve these different—and sometimes conflicting—needs. The stakes are high. Gallup’s 2024 State of the Global Workplace shows global engagement falling to 21%, the second decline in 12 years. Engagement drops fastest when generational needs go unmet. Nearly 60% of employers say their workforce spans four or five generations, and in a recent AARP study, 83% said “creating a more multigenerational wor…

A decade ago, I spearheaded my organization’s strategic expansion into a new Eurasian market. Almost immediately, it became evident that our conventional playbook was inadequate. Success in this complex landscape required not just an understanding of business metrics, but a profound appreciation for cultural nuances and regional dynamics. We made a pivotal decision: We set aside our polished PowerPoint presentations and embraced a more human-centric approach. Instead of relying on formalities, we engaged in candid, face-to-face negotiations—often over a steaming cup of tea. This deliberate shift in strategy was about building genuine relationships, and it worked. …

TikTok has been abuzz with the workplace trend “task-masking”—that is, making yourself look busy so that your boss thinks you’re hard at work. Cue behaviors like pounding hard on the keyboard, always keeping your status to “active,” or walking around the office with your laptop and looking like you have somewhere to be when you don’t. “It’s all show. It’s all performance,” one TikTok user posted. “They could be typing a thousand words a minute, but really be typing nothing,” posted another. Some argue that it’s backlash against return-to-office policies: “Many of these employees, especially Gen Z, feel like their presence doesn’t equal productivity,” a TikTok user sa…

Thinking forward is an automatic process. Cause, then effect. Input, then output. A to B. It feels logical—and normal to start with a conclusion, then find justification around it. But we can always take our thinking a step further. Sometimes, the best way to get the answers you want is to think backwards. It’s called mental inversion. Turn the whole thinking process upside down. As the great algebraist Carl Jacobi said, “Invert, always invert.” Put another way, “What would guarantee I fail at X?” is a better question than “How do I achieve X?” Most people focus on the obvious process because the brain doesn’t like to think through ugly pitfalls. Starting from B to …

Halloween candy shoppers who bought Reese’s pumpkin-shaped candy said they felt tricked when the picture on the outside packaging didn’t exactly match the treat inside. They were so upset, in fact, that they filed a lawsuit in late 2023 seeking $5 million in damages. Now a judge has dismissed their claims. At issue is Reese’s Peanut Butter Pumpkins, whose wrappers show an image of a pumpkin-shaped candy with a jack-o’-lantern face carved into the chocolate outer layer. In reality, the chocolate inside is faceless. In a class-action suit filed in the U.S. District Court in the Southern District of Florida, plaintiffs claimed Reese’s candy wrappers were deceptive. …