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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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There’s a new sheriff in Bentonville. Today, Walmart announced that John Furner will become the company’s new CEO and president, effective February 1 next year, succeeding longtime boss Doug McMillon, who is retiring. McMillon has been at the helm of the retail giant since 2014. Prior to becoming CEO, he led Walmart’s international division for four years, after leading Sam’s Club, a Walmart subsidiary, between 2005 and 2009. “Serving as Walmart’s CEO has been a great honor and I’m thankful to our Board and the Walton family for the opportunity,” McMillon said in a statement Friday. Why is McMillon retiring? “This is the right time to retire because th…
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When the camera was invented in 1826, many people thought painting would die. But it didn’t. Instead, painters found new ways to express themselves. Painters reinvented expressionism, impressionism, and abstract art. Monet, Munch, and later Picasso, all thrived after the camera arrived. When personal computers became common in the 1980s, there was fear that creative thinking would become less valuable. But computers opened the door to digital design, animation, and new forms of storytelling. Studios like Pixar, founded in 1986, showed how technology could help artists create worlds that were impossible before. When Photoshop launched in 1988, photographers worri…
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Black, unassuming, about the size of a pack of chewing gum: On the surface, the Fire TV 4K Select stick released in mid-October looks just like any other streaming device made by Amazon. Plug it into your TV, and you’ll be greeted by Amazon’s tried-and-true living room interface, complete with icons for popular streaming apps like Netflix, Disney+ and Prime Video. And yet, the Select streaming stick is unlike any of its predecessors. That’s because the device is running Vega – a new, Linux-based operating system Amazon has quietly been building over the past couple of years as a replacement for its legacy, Android-based Fire OS. The company plans to eventually la…
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It should be shocking to nobody that we’re dealing with an absolute surplus of AI consumables. Breakthroughs. Policy changes. New tools that promise to “10x your productivity.” Most of it is either too technical, too abstract, or just plain filler. You don’t need another wall of text, you need the signal. Luckily, there are a handful of AI newsletters that consistently deliver real value without taking up half your morning. (My editor wanted to make sure you knew about Fast Company’s own such newsletter, by senior reporter Mark Sullivan: AI Decoded. You can sign up for it here.) The Rundown AI: The Daily Scan If you have exactly five minutes between pouring…
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For consumers heavy on savings and light on credit history, a new partnership in the world of credit scores could help you lock down a loan. FICO, the company basically synonymous with the credit score, is teaming up with Plaid to bring real-time data showing how much cash you have on hand to lenders. Plaid, a fintech company that links bank accounts with financial apps, has a lot of visibility into how its customers move cash between bank accounts, payments apps, investment platforms, and just about everything else. Plaid’s technology runs under the hood across a huge network of 12,000 financial institutions that partner with the fintech startup, which has grown into…
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As best I can tell, the über-wealthy believe the world as we know it is ending, that there won’t be enough to go around, and that this means they need to accumulate as much money and land as possible in order to position themselves for the end of days. The way they do that is with an induced form of “disaster capitalism,” where they intentionally crash the economy in order to have some control over what remains. So the function of tariffs, for example, is to bankrupt businesses or even public services in order to privatize and then control them. Stall imports, put the ports out of business, and then let a sovereign wealth fund purchase the ports. Or as is happening r…
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As a parent, shopping for holiday gifts for your kids can be a dilemma. Of course you want to surprise the little ones with exciting presents, but you also know that most flashy toys won’t hold their attention for very long. They’ll likely lose interest in them within a few days and you’ll be stuck with plastic toy cluttering up their rooms, destined for the donation bin. In addition to being a waste of money, it’s terrible for the planet. What if you could surprise them with something that’s both beautiful and practical? Here’s some ideas for gifts that they’ll be able to use for years. A purse of their own State, $60 At some point, your child will nee…
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Every good salesperson knows the 7-step process in which you identify and qualify a prospect to understand their needs, then present your offer, overcome objections, close the sale and follow up. It’s proven so consistently effective that its concepts have been the standard for training salespeople for decades. Many business leaders come up through sales and marketing, so it shouldn’t be surprising that they try to use similar persuasion techniques for large-scale change. They work to understand the needs of their target market, craft a powerful message, overcome any objections and then follow-through on execution. Unfortunately, that’s a terrible strategy. The tr…
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When it’s parked in your garage, the Polestar 3 can now help you save on your electric bill. The automaker is the latest to roll out bidirectional charging for its electric vehicles, making it possible to charge the SUV’s battery when power is cheap and then use the vehicle to power your house when prices go up. The company partnered with Dcbel, a startup that makes technology that manages the flow of energy between the car and home. “Most of our cars sit in driveways more than 80% of the time,” says Dcbel CEO Marc-André Forget. “Now, for the first time, if we think about it, cars start to be useful even when parked. This is transformational. It’s the second-large…
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Enterprises across the globe are pouring an estimated $1.5 trillion into artificial intelligence, and the results are already significant: AI has added more than $400 billion to the U.S. economy alone. Yet beneath these headline numbers lies a less celebrated truth. Most GenAI projects (95%) are failing to deliver a return on investment. This disconnect isn’t a technology problem. It’s a transformation problem. And the fix is not coming from the boardroom or the IT department. It’s coming from the cubicles, the customer service desks, and the HR teams—the employees who know firsthand where bottlenecks and opportunities exist. THE BOTTOM-UP AI MOVEMENT New data,…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. National home prices rose +0.1% year-over-year between October 2024 and October 2025, according to the Zillow Home Value Index reading published last week—a decelerated rate from the +2.4% year-over-year rate between October 2023 and October 2024. In the first half of 2025, the number of major metro area housing markets seeing year-over-year declines climbed. That count has since stopped ticking up. —> 31 of the nation’s 300 largest housing markets (i.e., 10% of markets) had a falling year-over-year reading in the January 2024 to January 2025 …
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The narrative is familiar: Revolutionary technology arrives, promising to liberate women from domestic drudgery and professional constraints. The electric oven would free housewives from coal-burning stoves. The washing machine would eliminate laundry day. The microwave would make meal preparation effortless. Yet as historian Ruth Schwartz Cowan argued in her landmark book, More Work for Mother, these innovations didn’t reduce women’s workload. They simply shifted expectations, creating new standards of cleanliness and convenience that often meant more work, not less. So when we speak of AI as the solution to professional and personal burdens, skepticism is warranted.…
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It was once common practice for medtech companies to fill shelves with devices, each designed to solve a single problem. That approach made sense when innovation was measured by the number of products launched each year. But healthcare has evolved. Hospitals and clinical buyers aren’t looking for more hardware, they’re looking for integrated solutions that connect data, service, and outcomes. A hardware-only mindset simply doesn’t meet the need anymore. Today’s most successful medtech companies deliver a comprehensive experience that integrates five core pillars of innovation: Hardware that forms the clinical foundation Software that connects the exper…
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Hit-Boy has made chart-topping beats for the likes of Beyoncé, Jay Z, Nas and Doechii but behind the scenes he was stuck in a restrictive publishing deal. In this interview, Hit-Boy talks But now he’s in full control of his art and his story. He’ll also dive into his creative process and how he’s walking the line of AI and art. View the full article
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New research now suggests that our brains are still in the teenage phase until we “peak” in our early thirties. Researchers from the University of Cambridge looked at scans from around 4,000 people up to the age of 90 to reveal the connections between their brain cells. Rather than progressing steadily over our lifetimes, research published in the journal Nature Communications suggests our brain goes through five distinct phases in life, with key turning points happening at ages nine, 32, 66, and 83. The first stage, from birth to nine, sees the brain rapidly increasing in size. Around age nine, the “adolescent” phase begins as the brain works on increasing its e…
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This year’s busiest shopping day was a boon for live-shopping apps. Even at a time of inflation and economic uncertainty, Americans were ready to spend come Black Friday. U.S. online spending was up 9.1% from last year, according to data from Adobe Analytics. While holiday spending has typically been dominated by traditional e-commerce, live-shopping platforms TikTok Shop and Whatnot also reported record-breaking sales during Black Friday and Cyber Monday. On Black Friday, the livestream marketplace Whatnot reported more than $75 million in single-day live sales, tripling last year’s total. On average, shoppers bought 40 items per second. One small busi…
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Planner vs. Engineer is a well-known professional rivalry in the infrastructure world. The arguments are sometimes friendly, sometimes hostile, sometimes about important issues, sometimes insignificant. I’m in a peculiar spot because of my career as a “plangineer.” My parents helped me buy a civil engineering degree, but several years into my career, I bought the certified planning certificate. I know the two camps very well. The roundabout question Roundabouts are one of the many Planner vs. Engineer debates, and it happens to be a very important issue where emotions cloud good judgment. As much as I criticize the engineering profession, they are generally correc…
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Judge a book by its cover, and you might think that American Canto, the memoir by Vanity Fair‘s outgoing West Coast editor Olivia Nuzzi, is destined to be a classic. The memoir, which chronicles Nuzzi’s drama-filled life and career as a political reporter in the The President era, features a strikingly simple cover that serves as shorthand for the book’s ambitions. “The intent was to give the book a clean, no-frills design that felt both classic and contemporary,” says Simon & Schuster senior art director Alison Forner, who’s also designed book covers like Ezra Klein’s all-type cover Why We’re Polarized and Garrett M. Graff’s Watergate: A New History. Nuzz…
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It’s a common experience: you search for white bean soup recipes one time on Instagram, and you are bombarded with white bean soup content on the app for seemingly all eternity. Instagram wants to fix that. Starting today, the company’s three billion users can have more control over their algorithm via a “Your Algorithm” feature. It’s not quite Bluesky, or the Instagram of yore that only displayed content from accounts users followed, but it does let users select or unsubscribe from different topics. The new feature, which leverages AI, lets users pick topics they want to see more or less of on their explore page. Users will first be able to see a list of suggest…
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When Santa Claus is done delivering presents on Christmas Eve, he must get back home to the North Pole, even if it’s snowing so hard that the reindeer can’t see the way. He could use a compass, but then he has a challenge: He has to be able to find the right North Pole. There are actually two North Poles—the geographic North Pole you see on maps and the magnetic North Pole that the compass relies on. They aren’t the same. The two North Poles The geographic North Pole, also called true north, is the point at one end of the Earth’s axis of rotation. Try taking a tennis ball in your right hand, putting your thumb on the bottom and your middle finger on the…
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It may be a very Merry Christmas for one lucky Powerball winner. The Christmas Eve Powerball jackpot is accumulating like a snowball tumbling down an epic sledding hill. The total is now so large, it’s a number rarely attainable even for high-stakes gamblers. The prize has continued to grow after five drawings worth at least $1 billion went unclaimed with no ticket matching all six numbers. According to the Powerball website, that makes the current prize of around $1.7 billion the fourth-largest in Powerball history. It’s also the longest the prize has ever gone without a winner. “Much like the holidays, Powerball is a game that brings people together to dream b…
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From boardrooms to startup garages, leaders need ideas that work in the real world. These 10 books offer a broader perspective on business, helping us see the patterns behind the day-to-day grind. Learn something new every day with “Book Bites,” 15-minute audio summaries of the latest and greatest nonfiction. Get started by downloading the Next Big Idea App today! Today Was Fun: A Book About Work (Seriously) By Bree Groff When we wish away the workweek, we wish away our lives. What would it take for us to look forward to Monday? Find out in this refreshing and unconventional take on the world of work. Listen to our Book Bite summary, read by author Bree…
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However uncertain the outlook is for the American auto industry in the age of tariffs, growing competition from China, and the rise of EV upstarts, the view inside the new boardroom at General Motors is stylishly optimistic. Part of the automaker’s new corporate headquarters that’s opening January 12, the boardroom is a large and elegant space with a massive marble table surrounded by mainstay elements of mid-century modern design. Fluted wood wall treatments, subtle curves, geometric overhead lighting, minimalist bench seating, and sweeping views of a changing downtown Detroit combine to create a physical manifestation of how GM sees itself evolving through the 21st …
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Almost lost and nearly forgotten, a sculpture by one of the most noted mid-century modernist designers has been given a meticulous restoration and a starring place in the new headquarters of General Motors in downtown Detroit. Designed by artist Harry Bertoia and first installed in 1970, the sculpture is made of two clusters of long steel wires intertwined like twigs in a bird’s nest. Stretching 26 feet in height, the sculpture is now hanging in the atrium of a newly built 12-story mixed use building in Detroit that’s the home of GM’s new global headquarters. GM, which has featured Bertoia’s work in other company properties since 1953, spent an undisclosed sum of mone…
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Technological advancements in various fields of science are shattering what some scientists once deemed impossible. In recent years, researchers have mitigated the existential threat of asteroids, unlocked the power of immunotherapy to treat cancer tumors, and achieved unprecedented control over the human vestibular system. These scientific innovations have been fostered by new types of cross-disciplinary collaboration and the use of artificial intelligence tools. And though they’re approaching it from vastly different perspectives, planetary science, pathology, and neuroscience researchers shared at the World Changing Ideas Summit in November how they’re re…
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