Blog, YouTube & Content Monetization

Most of the software that truly moves the world doesn’t demand our attention: It quietly removes friction and gets out of the way. You only notice it when it’s broken. That’s not a bug in the business model; it’s a feature. In fact, “unnoticed but indispensable” is the highest customer-satisfaction score you can get. Consider these categories that already figured this out. The log-in that isn’t a task anymore Password managers, once you build the habit, fade into the background. They fill the box before you even remember there was a box. Single sign-on (SSO) systems go a step further and make logging in to everything feel like one action instead of 17 small, an…

You’ve just finished a strenuous hike to the top of a mountain. You’re exhausted but elated. The view of the city below is gorgeous, and you want to capture the moment on camera. But it’s already quite dark, and you’re not sure you’ll get a good shot. Fortunately, your phone has an AI-powered night mode that can take stunning photos even after sunset. Here’s something you might not know: That night mode may have been trained on synthetic nighttime images, computer-generated scenes that were never actually photographed. As artificial intelligence researchers exhaust the supply of real data on the web and in digitized archives, they are increasingly turning to synth…

In the modern working world, employees have a lot on their minds. From stressing about high costs of living and pressing political issues, there are no shortage of worries to go around. But worries at work are stacking up, too, with many feeling uncertain about their future employment in the face of AI. While workplaces are seeing some benefits to automating tasks with AI, there’s another not-so-secret problem with the technology taking off: employee anxiety. In part, that’s because workers are deeply stressed about being replaced, but there are also learning curves that come with working alongside the technology. Also notable, one recent study found that AI is …

Every good salesperson knows the 7-step process in which you identify and qualify a prospect to understand their needs, then present your offer, overcome objections, close the sale and follow up. It’s proven so consistently effective that its concepts have been the standard for training salespeople for decades. Many business leaders come up through sales and marketing, so it shouldn’t be surprising that they try to use similar persuasion techniques for large-scale change. They work to understand the needs of their target market, craft a powerful message, overcome any objections and then follow-through on execution. Unfortunately, that’s a terrible strategy. The tr…

Leading the Exceptional Women Alliance gives me a front-row seat to how accomplished women lift each other through mentorship and growth. Joanna Dodd Massey is a corporate board director and Fortune 500 executive with expertise in risk, governance, and crisis leadership. She has a PhD in psychology and advises boards and executives navigating high-stakes challenges and organizational change. Q: Why do family conversations turn so tense during the holidays? Massey: Alcohol and forced family fun play a role, but underneath it all is our biology. Human beings are one of those species that can’t survive alone—we’re hardwired for connection because our survival depends …

Endings are tricky: You want closure and to go out with a bang—which is a hard balance. It’s natural to want the end of the year to be meaningful. Even the moon appears to agree with this sentiment, and it’s about to prove it. The final full moon of 2025, which is also called the cold moon, will be a bright supermoon occurring on December 4. Before we get into how best to moon-gaze, let’s break down what that all means, and do a year-end moon review. Why is December’s full moon called the ‘cold moon’? Human beings assign names even to celestial happenings. The Old Farmer’s Almanac compiled the most commonly used monikers, based on Old English and Native Ame…

When I was cycling across the country on my bike, I spent anywhere from six to nine hours a day in the saddle—for almost three solid months. It made a lot of people wonder: What did you listen to all day long? “Was it mostly music, or more like audiobooks, podcasts?” asked a friend of mine when we went for a drink at a bar after I got back home. “What was on your playlist?” “Nothing,” I said. She frowned slightly, as if she’d misheard me. “What do you mean, ‘nothing?’” “I mean, nothing. I don’t listen to anything when I ride,” I replied. “I don’t even wear earbuds.” You could see the wheels of her mind grind to a standstill. “What the hell. You . . . you just rid…

Wealthfront Corp. is looking to rake in the wealth after going public on Friday. The Palo Alto-based automated digital wealth platform raised $486 million after selling 43.6 million shares, putting the company’s valuation at roughly $2 billion. Wealthfront shares began trading on the Nasdaq under the ticker “WLTH.” The company made more than 34.6 million shares of common stock available for the IPO for $14—an offering that expires on Monday, December 15. The stock was up around 4% by mid-afternoon on Friday afternoon after trading began. To mark the occasion, the company’s leadership—including CEO David Fortunato, cofounder and chairman Andy Rachleff, a…

The holidays are the perfect time to show people that you appreciate their time, their effort, and the value they bring. But when it comes to giving gifts at work, most people are confused about what to do. Should you, or shouldn’t you, buy your boss a present? What about your coworkers or direct reports? How much should you spend for the office gift exchange? What about your office bestie? We asked the experts to weigh in, and here’s what they had to say. Is it acceptable to give holiday gifts at work? “To gift someone in the workplace is always acceptable, Alyse Dermer, founder of Mr. Considerate, a luxury gift concierge service, tells Fast Company. “Gift…

Kraft Heinz announced on Tuesday that new CEO Steve Cahillane will join the food giant to help steer its split into two companies. The former head of Kellanova joins the ailing food giant after years of declining sales and slow growth, and as shares are down 75% since 2017. In 2026, the company will split into two independent, publicly traded companies, Global Taste Elevation Co. and North American Grocery Co., with the first focused on condiments and the Heinz ketchup brand, and the second on Oscar Mayer, Kraft Singles, and Lunchables brands. Cahillane comes on board January 1, 2026 and will serve as chief executive officer of the first of those companies, which …

I’ve said it before and I’m sure I’ll say it again: Our built environment contributes to a mental health crisis. The built environment as we know it—buildings and the spaces between—does direct damage to our minds. Communities developed slowly for thousands of years, but in 20th century America, the end of World War II introduced a massive population and construction boom. Land use planning has had devastating impacts on Americans—economically, socially, and culturally. But I’m not a doomer and I know these things are fixable. Not overnight reversible, but certainly fixable. Spreading us out Typical land use rules are written, updated, and enforced at the …

California, soaked from days of relentless rain and recovering from mudslides in mountain towns, was hit with another powerful storm Christmas Day that led to evacuation warnings and high surf advisories. The San Bernardino County Sheriff’s Department in Southern California issued an evacuation warning for Wrightwood, a mountain town about 80 miles (130 kilometers) northeast of Los Angeles, a day after rescuing people trapped in cars during a mud slide. The National Weather Service said waves near the San Francisco Bay Area could reach up to 25 feet (7.6 meters) Friday. Statewide, more than 70,000 people were without power Thursday afternoon, according to PowerOutage.u…

I’ve done it, you’ve done it, we’ve all done it. With the best of intentions, we set big goals for our future: get a work promotion, lose 20 pounds, run a marathon. And too often, we give up a few months later, realizing we bit off more than we could chew. Why? We get enamored with the idea but the execution? Not so much. Goals can seem straightforward, but without a specific plan or realistic milestones, they quickly fizzle out. The Appeal and Problem of Big Goals Big goals can quickly inspire us and make us feel like we’re putting effort into forward progress. But goals are only as good as the plans that support them. You can’t build your dream house without an archite…

When a gunman began firing inside an academic building on the Brown University campus, students didn’t wait for official alerts warning of trouble. They got information almost instantly, in bits and bursts — through phones vibrating in pockets, messages from strangers, rumors that felt urgent because they might keep someone alive. On Dec. 13 as the attack at the Ivy League institution played out during finals week, students took to Sidechat, an anonymous, campus-specific message board used widely at U.S. colleges, for fast-flowing information in real time. An Associated Press analysis of nearly 8,000 posts from the 36 hours after the shooting shows how social medi…

You’ve put in the hours, delivered results, and earned the respect of your peers. But when it comes to moving up, the biggest obstacle isn’t performance or policy—it’s your boss. Managers often hold disproportionate power over career mobility. Research shows they can become the gatekeepers who decide who advances and who stalls. Gallup finds managers account for up to 70% of the variance in engagement, and half of employees say they left a job to escape their manager. Add to that the fact that companies fail to pick the right person for the job 82% of the time, and it’s clear why bad bosses cost organizations billions in lost productivity, stalled growth, and attritio…

However uncertain the outlook is for the American auto industry in the age of tariffs, growing competition from China, and the rise of EV upstarts, the view inside the new boardroom at General Motors is stylishly optimistic. Part of the automaker’s new corporate headquarters that’s opening January 12, the boardroom is a large and elegant space with a massive marble table surrounded by mainstay elements of mid-century modern design. Fluted wood wall treatments, subtle curves, geometric overhead lighting, minimalist bench seating, and sweeping views of a changing downtown Detroit combine to create a physical manifestation of how GM sees itself evolving through the 21st …

On the surface, Apple’s announcement on Tuesday of a subscription service called Apple Creator Studio does not demand a whole lot of explanation or analysis. The Mac/iPad/iPhone offering, which bundles the Final Cut Pro video editor, Logic Pro audio editor, Pixelmator Pro image editor, and other apps for making and manipulating media for $13 a month or $129 a year, is exactly the sort of thing you’d expect the company to get around to introducing. After all, its strategy of expanding the portion of its revenue that comes from services has already resulted in offerings such as Apple TV, Apple Music, Apple Arcade, and Apple News+. It would have been weird if Apple hadn’t p…

In the world of social impact and sustainability, 2025’s word of the year could have been “headwinds.” It became a euphemism for everything from political pressure and regulatory changes to economic uncertainty, AI disruption, and social upheaval. But in many ways, “headwinds” is an understatement for what impact and sustainability leaders across the corporate and nonprofit sectors navigated in a year of budget cuts and evolving risk factors. For much of the past year, leaders across the corporate and nonprofit sectors have been recalibrating approaches to advancing their missions against these trends. In 2026, we’ll start to see those new approaches in action. Based …

Noodles & Company is set to close additional restaurants. In a January 12 press release, Noodles & Company announced plans to close between 30 and 35 restaurants in 2026, with the aim of improving financial health and profitability. As of December 30, 2025, the fast-casual noodle chain had 340 company-owned restaurants and 83 franchise restaurants. The eatery already reduced its footprint last year, when it closed 42 restaurants (33 were company-owned, and nine were franchise locations). “Decisions like this are made thoughtfully and with a long-term view of the business,” Joe Christina, CEO and president of Noodles & Company, shared in the company pre…

If you’re planning to hit up a movie over the long weekend, you’re in luck. Going to the theater will be a bit cheaper for two days, as long as you believe popcorn is a must-have movie accessory. That’s because Cinemark, in partnership with Lowes, is celebrating National Popcorn Day, which falls on Mon. Jan. 19, with a reprise of last year’s Bring Your Own Bucket (BYOB) event. To celebrate, select Cinemark theaters will let you bring a bucket (any bucket) to fill to the brim on the 18th and 19th for just five bucks. And yes, they really mean any bucket. Per the announcement, Cinemark says, “Get creative with it—any container can be a bucket, including a Lowe’s 5-…

Warren Buffett’s successor appears to be considering his first significant move after taking over as CEO this month. Kraft Heinz warned investors Tuesday that Berkshire Hathaway may be interested in selling its 325 million shares in the name brand food giant that Buffett helped create back in 2015. The news came in a filing with stock market regulators. Buffett and the Brazilian investment firm 3G Capital orchestrated the merger of Kraft and Heinz back then because they already owned Heinz and believed in the power of their brands. Now Greg Abel may be plotting a different course. Over the years since Buffett had come to realize that the company’s competitive moat arou…

Headlines have been challenging in 2025. Companies are under attack publicly and privately for policies viewed as “too progressive” or “woke.” The reality, however, is that most companies have strongly reaffirmed their sustainability commitments but less so their DEI commitments. Corporate social responsibility (CSR) works in the grey area between the two. Many affirming companies have opted for “greenhushing,” staying quiet about their strategies and leadership. There are pros and cons to that, but why are companies staying true to their goals and strategies? A simple but powerful answer: long-term value creation. Those staying the course have built strategies that i…

As the United States prepares to celebrate its 250th birthday, an auction in New York will feature rare items that trace the nation’s history. The event Friday at Christie’s, dubbed “We the People: America at 250,” will bring together foundational political texts, iconic American art and rare historical artifacts. Among the highlights is a rare 1776 broadside printing of the Declaration of Independence produced in New Hampshire by printer Robert Luist Fowle, estimated at $3 million to $5 million. “It’s historically significant because you get to see what people at the time actually saw,” said Peter Klarnet, senior specialist for books, manuscripts and Americana at Chri…

Six families are suing TikTok after their children died emulating the so-called “blackout challenge” they had seen on the social media platform. The lawsuit alleges that TikTok’s algorithm exposed the teenagers, ages 11 to 17, to content that encouraged them to choke themselves to the point of passing out. Each of the children were found dead with some form of binding around their neck, hanging or otherwise attempting the challenge, according to the lawsuit. Filed in the Superior Court of the State of Delaware, the lawsuit names two TikTok legal entities and its parent company, ByteDance. ByteDance and one of the entities, TikTok LLC, are incorporated in Del…