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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Social media platform Reddit sued the artificial intelligence company Perplexity AI and three other entities on Wednesday, alleging their involvement in an “industrial-scale, unlawful” economy to “scrape” the comments of millions of Reddit users for commercial gain. Reddit’s lawsuit in a New York federal court takes aim at San Francisco-based Perplexity, maker of an AI chatbot and “answer engine” that competes with Google, ChatGPT, and others in online search. Also named in the lawsuit are Lithuanian data-scraping company Oxylabs UAB, a web domain called AWMProxy that Reddit describes as a “former Russian botnet,” and Texas-based startup SerpApi, which lists Perpl…
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Research shows that an employee’s perception of what makes an authentic leader is the most significant predictor of job satisfaction and happiness at work. And I experienced this firsthand when my boss said three simple words that changed everything. You see, as a journalist, I was always accustomed to someone checking, editing, and approving every piece before publication. So when I asked my new boss yet another question about a piece of content I was working on, his response shocked me. He turned around and said, “I trust you.” I was blown away because it was a huge shift. For the first time, Someone is encouraging me to trust my own judgement instead of seeking…
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Late-night talk shows are a uniquely American invention that blend humor, the news of the day, and celebrity guests. While Johnny Carson was not the first late-night host, he perfected the genre through trial-and-error during his 30-year tenure on NBC’s The Tonight Show, setting the standard for years to come. As the longest-running host in the show’s 70-year history, he became a permanent fixture in the culture zeitgeist and a kingmaker and queenmaker, giving many comedians such as Joan Rivers, Drew Carey, and Ellen DeGeneres their big breaks. Recently, late-night talk shows have been making headlines for unexpected—and possibly politically motivated—reason…
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You may not realize you’re still clinging to the corporate world’s measures of success, but they can undermine your solo efforts. View the full article
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You don’t have to be an avid reader of restaurant industry trade publications—though I can attest that they are oddly fascinating—to realize that everything’s getting more expensive. The good news is that there’s an easy way to counteract those rising menu prices. By purchasing discounted gift cards, you can defray the cost of fast-food, fast-casual, and sit-down chains, and maybe even some other retailers that have nothing to do with stuffing your face. All you need is a place to find authentic, cheap gift cards and a little foresight on when to buy them. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue …
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It feels like they match anything. Black. Silver. White. Cream. All rendered in gloss and knit. I wasn’t sure how the silhouette would look in person when I first saw it in photos from Junya Watanabe’s Fall/Winter 2024-25 show. But they made my stomach churn in just the right way. I needed them. And so did a lot of other people. The New Balance 1906L launched last year, kicking off a new type of shoe: the sneaker loafer, aka (and please never say this term aloud) the snoafer. With a loafer silhouette, technical fabrics, and bouncy foam outsoles, they represented a new mix of formal wear and street style. Nike, Hoka, and Puma all quickly followed suit with sno…
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Leaders are praised for “seeing around corners” and told to “skate to where the puck is going.” But what if you can’t even see your own feet, let alone a puck or a distant corner? Today’s volatility and uncertainty obscure any clear path to the future, and the forecast isn’t improving any time soon. In a recent World Economic Forum survey, 52% of experts expect an unsettled two-year horizon, 31% anticipate turbulence, and 5% foresee storms. Even if the weather were clear, setting a direction of travel is increasingly difficult as leaders face more complex problems with no obvious or easy solution. Close to 60% of business executives admit that they are missing opp…
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Life with a fluctuating income is a lot like being left-handed: The world isn’t designed to meet your needs, so you need to adjust accordingly. Those who make the leap into solopreneurship are often struck by all the little things they took for granted as salaried employees. Things like having health benefits, taxes and retirement savings deducted from their earnings, knowing exactly when the next injection of cash is coming, or what they’ll make next month. Even monthly billing cycles for things like rent, student loans, and car payments are based on the assumption of predictable monthly earnings. Most don’t ditch the corporate life because they’re really good a…
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Amazon posted higher fiscal third quarter profit and sales compared with a year ago, fueled by accelerating growth in its cloud computing business and strong spending by its customers looking for low prices at a time when inflation is resurging. The results, announced Thursday, beat Wall Street expectations. The company’s prominent cloud computing arm also surpassed analysts’ expectations, rising 20%. But Amazon issued a cautious sales outlook for the fiscal fourth quarter. Shares, however, soared nearly 13% in after-hours trading. Analysts are analyzing Amazon’s results, along with other retailers’ earnings performances, to get insight into how shoppers are spending h…
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Amazon’s Fire TV lineup has gone from a perfectly simple concept—a stick that streams video—to a corporate naming convention nightmare. There’s the HD, the 4K Select, the 4K Plus, the 4K Max, and the Cube. Clear as mud. Let’s try to make sense of this lineup, shall we? The Budget Basement: Fire TV Stick HD The Fire TV Stick HD is your entry point. It handles 1080p, and that’s pretty much the whole story. It works fine for an older TV—the kind you put in the guest room or the garage. At $25, it’s cheap, it’s simple, and it’s a little slow, both performance-wise and thanks to its aging Wi-Fi 5 chipset. If you have a 4K television, walk past this one a…
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Costco is famously adored by its fans, and its leadership wants the discount big-box chain to remain beloved. Costco co-founder and former CEO James Sinegal so fervently believes in keeping customers happy that he’s driven to profanity to express the strength of his feelings. “You can’t say ‘People are our most important product,’ and hang signs all over the place that say ‘People are our most important product,’ and then treat them like shit…. Your customers or your suppliers are going to see that you don’t really mean it,” he recently told an interviewer. Which is why a recent policy change by the retailer is so fascinating. Starting this month, Costco b…
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More buildings are being converted into apartments in the U.S. than ever before, and it’s not just old offices that are finding new use. After the COVID-19 pandemic disrupted relocation patterns and work arrangements nationwide, suddenly vacant city office space seemed like prime real estate for housing. But it’s actually hotels more than any other building type that are driving the spike in conversions now: Hotels made up 37% of all apartment conversions in 2024, followed by offices at 24%, industrial at 19%, schools at 8%, and other at 12%. New sourcing to meet newfound growth This shift in sourcing comes at a time when a record number of converted apartments…
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Pizza Hut could soon be up for sale. Yum Brands, Pizza Hut’s parent company, said Tuesday it’s conducting a formal review of options for the brand, which has struggled to compete in a crowded pizza market. Yum CEO Chris Turner said Pizza Hut has many strengths, including a global footprint and strong growth in many markets. Pizza Hut has nearly 20,000 stores in more than 100 countries, and its international sales were up 2% in the first nine months of this year. China is its second-largest market outside the U.S. But Pizza Hut gets nearly half its sales from the U.S., where it has around 6,500 stores, and U.S. sales fell 7% in the same period. Pizza Hut was lo…
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I spent several years of my career in the uncomfortable role of middle manager. On one side, I had executives asking me why my team couldn’t “do more,” and on the other side, my employees told me they were stretched too thin. It was an endless tug-of-war. I was both the enforcer of company expectations and the advocate for my team’s needs. At times, my role felt at complete odds with itself. Executives push for efficiency and growth, while employees look for empathy and stability. Middle management, understandably, feels like a pressure cooker. The shifting role of middle management My role as a middle manager was many years ago. Today’s middle manager…
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How I spend my hours in the day is how I live. To make the most of my waking hours, I practice the one-hour rule—a simple habit that helps me learn, reflect, and think. I give myself 60 uninterrupted minutes a day to try and become a little wiser than I was yesterday. I consciously take control of my growth to transform how I think, how I decide, or live. It takes commitment. But just an hour a day learning, thinking, and reflecting is helping me improve my life processes. That’s it. Sixty minutes. Five hours a week. And you are upgrading yourself daily. That means reading something that stretches you. Reflecting on what went wrong and why. Sitting in silence and lett…
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Over the last two years, the value of content has collapsed. Thanks to the LLM revolution, the internet is drowning in an avalanche of indistinguishable output: an endless parade of fast-food writing, recycled reports, and SEO-bait fluff optimized for algorithms instead of people. That’s why the only competitive moat left is the human story. For business leaders, this creates an urgent mandate: Storytelling is no longer a marketing tactic. It’s a strategic business imperative—the only reliable engine for changing minds and shifting behaviors. If your brand’s narrative isn’t uniquely human and demonstrably ownable, it will vanish in the churn. Here’s how to find th…
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Leaders learn to say things with confidence. You may assume that people will be more prone to listen to you when you speak forcefully and with a sense of belief. Despite your best efforts, though, you’re going to say something incorrect every now and again. You might get out ahead of a story only to find out that things were not as they seemed initially. You might just have your facts wrong. Regardless of why you erred, you still have to be willing to admit that you were wrong. Happily, there is an easy way to do this, though you may find it hard to do at first. You have to admit you were wrong. Yup. That’s right. You just have to come out and say it. There is…
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OpenAI is going house hunting. The world-leading AI company is reportedly looking for a massive corporate campus of at least 500,000 square feet to house its ever-growing workforce of insanely well paid engineers and support staff. What’s more important than OpenAI’s desire to expand, though, is the company’s choice of where to do it. OpenAI is looking not in the trendy, vibrant heart of San Francisco, but deep in the dull, gray corporate expanses of Silicon Valley. That bucks a major trend in the AI space—and signals a broad and impactful change to the industry. Corporate hermit crabs For generations, America’s most successful tech companies …
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Growing up, WNBA star Paige Bueckers says she was “huge” on sports memorabilia. She collected items across a range of sports from her favorite players, including their posters, autographs, and jerseys. Today, she’s having a full circle moment: Bueckers just announced an exclusive, multi-year deal with Fanatics, which will make the sports apparel juggernaut the sole provider of her memorabilia and collectibles. The Paige Bueckers Fanatics collection pulls from both her collegiate career with the UConn Huskies (which she led to four Big East Tournament wins, four Final Four appearances, and a National Championship title) and her current professional career as a guard on…
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Last week, Fast Company reported that regional banking giant TD Bank is planning to close more than 50 U.S. locations by the end of January. But TD Bank isn’t the only regional bank closing branches. In October, Citizens Bank disclosed that at least 14 branches throughout the United States will shutter, according to public filings. Here’s what to know and where they were located. Why is Citizens Bank closing branches? Reached for comment by Fast Company, a Citizens Bank spokesperson said its retail footprint is constantly changing along with people’s banking habits. “We regularly review customer banking patterns and make thoughtful adjustments, opening ne…
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We’re in an age where AI-fueled rapid prototyping and sleek direct-to-consumer startups seem to capture all the attention. But some of the most profound design disruptions didn’t start in a founder’s garage or in the algorithms of artificial intelligence; they were born in the aisles of mainstream consumer stores like Target. In the late 1990s, my company, Michael Graves Design changed the conversation around design with a teakettle that was joyful, affordable, and elegant. It didn’t just sit on a stove, it stood for a new idea: Good design was not a luxury, but a right. Target’s Design for All programs went on to define America’s expectation that great design should be a…
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As a community organizer in New York City, Sharifa Khan spends a lot of time visiting food distribution hubs, community gardens, and local shelters. While speaking with community members, she often encounters the same issue: people want to get involved in volunteering, but they’re not sure where to start. So, Khan decided to make a tool to address that—and it couldn’t have come at a more important moment. Dora.nyc, short for Directory of Resources & Aid, is a new website dedicated to compiling New York City’s mutual aid offerings into one easy-to-understand resource. It’s designed both for those seeking aid—like food, housing, and immigration services—as well as t…
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When the camera was invented in 1826, many people thought painting would die. But it didn’t. Instead, painters found new ways to express themselves. Painters reinvented expressionism, impressionism, and abstract art. Monet, Munch, and later Picasso, all thrived after the camera arrived. When personal computers became common in the 1980s, there was fear that creative thinking would become less valuable. But computers opened the door to digital design, animation, and new forms of storytelling. Studios like Pixar, founded in 1986, showed how technology could help artists create worlds that were impossible before. When Photoshop launched in 1988, photographers worri…
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It’s been 70 years since Douglas McGregor sketched a management theory at MIT Sloan that leaders still ignore—and their teams pay the price. Known as Theory X and Theory Y, McGregor’s framework built on Abraham Maslow’s work on employee self-actualization, and it quickly became one of the foundational texts of modern management thinking. In McGregor’s theory, leaders fall into two camps. Theory X managers assume that employees are inherently lazy, need constant supervision, and would rather coast along than contribute. Theory Y managers, by contrast, see employees as self-motivated, responsible, and capable of growth if given the right environment. And the ki…
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Starting a new job can be exhilarating and stressful at the same time. You are excited to meet new people, take on new responsibilities, and grow. You also want to demonstrate to your new employer that they made the right choice by hiring you. So, how do you put your best foot forward? Perhaps the most important thing to remember about that impression is that how you do things is more important than what you accomplish in those first few weeks. You are helping your new colleagues to get to know what it is like to work with you. This approach is valuable whether you’re entering the organization near the bottom or the top of the org chart. Listen first When …
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