Blog, YouTube & Content Monetization

Walt Disney’s new headquarters in New York is like a city contained within a single block. By the end of this summer, around 5,000 people will work from within the stately 1.2-million-square-foot skyscraper, and the company ambitiously designed it to create a sense of flexibility and appeal for every single one of them. [Photo: Dave Burk/Disney] That’s a tall order, because the entertainment corporation’s portfolio is more diverse than ever. Today Disney’s work includes studio films and theme parks, but also broadcast news, radio, podcasts, streaming, digital media, and magazines. The media roster, largely based in New York, includes ABC News, ESPN, Hulu, and talk…

Despite a strong start to the year, traffic at U.S. quick service restaurants (QSR), which has been steadily declining month by month, was down 1.7% year-over-year compared to last April, signaling growing consumer caution or shifts in dining behaviors, according to Revenue Management Solutions (RMS), a company that analyzes data and provides insights about the restaurant industry. At the same time, RMS found on average, fast food prices increased in April by +2.0% year-over-year, steady with inflation trends. In case you’re not familiar with restaurant industry lingo, a quick service restaurant (QSR) describes establishments that prioritize speed and convenience,…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Los Angeles is our home and living laboratory. For four decades at RIOS, we’ve pioneered design that confronts complexity, believing that every urban challenge carries profound opportunities for transformation. The recent catastrophic fires aren’t just a crisis, but a critical inflection point for reimagining resilience. Our landscape practice, led by Katherine Harvey, has a…

You might have a go-to hot sauce already. But for the past year or so, Sichuan condiments brand Fly by Jing has been repositioning to capture mainstream heat seekers, and its subtle packaging update, rolling out now, is the DTC darling’s latest move to optimize for its new distribution channel of choice: mass retail. To call the visual changes a “rebrand” would be a stretch, but the subtle updates point to how the company is pivoting its messaging for analog sales. It’s packaging uses pared-down graphics and copy, with more negative space and a strict focus on must-have details that allow first-time buyers to quickly make a purchase decision just by looking at the pro…

It took Duolingo more than a decade to grow its owl mascot, Duo, from a cute cartoon character into a social media star with tens of millions of followers. Then Duolingo’s marketing team did the unthinkable: It killed him off. The decision turned out to be the company’s most successful social media play ever—and likely one of the widest-reaching social campaigns of all time, by any brand. Duo was originally created as logo in 2011, the year that Duolingo was founded. In the years since, the friendly (if occasionally menacing) green owl has grown into a layered character with friends, enemies, motivations, even a potential lover, and legions of fans. But on February 11, D…

It’s the dynamic pulse that surges through our electrical lines, the unseen force that illuminates the dark, and the silent but commanding engine propelling the future of artificial intelligence. Though intangible, its influence is omnipresent in our daily lives. This invisible force is power. As the world shifts from fossil fuels to embrace renewable energy, power is emerging as an ultimate finite resource. The ever-growing demands on our electrical grid, driven by the explosion of data centers, electric vehicles, and the proliferation of AI are creating a race against time where needs outpace supply. Consequently, our insistence on tech innovation may be hindering e…

A $19 strawberry has broken the internet. Over the weekend, several content creators went viral with reviews of one very expensive berry, purchased from the upscale Los Angeles-based grocery chain Erewhon. “Apparently it’s the best-tasting strawberry in the entire world,” influencer Alyssa Antoci says in a video that has racked up more than 15 million views. It’s worth noting that Antoci appears to be a social media manager for Erewhon, and her family also owns the store. “Wow. That is the best strawberry. That’s crazy,” she adds. Along with the $19 price tag, the berries from luxury Japanese fruit vendor Elly Amai are individually packaged, set on a …

In another devastating blow to customers and employees of Joann Inc, the popular fabric and crafts retailer is moving to close a significant chunk of its brick-and-mortar locations as part of ongoing bankruptcy proceedings, according to a court filing on Wednesday. The company, which filed for Chapter 11 protection a second time last month, had initially said it would continue operating its approximately 800 stores as it restructured and sought a buyer. However, it told a court this week that it has now identified a number of underperforming locations during the bidding process that it wants to close as a way of cutting costs. “As the sale process progressed,…

Lore isn’t just for games like The Elder Scrolls or films like The Lord of the Rings—online, it has evolved into something entirely new. The Old English word made the shortlist for Oxford University Presss’ 2024 Word of the Year (though it ultimately lost to brain rot). Oxford defines lore as “a body of (supposed) facts, background information, and anecdotes relating to someone or something, regarded as knowledge or required for full understanding or informed discussion of the subject in question.” Historically, the term has been tied to teaching and knowledge-sharing, with roots stretching back nearly a thousand years. Today, however, lore has evolved into intern…

A young DARPA-backed startup with a fresh spin on a low-power computer chip has raised over $100 million in a Series B funding round, a sign of the wild appetite for more energy-efficient ways to build bigger and better AI. The company, EnCharge AI, aims to move AI’s heaviest workloads from big, power-hungry data centers to devices at the edge, including laptops and mobile devices, where energy, size, and cost constraints are tighter. Its approach, known as analog in-memory computing, comes from research that CEO Naveen Verma spun out of his lab at Princeton University, where he’s still a professor of electrical and computer engineering. Verma wouldn’t say who i…

Here in Atlanta, the Jimmy Carter Presidential Library and Museum has been part of my daily life for years. Parks and trails surrounding the center connect my neighborhood to the Martin Luther King Jr. National Historical Park downtown and everything in between. At the end of December 2024, thousands of people walked to the library to pay their respects to the former president as he lay in repose. The cold, snow and darkness of the evening were a stark contrast to the warmth of the volunteers who welcomed us in. Our visit spiraled through galleries exhibiting records of Carter’s life, achievements and lifelong work promoting democracy around the world. U.S. presid…

On Thursday, United Parcel Service (UPS) predicted downbeat 2025 revenue as it cut back service with its largest customer, Amazon, in order to focus on more profitable businesses. The decision will cut Amazon’s transported volumes by more than 50% by the second half of 2026. The unexpected announcement came with disappointing revenue results, with UPS failing to meet expectations for 2024. UPS’s Q4 revenue was $25.3 billion, slightly below the predicted $25.42 billion. This decision came at a time when UPS is struggling due to a decline in parcel demand following the e-commerce boom of the pandemic and an increase in shipments from discount online retailers such …

A new app makes hiring security as simple as ordering an Uber. A viral TikTok with 11.2 million views reads, “POV we just ordered bodyguards to pick us up from the airport.” In the video, two influencers summon a pair of Protectors—private security in black SUVs—to Newark Airport after flying in from Los Angeles for New York Fashion Week. Another clip follows: “Everything we did with our bodyguards today.” They get picked up from their hotel, stop for matcha, attend a runway show, and shop—all accompanied by four bodyguards. The videos are savvy marketing for Protector, a soon-to-launch app promising on-demand personal security for the general public. “Th…

Mental health resources have become a crucial corporate benefit among employers who are looking to recruit the best talent, with more and more companies now offering access to therapy and wellness apps. Even so, many workers report feeling like they don’t have the support they are seeking—particularly as they encounter rising levels of stress in and out of the workplace. In a new report from mental-health-benefits provider Lyra Health, 89% of the 7,500 employees surveyed said they had faced at least one mental health challenge over the past year, citing stress and anxiety as the biggest issues. In many cases, work was the leading source of their stress—namely, overwhe…

It’s almost time for the most heartfelt accolades of Hollywood’s award season. The Screen Actors Guild Awards, hosted by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), is set to take place tonight (Sunday, February 23) at 8 p.m. ET. This tribute to actors gets its emotion from the fact that it is put on by actors. For the nominees, there’s something extra moving about being honored by a group of your peers who have been in the same foxholes as you. So grab the tissues—especially for those “I am an actor” opening monologues—and keep reading so you know how to tune in and go into the ceremony prepared. Who are the SAG Awards…

Does your manager hate to delegate tasks? It might sound like a good thing—after all, that means less work for you. But, just like having a micromanaging boss is no fun, having a manager who takes on much of your work can create a work environment that is both stifling and unproductive. We asked three experts about what causes some bosses to act this way and how to encourage your supervisor to step aside and allow you to do your job. What is a ‘snowplow manager’? A “snowplow manager” is a supervisor who takes on excessive work themselves rather than delegating to their team, says Frank Weishaupt, CEO of videoconferencing tech company Owl Labs. His team recentl…

Over the past decade, Figma has transformed how people within companies collaborate to turn software ideas into polished products. Now the company is itself being transformed by AI. The technology is beginning to show its potential to take on much of the detail work that has required human attention in design, coding, and other domains. But the end game involves far more than typing chatbot-style prompts and waiting for the results. I spoke with Figma’s head of AI, David Kossnick—one of Fast Company’s AI 20 honorees for 2025—about what the company has accomplished so far and where he’s trying to steer it. “We’re still in chapter one, maybe the start of chapter two,” he t…

The dramatic images of wealthy neighborhoods burning during the January 2025 Los Angeles wildfires captured global attention, but the damage was much more widespread. Many working-class families lost their homes, businesses, and jobs. In all, more than 16,000 structures—most of them homes—were destroyed, leaving thousands of people displaced. The shock of this catastrophic loss has been reverberating across Southern California, driving up demand for rental homes and prices in an already unaffordable and competitive housing market. Many residents now face rebuilding costs that are expected to skyrocket. Climate-related disasters like this often have deep roots in p…

Soccer, football, futebol, voetbal. Whichever moniker the world’s favorite game’s 3.5 billion fans use to describe this mega sport, this beautiful game is going through a cultural evolution creating more impact beyond the game than ever before. When I joined Manchester City FC in 2009, soccer clubs and the broader sport were just starting to open their eyes beyond the traditional rules of category marketing for the game and its impact was felt in soccer only. At Manchester City FC, we saw an opportunity to do something different. Very quickly we went on a journey from being a “soccer club that sold entertainment” to strategically pivoting to be an “entertainment b…

AI image editing may be all the rage, but good old-fashioned image editors are still essential. There’s a problem, though: Windows PCs, Chromebooks, and Macs don’t include exceptional image editors that go beyond the most basic editing needs. Sure, you can pay for Photoshop or hunt down another image editor—but what if you just want to do something quick? Well, then you’re left searching the web—and maybe you come across a reasonably decent online image editor, but perhaps it forces you to sign into an account or pay for a subscription. Or maybe it just doesn’t do what it promises to do in any especially impressive way. Let’s skip all that. Today’s tool is an …

In 2021, Netflix’s executive vice president of game development Mike Verdu made a big announcement: “Let the Games Begin.” Four years later, Verdu is out—and Netflix’s grand experiment in gaming still feels like a work in progress. Netflix bet big on gaming. They brought in Verdu from Facebook and EA, and then went on a buying spree, acquiring a handful of mobile gaming studios like Boss Fight and Night School. But, by the end of 2022, only about 1% of the Netflix subscribers were actually playing its games. At the time, co-CEO Ted Sarandos said that gaming had “a bunch of positives” even if growth was slow: “These are small numbers, we’re good with that.” (Netflix de…

Let’s face it: The fact that AI is amazing is no longer all that … amazing. The technology is under ever-increasing pressure to prove its real-world value for consumers, businesses, and researchers in specific contexts. These honorees in the applied AI category are proving AI’s worth for fashion advice, pharmaceutical advice, coding, and much more. Alta For bringing AI to personal styling For people who lack style expertise or time for outfit planning, the task of choosing what to wear can be a daily frustration. Alta built a personal AI stylist app that generates outfits based on users’ actual wardrobes, lifestyle, budget, weather, and upcoming events—whether they’r…