Blog, YouTube & Content Monetization

A new music startup created an instrument that can turn your microwave, electric toothbrush, and baby monitor into hauntingly beautiful music. Its branding converts all of those fascinating outputs into an infinite series of Victorian-inspired patterns. Eternal Research is a brand founded by musician Alexandra Fierra, and it’s dedicated to “unlocking the existing music hidden in everyday things,” per its website. The company’s debut product is called the Demon Box. This fully analog device uses an intricate array of sensors to detect the electro-magnetic fields (EMFs) of almost any electronic device around it, and then turns those EMFs into music. The brand hit its fu…

AI is often sold as the ultimate productivity hack. Just imagine: the report you dreaded writing, drafted in seconds. The spreadsheet you didn’t want to touch, analyzed instantly. The code that once took you days, generated before lunch. For professionals who already struggle with overwhelm and the daily battle to manage their time, AI feels like salvation. At Lifehack Method, where we help clients master time management and build systems for living fulfilling, balanced lives, we see this every day. People are desperate for tools that promise to take the weight off their shoulders. AI seems like the next logical step in that search. There’s no denying the dopamine hit…

Crypto heavyweight Coinbase said on Tuesday it has bought investment platform Echo in a nearly $375 million cash-and-stock deal, aiming to bring fundraising tools to its platform. Dealmaking within the digital assets industry has picked up pace this year as a crypto-friendly The President administration encourages companies to expand their business in the U.S. Last week, cryptocurrency exchange Kraken unveiled a $100 million deal for futures exchange Small Exchange, paving the way to launch a fully U.S.-based derivatives suite. Echo’s platform makes raising capital and investing more accessible to the crypto community through private and public token sales. …

The Coca-Cola Co. said sales of premium beverages and mini cans helped boost its third-quarter results despite tepid demand in the U.S. and elsewhere. The Atlanta beverage giant said Tuesday it continues to see a divergence among consumers in North America and Europe, with higher-income buyers opting for its more expensive brands like Smartwater, Topo Chico, and Fairlife, while middle- and lower-income consumers are under more pressure. Henrique Braun, Coke’s chief operating officer, said the company has focused on affordability by shrinking package sizes and leaning into sales of mini cans. Earlier this month, Coke announced it will sell individual, 7.5-ounce min…

When teachers rely on commonly used artificial intelligence chatbots to devise lesson plans, it does not result in more engaging, immersive, or effective learning experiences compared with existing techniques, we found in our recent study. The AI-generated civics lesson plans we analyzed also left out opportunities for students to explore the stories and experiences of traditionally marginalized people. The allure of generative AI as a teaching aid has caught the attention of educators. A Gallup survey from September 2025 found that 60% of K-12 teachers are already using AI in their work, with the most common reported use being teaching preparation and lesson planning…

For many, picking up a controller at the end of a long day to neutralize some zombies or take on a side quest with a fairy is a way to unwind and escape from the demands of work. But it might also have some unexpected benefits that follow you from the character select screen and into the office. A new report from the Entertainment Software Association (ESA) finds that the motivations behind gaming go far beyond fun. While 66% of the more than 24,000 players in 21 countries surveyed say they play primarily for enjoyment, the majority credit gaming with developing real-world skills, like problem-solving, teamwork, adaptability, and critical thinking. All useful tr…

From July 14 to November 9, 2023, the American actors’ union SAG-AFTRA, representing 160,000 people, went on strike over a labor dispute with the Alliance of Motion Picture and Television Producers. Eventually, both sides agreed to terms that theoretically would put limits on how actor’s images and output could be used. Strike over, everybody went back to work and the entertainment industrial complex started humming again. But they apparently never took heed of the lessons offered by a somewhat obscure 2013 movie, The Congress, which eerily anticipated the crisis Hollywood is now facing. Caught by surprise? Really? Fast-forward to September of 2025. Dutch actor an…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists just published their updated 12-month forecast, projecting that U.S. home prices—as measured by the Zillow Home Value Index—will rise +1.2% between August 2025 and August 2026. Heading into 2025, Zillow’s 12-month forecast for U.S. home prices was +2.6%. However, many housing markets across the country softened faster than expected, prompting Zillow to issue several downward revisions. By April 2025, Zillow had cut its 12-month national home price outlook to -1.7%. However, in recent months, Zillow has stopped issuing downward r…

In a company’s early days, culture is forged through proximity—shared desks, late nights, and the push-and-pull of turning ideas into reality. Decisions happen on the fly, and everyone knows each other by name. But as you scale—especially as a remote-first organization—that sense of connection can quietly fade. Suddenly, you realize you can’t attend every onboarding, celebrate every milestone, or even recognize every face on a Zoom call. That moment should give you pause. In fact, if it doesn’t, you’re missing a red flag. At Appfire, we’ve gone from a small crew to nearly 800 people across multiple continents. Our remote-first approach lets people “work where they…

Halloween is a fun, scary time for children and adults alike—but why does the holiday seem to start so much earlier every year? Decades ago, when I was young, Halloween was a much smaller affair, and people didn’t start preparing until mid-October. Today, in my neighborhood near where I grew up in Massachusetts, Halloween decorations start appearing in the middle of summer. What’s changed isn’t just when we celebrate but how: Halloween has evolved from a simple folk tradition to a massive commercial event. As a business school professor who has studied the economics of holidays for years, I’m astounded by how the business of Halloween has grown. And understanding why …

I slip on a pair of Nike running shoes. I clip a chunk of metal to the heel, which wraps around my lower leg like a shin guard. The battery goes on last, hugging it all like a high ankle bracelet. In all of 30 seconds, I’ve turned my legs into robots. I’m wearing Nike’s new exoskeleton footwear, dubbed Project Amplify. My legs feel heavier for sure. But with each step, there’s a little kick in my heel. Like a cherry bomb exploding underfoot. And when it launches next year under a new name for an undisclosed price, Project Amplify will power runs up to 10 kilometers long on a single charge, increasing your energy output by 15% to 20% along the way. “Think of i…

As AI oozes into daily life, some people are building walls to keep it out for a host of compelling reasons. There’s the anxiety about a technology that requires an immense amount of energy to train and contributes to runaway carbon emissions. There are the myriad privacy concerns: At one point, some ChatGPT conversations were openly available on Google, and for months OpenAI was obligated to retain user chat history amid a lawsuit with The New York Times. There’s the latent ickiness of its manufacturing process, given that the task of sorting and labeling this data has been outsourced and underappreciated. Lest we forget, there’s also the risk of an AI oopsie, including …

Gen Xers, born between 1965 and 1980, grew up with MTV and empty houses, earning them the name “latchkey kids.” The first generation who logged onto AOL Instant Messenger and played video games while still enjoying the freedom that came before helicopter parents took over is fascinating. But as a small generation that falls between baby boomers and millennials, they’re often overlooked. When it comes to their spending power, however, Gen X is small but mighty. According to a new report from ICSC, a trade association for retail real estate, Gen X may have more spending power than brands realize. While Gen X only makes up around 19% of the U.S. population, th…

Apple has become the third company to see its market capitalization top $4 trillion, underscoring its role as one of the leading publicly traded tech companies and making it the second most valuable company in the world. Shares of the company briefly topped $269.53 soon after trading began on Tuesday, putting it above the milestone. Apple was the first company to top $1 trillion, $2 trillion, and $3 trillion in market capitalization. But Nvidia beat it to the $4 trillion mark, on the back of surging investor interest in artificial intelligence. That company’s staggering chip sales have boosted its stock more than 400% since October 2023. Apple’s march to $4 trill…

Samsung Electronics on Thursday reported a 32.5% increase in operating profit for the third quarter, driven by rebounding demand for its computer memory chips, which the company expects will continue to grow on the back of artificial intelligence. The South Korean technology giant set a new high in quarterly revenue, which rose nearly 9% to 86 trillion won ($60.4 billion) for the July-September period, fueled by increased sales of semiconductor products and mobile phones. Samsung, which has dual strength in both components and finished products, said it expects the demand driven by AI to further expand market opportunities in coming months. SK Hynix, another major South…

Last year Canva reworked its user experience and tools in a full-frontal attack on the productivity and enterprise markets now dominated by Microsoft Office and Google Workspace. Now the Australian company is going for Adobe’s jugular. Affinity—the British company Canva bought in 2024—is out with a new app that aims to sink Photoshop, Illustrator, and InDesign with a simple proposal: If you are a professional designer, here’s an integrated photo editing, vector illustration, and page layout studio seamlessly integrated into a single application, with a feature set comparable to Adobe’s apps and a fully customizable UI. For free. You know, free free. “Free for…

Ted Bundy had courtroom groupies. Jeffrey Dahmer and Richard Ramirez were sent love letters in prison. Now, in the age of social media, thousands like, share, and thirst in the comments over stylized fan edits of serial killers. There’s a term for this psychological phenomenon: hybristophilia. A new study has found a connection between young women’s engagement with this type of TikTok content and their sexual attraction to criminals. Those who liked or repeatedly watched clips glorifying notorious serial killers such as Ted Bundy and Jeffrey Dahmer or fictional villains like Joe Goldberg from Netflix’s “You,” scored higher for hybristophilia, than those who scro…

“I always dream of the same mall.” So begins a recent post on the popular subreddit r/The MallWorld. The subreddit was first created in 2021, and currently has 10,000 monthly visitors detailing their recurring dreams of eerie, often empty spaces. The description reads, “Have you been to one of these common dream locations?” The post continued: “It has a very vintage feel to it. It always has warm amber lighting and wooden guard rails. It has 3 main floors, and one secret lower floor. “The lower floor is usually kept pristine, a time capsule of the 90’s. The stores are closed, but the merchandise remains. It smells like my kindergarten class did..” If this…

Earlier this year, while the U.S. government was cutting billions in foreign aid, a refugee education program called Yeti Confetti did something remarkable: It took a single grant and scaled from serving 35 to 1,400+ students in Lebanon and NYC. They anticipate doubling that within the next few months. While hundreds of humanitarian organizations suspended programs because of the U.S. foreign assistance freeze, Rocket Learning, an education tech platform in India, is reaching 3 million children across 10 states and territories at $1.50 per child per year, a fraction of comparable traditional early childhood programs. This dichotomy was reflected in two types of co…

Dick Cheney, the hard-charging conservative who became one of the most powerful and polarizing vice presidents in U.S. history and a leading advocate for the invasion of Iraq, has died at age 84. Cheney died Monday night due to complications of pneumonia and cardiac and vascular disease, his family said in a statement. “For decades, Dick Cheney served our nation, including as White House Chief of Staff, Wyoming’s Congressman, Secretary of Defense, and Vice President of the United States,” the statement said. “Dick Cheney was a great and good man who taught his children and grandchildren to love our country, and to live lives of courage, honor, love, kindness, and fly fi…

Denny’s said Monday that it’s being acquired by a group of investors in a deal that will take the breakfast chain private. Denny’s board unanimously approved the deal, which values Denny’s at $620 million including debt. Denny’s will be purchased by private equity investment company TriArtisan Capital Advisors, investment firm Treville Capital and Yadav Enterprises, which is one of Denny’s largest franchisees. Under the agreement, Denny’s shareholders will receive $6.25 per share in cash for each share of Denny’s common stock they own, or a total of $322 million. That represents a 52% premium to Denny’s closing stock price Monday. Denny’s shares jumped 47% in after-hour…

More than six years after a Boeing 737 Max jetliner crashed in Ethiopia, the first civil trial stemming from the disaster that killed all 157 people on board the plane appears poised to move forward. Boeing has settled most of the dozens of wrongful death lawsuits that families of the victims filed against the aircraft maker after the March 2019 crash, but two of the remaining cases are scheduled to open before a federal court jury as soon as Tuesday. The trial in Chicago, where Boeing used to have its headquarters, isn’t expected to examine the company’s liability. Boeing already accepted responsibility for what happened to Ethiopian Airlines Flight 302 and for a…

Matt outworked his peers and risen a rung too high on the career ladder—at least, too high for the good of anything but his insecure ego. Constantly fearing his bluff would be blown, he overcompensated by striving to impress upward while leading from fear. His anxiety seeped through his management team, then filtered into the ranks beneath, chipping away at everyone’s courage. He micromanaged, filtered feedback, and pushed out anyone who challenged him—the best, brightest, and boldest. When crisis hit, his “play not to lose” mentality magnified while competitors gained ground Chances are you’ve met someone like Matt. They’re crushing every deadline, exceeding ever…

Until recently, some of the fastest-growing places in the U.S. were also among the most exposed to climate risk. But that’s starting to change—more Americans are now moving out of the areas that are most likely to flood. In the Miami area, where nearly a third of homes face flood risk, nearly 70,000 more people moved away than moved in last year, according to a new report from Redfin. In Houston, the domestic outflow was more than 30,000 people; in Brooklyn, where around a quarter of homes face flood risk, around 28,000 more people left than moved in. In Florida’s Pinellas County, where many homes were hit hard by Hurricane Helene, around 4,000 more people left for ot…

The term brand entertainment is tough to define. For many people, it’s an oxymoron and these two words should never be in the same room as one another. For many others, though, it’s simply when brands make stuff we actually want to pay attention to. It could be a short ad, or a feature-length film, or a live event. What it isn’t is an annoying waste of time interrupting our attention from actual entertainment like TV, sports, music and movies. I’ve spent a lot of time on the Brand New World podcast looking at different ways different brands are doing this right. From WhatsApp creating a Netflix doc about the Mercedes F1 team, to Dick’s Sporting Goods formally es…