Blog, YouTube & Content Monetization

Feed Me’s Emily Sundberg has launched her first foray into podcasting with Expense Account. The first episode, out today, features chef and author Alison Roman in conversation with host Jason Lee (formerly Semi Anonymous Restaurant Critic J Lee)’s, revealing her secret order at Keens, her new tomato sauce business, and the importance of keeping fresh flowers at home. “Expense Account is a food podcast for everyone. Insiders, outsiders, your mom, your dad, New Yorkers, Angelenos and also people from Florida (we love you). Anyone who enjoys eating food,” the show’s description reads. “It’s even for people who hate food.” The podcast marks Sundberg’s first step …

There are a lot of words marketers can’t seem to quit. “Unique.” “Authentic.” “Real.” But these are threadbare clichés, which have all but become nullified due to the erosion of their meaning, a dilution fueled by the desire for brands to be generally, yet specifically, for everyone. But “everyone” is not a target audience. It’s a comfortable void. What brands really need right now isn’t another lap around the buzzword block. It’s courage. Courage to lean into the one trait that could cut through in a world of algorithms, sameness, and mediocrity. Marketers need to be weirder. If you want a sociological anecdote of how weird wins, look no further than online dating. D…

Amazon ushered in a new era for television advertising when it converted Prime Video into an ad-supported experience by default in 2024. By the middle of this year, some 130 million U.S. viewers were on Prime Video’s ad tier, watching between four and six minutes of ads per hour, according to an Adweek report. The move is part of the company’s long-term plan to dominate television advertising as viewership shifts from traditional broadcast and cable TV to streaming platforms. “The digital advertising landscape is rapidly evolving with streaming TV becoming mainstream,” says Kelly MacLean, VP of Amazon DSP, the company’s ad-buying platform. Under MacLean, Amazon’s…

In 2010, Phil Gilbert was a longtime startup entrepreneur when IBM acquired the software company he ran. The “slower, process-oriented culture” was a struggle for someone who was used to the faster pace of startup life, he writes in his new book, Irrestible Change: A Blueprint for Earning Buy-In and Breakout Success. When IBM tapped him to lead a transformation of the company, it was a daunting task. Over the next few years, Gilbert guided IBM’s shift toward design-thinking and re-trained thousands of employees to work differently, all without mandating a thing. Today, he sees corporate mandates as pointless: They don’t work, he says. And yet, they’re ubiquitous—take …

When it comes to agentic artificial intelligence, the fear of missing out factor is clear. Organizations are plopping down agents, in part, because that’s what everyone else seems to be doing. But FOMO is not a business strategy. To make agentic AI work, business leaders need to ignore the hype and concentrate on establishing exactly what agents can do for them, how, and at what cost. Our own work has proved that AI agents, which independently plan and execute complex multistep tasks, can deliver substantial value by accelerating timelines and reducing costs. And that is just the start. The ever-improving ability of AI agents to work with people to plan, communicate, …

College across the country may soon start seeing a much older demographic roaming their campuses. According to a report from the higher education publication Best Colleges, at least 84 public or nonprofit colleges have announced they would merge or close over the past five years. Almost half of those are outright closures, as small colleges struggle to keep up with rising costs amid falling enrollment. In many instances, the shuttering of a college means the mothballing of its campus. But while some campuses are being left idle with no future plans, a growing number are finding new life in the form of senior living facilities. That doesn’t mean just moving senior…

After Viagra came to market in 1998, women began clamoring for a drug of their own. But it has taken decades for the medical community to take women’s sexual health seriously—and even longer to develop and approve a drug that improves women’s libido. A new documentary called The Pink Pill: Sex, Drugs, and Who Has Control, premiering at the DOC NYC film festival, explores the fight to launch Addyi, a drug known as “the female Viagra.” Directed by Aisling Chin-Yee, the film follows Cindy Eckert, the founder of Sprout Pharmaceuticals, who worked for five years to bring Addyi to market, which she managed to do in 2015. But just as fascinating, the film explores society’s …

On July 29, 2025, at 9:45 a.m., Christine Ressy was supposed to be undergoing surgery to remove kidney stones. Instead, Ressy, a 49-year-old hairdresser in New York City, found herself holding back tears in the waiting room of a Manhattan hospital. Unless she paid half of her $10,933 bill prior to surgery, her doctor simply could not operate, she had been told. Because Ressy was uninsured, she had hoped to receive a cash-pay discount or find some other way to negotiate costs. She wanted to see an itemized receipt after her surgery before paying up, and had prepared a $500 cash deposit. She had done all this on the advice of her most trusted advocate: ChatGPT. …

The public disclosure of more than 20,000 pages of newly released documents related to convicted sex offender Jeffrey Epstein has been the subject of much online discourse this week. While the emails themselves are full of damning revelations, particularly regarding Epstein’s relationship with President Donald The President, the internet’s attention has been caught on another detail. “BREAKING: Newly released emails reveal Jeffrey Epstein struggled to compose sentences in English,” journalist Tom Elliott posted on X. “Why can none of these very rich and powerful men type or spell,” journalist Jill Filipovic asked. In case you haven’t seen it, one such email read…

After a decade in development, legendary documentarian Ken Burns is set to release his long-awaited series, The American Revolution. In the lead up to the premiere, Burns shares key lessons he gleaned from the founding of the United States—and the parallels between the revolutionary era and today. He also reflects on his admiration for Lin-Manuel Miranda’s Hamilton, and the obstacles he faces in his ongoing quest for truth. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top busine…

A few days ago, I wrapped a coaching call with a senior executive navigating a complex restructuring—work that demands steadiness in ambiguity, patience when emotions rise, and the discipline to stay grounded while others are spinning. Minutes later, I walked into my kitchen and found my child in a mismatched Halloween costume, eating shredded cheese out of the bag, and crying because her Lego creation was “too wobbly to be art.” The contrast was sharp, but the underlying lesson was familiar. Parenting and leadership rarely feel similar in form, but they draw on the same internal architecture. Both require influence without force, emotional regulation under pressure, …

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Performance assessment matters: Research from McKinsey & Co. maintains that companies with a focus on employee performance see 30% higher revenue growth and lower attrition rates than their peers. In the past, though, top executives seemed to care mostly about the results of employe…

Looking for some holiday cheer? Customers who want to try Starbucks’ new holiday treat, the Frozen Peppermint Hot Chocolate drink, will have to go to Target, where it will be exclusively available throughout the holiday season at all in-store Starbucks cafes. The drink is a creme Frappuccino with a blend of mocha sauce, milk, and ice, poured over a layer of peppermint-flavored whipped cream and red and green sprinkles, finished with another layer of that same whipped cream and sprinkles. Starbucks is hoping to capitalize on the holiday season and the holiday craze around its special drinks and limited-edition cups. And customer enthusiasm is high, as evidenced by …

The most closely watched earnings report of the quarter is tomorrow. That’s when AI chipmaking giant Nvidia will announce its third-quarter results. Ahead of those results, Nvidia shares are currently down in Tuesday trading. But NVDA shares aren’t the only chip stock that is falling today. Here’s which other chip companies are seeing significant stock price declines today, and the likely reason why. Chip stocks fall across the board As of the time of this writing, major chipmaking giants and the companies that supply them are seeing their share prices fall. These include: Advanced Micro Devices, Inc. (Nasdaq: AMD): down 5.6% Arm Holdings plc (Nasdaq: A…

When Gabriela Flax left her corporate position managing 40 people to work on her career coaching businesses solo and moved from London to Sydney, the first thing she noticed was the silence. Without the constant movement, office hum, phones, and elevator dings, she says, she could finally bask in the quiet she’d always craved. But, she quickly realized, “Oh, wow, there’s no one around me.” Flax, a career coach and founder of the newsletter Pivot School, says, “I initially named my Substack No One’s in the Kitchen. I’d get off a work call super excited [because I] signed a new client . . . go to my kitchen to make a coffee, and no one’s there . . . just my dog loo…

The trajectory of our national economy is a central concern of every American. Our living costs rise as would-be hegemons battle over neocolonial control through tariff policies. And while social media creativity holds our attention, some part of us recalls older ways of storytelling, and we wonder, where do we belong? Most of us, even newcomers to this country—especially newcomers—were taught from an early age that anyone who works hard will eventually thrive. But we repeatedly see and know that this is merely a story told to us, not reality. The community in which you are born has a tremendous impact on your eventual life outcomes. If you are born into a poor commun…

Most of the software that truly moves the world doesn’t demand our attention: It quietly removes friction and gets out of the way. You only notice it when it’s broken. That’s not a bug in the business model; it’s a feature. In fact, “unnoticed but indispensable” is the highest customer-satisfaction score you can get. Consider these categories that already figured this out. The log-in that isn’t a task anymore Password managers, once you build the habit, fade into the background. They fill the box before you even remember there was a box. Single sign-on (SSO) systems go a step further and make logging in to everything feel like one action instead of 17 small, an…

Strategy textbooks taught us that sustainable competitive advantage that commanded premium prices was best protected by powerful barriers to entry. Build a moat, create switching costs, leverage access to high costs of entry, own distribution channels, and it would be difficult for startups to compete for your markets. But the forces of disruption operate by different rules, systematically destroying the very foundations of pricing power by making the previously difficult and expensive suddenly easy and cheap. The basis of competition changes, from excellence along well understood dimensions of merit to “good enough.” The ‘good enough’ revolution in pricing I have …

New research has found that AI-powered content moderation systems from Google, OpenAI, Anthropic, and DeepSeek don’t always come to the same conclusions about bad language on the internet. View the full article

Silicon Valley’s giants crowd the list of the world’s most valuable companies, but drugmaker Eli Lilly is hot on their heels. The company topped a market capitalization of one trillion dollars on Friday, becoming the first business in the health industry to hit that milestone. Lilly’s achievement comes during a tense week for stock watchers. AI chipmaker Nvidia, which itself became the first $5 trillion company less than a month ago, beat expectations with its latest quarterly earnings. But with AI overrepresented among the world’s top businesses and massive AI investments making headlines every day, investors remain skittish that excitement over the tech might be ove…

Old Brick Farm, where Larry Doll raises chickens, turkeys and ducks, was fortunate this Thanksgiving season. Doll’s small farm west of Detroit had no cases of bird flu, despite an ongoing outbreak that killed more than 2 million U.S. turkeys in the last three months alone. He also avoided another disease, avian metapneumovirus, which causes turkeys to lay fewer eggs. “I try to keep the operation as clean as possible, and not bringing other animals in from other farms helps mitigate that risk as well,” said Doll, whose farm has been in his family for five generations. But Doll still saw the impact as those diseases shrank the U.S. turkey flock to a 40-year low this year…

The average U.S. employee clocks nearly 21 full business days working from their phone each year. That’s according to new research from Adobe Acrobat, who surveyed over 1,000 full-time employees on their habits and opinions around work phone etiquette. As worklife boundaries continue to blur, the work doesn’t stop when you step out of the office’s four walls. For many employees, they now carry it with them in their pocket, checking emails first thing from bed, or making calls on the go between meetings. In the early days of the iPhone, the “sent from my . . .” signature conveyed status. Back in 2013, The Atlantic referred to it as a “humble brag.” More than a de…

In his new book Ding Dong: How Ring Went from Shark Tank Reject to Everyone’s Front Door, Ring founder Jamie Siminoff pulls back the curtain on the chaotic, often absurd reality of building one of the most recognizable consumer tech brands of the last decade. The following excerpt captures one of the book’s most pivotal moments: the high-stakes, borderline-reckless gamble to secure the name “Ring.com,” a decision that nearly emptied the company’s bank account, tested the patience of his investors, and set the stage for a brand that would soon reshape home security. eBay.com. Half.com. Cars.com. Shop.com. Toys.com. And yes, Nest.com. So many great four-letter domain na…

Just know this: There’s going to be a conversation about artificial intelligence at Thanksgiving this year. An AI superfan is going to gush about chatbots and go on, at length, about how “These things just seem to know everything.” The dinner table’s funnyman will play a highly cringe video they made with the technology. Someone else will either be flummoxed or horrified. A proud guest will declare a vow of abstinence—in fact, they’ve never even used ChatGPT, they will reveal. One self-important guest will feel very smart when recounting the time they caught an AI making a mistake, once. They’ll tell everyone about it. These conversations will be bad. There will…

With Thanksgiving just around the corner, a time when we give thanks and practice gratitude for what we have, we turned to neuroscience to find out if doing so actually makes us happier and healthier. Here’s what we found. Is gratitude actually good for your health? “People who are grateful live longer, are happier, and also tend to hit workplace markers like [making] more money, and [getting] promoted more frequently,” Emiliana Simon-Thomas, Ph.D., science director at U.C. Berkeley’s Greater Good Science Center, tells Fast Company. “But the key is not a fake-it-till-you-make-it approach—no, it’s real gratitude, real contentment, based on an accurate assessment of …