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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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In his new book Ding Dong: How Ring Went from Shark Tank Reject to Everyone’s Front Door, Ring founder Jamie Siminoff pulls back the curtain on the chaotic, often absurd reality of building one of the most recognizable consumer tech brands of the last decade. The following excerpt captures one of the book’s most pivotal moments: the high-stakes, borderline-reckless gamble to secure the name “Ring.com,” a decision that nearly emptied the company’s bank account, tested the patience of his investors, and set the stage for a brand that would soon reshape home security. eBay.com. Half.com. Cars.com. Shop.com. Toys.com. And yes, Nest.com. So many great four-letter domain na…
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Just know this: There’s going to be a conversation about artificial intelligence at Thanksgiving this year. An AI superfan is going to gush about chatbots and go on, at length, about how “These things just seem to know everything.” The dinner table’s funnyman will play a highly cringe video they made with the technology. Someone else will either be flummoxed or horrified. A proud guest will declare a vow of abstinence—in fact, they’ve never even used ChatGPT, they will reveal. One self-important guest will feel very smart when recounting the time they caught an AI making a mistake, once. They’ll tell everyone about it. These conversations will be bad. There will…
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With Thanksgiving just around the corner, a time when we give thanks and practice gratitude for what we have, we turned to neuroscience to find out if doing so actually makes us happier and healthier. Here’s what we found. Is gratitude actually good for your health? “People who are grateful live longer, are happier, and also tend to hit workplace markers like [making] more money, and [getting] promoted more frequently,” Emiliana Simon-Thomas, Ph.D., science director at U.C. Berkeley’s Greater Good Science Center, tells Fast Company. “But the key is not a fake-it-till-you-make-it approach—no, it’s real gratitude, real contentment, based on an accurate assessment of …
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No one can deny that the internet, especially social media, can pose significant dangers. Now, a new survey has found that about one in five parents and carers know—and have supported—a child who has experienced online blackmail. The survey, from the U.K.’s National Society for the Prevention of Cruelty to Children (NSPCC), also showed that one in ten of these individuals’ own children have experienced blackmail online. According to the NSPCC, bad actors often start communicating with young people on public platforms before actively moving the conversation to end-to-end encrypted messaging services—making it more challenging for them to be tracked. Only 43% o…
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To a certain point, cars are fantastic inventions making it easy to get to far-flung places, opening doors for new places to live or work or play. But there’s a tipping point when the built environment and our lives are arranged around motor vehicles where the benefits start to come undone. Building to prioritize space-hogging cars brings a long list of negative externalities. In Greek mythology, the god Dionysus granted King Midas his wish for the power to turn everything he touched to gold. Midas revels in the effortless wealth—objects, furniture, and even the ground beneath him turn to gold. The Midas touch was great right up until he wanted to eat or drink or jus…
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As the U.S. and China battle over technology, tariffs, and global influence, one question still looms for Europeans: what is Europe’s edge? That was the question recently posed by 21st Century, a Copenhagen-based think tank that collaborates with policymakers and thought leaders to explore the future of Europe. According to Johanna Fabrin, managing director and partner at 21st Century, the answer lies in the EU’s regulatory backbone—think GDPR-level data protection, rigorous environmental standards, and food‑safety rules. “From a consumer perspective, knowing that if something is made in Europe, there will not be arsenic in it, there’s that trust that is important,” s…
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To Trina Spear, cofounder and CEO of medical apparel brand Figs, change for the healthcare industry has to start with a focus on healthcare workers. “We believe if you serve the provider, they will be able to better serve the patient,” she says. “And that drives better outcomes. That drives a better healthcare system.” As part of that focus, Figs gave away hundreds of thousands of scrubs, organized healthcare worker retreats, and donated some $510,000 to healthcare nonprofits in 2024 alone. Now it’s expanding that work by launching its own nonprofit, the Awesome Humans Foundation, which will provide financial support, training, and resources to healthcare pro…
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Apple’s AI boss, John Giannandrea, is stepping down after seven years on the job. Apple’s stock price got a slight boost on the news, as some investors saw Apple signaling a new urgency to bring AI to its devices. Following a transition period, Giannandrea will “retire” next spring, Apple said in a press release Monday. Most of Giannandrea’s AI group will now be tucked into Craig Fedherigi’s software development group, which owns development of the various operating systems in Apple devices. While the reasons for Giannandrea’s departure are no doubt complicated, it’s a wonder he lasted so long. For years, he’s been linked to Apple’s failure to seize on generative…
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Annoying peers are hard enough to deal with. Things get even more complicated when the annoying person is your boss. As with peers, there are several ways that a boss can be annoying. Unfortunately, you have to tread lightly with many (though not all) bosses. To be clear, the focus here is on annoying bosses, not toxic ones. A boss who is a narcissist, a harasser, or who sows mistrust isn’t just annoying, they’re bad for you and the organization. I’m going discuss four things that may seem petty, but if you start dreading your engagements with your boss (or resenting them for their foibles), it can come back to hurt your working relationship. The cipher Some p…
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Route 66. The name alone evokes nostalgia for a simpler, freer time in American history, when roadies stopped for a hot dog with ketchup, then drove into ocher sunsets suspended over the Mojave desert. Ever since it was built in 1926, the “Mother Road” has gained mythical status, drawing millions of visitors from around the world yearning for a taste of old America—the one before the interstate highway system favored speed over experience. For Rhys Martin, who has spent years on the road with his camera, this isn’t what Route 66 is about. Yes, you can travel back in time and get a glimpse of Americana, but the route isn’t fossilized in the past. It’s very much sti…
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Every year in the United States, thousands of families face a devastating reality: Their child has a rare disease, but they won’t know it until it’s too late for effective intervention. Thirty percent of children with rare diseases don’t live to see their fifth birthday. For too long, we’ve relied on limited newborn screening panels that vary from state to state, waiting until symptoms are severe and irreversible before acting. This approach is not only medically irresponsible, it’s fiscally unsound. Experts estimate rare diseases cost the U.S. healthcare system $1 trillion annually. Beyond the cost to our healthcare system, families too often find themselves in the…
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Columbia Sportswear just lauched its Endor collection, and I want it all. Inspired by the clothes worn by the rebel squad that took on the Death Star’s shield generator in Return of the Jedi, it’s the latest and largest Star Wars drop from Portland, Oregon-based company. It’s also the best fit for the brand since its Empire Strikes Back‘s Echo Base Han Solo parkas, which I missed back in 2017, and I will forever feel like a dumb Tauntaun for not grabbing one (they run for almost $1,000 each now). The highlight of the collection is General Han Solo’s Trench, a $600 jacket that mimics the camouflage duster that Harrison Ford wore while leading the strike team on the…
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Scented candle lovers, the day you have waited for all year is finally here. Today marks the kick-off of the annual Candle Day sales event from Bath & Body Works, during which the retailer’s pricey scented wax pillars will go for just a third of their regular cost. Here’s what you need to know about Candle Day 2025. What is Candle Day 2025? Candle Day is Bath & Body Works’ annual candle sale bonanza. Throughout the year, many of the company’s three-wick candles go for $29.95 each, but during Candle Day, many of those candles can be had for prices as low as $9.95. Due to the massive savings, Candle Day is a sales event that candle lovers across…
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Planner vs. Engineer is a well-known professional rivalry in the infrastructure world. The arguments are sometimes friendly, sometimes hostile, sometimes about important issues, sometimes insignificant. I’m in a peculiar spot because of my career as a “plangineer.” My parents helped me buy a civil engineering degree, but several years into my career, I bought the certified planning certificate. I know the two camps very well. The roundabout question Roundabouts are one of the many Planner vs. Engineer debates, and it happens to be a very important issue where emotions cloud good judgment. As much as I criticize the engineering profession, they are generally correc…
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When Levi’s CEO Michelle Gass was in Japan last summer, she and chief product officer Karyn Hillman wandered down the street from the brand’s store in Tokyo’s trendy Harajuku neighborhood to a small, unassuming vintage shop called BerBerJin. They took the stairs down into its cavernous basement, where it keeps racks and racks of its best denim finds, and began the slow, laborious task of searching for treasure. A couple of hours later, Gass walked out with a pair of 1947 vintage 501s and an even rarer 1952 trucker jacket. “We tried on so many, many pairs of jeans,” Gass tells me over coffee in her San Francisco office in September. “You appreciate the nuances and beau…
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Kraft Heinz announced on Tuesday that new CEO Steve Cahillane will join the food giant to help steer its split into two companies. The former head of Kellanova joins the ailing food giant after years of declining sales and slow growth, and as shares are down 75% since 2017. In 2026, the company will split into two independent, publicly traded companies, Global Taste Elevation Co. and North American Grocery Co., with the first focused on condiments and the Heinz ketchup brand, and the second on Oscar Mayer, Kraft Singles, and Lunchables brands. Cahillane comes on board January 1, 2026 and will serve as chief executive officer of the first of those companies, which …
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Ice cream lovers rejoice: Ben & Jerry’s has something new and exciting to introduce to the world. The Vermont-based ice cream company announced that it will add ice cream bars to its lineup. The new ice cream bars will be available in these five flavors: Caramel Blondie Chocolate Fudge Brownie Cookie Dough PB Pretzel Strawberry Cheesecake A December 10 company news release noted that each ice cream bar “features decadent ice cream, plenty of chunks and swirls, dipped in a chocolatey coating with cookie pieces.” The new product line will be available at retail stores as soon as January 2026. Each box will feature four ice cream bars. T…
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The Christmas holiday season is a time to step back from the busy pace of modern life and connect with our nearest and dearest instead of screens, apps and chatbots. Here are some suggestions on how to unplug from the online world for the next few weeks as you sit down for a festive meal, exchange gifts or take time out for some self-reflection. Do not disturb me Your phone already has built-in features that can help you stop getting distracted. To temporarily silence all those attention-seeking notifications, use the Focus setting on your iPhone or Android device. This mode is designed to stop interruptions when you want to concentrate. You can customize it by b…
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The discovery of the body of Claudio Manuel Neves Valente, a Portuguese national who studied physics at Brown University, earlier this week in a New Hampshire storage facility brought closure to two alarming cases. Authorities say they believe Valente, a 48-year-old who recently arrived in Boston, was behind the December 13 mass shooting at Brown University, and the December 16 murder of MIT professor Nuno Loureiro. The identification of Valente brings calm to communities worried about a mass killer on the loose. But it also puts the lie to theories floated by right-wing influencers, including Sequoia Capital partner Shaun Maguire. In recent days, Maguire, acting …
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At 10:24 p.m., while brushing his teeth, my husband’s phone pings. It’s not an emergency. No one is bleeding. No building is on fire. It’s an email that begins with the words, “Just circling back.” In France, this would be illegal. Or at least deeply frowned upon. Since 2017, French workers at companies with more than 50 employees have had a legally protected right to disconnect. That means, employers can’t expect workers to answer emails or messages after hours. Similar policies exist across Europe, including Spain, Belgium, and Greece. Meanwhile, in America, we’re circling back at bedtime. The Country That Turned “Always On” Into a Personality Trait …
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Everybody loves the idea of feedback, defined broadly as information provided to someone about their performance, behavior, or actions. This makes a great deal of sense. Indeed, many studies have consistently shown that feedback from others plays an important role in helping us understand who we are, including how we differ from others. It is vital for improving managers’ and leaders’ performance and for helping people evolve and develop, both professionally and personally. Conversely, being feedback-deprived, or having a tendency to ignore it, increases the gap between how good you think you are, and how good you actually are—at times, to painfully delusional lev…
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Below, Nicholas Thompson shares five key insights from his new book, The Running Ground: A Father, a Son, and the Simplest of Sports. Thompson is CEO of The Atlantic. In his time as CEO, the company has seen record subscriber growth. Before this role, he was editor-in-chief of Wired magazine. He is also a former contributor for CBS News and has previously served as editor. As a runner, he set the American record for men ages 45-plus in the 50K race. What’s the big idea? Running has the capacity to show us what we’re made of and help us grow beyond our limits—both as we race ahead on the track and in life. Struggle, aging, and even trauma can become engines of t…
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At the Exceptional Women Alliance, we enable high-level women to mentor each other to achieve personal and professional happiness through sisterhood. As the nonprofit organization’s founder, chair, and CEO, I am honored to interview and share insights from thought leaders who are part of our peer-to-peer mentoring. This month, I introduce you to Malika Begin, the CEO and founder of Begin Development, an organization development firm based in Malibu, California. Known for her signature approach to building heart-centered, high-performing cultures, Malika partners with leading organizations to strengthen executive teams, design transformational leadership programs, buil…
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It may be a very Merry Christmas for one lucky Powerball winner. The Christmas Eve Powerball jackpot is accumulating like a snowball tumbling down an epic sledding hill. The total is now so large, it’s a number rarely attainable even for high-stakes gamblers. The prize has continued to grow after five drawings worth at least $1 billion went unclaimed with no ticket matching all six numbers. According to the Powerball website, that makes the current prize of around $1.7 billion the fourth-largest in Powerball history. It’s also the longest the prize has ever gone without a winner. “Much like the holidays, Powerball is a game that brings people together to dream b…
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From boardrooms to startup garages, leaders need ideas that work in the real world. These 10 books offer a broader perspective on business, helping us see the patterns behind the day-to-day grind. Learn something new every day with “Book Bites,” 15-minute audio summaries of the latest and greatest nonfiction. Get started by downloading the Next Big Idea App today! Today Was Fun: A Book About Work (Seriously) By Bree Groff When we wish away the workweek, we wish away our lives. What would it take for us to look forward to Monday? Find out in this refreshing and unconventional take on the world of work. Listen to our Book Bite summary, read by author Bree…
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