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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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When New York-based Autumn Myers, 31, was interviewing for her current digital marketing job, she pushed back the interview date so it didn’t fall during Mercury retrograde. “Those jobs have always ended up in more grief for me,” she tells Fast Company. Myers also looks up her colleagues’ zodiac signs to guide her interactions with them. For example: People born under fire signs often thrive in leadership roles, but they can struggle with impulsiveness. Earth signs tend to be more dependable, but they can be risk-averse. “It’s very Scorpio of me to be that calculated,” she admits. “But it’s needed sometimes.” Myers isn’t alone. According to a 2024 Harris Pol…
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Just in time for the Super Bowl, PepsiCo is cutting the price of Doritos, Cheetos, Lay’s, Tostitos, and other snacks by up to 15%. The move comes after consumers complained the chips were too pricey. “Our customers . . . have been honest with us about how rising everyday costs are making their daily decisions harder. Message received,” PepsiCo said in a statement. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can,” PepsiCo Foods U.S. CEO Rachel Ferdinando added. The new discounted prices roll out this week, ahead of this Sunday’s big game, one of the biggest days for snack purchases. PepsiCo said supermarket…
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The news cycle is seemingly always full of OpenAI stories. The state of various investments from fellow tech giants like Nvidia and Microsoft, the competitive landscape between other big AI players like Google and Anthropic, and, of course, the more existential questions surrounding the direction of artificial intelligence and its impacts on society. For its new Super Bowl campaign, OpenAI is focusing on a simpler narrative: how ChatGPT helps people build things that have real-world impact. The company will roll out a 60-second national spot during the big game, but it has also made three regional ads, which are debuting exclusively on Fast Company. The regional s…
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What can viewers expect from Bad Bunny’s highly anticipated Super Bowl halftime performance? So far, all we know is that he’s expected to perform solely in Spanish, bringing Latin identity at the center of America’s most-watched television event. But Bad Bunny could reveal more details Thursday in San Francisco when the Grammy winner speaks ahead of Sunday’s game. Apple Music’s Zane Lowe and Ebro Darden will interview Bad Bunny and pregame performers beginning at 10 a.m. Pacific time on Thursday. The Puerto Rican superstar has become one of the world’s most streamed artists with albums such as “Un Verano Sin Ti” and “Debí Tirar Más Fotos,” which won album of year at Gra…
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Novo Nordisk’s stock dove 7% on Thursday just after an announcement from a key competitor. The drop came just after telehealth company Hims & Hers announced it will offer a new version of the treatment, made from the same active ingredient, semaglutide, for a fraction of Novo Nordisk’s price. The telehealth site will offer the treatment at an introductory price of $49, the announcement said. After the introductory offer ends, patients with a 5-month subscription will pay $99 monthly for the treatment. Novo Nordisk sells the weight-loss drug for $149. Hims & Hers had already been offering the treatment in an injectable form, but the oral version is new for…
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Cellphones are everywhere—including, until recently, in schools. Since 2023, 29 states, including New York, Vermont, Florida, and Texas, have passed laws that require K-12 public schools to enforce bans or strict limits on students using their cellphones on campus. Another 10 states have passed other measures that require local school districts to take some kind of action on cellphone usage. Approximately 77% of public schools now forbid students from having their phones out during class—an increase from the 66% of schools that forbade students from using phones at school in 2015. Schools across the country are finding different ways to enforce no-phone po…
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Move over, figure skating and ice hockey: There’s a new Olympic sport taking to the slopes in Milano Cortina. The sport—called ski mountaineering, or, colloquially, “skimo”—is the first entirely new sport at the Winter Olympics since 2002. As its name suggests, skimo combines elements of both skiing and mountaineering, requiring competitors to climb their way up a mountain slope before descending back down. It’s a more rugged take on the winter sport genre that involves rougher terrain than a cross-country or alpine ski course, requires athletes to change their own gear mid-race, and balances both technical skill and endurance. A total of 36 athletes will be comp…
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Days before the Super Bowl, Anthropic dropped a handful of Super Bowl ads taking aim at OpenAI’s impending advertising model for ChatGPT. The ads anthropomorphize OpenAI’s platform, imagining how the chatbot might answer everyday questions like “What do you think of my business idea?” and “Can I get a six-pack quickly?” The answers, delivered by actors in cheerfully sycophantic robot speak, start out sounding like stilted but helpful advice, before veering into promotional marketing speak for a hypothetical advertiser on ChatGPT. Immediately, the ads sparked a firestorm online. Some called them brilliant. Others called them mean-spirited. OpenAI CEO Sam Altman f…
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Telehealth company Hims & Hers dropped its plan to offer a knockoff version of the weight-loss pill Wegovy on Saturday — two days after it announced the new drug and one day after the Food and Drug Administration threatened to restrict access to the ingredients needed to copy popular weight-loss medications. Hims had said Thursday that it would offer a compounded version of the new Wegovy pill that drugmaker Novo Nordisk just began selling last month. Novo immediately threatened to sue Hims, and then the FDA said Friday that it plans to take decisive steps to limit access to the active ingredients in popular GLP-1 drugs like Wegovy, Ozempic and Zepbound. Hims’ own w…
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When Zillow launched 20 years ago, the home-buying process happened almost entirely offline. The company’s digital listings, combined with its innovative “Zestimate”—an estimate of a home’s value, based on the kind of data typically only available to real estate professionals—marked a turning point for the housing market. Zestimates weren’t exact representations of value, but they put power back in the hands of prospective buyers (to sellers’ and agents’ chagrin). Their near-instant popularity was an early “do your research” internet moment. Fast-forward to the present day, and Zillow, which has a $13 billion market cap and reports earnings after the market close on …
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The 2026 Milan Cortina Olympics are giving people at home a first-of-its-kind, first-person view of the Winter Games, all thanks to a fleet of custom-built drones. The small, agile drones can be spotted—not to mention heard—buzzing across Olympic venues, and they’re giving what broadcasters call a “third dimension” to the viewing experience. Instead of capturing the action only from fixed or semifixed cameras on cables and cranes, operators of these drones give viewers an athlete’s perspective as they race down slopes and around tracks. “This is the closest you can get to feeling a jump,” ski-jumper-turned-drone-operator Jonas Sandell said in a statement. …
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January filled our inboxes with productivity advice. Set stretch goals! Think bigger! Dream audaciously! What was conspicuously absent from all that exhortation was any practical guidance on how to move from grand vision to daily action without becoming paralyzed by the enormity of what we’ve committed to. And now, it’s February. Here’s a counterintuitive truth I’ve learned from decades of navigating complex creative challenges: The secret to tackling big, hairy, audacious goals (BHAG) isn’t summoning more willpower or grinding harder. It’s learning to approach complexity the way babies learn to eat solid food: one tiny, digestible bite at a time. I call it t…
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Meta announced on February 10 that it’s introducing a new AI animation feature that lets users turn their still profile photos into AI-generated looping videos. It reads like an uncanny valley version of yesteryear’s Boomerang. The option to animate appears when users click “Animate profile picture” on their Facebook avatars, and the feature gives a limited set of animation options, including party hat, confetti, wave, and heart, in which a photo’s subject makes a heart shape with their hands. Meta says there will be additional options in the future for “seasonal moments and special events.” The tech is imperfect and can only work with what it’s got. Meta says…
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For the past two years, artificial intelligence has felt oddly flat. Large language models spread at unprecedented speed, but they also erased much of the competitive gradient. Everyone has access to the same models, the same interfaces, and, increasingly, the same answers. What initially looked like a technological revolution quickly started to resemble a utility: powerful, impressive, and largely interchangeable, a dynamic already visible in the rapid commoditization of foundation models across providers like OpenAI, Google, Anthropic, and Meta. That flattening is not an accident. LLMs are extraordinarily good at one thing—learning from text—but structurally in…
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A Massachusetts-based seafood importer and distributor has recalled salmon that was sold across multiple states due to concerns that the product may be contaminated with Listeria monocytogenes, a potentially deadly bacteria. The company, Slade Gorton & Co., says the recall affects one lot of Wellsley Farms Farm-Raised Atlantic Salmon. The two-pound packages of frozen salmon were sold at BJ’s Wholesale Club across seven states. A recall notice was published Thursday, February 12, by the Food and Drug Administration (FDA). To date, no illnesses have been reported. Here’s what you need to know. What product is included in the recall? The recall ap…
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Here’s the sad truth about sports score apps: Most of them aren’t all that interested in actually telling you the score. After all, where’s the money in providing straightforward information like that? The modern sports score app has to do more. It must bombard you with banner ads and betting odds, implore you to create an account and opt into notifications, sell you some tickets, and show some videos to keep engagement up. The scores themselves are an afterthought. Fortunately, there’s an alternative that tells you the outcomes of every major sporting event without distractions. And the same sort of resources are available to bring minimalist magic to your ne…
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On January 23rd, outside an elementary school in Santa Monica, California, a Waymo vehicle hit a child. That’s what we know for sure. It sounds shocking, horrifying even. And it’s already giving plenty of groups cover to demand that California revoke Waymo’s license to operate its cars. But the details matter. And once you start digging a bit, the scary headline about a kid struck down by a heartless robot clearly isn’t the whole story. In fact, accidents like this provide a lens through which to improve both human and robot driving—and even save lives. Braking Hard The specifics of the incident in Santa Monica are still coming out. As it does…
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Emerald Fennell’s Wuthering Heights is a love-it-or-hate-it kind of film—and for the most part, critics are falling in the “hate it” camp. The new adaptation of Emily Brontë’s classic novel is catching flak as critics say it oversimplifies a complex story of generational trauma and racial tension into a straightforward romance laced with Fennell’s signature shock value (she’s also the director behind Promising Young Woman and Saltburn—infamous bathtub scene and all). But a recent comment from star and producer Margot Robbie takes criticism out of the equation, instead saying that as an artist, critics’ opinions never cross her mind. At a recent panel for Vogue Au…
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In 2013, when Meredith O’Connor was 16, the music video for her debut single “Celebrity” went viral. Afterward, she channeled her own stardom into championing childhood mental health: As a hyperactive kid, O’Connor says she was often the subject of bullying, and when her music career gave her a platform, she was eager to use it to advocate on behalf of other victims. “I knew my fan base was younger, but I didn’t know how many people would resonate with mental health challenges,” she says. “I realized there were millions of gifted people that are being marginalized, and that’s when I really wanted to start the mental health study.” Since blowing up YouTube over a…
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In a rapidly evolving financial landscape, technology is transforming how money moves—making payments of tomorrow faster, smarter, and easier than ever before. Consider this snapshot of the near future: You’re in a taxi on the other side of the world. You pay your driver with the same digital wallet you use at home, and he receives the money in his wallet linked to the local instant payments network. He’s set a rule in his bank app—“send 30% of every payout to my family back home”—and funds are converted immediately to a third currency and delivered to relatives in a country thousands of miles away. Nobody needs to download a new app or think about payment methods…
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc.and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. During Charles Giancarlo’s first all-hands meeting after becoming CEO of Pure Storage in 2017, an employee asked: “How long are we going to keep the name Pure Storage?” The question suggested that having “storage” in the company’s name limited the range of products and services it could offe…
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It’s a good day to be the pharmaceutical giant Eli Lilly. This morning, the company unveiled its latest innovation in the weight-loss drug wars: the KwikPen. Per a press release , the KwikPen contains a months-worth of Zepbound, Eli Lilly’s GLP-1 designed to combat obesity, and it’s designed to make taking the medicine more convenient. Alongside the announcement of this new innovation, Eli Lilly’s main competitor, Novo Nordisk, dropped the news that its experimental drug, CagriSema, perfomed worse for patient weight loss in a head-to-head trial against Eli Lilly’s proprietary drug, tirzepatide. A November study from the health policy non-profit KFF found that abo…
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As the Barack Obama Presidential Center takes shape ahead of its June 2026 opening, some observers have pointed feedback about an element of the building’s design. The Chicago tower features all-caps lettering that wraps around two sides of the building. But for many people, the text—an excerpt from the former president’s speech in 2015, on the 50th anniversary of the marches from Selma to Montgomery, Alabama—is nearly impossible to read. Its designers say legibility isn’t the only—or even the primary—function of the lettering. “One of the key questions I asked at the beginning was, are people supposed to read this?” says designer Micheal Bierut, who typeset t…
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Gen Z still believes in true love, even if the pursuit looks a little different from their parents’ generation. That’s according to a new Tinder x Harris Poll white paper shared exclusively with Fast Company. The survey was conducted online in the U.S. on behalf of Match Group by the Harris Poll from September to October 2025, among a nationally representative sample of 2,500 single adults ages 18 to 79. Some 80% of Gen Z singles said they believe they’ll find true love, and 74% said they believe they’ll get married, compared to 57% and 43% of all singles, respectively. That might surprise some at a time when young people are reportedly having less sex, going …
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Next week, a rare celestial event will take to the skies. On March 3, amateur astronomers will get to witness a blood moon and a worm moon all at once. According to Space.com, a blood moon occurs during a total lunar eclipse, as the Earth passes directly between the Sun and Moon and casts a shadow across the moon’s surface. The moon appears red due to the way the Earth’s atmosphere filters sunlight. “This effect, known as Rayleigh scattering, is the same reason that the sky takes on magnificent shades of red and orange around sunset,” the site explains. While different seasons often bring exciting astrological events, this one is exceptionally rare. According to N…
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