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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Despite the now widespread use of AI in workplaces, workers aren’t actually becoming more productive, according to a new survey led by Stanford Social Media Lab and BetterUp Labs. The report finds that while employees are using modern AI tools more than ever, they’re using them to create subpar work. The new report calls the phenomenon “workslop,” which it defines as “AI-generated work content that masquerades as good work, but lacks the substance to meaningfully advance a given task.” In other words, it’s thoughtless, sloppy work that someone will eventually have to clean up. The problem is widespread up and down the corporate ladder. Per the report, 40% of emp…

  2. Spending on AI infrastructure is now contributing more to U.S. GDP growth than the entire consumer economy, according to new data from the Bureau of Economic Analysis. The comparison, which was posted to Twitter (X) by economist Heather Long on Monday, suggests that hype may not be the only thing propping up the high stock prices and valuations of AI companies such as Nvidia and OpenAI. Here, “consumption” means consumer spending on goods and services for personal use, which traditionally contributes about 70% of U.S. gross domestic product. “AI Spending” means business investment in software and information processing equipment, including data center construction, c…

  3. Shopping for a used car? Hertz is making it easier than ever to buy a car from its fleet: You can now browse, finance, and purchase vehicles entirely online, the company announced Tuesday. The car rental giant has revamped its website, HertzCarSales.com, allowing customers to now browse thousands of vehicles, get a trade-in offer, get prequalified, and secure financing so they complete the purchase entirely online. These changes mean that car buyers no longer need to visit one of Hertz’s 45 retail locations to complete the purchase. “Our new e-commerce platform marks a major step forward in modernizing how we serve our customers with a seamless journey from browsi…

  4. Washington is bracing for what could be a prolonged federal shutdown after lawmakers deadlocked and missed the deadline for funding the government. Republicans supported a short-term measure to fund the government generally at current levels through November. 21, but Democrats blocked it, insisting the measure address their concerns on health care. They want to reverse the Medicaid cuts in President Donald The President’s mega-bill passed this summer and extend tax credits that make health insurance premiums more affordable for millions of people who purchase through the marketplaces established by the Affordable Care Act. Republicans called the Democratic proposal a no…

  5. Discontent has surged across U.S. society, largely defined the last three presidential elections, and now appears set to challenge business owners in the workplace. The rising sense of grievance expressed across all demographic groups has reached new highs, according to a new survey, with both companies and their CEOs suffering some of the biggest drops in trust among respondents. The rising tide of acrimony and accusation recorded in the 25th Annual Edelman Trust Barometer shouldn’t be too surprising for anyone who followed the November election campaigns—or who just listens to conversations in the office and shop floor. Whether it was Democrats warning of a “fascist…

  6. It’s the end of the workday. You’re ready to bounce. But you feel compelled to check in with your boss. For many workers, it feels like the appropriate thing to do. But as one viral TikTok makes clear, those norms may be changing. The skit—which has more than 20 million views—asks whether it’s okay to leave at 5: An employee walks into the boss’s office. “I’m heading out,” she informs him. “Wow—5 p.m. right on the dot. I just love your work-life balance,” he responds sarcastically. “The workday ends at 5,” she, very fairly, points out. The post then opens up the debate to the comments section: Do you leave at 5 o’clock on the dot? Do you finish up what…

  7. Artificial intelligence is changing everything: how we work, build, create, and grow. It’s unlocking opportunities daily. At Grove Collaborative, we’ve seen it firsthand. AI helps us move faster, make smarter decisions, and, most importantly, serve our customers better. But here’s the part not enough people are talking about: the environmental cost. AI is resource-intensive, especially when rolled out at scale. It uses a ton of electricity and water, drives new forms of e-waste, and complicates carbon accounting. For mission-driven companies—especially those built on sustainability—that creates a real tension. We want to innovate. But we also want to protect the p…

  8. In early 2023, a couple of months after ChatGPT launched and became the fastest-growing consumer application in history, I remember feeling both excited but also a bit overwhelmed by the rapid pace of AI. The barrage of news, product launches, and innovative use cases was relentless. We held an executive meeting at that time and decided to immediately reassign additional teams from other long-planned initiatives to double down on AI. We saw an opportunity to deliver even more value to our customers. My experience is not unique. Across the board, leaders have been aggressively implementing AI to improve productivity, lower costs, and improve communication—but the r…

  9. “How did you get to where you are in your career?” My interest in this question dates back 45 years to when I was an MBA student at Northwestern University’s Kellogg School of Management. Whenever corporate executives were guest speakers at our classes, I would listen intently as they described what contributed to their career advancement. In the same vein, as I speak with leaders today, I always make a point of asking them what they consider to be the main drivers of their success. Over more than four decades, the two most common responses are: (1) “I worked hard” and (2) “I have several unique skill sets.” As I look back on my corporate career, including as chai…

  10. I recently had an unsettling rideshare experience. Let me paint a visual picture. You have a Tesla doing its self-driving thing, a guy just sitting in the driver’s seat “supervising,” and a terrified human (me) in the backseat looking on in horror. Finally, I said, “Please keep your hands on the wheel when you’re driving me, OK?” Tesla’s autonomous functionality might be safe, but I don’t have enough trust yet to allow a Tesla to get me from Point A to Point B without a human steering it. There’s a parallel between self-driving cars and the current perceptions of AI and agents. You might be comfortable letting one of these automobiles make a simple right-hand …

  11. When announcing her new album, The Life of a Showgirl, on the New Heights podcast, Taylor Swift said, “You should think of your energy as if it’s expensive. . . . Not everyone can afford it.” She was encouraging people to have a healthy relationship with social media and not get sucked into online drama and endless scrolling. As a working mom with three kids, this hit me deeply—about much more than social media. I have spent a good portion of my adult life talking about productivity, apps, and tools to save time. But Swift used a different word: energy. I can do dozens of things to save time in my day, but if I don’t have any energy left, what have I really gained? …

  12. As a learning designer at Zapier, I used to spend my days helping my teammates learn: I built and led trainings, created enablement resources, and helped folks better understand how their work contributed to company strategy. Now, I sit inside our HR team as an AI automation engineer. But the through line is the same: I still help my teammates (and now customers, too!) do their best work. What is an AI automation engineer? AI automation engineer sounds like a vague title, so here’s the job, plainly: I embed with a team (HR, in my case), spot opportunities to enhance the team’s work, and build AI-powered workflows that jump on those opportunities. The goal is to cre…

  13. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday. When we named Tarang Amin Modern CEO of the Year in December 2024, the E.l.f. Beauty chairman and chief executive had racked up a string of notable successes. Under Amin’s leadership, the publicly traded cosmetics company had posted 23 consecutive quarters of net sales and market share growth. E.l.…

  14. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. A recent Zillow analysis suggests it would take a drop of more than one percentage point—to 4.43%—for the median-income U.S. homebuyer to comfortably afford the median-priced U.S. home. And that assumes a 20% down payment, which many first-time buyers are unable to make. Even more striking, in several high-cost coastal metros, not even a 0% mortgage rate would make the median-priced local home affordable for a household earning the local median income. This includes New York, Los Angeles, Miami, San Francisco, San Diego, and San Jose, where taxes, in…

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