Blog, YouTube & Content Monetization

“We are fully committed to AI adoption,” the CEO told me, proud of the company’s recent employee training initiatives. “But is AI just another tool in their toolbox, or a new way of working?” I asked. Silence. “Your number one enemy is the lack of an answer to this question,” I continued. “Your employees are hearing doomsday predictions about how AI will soon eliminate their jobs, so they resist and reject these technologies. Most importantly, they have no idea who they will become after AI is adopted,” I concluded. This isn’t the first time I’ve witnessed this overly enthusiastic, roll-the-dice approach to AI. Once again, technologists are scaring busines…

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of Ancient Egypt. The ads business changed a lot since we were writing notices on papyrus, but one thing that—until recently—remained the same was that it was a deeply intentional business. The advertiser had to think about the language they used, the imagery they employed, the types of people they sought to reach, and how they would go about doing that. Whether the advertiser was touting a weaving shop on the banks of the Nile during the days of the Pharaohs, or selling…

Prior to becoming the CEO of Lyft, David Risher didn’t post much on social media. That began to change just before his first day on the job, when Risher decided to sign up on the ride sharing platform as a driver. “I had no plan,” he says. “I just wanted to get in the car and see what it feels like to drive for Lyft and hear the rider’s story, but also experience it from a driver’s perspective.” At the end of that first outing, Risher revealed to the passenger who he was, and requested a selfie. He posted it on his personal LinkedIn account. “I drove for a couple more hours — and I didn’t tell anyone at Lyft I was doing this.” Since then, Risher has made a re…

Twitter/X has a unique problem. After the departure of users following Elon Musk’s takeover of the social media site (and again following his short stint with the The President administration), the site has a surplus of unused user names. Now it’s looking to capitalize on that. The company has opened a waitlist for what it’s calling the “handle marketplace,” where it will sell abandoned and inactive usernames. But there’s a slight catch: To make a bid for one, you’ll likely need to be a Premium+ or Premium Business subscriber to the site. Some handles will be effectively free, included in the cost of the subscription. But for “rare” handles, X is warning users…

When teachers rely on commonly used artificial intelligence chatbots to devise lesson plans, it does not result in more engaging, immersive, or effective learning experiences compared with existing techniques, we found in our recent study. The AI-generated civics lesson plans we analyzed also left out opportunities for students to explore the stories and experiences of traditionally marginalized people. The allure of generative AI as a teaching aid has caught the attention of educators. A Gallup survey from September 2025 found that 60% of K-12 teachers are already using AI in their work, with the most common reported use being teaching preparation and lesson planning…

One of Hollywood’s crown jewels is on the block: WarnerBros. Discovery, the parent company of HBO, CNN, and major movie franchises like Harry Potter and the D.C. universe, officially confirmed this week that it is open to a sale. The company has already received multiple offers, but wouldn’t disclose any of the parties bidding for its assets; potential acquirers reportedly include Paramount Skydance, Netflix, Comcast, Amazon and Apple – a who’s who of the modern streaming landscape. The disclosure followed public overtures from Paramount, which reportedly was willing to pay as much as $24 per share, or around $60 billion total, for the publicly traded media company. W…

Seven people have been arrested in the investigation of a stunning heist at the Louvre Museum in Paris, but the lavish, stolen jewels that once adorned France’s royals are still missing. In the days after the theft, a handful of experts warned that the artifacts valued at more than $100 million (88 million euros) could be melted or broken into parts. If done successfully, some say those smaller pieces could later go up for sale as part of a new necklace, earrings, or other jewelry, without turning too many heads. “You don’t even have to put them on a black market, you just put them in a jewelry store,” said Erin Thompson, an art crime professor at the John Jay Col…

Bill Gates has invested billions over the last two decades to help fight climate change. But in a new blog post, he argues that world is too focused on cutting short-term emissions. “The doomsday outlook is causing much of the climate community to focus too much on near-term emissions goals,” he writes, calling for a “strategic pivot” to focus on “improving lives” by focusing development dollars more on agriculture and disease and poverty eradication. The logic is flawed, and built on a series of false trade-offs that ignore how interconnected climate and development goals are. Gates criticizes the “doomsday” view that climate change will “decimate civilization” i…

Think about the last time you made a purchase using your phone. Maybe you were at a coffee shop and when your turn came, you opened your payment app, tapped your phone on the payment device, grabbed your cappuccino, and were done. Quick and easy. Maybe too quick and easy. Did the coffee shop miss a chance to engage with you? Did Mastercard miss an opportunity to show how their brand made this “priceless” moment possible? Did you miss an opportunity to teach your 8-year-old daughter a lesson on the value of money? As business leaders in an increasingly digital landscape, we’ve learned to treat “friction” as a dirty word. “Remove friction at all costs” is the ra…

Amazon posted higher fiscal third quarter profit and sales compared with a year ago, fueled by accelerating growth in its cloud computing business and strong spending by its customers looking for low prices at a time when inflation is resurging. The results, announced Thursday, beat Wall Street expectations. The company’s prominent cloud computing arm also surpassed analysts’ expectations, rising 20%. But Amazon issued a cautious sales outlook for the fiscal fourth quarter. Shares, however, soared nearly 13% in after-hours trading. Analysts are analyzing Amazon’s results, along with other retailers’ earnings performances, to get insight into how shoppers are spending h…

Silicon Valley chipmaker Nvidia plans to supply hundreds of thousands of its graphics processing units for projects with South Korean businesses and the government to advance the country’s artificial intelligence infrastructure and technologies. The plan was announced Friday by the government, Nvidia, and some of South Korea’s biggest companies, including chipmakers Samsung Electronics, SK Hynix and auto giant Hyundai Motor, after President Lee Jae Myung met with Nvidia CEO Jensen Huang. At a news conference, Huang said he hopes to export Nvidia’s most advanced AI chips to China, following U.S. President Donald The President’s talks with Chinese President Xi Jinping on …

Picture this: You walk into a coffee shop, order a latte, and pay with your phone. To you, it feels like checking out with Venmo. And to the cashier, it’s business as usual. But behind the scenes, something different is happening: You just paid with crypto. This isn’t science fiction—it’s already happening. From Starbucks to Walmart, retailers are rolling out crypto acceptance, and consumers are responding. Surveys show 39% of U.S. crypto holders have shopped with crypto (with 9% doing so daily), while 23% of non-holders say they’d use crypto if they could shop with it. That’s millions of shoppers who want the choice to pay with digital assets, but don’t realize t…

When we talk about phones and location sharing, we’re typically talking about limiting how much info overly aggressive apps can access. But there’s another side to location sharing—and that’s actively opting to share your location with specific people (not companies!) for your own personal purposes. Whether it’s being able to keep tabs on kids, confirm the safety of parents or other loved ones, or simply know where a partner is at any given moment (with their permission, of course), your existing phone can turn into a powerful peace-of-mind provider and real-world life enhancer. The key is having the right software to make that happen in a way that’s both help…

Most people don’t realize how overstimulated they are until they finally step away from the noise. As an executive at a hospitality brand that helps guests reconnect with nature, I see it all the time: Guests arrive tense and distracted, constantly checking their phones. But after just a day or two offline in nature, something shifts. You can see it in their posture, their breath, their pace. They didn’t realize how much they needed to disconnect until they did. It’s not just about screens, though screen time is a big part of it. It’s the entire rhythm of modern life—always on, always reacting. That’s why more people are rethinking what luxury really means. Luxury…

Public servants manage a geographically distributed group of people across dozens of public and private organizations daily. Cybersecurity officials work with state and federal counterparts, and homelessness coordinators work with public health departments and nonprofits. State veterans affairs departments sit at the intersection of educational and health benefits along with housing and job assistance. From my conversations with public servants across the country, it’s clear that most critical government functions cannot happen without collaboration. This makes it paramount to have a deep understanding of who does what across dozens of organizations for government…

Pizza Hut could soon be up for sale. Yum Brands, Pizza Hut’s parent company, said Tuesday it’s conducting a formal review of options for the brand, which has struggled to compete in a crowded pizza market. Yum CEO Chris Turner said Pizza Hut has many strengths, including a global footprint and strong growth in many markets. Pizza Hut has nearly 20,000 stores in more than 100 countries, and its international sales were up 2% in the first nine months of this year. China is its second-largest market outside the U.S. But Pizza Hut gets nearly half its sales from the U.S., where it has around 6,500 stores, and U.S. sales fell 7% in the same period. Pizza Hut was lo…

Being asked to apply for a promotion is often framed as an unqualified win: validation that your work is seen and your potential recognized. Yet for many high-achieving professionals, that invitation can spark as much ambivalence as excitement. Because the question isn’t only “Can I do this?” It’s also “Do I want to live this way?” Promotions can be career accelerators, but they also reconfigure your days, your priorities, and your sense of balance. The challenge is learning to evaluate the opportunity without being swept away by it—to discern whether it’s truly aligned with this season of your life. The recognition feels good—until the logistics set in T…

New York City has elected a democratic socialist as its next mayor. Across the internet, progressive internet users are hopescrolling for the first time in years and proudly declaring: “woke is back.” With his victory, Mayor-elect Zohran Mamdani will become the city’s first Muslim mayor, the first of South Asian heritage, the first born in Africa, and the youngest in more than a century. During his victory speech, Mamdani reaffirmed his support for workers’ rights, immigrants’ rights, and the rights of all vulnerable New Yorkers, including LGBTQ people. “BREAKING: WOKE IS BACK!,” one X user posted. “THERE ARE 25 GENDERS. WE’RE GOING TO TRANS THE ECONOMY. DEI F…

The world’s richest man was just handed a chance to become history’s first trillionaire. Elon Musk won a shareholder vote on Thursday that would give the Tesla CEO stock worth $1 trillion if he hits certain performance targets over the next decade. The vote followed weeks of debate over his management record at the electric car maker and whether anyone deserved such unprecedented pay, drawing heated commentary from small investors to giant pension funds and even the pope. In the end, more than 75% of voters approved the plan as shareholders gathered in Austin, Texas, for their annual meeting. “Fantastic group of shareholders,” Musk said after the final vote was tallied…

Last week, four Condé Nast staffers were abruptly fired after participating in a union protest at the publisher’s 1 World Trade Center headquarters. The journalists had confronted chief people officer Stan Duncan outside his office, demanding answers on a fresh wave of layoffs that had just hit the company. The incident followed Condé Nast’s announcement that Teen Vogue would be folded into Vogue.com, resulting in multiple layoffs, including Teen Vogue’s editor-in-chief. Footage obtained by The Wrap shows Duncan declining to engage with employees, instead repeating that they should “go back to the workplace.” In the clip, one of the journalists asks, “What c…

Seeing peers lose their jobs has a way of making people weird. It’s not much different from grief. When someone loses a loved one, you can almost feel the tension: people fumbling for the right words, hoping not to say something insensitive, then saying something insensitive anyway. “Everything happens for a reason.” “They’re in a better place.” That is, assuming any condolences are shared at all. Many of us have been there. You don’t want to overstep. Don’t want to make the person feel worse. I get it: Showing sympathy can feel like a minefield. The same thing happens when companies downsize their staff, only the loss isn’t life. It’s employment. When someone get…

College across the country may soon start seeing a much older demographic roaming their campuses. According to a report from the higher education publication Best Colleges, at least 84 public or nonprofit colleges have announced they would merge or close over the past five years. Almost half of those are outright closures, as small colleges struggle to keep up with rising costs amid falling enrollment. In many instances, the shuttering of a college means the mothballing of its campus. But while some campuses are being left idle with no future plans, a growing number are finding new life in the form of senior living facilities. That doesn’t mean just moving senior…

If you were one of the millions of children who grew up reading Goodnight Moon before bed, chances are its iconic green bedroom is permanently seared into your memory. Now, for the next four months, you have the opportunity to sleep in the Goodnight Moon room IRL. The Goodnight Moon room has been faithfully re-created—down to the red balloon, bowl of mush, and cow jumping over the moon—for a new immersive suite at the Sheraton Boston Hotel. The room can accommodate up to two adults and two children, and a booking in the suite comes with perks like four tickets to the View Boston observation deck, a $150 daily food and beverage credit, complimentary moon and star cooki…

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone you care about: “Don’t get them a Yeti,” says the voice-over, as a ribboned cooler flies out the back of a pickup truck. “Unless you like dogs that are always wet, eyebrows that are still growing back, and sand in places sand should never be.” By the end of the commercial, it’s clear that the brand is aiming at people who are obsessed. It could be surfing, fishing, camping, golf, whatever—it’s about those chasing the dream wherever it leads them. But for all its charmi…

Pittsburgh International Airport (PIT) was never really meant to serve Pittsburgh. When the modern airport opened in 1992, it was built as a hub for U.S. Airways, primarily serving as a connection point for passengers heading elsewhere. Tens of millions of passengers used PIT annually, though only a small number of them were actually flying into or out of Greater Pittsburgh. Most stayed in the terminal, leaving one gate only to enter another, which was fine—until it wasn’t. “In 2004, the hub went away. Passengers plummeted. All those connecting passengers left,” says Christina Cassotis, who came on as CEO of the Allegheny County Airport Authority in 2015. After years …