Blog, YouTube & Content Monetization

When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for high school. It was on that school’s regenerative farm that the now 30-year-old has entrepreneur discovered mead—the sweet, fermented honey beverage often referred to as “honey wine.” His first taste of alcohol was mead made by Hawaiian locals. With his 10-month-old brand LIXIR—a sparkling ready-to-drink mead brand he’s billing as “hard honey”—McKenna wants to make the ancient beverage accessible while turning LIXIR into just the second Regenerative Organic Certified (ROC) alcoholic beverage brand. “So many different cultures made different variati…

The relentless hype around AI makes it difficult to separate the signal from the noise. So it’s understandable if you’ve tuned out recent talk about autonomous AI agents. A word of advice: Don’t. The significance of agentic AI may actually exceed the hype. An Autonomous AI agent can interact with the environment, make decisions, take action, and learn from the process. This represents a seismic shift in the use of AI and, accordingly, presents corresponding opportunities—and risks. The P in GPT To date, generative AI tools, largely subject to human supervision, have been designed to function by being pretrained (the P in GPT) on vast amounts of data such as l…

Retro gaming is experiencing a revival thanks in large part to people born after the Game Boy era. According to a new survey from Pringles, a popular gaming snack, 66% of Britons have bought retro tech of some kind in the past two years, with 24% of Gen Z now owning a retro games console. Popular retro consoles include Game Boy, first released in 1989 and discontinued in 2003; Super Nintendo Entertainment System, released in 1990 and also discontinued in 2003; and the Xbox original, first released in Europe in 2002 and discontinued in 2009. For 89% of gamers, retro games offer a welcome break from the internet, with 74% agreeing that “nostalgic games” are more …

The upside of friends, roommates, or family members sharing a multiline phone plan is everyone has a lower monthly bill. The downside, however, is one person is ultimately responsible for both paying that bill—and gathering what is owed to him or her from their friends each month. AT&T is offering a new way to divvy things up, though. The carrier, on Thursday, will introduce AT&T SplitPay, which will individually bill people on select shared wireless plans. The service will be available immediately. “College kids are Venmo-ing each other to share accounts,” says Erin Scarborough, AT&T’s President of Broadband & Connectivity Initiatives. “They’re h…

One more reminder about our upcoming online event: On Thursday, March 27, at 1 p.m. ET, my colleague Max Ufberg and I will host “The AI Tools We Love Right Now—and What’s Next,” exclusively for Fast Company Premium subscribers. We’ll discuss the AI-assisted productivity tools that are actually helping us get our jobs done, and where we’d like to see the whole category go. Fast Company Premium subscribers can RSVP here. And if you aren’t yet a subscriber, here’s where you can become one. Hope to see you there! It’s the World’s Most Innovative Companies week at Fast Company. Our annual ranking of organizations across 58 industries is live on our site, and bursting w…

Neom, the insane urban development project in Saudi Arabia, appears to be sinking faster than the giant holes they keep digging in the middle of nowhere. Increasing delays and soaring cost overruns have led to project cancellations and a general scaling back of the original vision. Now a Wall Street Journal report has uncovered an internal audit that reveals evidence of deliberate manipulation of finances by management to justify rising cost estimates to investors. The sense of impending disaster is even more shocking when you look at the only crazy structure that is now standing in Neom: an unbelievably giant palace. New satellite images obtained by Business Insider …

In 2021, Netflix’s executive vice president of game development Mike Verdu made a big announcement: “Let the Games Begin.” Four years later, Verdu is out—and Netflix’s grand experiment in gaming still feels like a work in progress. Netflix bet big on gaming. They brought in Verdu from Facebook and EA, and then went on a buying spree, acquiring a handful of mobile gaming studios like Boss Fight and Night School. But, by the end of 2022, only about 1% of the Netflix subscribers were actually playing its games. At the time, co-CEO Ted Sarandos said that gaming had “a bunch of positives” even if growth was slow: “These are small numbers, we’re good with that.” (Netflix de…

There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, wrong, and rude). But what about the rest of the rules? When can we really remind someone of our old Venmo request? What happens when someone tries to flirt with you on LinkedIn? Fortunately, terminally online writers Delia Cai and Steffi Cao are here to answer all your digital quandaries, big or small. For Fast Company’s final installment of our advice column, Posting Playbook, Steffi Cao and Delia Cai tackle your biggest questions about online careerism and Venmo etiquette. I feel like I should …

Let’s face it: The fact that AI is amazing is no longer all that … amazing. The technology is under ever-increasing pressure to prove its real-world value for consumers, businesses, and researchers in specific contexts. These honorees in the applied AI category are proving AI’s worth for fashion advice, pharmaceutical advice, coding, and much more. Alta For bringing AI to personal styling For people who lack style expertise or time for outfit planning, the task of choosing what to wear can be a daily frustration. Alta built a personal AI stylist app that generates outfits based on users’ actual wardrobes, lifestyle, budget, weather, and upcoming events—whether they’r…

It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Eggs Up Grill has 90 restaurants in nine southern states, up from 26 in 2018. Florida-based Another Broken Egg Café celebrated its 100th restaurant last year. Fast-food chains are also adding more breakfast items. Starbucks, which launched egg bites in 2017, now has a breakfast menu with 12 separate items containing eggs. Wend…

Pop quiz: Which two Super Bowl ads were created by Artists Equity Advertising, the commercial creative arm of Ben Affleck and Matt Damon’s studio Artists Equity? Hint: It was the two starring… Ben Affleck and Matt Damon. The big game ads for both Stella Artois and Dunkin were excellent vehicles for both actors. But they’re also the rare occurrence of major advertising investment—which goes well beyond the $8 million just for Super Bowl airtime—going to a boutique creative shop run by Hollywood A-listers. However, this is not a story about Super Bowl ads. It’s about Artists Equity’s approach to capitalizing on the increasingly aligned interests of Hollywood a…

Tesla’s sales of its China-made electric vehicles dropped 49.2% in February from a year earlier to 30,688 cars, the lowest since August 2022, as the U.S. automaker faces pressure from Chinese rivals in a relentless smart EV price war. Tesla, which makes its Model 3 and Model Y vehicles in China, sold 93,926 Chinese-made vehicles worldwide in the first two months, down 28.7% year-on-year, according to data from the China Passenger Car Association (CPCA). January-February sales were distorted by the Lunar New Year holiday shifting from February last year to late January this year and due to a partial suspension of Model Y production for upgrade work. Still, Chin…

Building a high-growth business is all about timing and making the right moves at the right moments. Whether it’s knowing when to expand into new retail spaces or recognizing a buzzy product that can skyrocket your brand, the journey is full of strategic decisions and challenges. As founders scale their businesses, they must navigate everything from cash flow management to mastering social media. Each of these elements plays a crucial role in determining how a business can not only grow but thrive in a competitive market. This past weekend at the Fast Company Grill at SXSW, Danielle Guizio, owner and designer of Guizio; Kat Hantas, cofounder of tequila brand 21Seeds;…

When David Mesfin was producing his documentary on Black surfing culture, Wade in the Water, back in 2023, he had a problem. Like millions of other people since ChatGPT and other GenAI tools emerged in late 2022, Mesfin was experimenting and using these tools to generate imagery for the film. “But the results were always the same: white surfers with darkened skin,” says Mesfin, a creative director at ad agency Innocean. “It was a clear sign that these systems weren’t built with us in mind. That moment made it impossible to ignore how deeply bias is embedded in the technology.” This week, sparked by that moment, Mesfin and his colleagues have launched “Breaking B…

One of the world’s most well-known stock market indexes, the S&P 500, will soon look a little different. That’s because its roster of 500 companies is getting a shakeup, which will see the cryptocurrency exchange Coinbase Global join the index. In the process, Coinbase will replace legacy financial services company Discover Financial. Here’s what you need to know about the changes coming to the S&P 500. What is the S&P 500? The S&P 500 is one of the world’s best-known stock market indexes. A stock market index is essentially a running list of publicly traded companies whose stock prices are tracked. These indices can help give investors an overv…

Ever wondered what life is like for an astronaut? Now you can ask during NASA’s first Twitch event, where astronauts will be broadcasting live from the International Space Station (ISS). The stream is set to take place on Wednesday, February 12, at 11:45 a.m. ET on NASA’s official Twitch channel. The event will feature flight engineer Don Pettit, currently in space as part of the Expedition 72 launch which began on September 23, 2024, and ends in Spring 2025. He’ll be joined by NASA astronaut Matt Dominick, who returned to Earth in October 2024 after conducting scientific research for 232 days aboard the ISS. The NASA astronauts will answer questions about daily …

Jeff Bezos once said, “I like to wander.” That may seem counterintuitive in a business world obsessed with speed, but in a relentless pursuit of momentum, many leaders forget that speed without reflection leads to burnout, inefficiency, and poor decision-making. A report by Asana revealed that nearly 70% of executives say burnout has affected their decision-making ability. The paradox is clear: The faster we try to move without reflection, the more we risk burnout, inefficiency, and short-sighted decision-making. Leaders often mistake pausing for procrastination. However, the reality is that strategic pausing is a high-performance leadership move that separates r…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Ageism in Hollywood is a tale as old as time. It’s well-documented that older women have been less represented in mainstream media and female actors over 40 are less likely to get work compared to their male counterparts. The stigma surrounding aging women in entertainment has been so pervasive that many actresses have felt forced to hide the natural realities of aging. Actr…

Before Reddit there was Digg, which popularized up- and down-votes on online posts. Now the founders of both platforms—social media veterans Kevin Rose and Alexis Ohanian—are relaunching the early Reddit rival with a focus on “humanity and connection” they hope will be boosted by the use of artificial intelligence. Rose founded Digg, which launched in 2004 and let people up- and down-vote (“Digg” or “bury”) content from users and from sources around the web. At its peak, it had 40 million monthly users—a high number for the time considering that Facebook only hit 100 million in 2008. Digg was divvied up and sold in 2012, with many of its assets and patents acquired by L…

The discount retailer that plans to take over and operate hundreds of Big Lots stores is closer to deciding which locations it will save. Some 200 Big Lots leases have been designated to be transferred to Variety Wholesalers, the North Carolina-based owner of Roses and other discount chains, new court documents show. In a bankruptcy filing dated Monday, Big Lots said it will transfer the locations as part of its agreement with Gordon Brothers, the restructuring and investment firm that took control of the embattled retailer earlier this month. The list includes Big Lots locations across at least a dozen states, mostly in the South and Midwest regions. It’s un…

Will artificial intelligence enable an even higher level of creativity, or turn us into cognitively deflated Sims spitting out chatbot responses? This question has polarized much of the internet. On one hand, you have the ardent defenders who believe that AI writing speeds up their process, allowing them to quickly transform bullets of information into elegant and typo-free copy. On the other hand, there are the critics who contend that AI writing seems to violate something sacred, and that by using a large language model (LLM) to write, you’re not only degrading the craft, but also yourself. AI, in its ideal form, is a technology that allows us to off-load or c…

You’ve probably heard that people don’t leave their job, they leave their manager. It’s a popular saying because it’s often true. Having a toxic boss, however, is different than having one you simply don’t like. If your boss is toxic, you need to take steps to protect yourself. But if it’s simply a matter of personalities not jiving, slow your job-search roll, suggests Stephanie Chung, author of Ally Leadership, How to Lead People Who Are Not Like You. “There are people in your family you probably don’t like,” she says. “But if you like your company, you like your colleagues, you like how much money you’re making, you like your benefits, and the only thing you don’t l…

France just unveiled its charming new TGV Inoui trains, and they’re a jealousy-inducing reminder that America’s rail travel renaissance can’t come fast enough. The TGV Inoui is a high-speed rail system, running at around 200 miles per hour, that connects France’s major cities as well as providing connections into Italy, Spain, Belgium, Luxembourg, and Germany. This Tuesday, the manufacturing company Alstom and the TGV’s operator, SNCF Voyageurs, revealed the brand-new fifth generation TGV Inoui interior design at Paris’s Gare de Lyon. [Photo: Alstom] The new train, which is slated to hit the rails in 2026, includes a delightfully colorful aesthetic, an ultra-s…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. The emergence of generative AI and digital transformation has redefined customer-company relationships, empowering consumers like never before. As argued in a previous article I wrote, today’s customer is no longer a mere segment or target consumer, but a brand seeking vendors to help create their unique identity. Companies must now redefine their value propositions to meet thes…