Blog, YouTube & Content Monetization

When corporate crises hit, the public looks to the CEO. From product recalls to workplace discrimination to customer mistreatment scandals, CEOs are often thrust into the spotlight and forced to apologize. But do the exact words they choose really matter? I’m a professor of marketing, and my preliminary research suggests the answer is yes. In fact, they can even move stock prices. A tale of 2 apologies Consider two examples from the not-too-distant past. When Samsung Electronics had to recall 2.5 million smartphones in 2016 due to battery fires, the company ran full-page ads in major American newspapers that said, “We are truly sorry.” Despite the apology, …

I love FM radio. It’s okay: You can call me a Luddite. My alarm clock is the local public radio station. I love toggling between a few music stations while driving, or even while reading at home. And during a road trip, there’s nothing quite like discovering a community station with random locals curating their own playlists—it gives you a sense of where you are that no Spotify playlist can match. The problem: It’s hard to know what stations exist locally, even in your own town but particularly while on a road trip. You can explore the dial, which has a certain serendipity, but what if you just want to . . . know? And be able to tune in with or without an actu…

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so,” is a quote, often attributed to Mark Twain, that people like to repeat because it so captures our everyday experience. You can learn things that you don’t know, but it’s incredibly difficult to unlearn something you believe to be true. There’s real science behind this. Things we experience are packed away in our brain as the connections called synapses, which form and evolve over time. These connections strengthen as we use them and degrade when we do not. Or, as neuroscientists who study these things like to put it, the neurons that fire together, wire together.…

A lifelong Manchester City fan stands in front of a 3D virtual avatar of the team’s star player, Erling Haaland, at an EA Sports FC prelaunch event. Towering and lifelike, the avatar’s every grin, gesture, and movement is perfectly synced to Haaland himself. The fan plays, interacts, and even shares a laugh during a spontaneous dance battle with the digital Haaland in real time. For a few electrifying moments, it’s as if their football hero has come to life in front of their eyes, blurring the line between reality, fandom, and technology. This isn’t a far-off sci-fi scenario; it already happened. 3D digital avatars are starting to transform how humans connect in v…

Wall Street pointed toward strong gains before markets opened Monday as a bipartisan deal to end the federal government shutdown gained traction in the Senate, though it lacked any clear resolution to expiring health care subsidies that Democrats have been fighting for. Rising hopes for an end to the longest federal government shutdown in U.S. history pushed futures for the S&P 500 0.9% higher, while Dow Jones futures gained 0.4%. Nasdaq futures climbed 1.5% on the strength of the technology sector. Health insurers were among the losers early Monday as lack of clarity on health care subsidies clouded their futures. Sunday’s test vote began a series of procedural ma…

Last week, four Condé Nast staffers were abruptly fired after participating in a union protest at the publisher’s 1 World Trade Center headquarters. The journalists had confronted chief people officer Stan Duncan outside his office, demanding answers on a fresh wave of layoffs that had just hit the company. The incident followed Condé Nast’s announcement that Teen Vogue would be folded into Vogue.com, resulting in multiple layoffs, including Teen Vogue’s editor-in-chief. Footage obtained by The Wrap shows Duncan declining to engage with employees, instead repeating that they should “go back to the workplace.” In the clip, one of the journalists asks, “What c…

Retirement saving requires key decisions: when to start, how much to save, and where to invest. The investing decision has drawn more attention as government regulators work to open 401(k) plans to alternative assets such as private market investments. Below, we compare the paths of two hypothetical retirement savers and their outcomes. A tale of two retirement savers Laura and JR are two 25-year-olds newly employed at the same company, in the same role. Step 1: Deciding to Save On her first day at work, Laura committed 10% of her $75,000 salary to her 401(k). That earned her company’s 3% annual match (it matches 50% up to 6%), and 13% in total savings. She…

Young people early in their careers are understandably alarmed by reports that their jobs are most at risk from AI automation. Some are even reconsidering their career choices due to what’s been dubbed AI anxiety. But job seekers shouldn’t give up. People whose jobs are threatened by AI must look for ways to play to their strengths and their human qualities. They should focus on the many areas where humans outshine AI—things like relationship building, resourcefulness, emotional intelligence, teamwork, and leadership. For much of the labor force, of course, it won’t be possible to avoid AI completely. Many occupations will involve working with AI not just as an as…

Below, co-authors Suzy Burke, Rhett Power, and Ryan Berman share five key insights from their new book, Headamentals: How Leaders Can Crack Negative Self-Talk. Suzy, president and co-founder of the leadership consultancy Accountability Inc., is an organizational psychologist and seasoned executive with an exceptional track record in a diverse array of businesses, from a Fortune 20 technology company to a highly successful beverage start-up. She is also a National Institute of Mental Health scholar and member of the Marshall Goldsmith 100 Coaches Agency. Rhett is the CEO and co-founder of Accountability Inc. and was named the #1 Thought Leader on Entrepreneurship b…

The early darkness in most of the U.S. means that fall has set in. That also means it’s officially holiday shopping season. With the economic impact of President The President’s ever-fluctuating tariffs an open question, there’s an opportunity for shoppers to make their spending meaningful, which opens up a lane for companies that are offering something other than the e-commerce onslaught of nearly identical products that populate sites like Amazon and Walmart. What the Amazons and even Etsys of the world are currently missing is the sense of curation that defines Uncommon Goods, an online shop stocked with exclusive, offbeat items sourced from independent artisans. …

A few years ago, when I was working at a traditional law firm, the partners gathered with us with barely any excitement. “Rejoice,” they announced, unveiling our new AI assistant that would make legal work faster, easier, and better. An expert was brought in to train us on dashboards and automation. Within months, her enthusiasm had curdled into frustration as lawyers either ignored the expensive tool or, worse, followed its recommendations blindly. That’s when I realized: we weren’t learning to use AI. AI was learning to use us. Many traditional law firms have rushed to adopt AI decision support tools for client selection, case assessment, and strategy developmen…

As I write this my 6-and-a-half-month-old daughter is sitting on my lap in my home office, where she spends an hour or two each day. Despite all the toys I’ve laid out for her, the thing she typically reaches for is my keyboard, occasionally leading to the odd typo. I’ve been a freelance journalist for about 12 years, but never has this work-from-home, choose-your-own schedule arrangement been so valuable. Last year I was able to be with my wife at almost every doctor’s appointment, ultrasound, and blood test before we became parents in April. Since our daughter was born, I have enjoyed the flexibility not only to make it to every pediatrician appointment and give…

If you’ve ever taken a sick pet to the vet’s office, you know the pain of seeing your four-footed family member hurting. Then, of course, comes the secondary anguish of figuring how to pay for their veterinary care, which may have you wishing you’d ponied up for pet insurance. While Insurify reports that the average cost of a routine vet visit is about $138 for a cat and $214 for a dog, emergency veterinary care can run the gamut from $300 to $10,000, according to Marketwatch. The insurance industry touts pet insurance as the financial solution to the high cost of veterinary care. Like human health insurance, you pay monthly premiums so that your pet insurance wil…

Every year, American taxpayers are eligible to put a certain amount of money into their retirement accounts, including 401(k)’s and IRAs. But each year, the upper allowable threshold for these accounts tends to rise. This is done in order for the limits to keep up with the rate of inflation. And now, the Internal Revenue Service (IRS) has announced its new limits for 2026. Here’s what you need to know. What is the IRS 2026 401(k) limit? According to a notice published by the IRS on November 13, the limit on individual contributions to various retirement accounts in 2026 is rising. If you have a 401(k), 403(b), governmental 457 plan, or the federal government’s …

Unsuspecting Netflix (Nasdaq: NFLX) investors might be startled this morning if they glance at a stock price chart for shares in the TV streamer. As of the time of this writing, popular stock tracking sites like Yahoo Finance and apps like Apple Stocks are showing that Netflix’s shares dropped more than 90% on Friday, when they began the day trading at more than $1,100. Those same charts now show that NFLX shares are trading at “just” around $111 each. But don’t panic. Netflix’s shares haven’t actually lost 90% of their value. NFLX stock just split. Here’s what you need to know. Why are Netflix shares trading so ‘low’? Netflix shares are currently trading …

The most anticipated quarterly earnings of the month will be announced on Wednesday, November 19, as AI chip giant Nvidia Corporation (Nasdaq: NVDA) reveals financial results for its 2026 fiscal third quarter. A lot is riding on these results—and not just for Nvidia. Investors are increasingly on edge about a possible AI bubble, and if Nvidia posts good or better than expected earnings, it could give those investors faith that AI infrastructure is on solid ground and has plenty of room to grow. But if Nvidia’s earnings disappoint—or show signs of upcoming weakness—it could spell bad news not just for NVDA stock, but for the stock prices of all companies opera…

Google announced its widely anticipated Gemini 3 model Tuesday. By many key metrics, it appears to be more capable than the other big generative AI models on the market. In a show of confidence in the performance (and safety) of the new model, Google is making one variant of Gemini—Gemini 3 Pro—available to everyone via the Gemini app starting now. It’s also making the same model a part of its core search service for subscribers. The new model topped the scores of the much-cited LMArena benchmark, a crowdsourced preference of various top models based on head-to-head responses to identical prompts. In the super-difficult Humanity’s Last Exam benchmark test, which …

“Your new boss didn’t even offer you a glass of water?” my mother had questioned me in disbelief. “After how many interviews? You should not take that job. I am telling you not to take that job.” I had received a call from a recruiter to interview with one of the biggest beauty brands in the world. This was my chance to catapult my career into a company that didn’t often have job openings at my level, but didn’t have the best Glassdoor reviews. And I didn’t have time to ask too many questions. The recruiter had given me 48 hours notice to come in and do interviews. I had shared with my mother I did close to a dozen in person interviews, 30 minutes each, back to back. …

Earlier this week, communities around the world observed World Day of Remembrance for Road Traffic Victims. It’s a day to honor those we’ve lost and recommit ourselves to preventing future tragedies. As someone who’s worked in the transportation industry for more than 25 years, I come at this topic as an insider. You may have heard the term “Vision Zero” in local political campaigns or public safety PSAs. Vision Zero is a strategy to eliminate all severe crashes. It’s not just a marketing campaign, it’s an approach to road safety that begins with this basic understanding: Severe crashes are preventable. The status quo believes the fantasy that traffic violence is…

As startups race to keep up with advances in artificial intelligence, some of them seem to be borrowing from China’s exacting work culture—which normalized a 72-hour workweek, or a “996” schedule of working six days a week from 9 a.m. to 9 p.m. While the 996 parlance and laser focus on AI may be new, hustle culture has always been embedded in Silicon Valley to some degree. Some business leaders, perhaps most famously Elon Musk, have long demanded those hours from their employees: “There are way easier places to work, but nobody ever changed the world on 40 hours a week,” he once said of the “hardcore” work ethic promoted at his companies. Now that culture seems …

A haunting 1940 self-portrait by famed Mexican artist Frida Kahlo sold Thursday for $54.7 million and became the top-selling work by any female artist at an auction. The painting of Kahlo asleep in a bed — titled “El sueño (La cama)” or in English, “The Dream (The Bed)” — surpassed the record held by Georgia O’Keeffe’s “Jimson Weed/White Flower No. 1,” which sold for $44.4 million in 2014. The sale at Sotheby’s in New York also topped Kahlo’s own auction record for a work by a Latin American artist. The 1949 painting “Diego and I,” depicting the artist and her husband, muralist Diego Rivera, went for $34.9 million in 2021. Her paintings are reported to have sold p…

Sometimes, a simple summary is all you need. Me? I’m a man of many words. (Understatement of the century, I know.) I appreciate interesting writing, where language matters and a person’s personality shines through in the prose. But let’s be real: 99% of the articles you encounter on this musty ol’ web of ours aren’t exactly awe-inspiring. They’re a means to an end. The same is true for most videos, too. And in any such scenario, you aren’t in it for the pleasure of reading or viewing and being entertained. You just want to get the gist of what’s happening without wasting any time wading your way through unimaginative drivel. The next time you find yourself…

Media personalities and online influencers who sow social division for a living, blame the rise of assassination culture on Antifa and MAGA. Meanwhile, tech CEOs gin up fears of an AI apocalypse. But they’re both smokescreens hiding a bigger problem. Algorithms decide what we see, and in trying to win their approval, we’re changing how we behave. Increasingly, that behavior is violent. The radicalization of young men on social networks isn’t new. But modern algorithms are accelerating it. Before Facebook and Twitter (X) switched from displaying the latest post from one of your friends at the top of your feed with crazy, outrageous posts from people you don’t know…

After entrepreneur Brynn Putnam sold her smart fitness company, Mirror, to Lululemon for $500 million in 2020, she was looking for her next big idea. It was the middle of the pandemic, and Putnam was living with five kids ranging in age from 2 to 21. She says she often found herself dreaming of an activity that would get her whole family to sit down and connect with each other. Brynn Putnam “When we played games, we were either playing board games like Candyland, so that the littlest ones could participate, or we would try to play video games, but the teenagers who’ve logged a lot of hours on sort of modern controllers would always smoke us,” Putnam says. “There wa…

Apple said on Monday it is cutting jobs across its sales teams to strengthen its customer engagement efforts, noting that only a small number of roles will be impacted by the layoffs. An Apple spokesperson told Reuters that the company is continuing to hire and the affected employees can apply for new roles. The impacted employees include account managers serving major businesses, schools and government agencies, according to Bloomberg News, which had reported the news earlier in the day. Staff who operate Apple’s briefing centers for institutional meetings and product demonstrations for prospective customers were also affected, Bloomberg said. One of the …