Blog, YouTube & Content Monetization

It’s open enrollment season again—that period between October and November when workers must reacquaint themselves with “deductibles,” “copays,” and “premiums.” Many would rather wait at the DMV, sit through a three-hour work meeting, or attempt to explain social media to tech-challeged loved ones than spend their afternoon selecting an insurance plan. That’s why some workers are farming out everything on their health insurance to-do list to AI and social media. New research from HR tech company Justworks and The Harris Poll shows we’re entering the era of “benefit burnout”: Many people are not doing their own research on what plans are best for them, and instead…

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop-Tarts Bowl game. The weirdly macabre stunt got 4 billion media impressions, and in the eight weeks following the game, parent company Kellanova sold 21 million more Pop-Tarts than in the eight weeks before the game. Riding on that success, the brand upped its ambitions and brought three flavors to the Pop-Tarts Bowl last year, letting the winning team’s MVP choose which one was toasted and eaten (Iowa State’s quarterback, Rocco Becht, picked Frosted Cinnamon Roll). Now …

Old Brick Farm, where Larry Doll raises chickens, turkeys and ducks, was fortunate this Thanksgiving season. Doll’s small farm west of Detroit had no cases of bird flu, despite an ongoing outbreak that killed more than 2 million U.S. turkeys in the last three months alone. He also avoided another disease, avian metapneumovirus, which causes turkeys to lay fewer eggs. “I try to keep the operation as clean as possible, and not bringing other animals in from other farms helps mitigate that risk as well,” said Doll, whose farm has been in his family for five generations. But Doll still saw the impact as those diseases shrank the U.S. turkey flock to a 40-year low this year…

Just days before Thanksgiving, as Americans shop at supermarkets nationwide for their holiday meals, Ambriola Company, which makes some Boar’s Head products, has issued a recall for select pecorino romano cheese products due to possible contamination from listeria. Supreme Service Solutions LLC, also known as Supreme Deli, is assisting in the Class I recall. There have been no illnesses or consumer complaints reported to date for items purchased from Supreme. What is listeria, and what are the symptoms? Listeria monocytogenes is a type of disease-causing bacteria that is generally transmitted when food is harvested, processed, prepared, packed, transported, or…

The number of people who have come to me whispering, “I want to be seen as a thought leader.” And yet when I say, “Amazing, let’s put you on camera,” I’m suddenly met with . . . crickets. I get it. Putting yourself out there can feel awkward. Exposed. Vulnerable. That’s how I feel about dancing in public. It’s my own personal nightmare. At Zumba, I’m hiding behind the water cooler. At my wedding, my husband had to mouth the 1-2-3-4 count so I wouldn’t lose the beat. And recently at a music festival, the band leader pointed at me to come dance on stage. I prayed he was pointing to the person behind me. Nope. As I sheepishly walked up the stairs to the stage, …

Three years ago, if someone needed to fix a leaky faucet or understand inflation, they usually did one of three things: typed the question into Google, searched YouTube for a how-to video or shouted desperately at Alexa for help. Today, millions of people start with a different approach: They open ChatGPT and just ask. I’m a professor and director of research impact and AI strategy at Mississippi State University Libraries. As a scholar who studies information retrieval, I see that this shift of the tool people reach for first for finding information is at the heart of how ChatGPT has changed everyday technology use. Change in searching The biggest change isn’t that ot…

The narrative is familiar: Revolutionary technology arrives, promising to liberate women from domestic drudgery and professional constraints. The electric oven would free housewives from coal-burning stoves. The washing machine would eliminate laundry day. The microwave would make meal preparation effortless. Yet as historian Ruth Schwartz Cowan argued in her landmark book, More Work for Mother, these innovations didn’t reduce women’s workload. They simply shifted expectations, creating new standards of cleanliness and convenience that often meant more work, not less. So when we speak of AI as the solution to professional and personal burdens, skepticism is warranted.…

It’s all fun and games, until there are billions of dollars involved. But these Brands That Matter honorees manage to tap into our love for sports and entertainment in ways that only help boost that passion. BritBox Read about how BritBox’s first major brand campaign showcased the craftsmanship of British TV. NBA Read about how the NBA made its app a destination for fans by building a network of creators it equipped with editing tools and 25,000 hours of game footage. State Farm As crazy as it sounds, this is an insurance company steeped in culture. This past year, State Farm pushed its Super Bowl ad to March Madness, due to sensitivity around the L.A. wildfires, but …

Artificial intelligence is radically changing how healthcare providers tackle vision loss, with tools that can be used from diagnosis to treatment and even follow-up care. One such example is Visilan, which uses smartphone imaging, telemedicine, and AI to screen, diagnose, and monitor patients for vision care. And with this technology, more of the 1 billion-plus patients who live with vision loss can be treated, Jordan Shuff, executive director and founder of Visilan, said at last month’s World Changing Ideas Summit, cohosted by Fast Company and Johns Hopkins University in Washington, D.C. But in this race to expand care, it’s also important to have guardrail…

Headlines about a shredded cheese recall affecting more than a quarter of a million cases of various products have been making the rounds for the last few days, understandably alarming consumers. Yet the recall itself is not new, despite only being widely publicized at this time. Here’s what you need to know. What’s happened? Back in early October, a company called Great Lakes Cheese Co of Hiram, Ohio, reportedly issued a large-scale recall that impacted a range of shredded cheese products. The recall was initiated after Great Lakes Cheese was informed by one of its suppliers that some of its “Low-Moisture Part-Skim Mozzarella” may have been contaminated …

If you combine the NYSE and TBPN, do you get a BFD? Apparently. The New York Stock Exchange (NYSE) is announcing that it has inked a partnership with the live video podcast TBPN, becoming the show’s exclusive exchange partner. The deal marks another feather in the cap for TBPN, which has become one of the most-talked-about financial and tech-focused media startups in only 11 months, and also marks a further cross-generational shift into new media by the NYSE, which itself is 233 years old. TBPN (“Technology Business Programming Network”) will continue to record and broadcast from its home base in Los Angeles. The show will now have access to the NYSE—similar …

Columbia Sportswear just lauched its Endor collection, and I want it all. Inspired by the clothes worn by the rebel squad that took on the Death Star’s shield generator in Return of the Jedi, it’s the latest and largest Star Wars drop from Portland, Oregon-based company. It’s also the best fit for the brand since its Empire Strikes Back‘s Echo Base Han Solo parkas, which I missed back in 2017, and I will forever feel like a dumb Tauntaun for not grabbing one (they run for almost $1,000 each now). The highlight of the collection is General Han Solo’s Trench, a $600 jacket that mimics the camouflage duster that Harrison Ford wore while leading the strike team on the…

Being tired is practically a personality trait in corporate America — especially in 2025. Everybody is exhausted, it seems. Folks are doing fiftyleven jobs. You’re always juggling tasks, always late for the next meeting because the last one ran long. But when you’re one of the few Black employees at the gig, there’s a subconscious fear of looking like you’re in over your head, especially with the looming fear of layoffs. So you push through, even when you’re running on fumes. You go harder, telling yourself you’ll rest once you get through the busy patch. But that’s a lie. The job is a perpetual busy patch. For months, I kept telling myself I was just tired. Regular ti…

A majority of those expecting a holiday bonus this year are planning to check out once the check clears. According to a recent survey of 2,000 American workers by AI job application assistant JobHire AI, 59% are “maybe” or “definitely” expecting a bonus this year. Among them, 48% are already job hunting or planning to quit after their bonus is paid, and another 20% are considering leaving in the new year. The job market often sees a lot of activity following the holiday lull, as many spend the break reflecting on the previous year and setting goals for the next. This year, however, may see even more aggressive job -hopping, as many workers have become more f…

In today’s workplace, layoffs are no longer rare—they’re a reality many employees have seen up close or have experienced themselves. On LinkedIn, the posts seem endless, each one paired with the now-familiar “Open to Work” banner. Or even more jarring: a coworker’s Slack avatar is green one minute and grayed out the next—before disappearing altogether. When a teammate is suddenly let go, the instinct is often to comfort them, respond thoughtfully—say the right thing, offer support, and help them feel less alone. But in the emotional blur that follows a layoff, even well-intentioned comments can land poorly, and certain reactions can unintentionally make the momen…

Faking tends to get a bad rap. We celebrate authenticity, praise, and honesty, and preach radical transparency—as if the workplace would magically improve if everyone walked around expressing their unfiltered “true selves.” But, imagine for a moment what unedited human authenticity would actually look like in a corporate setting: colleagues announcing every irritation, managers confessing every insecurity, leaders sharing every impulsive thought or half-baked opinion. Actually, that doesn’t look overly different from many workplaces! And yet, most of us are well aware of the dangers of pure self-expression, even if the realization comes mostly from analyzing others rath…

They look like ordinary basketball courts. But two new courts built next to public housing in New York City double as flood prevention. In a sudden flash flood—when the city’s aging sewer system can easily become overwhelmed and streets can fill with water—the sunken basketball courts act like retention basins. The design can hold as much as 330,000 gallons, with the court’s lowest areas filling like a pool and additional water stored in bioretention cells beneath the surface. The project “becomes like a sponge, which basically holds the water as much as it can,” says Runit Chhaya, principal at Grain Collective, a landscape architecture firm that worked on the…

The discovery of the body of Claudio Manuel Neves Valente, a Portuguese national who studied physics at Brown University, earlier this week in a New Hampshire storage facility brought closure to two alarming cases. Authorities say they believe Valente, a 48-year-old who recently arrived in Boston, was behind the December 13 mass shooting at Brown University, and the December 16 murder of MIT professor Nuno Loureiro. The identification of Valente brings calm to communities worried about a mass killer on the loose. But it also puts the lie to theories floated by right-wing influencers, including Sequoia Capital partner Shaun Maguire. In recent days, Maguire, acting as a s…

In a record weird year for the economy, the price of silver is the latest thing to behave strangely. The price of the second fiddle precious metal has soared over the last month, hitting record highs and outpacing the growth of gold. After hovering between $15 and $25 an ounce for much of the last decade, the price of silver topped $40 an ounce this fall before spiking to a record high of $82 at the end of December. After topping $80 on Monday, silver fell back closer to $70 an ounce – still more than double what the metal was worth only a year ago. Precious metals like silver tend to do well in times of economic uncertainty and 2025 has fit that bill and then some. Inv…

The irony of modern work life hits you somewhere between your third consecutive hybrid meeting and the moment you realize you’ve been holding your breath for the past hour. We’ve engineered every process for maximum output, yet reports consistently show that workplace burnout is affecting us more than ever. As someone who followed the straight-A path from childhood—chasing perfect grades, moving from one goalpost to another through MBA to big tech product executive—I’ve witnessed this optimization obsession firsthand while shaping experiences for over half a billion users. But what if the solution isn’t another wellness program or time management technique? What if it’s…

The holiday season always reminds me that there is such a thing as too much of a good thing. My kids start winter break thrilled—new toys to play with, days at home, permission to veg out. But by the time the new year rolls around, they’re itching to go back to school, eager to show off their favorite holiday gifts and dive back into their routine. It got me thinking: why don’t we, as adults, approach returning to work after a vacation with that same positive energy? More often than not, coming back from time off stirs up feelings of anxiety. For some, it reaches the point of canceling out any lingering benefits of the break. Others overcompensate by overworking upon th…

2026 will be a crucial inflection point for businesses. The data are striking—the proportion of employees using AI in their role in the U.S. doubled between 2023 and 2025. Across the Atlantic, 30% of EU workers are already using AI in their jobs. And according to Gartner, by 2026 more than 100 million workers will collaborate with “robo-colleagues.” The question for the coming year, then, is no longer whether AI will transform your organization, it’s whether your leadership team will guide that transformation thoughtfully or let it happen haphazardly, tool by tool and team by team. I have spent much of the past year working with my research team and industry partn…

We’ve grown strangely comfortable separating things that were never meant to be separated: leadership from management, vision from execution, and perhaps most damaging, culture from strategy. Inside companies, this split shows up everywhere. A CEO announces a bold future about democratizing access or building a place where people take smart risks. Then culture gets handed to HR as if it belongs on a separate track, while the business strategy unfolds on its own timeline. The result is predictable. Employees are asked to navigate the distance between what leaders say and how the organization actually works. That distance is not neutral. It creates avoidable friction, the…

A “work jerk” isn’t just someone who expects perfection. It’s the high achiever whose nervous system runs at lava-like temperatures, who’s chronically stressed, and demonstrates urgency as a personality trait. It looks like hair-trigger impatience, micromanaging, sharp feedback, and an automatic reflex to see others as obstacles rather than partners. Work jerk behaviors teach people at work to focus their energy on managing you and your reactions instead of doing good work. People act out for countless reasons: a toxic work culture, impossible standards, or private stress that bleeds into work (an article for another day). None of those reasons makes treating others p…

We all think that we have great ideas. And we all tend to fall in love with our own ideas because, well, they’re ours. But most of my ideas—and yours—are probably mediocre. And no, that’s not an insult; it’s just a fact about the way most ideas are generated. I mean, if we were all genuinely spewing game-changers the world would be in a much different place than it is today. Most ideas are created without much thought or insight or pushback—and could probably benefit from people challenging them a lot more. Way too many ideas get approved that shouldn’t have made it out of the conference room, but with lack of time, energy, and questioning, they move forward at an al…