Blog, YouTube & Content Monetization

Early in my career, I was fortunate to cross paths with a mentor who changed how I saw design—and myself. He ran a small studio whose influence reached far beyond its size. He led with a quiet confidence and quick wit, showing how intelligence and humility could coexist in the creative process. I was passionate about the craft, but there was still so much more to learn about the tools, and about business. He taught me how to infuse storytelling into design. How to navigate constraints. How to bring meaning to every project, not just the ones that sparked instant excitement. He reminded me that creativity thrives on play and curiosity, and that if you lose joy in the proce…

If I were to grade the five boxes across every Strategy Choice Cascade that I have ever seen, the How-to-Win (HTW) box would get the lowest grade—even lower than Enabling Management Systems, which is the least understood box. To remedy the weakness, I am dedicating this Playing to Win/Practitioner Insights (PTW/PI) to Why the How-to-Win Strategy Choice is So Hard: How to Overcome the Challenge. And as always, you can find all the previous PTW/PI here. Key feature of weak HTW choices I have talked extensively about the key weakness of HTW choices both in a previous piece in this series, From Laudable List to How to Really Win, and in my viral video, A Plan is Not a …

One of Paramount’s most powerful creative minds has left the production company: Taylor Sheridan, whose major hits like Yellowstone, Landman, and Lioness made him one of Paramount’s most powerful writers and producers, has ditched the media house. The move comes shortly after a new Chief Executive, David Ellison, came on board in August and a merger between the company and Skydance was approved. Sheridan will remain involved with his Paramount projects until his current deal ends in January. But while Sheridan helped prime Paramount for success, starting early next year, he will be making programs for NBCU’s streaming service, Peacock — a direct competitor. S…

It’s official: Samsung has found a way to turn fridges into giant, unavoidable ads. In a move that comes as a shock to pretty much no one, Samsung announced on October 27 that its premium line of Family Hub fridges, which each come with a giant, AI-powered, embedded screen, will start displaying a widget featuring curated ads. By early November, anyone in the U.S. who owns a Family Hub fridge with a 21.5″ or 32″ screen will start seeing the ads, even if they bought the appliance well before the news was announced. Commenters on Reddit and Tiktok are reacting with outraged shock to the concept of their kitchens becoming the next venue for the performance of late-s…

The news that Microsoft is making 9,000 workers redundant this year, with a focus on jettisoning managers, has sent ripples through the business world. Andy Jassey, Amazon’s CEO, explicitly said this summer that AI advances will lead to job cuts. So it’s no wonder that workers all over the world, including one in five Gen Z workers, are “very concerned” that AI will take their job in the next two years (with Americans being more concerned than Europeans), and 32% of U.S. workers believe that AI will lead to fewer job opportunities. AI has advanced to encompass a vast range of skills, not only data-driven ones such as coding and debugging, but also more managerial task…

Silicon Valley chipmaker Nvidia plans to supply hundreds of thousands of its graphics processing units for projects with South Korean businesses and the government to advance the country’s artificial intelligence infrastructure and technologies. The plan was announced Friday by the government, Nvidia, and some of South Korea’s biggest companies, including chipmakers Samsung Electronics, SK Hynix and auto giant Hyundai Motor, after President Lee Jae Myung met with Nvidia CEO Jensen Huang. At a news conference, Huang said he hopes to export Nvidia’s most advanced AI chips to China, following U.S. President Donald The President’s talks with Chinese President Xi Jinping on …

As the global climate and environmental crisis accelerates, the urgency for sustainable alternatives to fossil fuel-based products has never been greater. Today, biobased products—derived from renewable agricultural, marine, and forestry materials—are gaining momentum as critical tools in reducing our reliance on non-renewable resources and mitigating environmental harm. From everyday household goods to advanced industrial materials, biobased alternatives are transforming entire industries and creating pathways toward a lower-carbon, more resilient future. Biobased products offer a broad range of applications, including lubricants, detergents, inks, fertilizers, and b…

How I spend my hours in the day is how I live. To make the most of my waking hours, I practice the one-hour rule—a simple habit that helps me learn, reflect, and think. I give myself 60 uninterrupted minutes a day to try and become a little wiser than I was yesterday. I consciously take control of my growth to transform how I think, how I decide, or live. It takes commitment. But just an hour a day learning, thinking, and reflecting is helping me improve my life processes. That’s it. Sixty minutes. Five hours a week. And you are upgrading yourself daily. That means reading something that stretches you. Reflecting on what went wrong and why. Sitting in silence and lett…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Today, institutional landlords—those owning more than 1,000 homes—remain a relatively small part of the national single-family housing market. They own less than 1.0% of the total U.S. single-family housing stock and have accounted for only about 0.3% of transactions over the past three years. Yet, two decades ago, they didn’t even really exist. When Blackstone began buying single-family rentals in 2011, there wasn’t a single firm that owned at least 1,000 U.S. single-family homes. By late 2016, Blackstone’s fund, Invitation Homes—which the firm late…

“Get laid off with me.” So read the closed captions of a recent TikTok post. “My boss just put a 15 minute sink on my calendar,” creator @mbraindump said in the now-viral post. “I can’t believe this is really happening. Getting laid off, okay, here we go.” It is a sinking feeling that’s sadly familiar to myriad workers. In just the past week, thousands have fallen victim to mass layoffs at Amazon, Target, Paramount, CBS, and other large companies. After Amazon laid off 14,000 corporate employees last week, or 4% of its white-collar workforce, a number of workers started cropping up on social media to document their experiences. The trend of documenting be…

I love FM radio. It’s okay: You can call me a Luddite. My alarm clock is the local public radio station. I love toggling between a few music stations while driving, or even while reading at home. And during a road trip, there’s nothing quite like discovering a community station with random locals curating their own playlists—it gives you a sense of where you are that no Spotify playlist can match. The problem: It’s hard to know what stations exist locally, even in your own town but particularly while on a road trip. You can explore the dial, which has a certain serendipity, but what if you just want to . . . know? And be able to tune in with or without an actu…

OpenAI is going house hunting. The world-leading AI company is reportedly looking for a massive corporate campus of at least 500,000 square feet to house its ever-growing workforce of insanely well paid engineers and support staff. What’s more important than OpenAI’s desire to expand, though, is the company’s choice of where to do it. OpenAI is looking not in the trendy, vibrant heart of San Francisco, but deep in the dull, gray corporate expanses of Silicon Valley. That bucks a major trend in the AI space—and signals a broad and impactful change to the industry. Corporate hermit crabs For generations, America’s most successful tech companies …

Young people early in their careers are understandably alarmed by reports that their jobs are most at risk from AI automation. Some are even reconsidering their career choices due to what’s been dubbed AI anxiety. But job seekers shouldn’t give up. People whose jobs are threatened by AI must look for ways to play to their strengths and their human qualities. They should focus on the many areas where humans outshine AI—things like relationship building, resourcefulness, emotional intelligence, teamwork, and leadership. For much of the labor force, of course, it won’t be possible to avoid AI completely. Many occupations will involve working with AI not just as an as…

OpenAI watchers have spotted something curious over the last week. References to GPT-5.1 keep showing up in OpenAI’s codebase, and a “cloaked” model codenamed Polaris Alpha and widely believed to have come from OpenAI randomly appeared in OpenRouter, a platform that AI nerds use to test new systems. Nothing is official yet. But all of this suggests that OpenAI is quietly preparing to release a new version of their GPT-5 model. Industry sources point to a potential release date as early as November 24. If GPT-5.1 is for real, what new capabilities will the model have? As a former OpenAI Beta tester—and someone who burns through millions of GPT-5 token…

It’s been 70 years since Douglas McGregor sketched a management theory at MIT Sloan that leaders still ignore—and their teams pay the price. Known as Theory X and Theory Y, McGregor’s framework built on Abraham Maslow’s work on employee self-actualization, and it quickly became one of the foundational texts of modern management thinking. In McGregor’s theory, leaders fall into two camps. Theory X managers assume that employees are inherently lazy, need constant supervision, and would rather coast along than contribute. Theory Y managers, by contrast, see employees as self-motivated, responsible, and capable of growth if given the right environment. And the ki…

Starting a new job can be exhilarating and stressful at the same time. You are excited to meet new people, take on new responsibilities, and grow. You also want to demonstrate to your new employer that they made the right choice by hiring you. So, how do you put your best foot forward? Perhaps the most important thing to remember about that impression is that how you do things is more important than what you accomplish in those first few weeks. You are helping your new colleagues to get to know what it is like to work with you. This approach is valuable whether you’re entering the organization near the bottom or the top of the org chart. Listen first When …

All eyes were on Nvidia’s quarterly earnings announcement on Wednesday, as investors looked for signs of weakness indicating that the so-called “AI bubble” is about to deflate. In fact, Nvidia appears to be selling graphics processing unit (GPU) chips for data centers as fast as it can make them. On the call, Nvidia reported better-than-expected revenues of $57 billion for its October-ending quarter, a 62% increase over the same quarter last year. Revenues rose by $10 billion, or 22%, from the prior quarter. Perhaps most importantly, the company projected revenues of $65 billion in the current quarter. As a result, Nvidia shares rose 5% after the earnings were …

As companies adopt AI, the conversation is shifting from the promise of productivity to concerns about AI’s impact on wellbeing. Business leaders can’t ignore the warning signs. The mental health crisis isn’t new, but AI is changing how we must address it. More than 1 billion people experience mental health conditions. Burnout is rising. And more people are turning to AI for support without the expertise of trained therapists. What starts as “empathy on demand” could accelerate loneliness. What’s more, Stanford research found that “these tools could introduce biases and failures that could result in dangerous consequences.” With the right leadership, AI can usher …

When I was learning to play bass, my first teacher told me, “Find your groove and stay in it.” As a musician, that meant discovering the rhythm that allowed me to lock in with the drummer so the rest of the band could shine. Years later, as a consultant and culture architect, I realized the same principle applies to productivity: Each of us has a groove—a natural style of working—that, once discovered, allows us to perform at our best. The challenge is that most professionals attempt to replicate productivity systems that don’t align with their brain’s natural rhythm. They read about a CEO waking up at 4 a.m. or a time-blocking hack and feel frustrated when it doesn’t…

Earlier this week, communities around the world observed World Day of Remembrance for Road Traffic Victims. It’s a day to honor those we’ve lost and recommit ourselves to preventing future tragedies. As someone who’s worked in the transportation industry for more than 25 years, I come at this topic as an insider. You may have heard the term “Vision Zero” in local political campaigns or public safety PSAs. Vision Zero is a strategy to eliminate all severe crashes. It’s not just a marketing campaign, it’s an approach to road safety that begins with this basic understanding: Severe crashes are preventable. The status quo believes the fantasy that traffic violence is…

As startups race to keep up with advances in artificial intelligence, some of them seem to be borrowing from China’s exacting work culture—which normalized a 72-hour workweek, or a “996” schedule of working six days a week from 9 a.m. to 9 p.m. While the 996 parlance and laser focus on AI may be new, hustle culture has always been embedded in Silicon Valley to some degree. Some business leaders, perhaps most famously Elon Musk, have long demanded those hours from their employees: “There are way easier places to work, but nobody ever changed the world on 40 hours a week,” he once said of the “hardcore” work ethic promoted at his companies. Now that culture seems …

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop-Tarts Bowl game. The weirdly macabre stunt got 4 billion media impressions, and in the eight weeks following the game, parent company Kellanova sold 21 million more Pop-Tarts than in the eight weeks before the game. Riding on that success, the brand upped its ambitions and brought three flavors to the Pop-Tarts Bowl last year, letting the winning team’s MVP choose which one was toasted and eaten (Iowa State’s quarterback, Rocco Becht, picked Frosted Cinnamon Roll). Now …

Old Brick Farm, where Larry Doll raises chickens, turkeys and ducks, was fortunate this Thanksgiving season. Doll’s small farm west of Detroit had no cases of bird flu, despite an ongoing outbreak that killed more than 2 million U.S. turkeys in the last three months alone. He also avoided another disease, avian metapneumovirus, which causes turkeys to lay fewer eggs. “I try to keep the operation as clean as possible, and not bringing other animals in from other farms helps mitigate that risk as well,” said Doll, whose farm has been in his family for five generations. But Doll still saw the impact as those diseases shrank the U.S. turkey flock to a 40-year low this year…

Below, Ben Rein shares five key insights from his new book, Why Brains Need Friends: The Neuroscience of Social Connection. Ben is an award-winning neuroscientist who has spent a decade studying the biology of social interaction. He is the chief science officer of the Mind Science Foundation, an adjunct lecturer at Stanford University, and a clinical assistant professor at SUNY Buffalo. He also teaches neuroscience to an audience of more than 1 million social media followers. What’s the big idea? Loneliness is a problem. Many of us feel this, and all of us are seeing it affect society. But why is isolation so harmful? Why are virtual interactions a poor substit…

You might think of Walmart as America’s quintessential big box store—the place you can get everything from Hanes T-shirts to large screen TVs to cleats for your kid’s soccer uniform. But Walmart isn’t defying shaky consumer confidence because of the breadth of its offerings, which impressively stretches to 120,000 products at most stores. Customers aren’t flocking into stores to buy made-in-America T-shirts, as I wrote about in May, thanks to a novel partnership with American Giant. Or because it is adding more high-end products (at lower prices than you’d find anywhere else), as I covered in October in this profile of its chief merchant Latriece Watkins. Nor is …