Blog, YouTube & Content Monetization

A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed over a psychedelic background and speaking in a hypnotizing, ethereal voice. “It’s time to stop doing nothing, and start doing something,” he crooned. “I cast . . . motivation!” I’d stumbled across the Pine Wizard Frog—a recurring character on the official TikTok account of household cleaning fluid Pine-Sol. Pine-Sol’s page, with its surrealist visuals and hypnotizing songs, is an example of what I call “brain-rot-brand TikTok”: It’s a subgenre of digital marketing that …

Strategic planning is a big business. Companies spend millions of dollars working with consulting firms to chart a path forward. Not only does a lot of money change hands as part of this process, but the amount of time that employees invest in working on the plan likely doubles the cost of the entire process. In the end, leadership gets a shiny report they can send to employees, shareholders, external stakeholders, and others. Often, though, much less money and time is invested in implementing that plan than was spent creating it. As a result, there is a lot of cynicism around engaging in strategic plans. In many ways, this feels a lot like New Year’s resolutions.…

Brands love to insert themselves into cultural conversations or piggyback on buzzy current events, a strategy sometimes called newsjacking. But it can happen without seeking, or even wanting, the attention. The borderline absurd virality of a Nike tracksuit evidently worn by Venezuelan President Nicolás Maduro as he was taken into the custody of American captors is the most high-profile recent example—but it definitely won’t be the last. This form of what we could call involuntary product placement can be a conundrum for brands, which prefer to be associated with upbeat or positive events, not dictators or controversial geopolitics. And that’s been made even more cha…

Technological advancements in various fields of science are shattering what some scientists once deemed impossible. In recent years, researchers have mitigated the existential threat of asteroids, unlocked the power of immunotherapy to treat cancer tumors, and achieved unprecedented control over the human vestibular system. These scientific innovations have been fostered by new types of cross-disciplinary collaboration and the use of artificial intelligence tools. And though they’re approaching it from vastly different perspectives, planetary science, pathology, and neuroscience researchers shared at the World Changing Ideas Summit in November how they’re re…

Indonesia and Malaysia are the first two countries to ban Elon Musk’s artificial intelligence tool Grok, after the generative AI essentially flooded the social media platform X with sexually explicit, lewd images of young girls and women, made without their consent. Musk folded the generative AI tool into X when he took over Twitter, promising “free speech.” However, critics say it is instead an example of how generative AI, without clear guardrails and regulation, can result in harm. Here’s what to know. What’s happening with Grok? In short, users are typing simple prompts into the AI tool on X to “digitally undress” girls and women, some of which appear t…

Advancements in artificial intelligence are shaping nearly every facet of society, including education. Over the past few years, especially with the availability of large language models like ChatGPT, there’s been an explosion of AI-powered edtech. Some of these tools are truly helping students, while many are not. For educational leaders seeking to leverage the best of AI while mitigating its harms, it’s a lot to navigate. That’s why the organization I lead, the Advanced Education Research and Development Fund, collaborated with the Alliance for Learning Innovation (ALI) and Education First to write Proof Before Hype: Using R&D for Coherent AI in K-12 Education. …

On the surface, Apple’s announcement on Tuesday of a subscription service called Apple Creator Studio does not demand a whole lot of explanation or analysis. The Mac/iPad/iPhone offering, which bundles the Final Cut Pro video editor, Logic Pro audio editor, Pixelmator Pro image editor, and other apps for making and manipulating media for $13 a month or $129 a year, is exactly the sort of thing you’d expect the company to get around to introducing. After all, its strategy of expanding the portion of its revenue that comes from services has already resulted in offerings such as Apple TV, Apple Music, Apple Arcade, and Apple News+. It would have been weird if Apple hadn’t p…

Apple was the last champion of the “pay once, own forever” crowd, a safe harbor for some of the creatives fleeing Adobe’s monthly ransom. Now it has introduced Creator Studio, its own subscription-based offering that bundles together tools including Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage (as well as newly AI-infused productivity apps like Pages and Numbers). There are already two major creative suits out there: Adobe Creative Cloud and Canva. The former is clearly oriented to the high end, enterprise, and prosumer spaces with heavyweight apps like Photoshop, Premiere, and Illustrator. The latter focuses on individual, small compani…

Let’s do a thought exercise. If the role of the chief marketing officer is to oversee marketing and the role of the chief operating officer is to oversee operations, while the chief financial officer’s responsibility is to safeguard the organization’s finances, then what’s the responsibility of the chief executive officer? Surely, it’s more than overseeing executions or leading executives, yet the “CEO” naming convention doesn’t give much insight as to what the role is or what it’s responsible for. This gets even more convoluted when an organization has both a CEO and a president. Who’s responsible for what? Clearly, a president presides over the organization or nation st…

Every day, New Yorkers receive a staggering 2.3 million packages at their doorstop. Nearly 90 percent of those goods snake through the city on trucks that cause traffic congestion and pollute the air on their way. To address the problem, global architecture firm KPF is asking an ambitious question: “What if New York was designed for the perfect delivery?” The answer, which is outlined in the firm’s latest book, Connective Urbanism – New York, features towering distribution hubs, drones, and a hyper-connected logistics network that encompasses the city’s rails and waterways. KPF presents its solution as a provocative speculation designed to start a dialogue about t…

In two years, there could be a space station orbiting the moon. NASA’s Gateway Lunar Space Station, set to launch as early as 2027, will support the Artemis IV and V moon missions and, eventually, be a jumping-off point for missions to Mars. And maybe, one day, a colony. But before any of that can happen, the Gateway will need a power source—a powerful one, at that. The challenge is getting that energy supply into orbit the way anything reaches space: in the nose cone of a rocket. Gateway’s power will come from a pair of blankets of photovoltaic cells, known as Roll-Out Solar Arrays (ROSAs). Each is roughly the size of a football end zone, and together they’ll pro…

If a City is going to operate a multimodal transportation system, then it helps to understand the motivations of people who continue to choose personal cars for their short trips. Bicycle advocates often talk about this in terms of “bike trips not taken” because of a lack of quality infrastructure. Survey after survey shows that many people opt out of cycling because of gaps in the bike lane network, busy intersections to cross, or other real or perceived pain points. And case study after case study shows that when cities create comfortable and convenient bike infrastructure, more people choose to ride bikes. There’s a similar issue with public transportation tha…

Efficiency dominates conversations about AI. We celebrate its ability to automate and optimize so businesses can move faster and people can work smarter. But AI is becoming more integrated into people’s lives in ways that go far beyond productivity. In a world obsessed with speed and efficiency, the future of AI isn’t just intelligent—it’s beautiful. AI is now a force that enhances creativity, self-expression, and confidence. AI does not just optimize life—it elevates it. Consumers are embracing AI for everything from recipe creation and travel planning to interior design and fitness regimens. They are turning to AI for recommendations on shows, movies, music, restaur…

It’s simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes. Olivia Yokubonis, armed with a kind voice and scientific research, often pops up in feeds on social platforms, gently reminding viewers that they might not remember the video they saw two videos before she appeared on the screen. Yokubonis is a content creator who goes by the name Olivia Unplugged online, making videos to combat overuse or mindless use of social media. For the most part, people who view her videos w…

Close your eyes and picture the word “Valentino.” Chances are, you’re seeing a very specific shade of red. This visual imprint is part of the creative legacy left behind by the Italian fashion designer Valentino Garavani, who died at home on January 19 at the age of 93. Throughout his career, Garavani became synonymous with red—so much so that a myth that his signature brand color, Valentino Rosso, was once patented with universal color matching company Pantone has become part of fashion canon. While other designers, like Jason Wu, Richard Nicoll, and Kate Spade have indeed made custom brand colors with Pantone, the company says Garavani never turned Valentino Red in…

Buc-ee’s, the popular, Texas-based mega gas station chain will be opening its first-ever locations in: Nebraska, Ohio (April 2026), Wisconsin (2027), North Carolina (2027), Arizona (June 2026), Arkansas (June 2026), Louisiana (2027), and Kansas (2027), according to multiple local news reports. When reached by Fast Company for confirmation, the chain had “no comment.” Founded in 1982, Buc-ee’s, which has a cult-like following, is known for its large scale gas stations and convenience stores, which include, as Fast Company previously reported, numerous gas pumps (more than 100 in some locations), award-winning bathrooms, and a fan-favorite BBQ brisket sandwich. (It…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company,covering emerging tech, AI, and tech policy. I’m dedicating this week’s newsletter to a conversation I had with the main author of Anthropic’s new and improved “constitution,” the document it uses to govern the outputs of its models and its Claude chatbot. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X @thesullivan. A necessary update Amid growin…

While speaking at the World Economic Forum in Davos, Switzerland, on January 21, Jamie Dimon, chairman and CEO of JPMorgan Chase, said AI could bring about “civil unrest” by destroying jobs, and that businesses and governments need to step in to help. He made the comments in response to a question about whether AI will lead to fewer jobs over the next several years. Dimon said he believes the impact won’t be as catastrophic to the labor market as some are predicting, but he also didn’t deny some inevitable upheaval. “Don’t put your head in the sand,” he urged. “It is what it is. We’re gonna deploy it.” He continued, “Will it eliminate jobs? Yes. Will it change j…

My daughter, Ivy, recently joined a swim club. As a former competitive swimmer, it’s been a delight to witness. Every time I take her to practice, I feel a wave of nostalgia that reminds me of all the many years I spent in the pool and all the many teammates I collected along the way. It excites me to think that she, too, will have her own experiences and life lessons, just as swimming taught me. But something peculiar struck me as I watched her practice: 45 minutes of their one-hour training was spent on the basics. Kick drills. Pull drills. All the essentials about swimming that we don’t think very much about, the foundational techniques that make for a good swimmer. …

So, you’ve finally done it. No more putting it off, pushing through the grind, waiting for a more opportune time once things settle down. Alas, you’ve mustered up the gall to cash in on your paid vacation time. Now you have several days strung together to travel, rest, or do whatever the heck your heart desires. I love that for you. But before you slam your work laptop shut and “Yabba dabba doo!” your ass out of the office, there’s one last thing. You’ve gotta leave behind a message letting folks know you’ll be gone. You need to draft an out-of-office message. Out-of-office notes tend to be pretty standard—courtesy auto-replies letting folks know you’re not workin…

We can’t afford to maintain the roads we have, so why do we keep building more? The Highway Trust Fund is the primary federal mechanism for surface transportation. It receives revenue mainly from the federal fuel tax (18.4 cents per gallon on gasoline and 24.4 cents per gallon on diesel) plus taxes on tires, heavy vehicles, and some other sources. The fund has two accounts: (1) the Highway Account (road construction, maintenance, and other surface transportation projects), and (2) the much smaller Mass Transit Account. Debates about how Americans should pay for roads are endless: General taxpayer funding, regardless of whether someone drives Per-mile ch…

Minnesota continues to be the beating heart of nationwide anti-ICE movements with The Day of Truth and Freedom. Today, January 23, hundreds of businesses across the state are closing their doors in protest after community groups, faith-based organizations and unions came together to call for an “economic blackout.” “Minnesotans are coming together in moral reflection and action to stand together against the actions of the federal government against the state of Minnesota,” a declaration reads on the organizing website, ICE Out of MN. The day-long protest follows a series of tragedies that stem from the Department of Homeland Security’s January 6 deployment of…

Think of your creativity like a high-performance garden: If you focus only on the visible harvest (outputs) and never allow the soil to lie fallow (liminal space) or the bees to roam freely (play), the ground eventually becomes depleted. Boredom is the signal that the soil needs replenishing, ensuring that your next season of work is a flourish rather than a struggle. In our current “busyness addiction,” we have come to glorify the hustle, over-indexing on output while neglecting the very well-being that fuels it. We treat leisure and rest like guilty pleasures rather than sacred pauses. Yet the truth of the Imagination Era is this: Our best work often happens when we…

A new year often starts with a simple question: How can we do better? For businesses, it’s a question that applies to almost everything, from product innovation to climate impact—an area of increasing urgency for many. The goal of achieving net-zero is now a staple of most businesses’ annual plans, however the journey there is often challenging. It can be fraught with hidden trade-offs, making it difficult for ESG leaders to know whether they are truly backing the right solutions in pursuit of their climate goals. Take aviation, for example. As one of the world’s most difficult sectors to decarbonize, its 2.5% share of global CO2 emissions represents a major chall…