Blog, YouTube & Content Monetization

Drew Barrymore just got her own Pantone color—and as you might expect for a woman who famously once responded to a rainstorm by dancing in the downpour and encouraging others to do the same, it’s a shade of yellow, the cheeriest primary color. To mark the talk-show host’s 50th birthday, Pantone surprised her last week with the unveiling of “Drew Barrymore Yellow,” a soft, buttery shade Pantone says was chosen “to embody her infectious optimism, creative spirit, and uplifting presence—a hue as warm and vibrant as the woman herself.” [Image: Pantone]Pantone has released colors in partnership with other celebrities before, like “Team Coco Orange” for comedian Conan O’Brien i…

Since Pantone began naming its Color of the Year in 2000, we’ve seen two flavors of both brown and yellow, three variations of purple, blue, and turquoise, and four distinct takes on orange. But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka Cloud Dancer. Pantone—which operates somewhere between a trend forecaster and social psychologist—argues that Cloud Dancer is part of a great cultural reboot. In the era of AI, everything feels like it’s changing on a daily basis, and the overstimulation of the internet is only…

As a woman in the United States, turning 21 means beginning a lifelong journey of getting a pap spear every three years. It’s not a pleasant experience. You’ll lie down with your legs in stirrups, while your doctor inserts a speculum inside your vagina. Then, she or he will take a sample from your cervix with a hard plastic device to figure out if you have any trace of HPV (the human papillomavirus), a sexually transmitted infection that can cause cervical cancer, or cancerous and precancerous cells. Starting today, however, there’s an easier solution. Teal Health, a woman’s health company founded in 2020, has developed a new product that allows you to take a sam…

In the latest chapter of the pizza wars, Papa Johns announced it is closing hundreds of North America locations during a fourth-quarter earnings call on Thursday. It will also cut about 7% of its workforce. In that call, Papa Johns’ chief financial officer and president of North America Ravi Thanawal said the company plans to shutter a total of 300 underperforming restaurants in North America “that are not meeting brand expectations or lack a clear path to sustainable financial improvement, as well as locations where we can effectively transfer sales to a nearby restaurant.” The closures will happen by the end of 2027, with the first two-thirds closed by year end.…

Of all of its ingredients, it’s perhaps the signature pepperoncini at Papa Johns that most differentiates the pizza chain from its competitors. Papa Johns places one of its Mediterranean-grown pepperoncinis in every pizza box along with complimentary garlic dipping sauce. Like fortune cookies at a Chinese restaurant or Andes mints at Olive Garden, these freebies are a bit of hospitality meant to delight customers and build loyalty in a notably unfaithful fast-food category. Now Papa Johns is taking the pepperoncini a step further by placing it right into your drink: “Cini Dirty Soda” is citrus soda with a zesty, pepper kick. How Papa Johns went all in on a pep…

Paramount is the latest company to join the bloodbath of layoffs this week. The entertainment giant began cutting around 1,000 workers on Wednesday, with twice that many pink slips expected in the days to come. In a memo to staff, new Paramount CEO David Ellison characterized the reductions, which will ultimately shrink the company by 10%, as a necessary step for the company’s long-term growth. “In some areas, we are addressing redundancies that have emerged across the organization,” Ellison wrote in a memo obtained by The Guardian and other outlets. “In others, we are phasing out roles that are no longer aligned with our evolving priorities and the new structure…

David Ellison’s Paramount Skydance is seen as the top contender to buy Warner Bros Discovery, with analysts and experts saying the tech scion’s access to deep pockets and Washington ties give him an edge in what could be the media industry’s biggest merger in years. Fresh off the Paramount-Skydance deal in August, the newly minted media mogul is eyeing one of Hollywood’s prized assets that is home to HBO, Warner Bros Studio and a streaming unit with more than 120 million subscribers. His $60 billion approach was rejected by Warner Bros Discovery on Tuesday, Reuters first reported. But the company has put a for-sale sign and attracted other potential suitors includ…

Let’s be honest: we’ve all got that one celebrity, influencer, or podcast host who lives rent-free in our heads. You know their dog’s name, their morning routine, their trauma story, and their oat milk brand of choice. You might even find yourself defending them in comment sections like they’re your actual friend. Congratulations, you’ve formed a parasocial relationship. For those who aren’t as active on social media, that’s a one-sided bond we form with people we don’t actually know. And while these connections can sometimes sound a little delusional, here’s the twist: they’re not all bad. In fact, parasocial relationships can meet some very real psychological n…

My hiring philosophy is quite simple: find people who raise the bar. In practice, many of those people turn out to be parents. That’s not a coincidence, but it does require a deliberate choice about what you’re actually optimizing for, because the default settings of most high-growth companies screen parents out before they ever get a chance to prove what they can do. AI changed what great performance looks like Being great at your job is no longer about who can put in the most hours. It’s about who can identify the highest-priority problems, use AI to accelerate execution, and drive work to completion with exceptional judgment and taste. The people who excel i…

No one can deny that the internet, especially social media, can pose significant dangers. Now, a new survey has found that about one in five parents and carers know—and have supported—a child who has experienced online blackmail. The survey, from the U.K.’s National Society for the Prevention of Cruelty to Children (NSPCC), also showed that one in ten of these individuals’ own children have experienced blackmail online. According to the NSPCC, bad actors often start communicating with young people on public platforms before actively moving the conversation to end-to-end encrypted messaging services—making it more challenging for them to be tracked. Only 43% o…

If you want to understand where AI-assisted parenting is headed, skip the research lab and look into a messy living room at 2 a.m. Some of the most revealing use cases are happening in the homes of AI engineers who have just become parents. Few environments are more demanding: high stakes, low sleep, a never-ending stream of split-second decisions with imperfect information. No mom or dad (us included) has patience for a tool that adds friction, noise, or guilt to the daily gauntlet of childcare. It is why parents—especially those who build products—are a valuable and overlooked source of AI product intelligence today. Consider Daanish Masood. When his young son w…

A decade ago, streets in Paris were clogged with cars and exhaust. But now, if you ride a bike down a major boulevard at rush hour, you’ll be surrounded by a stream of other cyclists—and much cleaner air. “It’s an incredible feeling to ride your bike—it feels like Copenhagen, basically,” says Vincent Thorne, a postdoctoral researcher in sustainable mobility at the Paris School of Economics, who moved to the city a little over a year ago. Since Paris Mayor Anne Hidalgo took office in 2014, the city’s roads have radically transformed, speeding up a shift away from driving. More than 100 streets have been closed to cars. Tens of thousands of parking spots have disappeared. H…

There are brief moments when Annisa Faquir forgets that the Little Red Hen Coffee Shop, the Altadena diner her grandmother founded a half century ago, burned down in the Eaton Fire. “You think, ‘I can go grab something—oh wait, it’s in ashes,’” said Faquir, who has worked at the shop since her mother, Barbara Shay, took over the family business seven years ago. The women want to rebuild the diner loved by neighbors for its shrimp and grits, catfish, and Shay’s secret house coffee blend. They knew they’d need help, but were surprised when Paris Hilton called to offer it to them. The Little Red Hen Coffee Shop is one of 50 women-owned businesses impacted by the …

Paris has spoken, and fashion’s final authority has laid down the law: This coming fall, it’s all about power shoulders, enveloping outerwear and a color palette that runs from somber to surreal. If Milan softened up with romance and New York leaned into Y2K grunge, Paris countered with sartorial surety — a wardrobe built for the sharp, the serious, and the spectacular. Coats are enormous, tailoring is back and drama is dialed up on every front. While trends may start in luxury, they quickly trickle down, as fast fashion companies like Zara, H&M, and Shein race to transform runway spectacle into mass-market hits. Here’s what ruled the runways: Coats so…

At the beginning of the hit 2003 movie Love Actually, Hugh Grant’s character muses that whenever he gets gloomy about the state of the world, he redirects his attention to the arrivals gate at Heathrow Airport. Another remedy would be to consider the vast natural wonders of space, but perhaps that’s more of a William Shatner move. Regardless of your leading-man preference, if you are in need of some wonder this week, there will be a partial solar eclipse early Saturday morning visible in certain parts of the world. Here’s what that all means and where and how to best see it. What is a partial solar eclipse? The moon orbits the Earth while our home planet …

Michaels is expanding its party supply and celebration offerings. In September 2025, the arts and crafts retailer introduced The Party Shop at Michaels, an in-store shopping experience that brought party supplies, balloons, and other celebration essentials to its shelves. This year, its product selection will grow even further. In a May 13 press release, Michaels announced it is expanding its in-store party supply assortment and introducing new in-store experiences, with plans to add nearly 600 new products to its shelves throughout 2026. Michaels isn’t the only unexpected retailer with a party supply aisle. Last month, Staples announced it was getting …

Fast-food companies, beware: Gas stations and convenience stores are coming for your customers. Fireside Market, a Wisconsin convenience store chain, announced a new store concept in Slinger, Wisconsin, designed to sell more burgers and less gas. It has a drive-through, curbside pickup area, and gourmet menu items—and it’s a model of the convenience store of the future. Fireside Market’s burger and sandwich menu is several steps up from the outdated idea of day-old taquitos spinning on a rotating food warmer at the local convenience store. Instead, its menu has items like a burger topped with bacon, pastrami, and balsamic-onion jam, and a grilled-salmon sandwich. …

It’s hard for a designer to get the world’s attention at fashion week. But a year ago, the Maison Margiela show went viral thanks, in large part, to Pat McGrath’s makeup, which made models’ skin look like it was made of glass. The show was theatrical. Creative director John Galliano conjured a dark, ethereal universe apparently inspired by the Belle Époque of the late 1800s, when women had tightly cinched corsets, and voluminous dresses with padding that accentuated their busts and hips. Models, including Gwendoline Christie (second from right), walk the runway during the Maison Margiela Haute Couture Spring/Summer 2024 show as part of Paris Fashion Week, January…

Patagonia, the outdoor apparel company, is suing Pattie Gonia, the drag queen and environmentalist, for trademark infringement—a move the company says is necessary to “protect the brand [it has] spent the last 50 years building.” In a lawsuit filed in California federal court this week, Patagonia argues that Pattie Gonia’s name, particularly when used on apparel or in support of environmental sustainability, competes “directly” with the products and advocacy work core to Patagonia. Patagonia claims in its complaint that the overlapping names have already confused customers, and that a recent move from the drag queen to sell her own branded apparel goes against a…

Substack and Patreon are vying to become creators’ primary revenue stream. For most influencers, payouts from platforms like Meta or Google aren’t enough to build a sustainable career. Rather than spending their days hawking products, many creators are turning to direct fan support, and two companies dominate that space: Patreon and Substack. Patreon’s latest move targets streamers. Its native livestreaming feature, currently in demo and set for a broad rollout this summer, could attract gamers and broadcasters alike. But Substack beat them to it, launching a similar live video tool just three months earlier. As the two platforms expand their offerings, the rivalr…