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Well, well, well—look who suddenly wants a word with the sheriff in the fair-use Wild West landscape of artificial intelligence. As Bloomberg reports, Microsoft and its partner company OpenAI are investigating the white-hot Chinese startup DeepSeek after Microsoft security researchers allegedly discovered people linked to DeepSeek withdrawing large amounts of data through the company’s API last fall. Elsewhere, White House AI czar David Sacks told Fox News on Tuesday that there is “substantial evidence” that DeepSeek “distilled” knowledge from OpenAI’s AI models. These allegations align with other suspicious aspects of the new AI. For instance, when a Fast Company…

Semiconductor maker AMD will supply its chips to artificial intelligence company OpenAI as part of an agreement to team up on building AI infrastructure, the companies said Monday. OpenAI will also get the option to buy as much as a 10% stake in AMD, according to a joint statement announcing the deal. It’s the latest deal for the ChatGPT maker as it races to beef up its AI computing resources. Under the terms of the deal, OpenAI will buy the latest version of the company’s high performance graphics chips, the Instinct MI450, which is expected to debut next year. The agreement calls for supplying 6 gigawatts of computing power for OpenAI’s “next generation” AI …

The challenge is formidable: Create an ad campaign that somehow shows a brand’s integral role in a pivotal moment of human history. But also, like, make it fun? When OpenAI’s ChatGPT hit 100 million users two months after its launch in November 2022, a UBS study declared it the fastest-growing consumer application in history. Now at upwards of 400 million users, ChatGPT might be the best-known consumer product to invest the least in advertising. Historic product awareness, zero brand awareness. For OpenAI chief marketing officer Kate Rouch, the Super Bowl was the perfect stage to start telling the world what the brand actually means. “Obviously, 130 mi…

On December 11, 2015, OpenAI arrived on the scene with a bang. Announced on the penultimate day of the Conference on Neural Information Processing Systems, an academic confab held in Montreal’s Palais des Congrès by Elon Musk, Sam Altman, and others, the organization had been in the planning for months (an infamous July 2015 meeting at the Rosewood Sand Hill Hotel brought on board many of OpenAI’s key early staffers). But when it went public with an announcement and blog post, the community reacted with surprise. “This is just absolutely wonderful news, and I really feel like we are watching history in the making,” wrote Sebastien Bubeck, then a researcher at Microsoft, …

OpenAI released a new base model on Thursday called GPT-4.5, which the company said is its best and smartest model for chat yet. It’s not a reasoning model like OpenAI’s o1 and o3 models, but it can be used to train other models to be reasoning models. Notably, GPT-4.5 was trained using 10 times the computing power (scores of GPUs in data centers) than its predecessor, GPT-4o. The result is a model whose outputs feel more natural and human, OpenAI said in its press release, and demonstrate a better general understanding of the world. Its writing and programming skills are better, and it hallucinates less. It also displays a higher level of emotional intelligence abou…

Could it be any clearer that Sam Altman intends for OpenAI to be a sprawling consumer tech company, not just an AI lab? His public comments certainly suggest as much. Today, The Verge reported that OpenAI has been working on an internal prototype of a social network that would let people share their AI-generated images. OpenAI began as a fairly rudderless little AI lab back in 2015. “We literally had no idea we were ever going to become a company—like, the plan was to put out research papers,” Altman said in a recent Stratechery interview. “But there was no product, there was no plan for a product, there was no revenue, there was no business model, there were no plans…

OpenAI has emerged as one of the government’s leading providers of artificial intelligence. According to the company, 37 federal agencies now have access to its tech, and about 80,000 government employees are now using it regularly. This makes OpenAI a frontrunner in the race between the top AI companies to get their tech in front of government users. These workers are just a small fraction of these frontier labs’ total customer bases, but they’re symbolically valuable. Wooing the U.S. government is important enough to these companies that they’re offering their technology at a steep discount. And, in another bid to speed up the administration’s use of the tech, several…

When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI founder Sam Altman grilling Nintendo’s Pikachu.) Brands condemned the use of their intellectual property without permission. The Motion Picture Academy called out OpenAI for its blatant copyright violations. Soon after launch, Altman wrote a blog post addressing the issue, stating that Sora would give rightsholders “more granular control” of their IP on the app, adding that in the near future h…

As the trial date nears for a showdown between Elon Musk and OpenAI, the artificial intelligence company has sent a letter to the attorneys general in California and Delaware accusing Musk of “anti-competitive behavior.” The letter, seen by both CNBC and the Sacramento Bee, alleges that Musk has been attempting to undermine OpenAI through a series of “attacks” on the company. OpenAI also accuses Musk of “coordinating his efforts” with Meta founder Mark Zuckerberg, saying the two billionaires are “turning to conduct and approaches that we do think are really highly questionable and sharply worthy of investigation.” “It appears that Mr. Musk has reached new lows, as…

Three AI companies—OpenAI, Google, and Perplexity—are on the verge of receiving approval to sell their technology, hosted on their own cloud systems, directly to the government, a person familiar with the matter tells Fast Company. That authorization will be on a “low impact” and pilot level, the person said, but constitutes a major step toward independence. That independence could help those companies avoid some of the complications created by ongoing partnerships between AI firms and longtime government tech contractors. As large language models have gone mainstream, AI companies have often relied on tech firms that have already passed arduous government security revie…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. OpenAI’s “deep research” gives a preview of the AI agents of the future OpenAI announced this week its AI research assistant, which it calls “deep research.” Powered by OpenAI’s o3-mini model (which was trained to use trial and error to find answers to complex questions), deep research is one of OpenAI’s first attempts at a real “agent” that’s capable of following instructions and working on its own. OpenAI says deep research is built for people in fields like finance, science, policy, and engin…

For the past 30 years, the web browser has been the primary way humans navigate the internet. It makes sense, then, that as artificial intelligence becomes more humanlike in its capabilities, it would use the same tool. That’s basically the idea behind AI-powered browsers, which are definitely having an “it” moment now that OpenAI has launched Atlas, its own web browser that incorporates ChatGPT as an ever-present helper. Atlas follows Perplexity’s Comet, which arrived in the summer to quickly capture the imagination of what an AI browser could do. In both cases, the user can, at any time, call up an AI assistant (aka agent), able to perform multistep tasks—such as navig…

OpenAI has prevailed in its fight against Elon Musk. A jury on Monday found that Musk did not file his lawsuit against the AI giant within the statute of limitations. The judge quickly agreed with the jury, making the ruling final. The win for OpenAI came after less than two hours of jury deliberation. Within 20 minutes, the judge, who could have taken up to a month to issue a final ruling in the case, agreed with the advisory jury and issues the final say. Musk had alleged that OpenAI “stole a charity” when it converted into a for-profit company. With the case now behind it, a major obstacle in OpenAI’s path toward becoming a publicly traded company has been…

OpenAI confirmed on March 6 that it is delaying the rollout of “adult mode” in ChatGPT, a feature that would give verified adults access to less-restricted content. The company first announced plans to begin age-gating users last year but has now pushed back the launch twice. Segregating adult users from minors could help in some of OpenAI’s legal and revenue challenges, but nailing the technology may not be easy. Adult mode had been expected this quarter and still is, just later than originally planned. OpenAI referred Fast Company to a comment it gave to Alex Heath’s Sources newsletter saying it was pausing the feature to focus on improvements to ChatGPT, inclu…

OpenAI’s announcements at its third annual developer conference told a lot about where the company is in its evolution. In the past, the company’s executives talked mainly about new models that were smarter, cheaper, or more efficient. At the event in San Francisco on October 6, the company’s leaders said relatively little about their latest models, and nothing about AGI or superintelligence. Instead, they discussed new ways to make the AI do real work that matters. Building functional agents One of the keys to enterprise customers realizing a return on their investment in AI is the creation of intelligent agents capable of completing complex business tasks. …

OpenAI’s first artist in residence is launching a new company that aims to turn your thoughts into actual products. Today, entrepreneur and roboticist Alexander Reben announces Phyzify, a lab using AI tools to rapidly prototype physical objects based on your imagination. “There’s a huge gap between idea and [bringing that] thing into existence,” says Reben, cofounder of Phyzify. “And I really think AI and robotics and quantum computing and all the technology that’s about to come is going to accelerate [closing] that gap [and] make walking across that bridge a lot easier.” But what Reben has in mind is far greater than just 3D printing. He’s envisions Phyzify as a …

A young couple is casually hanging out in an apartment. The girl takes a fork full of food off a plate, as the young man asks, “Good?” She nods, furrowing her brow in a way that signals slight surprise that she’s impressed. “Really good.” As “Fool” by Perfume Genius fades in, the white text of a ChatGPT prompt overlays on the frame: “I need a recipe that says, ‘I like you, but want to play it cool.'” ChatGPT’s answer? Lemon Garlic Pasta with Cherry Tomatoes. This is one of a series of new ads in OpenAI’s first major brand campaign for ChatGPT. The spots depict everyday uses of ChatGPT, from finding recipes, to sourcing exercise tips, to road-trip plannin…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on OpenAI’s gigantic new funding round and valuation. I also look at a recent leak around Anthropic’s models, and at backlash to ads placed in GitHub Copilot. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X (formerly Twitter) @thesullivan. OpenAI closes $122 billion funding round at $852 bil…

On Thursday, OpenAI released GPT-5.3-Codex, a new model that extends its Codex coding agent beyond writing and reviewing code to performing a much wider range of work tasks. The release comes as competition continues to heat up among AI companies vying for market share in the AI-powered coding tools space. OpenAI says GPT-5.3 combines the coding performance of GPT-5.2-Codex with the reasoning and professional-knowledge capabilities of GPT-5.2, while running 25% faster. This allows GPT-5.3-Codex to handle long-running tasks that involve research, tool use such as web search or database calls, and complex execution and planning across both general work tasks and softwar…

Last year, OpenAI decided it had to pay more attention to its power users, the ones with a knack for discovering new uses for AI: doctors, scientists, and coders, along with companies building their own software around OpenAI’s API. And so the company turned to post-training research lead Michelle Pokrass to spin up a team to better understand them. “The AI field is moving so quickly, the power-user use cases of today are really the median-user use cases a year from now, or two years from now,” Pokrass says. “It’s really important for us to stay on the leading edge and build to where capabilities are emerging, rather than just focusing on what people are using the models…

In early March, OpenAI unleashed a one-two punch, dropping two major frontier models just days apart. First, we got the new GPT-5.3, an “instant” model optimized for fast, accurate responses. Then, OpenAI released GPT-5.4 two days later. This is a “thinking” model optimized for deep analytical work. I was a beta tester for OpenAI in the early days, and today I spend hundreds of dollars per month using their models through the OpenAI API. I’ve tested both GPT-5.3 and 5.4 extensively since their launch. The new models represent a totally different approach, and hint at a major change in how big AI companies build their tech. The doer OpenAI’s fir…

OpenAI was founded as a nonprofit with a mission to build safe artificial general intelligence for the benefit of humanity. For a while, that structure made sense. But in 2019, the company made a discovery that changed everything: scaling up AI models—with more data, compute, and parameters—led to predictably stronger results. The insight was formalized in a 2020 paper titled “Scaling Laws for Neural Language Models,” and it reshaped OpenAI’s trajectory. That same year, the company released GPT-3, a model 100 times larger than GPT-2. Microsoft invested. Venture capitalists piled in. Inside the company, employees began to see Sam Altman as the one who could turn a nonp…