Blog, YouTube & Content Monetization

If the three years since the release of ChatGPT have signaled OpenAI’s dominance of generative artificial intelligence, it’s worth recalling that the company’s rapid rise would have been impossible without another Big Tech backer. In 2019, Microsoft agreed to supply OpenAI all the compute it needed, with near exclusivity. In exchange, Microsoft retained the right to use OpenAI’s tech until the arrival of artificial general intelligence, or AGI: the point at which AI systems are able to act like humans and respond to whatever task they’re given, regardless of whether they’ve been trained to solve it. As generative AI’s capabilities blew past initial expectations, t…

The term brand entertainment is tough to define. For many people, it’s an oxymoron and these two words should never be in the same room as one another. For many others, though, it’s simply when brands make stuff we actually want to pay attention to. It could be a short ad, or a feature-length film, or a live event. What it isn’t is an annoying waste of time interrupting our attention from actual entertainment like TV, sports, music and movies. I’ve spent a lot of time on the Brand New World podcast looking at different ways different brands are doing this right. From WhatsApp creating a Netflix doc about the Mercedes F1 team, to Dick’s Sporting Goods formally establis…

If sweating it out on a Peloton helps you stay fit, be sure to see if you’re affected by a major new recall from the exercise bike maker. Peloton issued a major recall for some bike models on Thursday, warning that the seat posts of affected models could break and potentially injure their users. The recall is based on three reports of seat post malfunctions. In two of those incidents, Peloton users were injured after falling off the bike. Though the number of incidents is very small, the recall applies to 833,000 units manufactured in Taiwan and sold in the U.S. The recall affects Peloton Original Series Bike+ units with model number PL02 and serial numbers that s…

Leaders learn to say things with confidence. You may assume that people will be more prone to listen to you when you speak forcefully and with a sense of belief. Despite your best efforts, though, you’re going to say something incorrect every now and again. You might get out ahead of a story only to find out that things were not as they seemed initially. You might just have your facts wrong. Regardless of why you erred, you still have to be willing to admit that you were wrong. Happily, there is an easy way to do this, though you may find it hard to do at first. You have to admit you were wrong. Yup. That’s right. You just have to come out and say it. There is…

Dole invented a new fruit. The Dole Colada Royale Pineapple is sweet and tangy with notes of coconut and, as the name suggests, piña colada. Unlike its golden yellow counterpart, the Colada Royale has a cream-colored pulp with a green-to-golden shell. It also took more than 15 years to get it just right. The suggested recipes the company released with the new fruit include snacks like a pineapple and coconut carpaccio and a basil-wrapped pineapple with pine zest. Clearly this is meant to be a luxury pineapple experience. The fruit, which is now available in select grocery stores in the U.S. and Canada, is 100% non-GMO and naturally bred. The company didn’t share i…

Feed Me’s Emily Sundberg has launched her first foray into podcasting with Expense Account. The first episode, out today, features chef and author Alison Roman in conversation with host Jason Lee (formerly Semi Anonymous Restaurant Critic J Lee)’s, revealing her secret order at Keens, her new tomato sauce business, and the importance of keeping fresh flowers at home. “Expense Account is a food podcast for everyone. Insiders, outsiders, your mom, your dad, New Yorkers, Angelenos and also people from Florida (we love you). Anyone who enjoys eating food,” the show’s description reads. “It’s even for people who hate food.” The podcast marks Sundberg’s first step …

Watch out, Dr. Pepper: Mr. Pibb is in the house. After almost 25 years, Coca-Cola announced in late October that it’s bringing back Mr. Pibb, its spicy cherry soda that first launched in 1972. If you were born after the turn of the century, chances are you may have never seen a can of Mr. Pibb. That’s because, in 2001, Coca-Cola renamed and rebranded the drink to Pibb Xtra, and it’s remained largely untouched since then. Now, Coca-Cola is giving Mr. Pibb another chance. The company is reformulating the beverage, adding extra caffeine, and giving the entire brand a makeover. Its new branding is a combination of burgundy, red, and black, complete with an eye-catchin…

World Labs, the AI model developer cofounded by AI pioneer Fei-Fei Li, has released its 3D-space generating model, “Marble.” At the Marble Labs website, creators can now input text prompts, images, or videos of pieces of a real-world environment. Marble uses them to create full 3D environments, which can include interior spaces or expansive exterior ones. Marble can reconstruct, generate, and simulate 3D worlds—think of it as a type of “world model.” In an interview with Fast Company, Li describes world models as a “significant” evolution of the generative AI era. “The large world model is really a significant step towards unlocking AI’s capability,” a category she calls…

It’s a random Tuesday in October, and your kids are home again. A national holiday? Nope. A snow day. Not even a speck of frost on the ground. It’s Professional Development Day or Parent-Teacher Conference Half Day or one of the 15 other noninstructional days that appear in the school calendar like little landmines for anyone with a full-time job. At this point, I’ve stopped trying to keep track. Every month seems to come with a “surprise, they’re home” moment. And as a working parent, there are few phrases that strike fear into my heart quite like: “No School Today!” I love my kids, but that doesn’t mean I can drop everything every time the school district decide…

Seeing peers lose their jobs has a way of making people weird. It’s not much different from grief. When someone loses a loved one, you can almost feel the tension: people fumbling for the right words, hoping not to say something insensitive, then saying something insensitive anyway. “Everything happens for a reason.” “They’re in a better place.” That is, assuming any condolences are shared at all. Many of us have been there. You don’t want to overstep. Don’t want to make the person feel worse. I get it: Showing sympathy can feel like a minefield. The same thing happens when companies downsize their staff, only the loss isn’t life. It’s employment. When someone get…

Another week, another questionable TikTok trend. The latest internet sensation has social media users asking someone to film them dancing. Instead, the dancer clicks the flip-camera button mid-dance — filming the filmer instead of themselves. And while the trend is meant to be funny (and, of course, get clicks), not everyone is laughing. The prank, called the flip-camera trend, has resulted in hundreds of videos showing awkward, close-up faces of people who believe they are filming friends (or even strangers) circulating on the platform. However, some of the videos are awkward to view, and are resulting in some major embarrassment. That’s especially true when the vide…

Stories about AI-generated fabrications in the professional world have become part of the background hum of life since generative AI hit the mainstream three years ago. Invented quotes, fake figures, and citations that lead to non-existent research have shown up in academic publications, legal briefs, government reports, and media articles. We can often understand these events as technical failures: the AI hallucinated, someone forgot to fact-check, and an embarrassing but honest mistake became a national news story. But in some cases, they represent the tip of a much bigger iceberg—the visible portion of a much more insidious phenomenon that predates AI but that will be…

Earlier this year, TikTokers declared the start of the Great Meme Depression of 2025. In the months since, things haven’t picked up much. As 2026 approaches, some internet users have decided to take matters into their own hands rather than risk yet another year of AI slop and brainrot humor. It’s time to take it back to 2016. The Great Meme Reset of 2026 was first proposed by TikTok creator joebro909 in a video from March, according to KnowYourMeme, in the thick of The Great Meme Depression. In the clip, he suggested that all memes be wiped from memory in an effort to rescue TikTok from the drought. In September, TikTok creator golden._vr took up the call, …

Beep, beep: Amazon is making a bigger move into the market for used vehicles. The retail giant and Ford Motor Company announced a partnership today which will mean car buyers in three major cities can shop for, finance, and purchase a certified pre-owned Ford vehicle on Amazon Autos. This new partnership is initially launching in Los Angeles, Seattle, and Dallas, with plans to expand, and will allow customers to complete all steps of the car-buying process online before scheduling a pickup time at a participating dealer and signing the paperwork. “The addition of Ford certified pre-owned vehicles to Amazon Autos represents an exciting expansion of our store, givi…

Looking for some holiday cheer? Customers who want to try Starbucks’ new holiday treat, the Frozen Peppermint Hot Chocolate drink, will have to go to Target, where it will be exclusively available throughout the holiday season at all in-store Starbucks cafes. The drink is a creme Frappuccino with a blend of mocha sauce, milk, and ice, poured over a layer of peppermint-flavored whipped cream and red and green sprinkles, finished with another layer of that same whipped cream and sprinkles. Starbucks is hoping to capitalize on the holiday season and the holiday craze around its special drinks and limited-edition cups. And customer enthusiasm is high, as evidenced by …

It’s happened to you countless times: You’re waiting for a website to load, only to see a box with a little mountain range where an image should be. It’s the placeholder icon for a “missing image.” But have you ever wondered why this scene came to be universally adopted? As a scholar of environmental humanities, I pay attention to how symbols of wilderness appear in everyday life. The little mountain icon—sometimes with a sun or cloud in the background, other times crossed out or broken—has become the standard symbol, across digital platforms, to signal something missing or something to come. It appears in all sorts of contexts, and the more you look for this …

Every industry eventually reaches its productivity era. Manufacturing had automation. Finance had algorithmic trading. Today, real estate is stepping into its own transformation: the age of intelligent decision making. I’ve seen firsthand how investors are reimagining their operations. For decades, property investment was managed with clipboards, paper checks, and late-night phone calls. It left investors buried in minutiae. Now, just as modern supply chains run on smart logistics, real estate is running on smart systems that streamline everything from payments to tenant communications. The result? A shift away from chasing down tasks and toward making wise, fu…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Earlier this month, the National Association of Realtors (NAR) released its annual survey, which found that the median age of first-time U.S. homebuyers in 2025 climbed to 40. That’s up from 38 in 2024—and far above the median age in 1992, when it was 28. At first glance, it appears that deteriorating housing affordability—driven by the Pandemic Housing Boom and the 2022 mortgage-rate shock—has pushed the age of first-time buyers higher. However, when you look across other data sources, including the Federal Reserve Bank of New York and the U.S. Cens…

As I said in previous articles, executives like to say they’re “integrating AI.” But most still treat artificial intelligence as a feature, not a foundation. They bolt it onto existing systems without realizing that each automation hides a layer of invisible human work, and a growing set of unseen risks. AI may be transforming productivity, but it’s also changing the very nature of labor, accountability, and even trust inside organizations. The future of work won’t just be about humans and machines collaborating: It will be about managing the invisible partnerships that emerge when machines start working alongside us . . . and sometimes, behind our backs. The ill…

Media personalities and online influencers who sow social division for a living, blame the rise of assassination culture on Antifa and MAGA. Meanwhile, tech CEOs gin up fears of an AI apocalypse. But they’re both smokescreens hiding a bigger problem. Algorithms decide what we see, and in trying to win their approval, we’re changing how we behave. Increasingly, that behavior is violent. The radicalization of young men on social networks isn’t new. But modern algorithms are accelerating it. Before Facebook and Twitter (X) switched from displaying the latest post from one of your friends at the top of your feed with crazy, outrageous posts from people you don’t know, Al Q…

Here’s some good news: If you have student loan debt, you could soon qualify for a repayment plan that comes with lower monthly bills. The eligibility requirements for the Income-Based Repayment (IBR) Plan have been updated to allow a broader swath of student loan borrowers—including higher earners—to enroll in this plan as a result of a provision in the so-called One Big Beautiful Bill Act that passed over the summer. You may be able to switch to this plan, even if you don’t have partial financial hardship. The U.S. Department of Education is working to update its system to implement the updates to the IBR Plan and said it anticipates that those changes will be c…

Aging gracefully is a tall order for any company, but the 2025 Brands That Matter heritage brands honorees have stuck around in style for decades—and in one case, even centuries. Along the way, they’ve adapted to the times and grown even stronger in the process, whether that means embracing design overhauls, creating innovative new technologies, or staying on the pulse of Gen Z trends. Here are the brands proving that age doesn’t necessarily make a brand old-fashioned in 2025. Bath & Body Works Bath & Body Works began as a mall staple in 1990, and 35 years later, it could easily have fallen by the wayside like so many of its peers. But instead, it is Gen Z’s nu…

Shares in Beyond Meat (Nasdaq: BYND) are again rising in premarket trading today after the company’s stock price surged a massive 36.4% yesterday. As of the time of this writing, BYND is up an additional 12.6% in trading before the bell. But is anything more than another round of meme stock mania driving the rising price? Here’s what you need to know. A volatile December The first day of asset trading for December kicked off yesterday, and already the final month of the year looks to be shaping up to be a volatile one. Yesterday, cryptocurrencies plunged across the board as nervous investors sold off the digital tokens amid ongoing uncertainty about next w…

Shopping assistant chatbots were a novelty a year ago. Now, they’re everywhere. After rolling out AI-powered assistants, online retailers and tech companies have been adding more artificial intelligence features to make online shopping easier and more convenient. The latest crop of AI-powered shopping services and tools made their debut in recent weeks, just in time to kick off the holiday shopping season that begins with Black Friday. Here’s a rundown of existing and newly released AI services that can help with your search for the perfect gift in the run-up to Christmas: Retail chatbots Amazon led the way by rolling out its Rufus chatbot in 2024. Other ecommerce webs…

Which terms best represent 2025? Every year, editors for publications ranging from the Oxford English Dictionary to the Macquarie Dictionary of Australian English select a word of the year. Sometimes these terms are thematically related, particularly in the wake of world-altering events. Pandemic, lockdown, and coronavirus, for example, were among the words chosen in 2020. At other times, they are a potpourri of various cultural trends, as with 2022’s goblin mode, permacrisis, and gaslighting. This year’s slate largely centers on digital life. But rather than reflecting the unbridled optimism about the internet of the early aughts—when words like w00t, blog, t…