Blog, YouTube & Content Monetization

Ever wondered what life is like for an astronaut? Now you can ask during NASA’s first Twitch event, where astronauts will be broadcasting live from the International Space Station (ISS). The stream is set to take place on Wednesday, February 12, at 11:45 a.m. ET on NASA’s official Twitch channel. The event will feature flight engineer Don Pettit, currently in space as part of the Expedition 72 launch which began on September 23, 2024, and ends in Spring 2025. He’ll be joined by NASA astronaut Matt Dominick, who returned to Earth in October 2024 after conducting scientific research for 232 days aboard the ISS. The NASA astronauts will answer questions about daily …

One of the world’s most well-known stock market indexes, the S&P 500, will soon look a little different. That’s because its roster of 500 companies is getting a shakeup, which will see the cryptocurrency exchange Coinbase Global join the index. In the process, Coinbase will replace legacy financial services company Discover Financial. Here’s what you need to know about the changes coming to the S&P 500. What is the S&P 500? The S&P 500 is one of the world’s best-known stock market indexes. A stock market index is essentially a running list of publicly traded companies whose stock prices are tracked. These indices can help give investors an overv…

David Beckham is entering the $152 billion supplement industry with IM8, a health and wellness brand launched in partnership with Prenetics. View the full article

To promote its newest shoes, the Swiss athletic apparel brand On filmed a fictional movie trailer with Zendaya. Zone Dreamers stars the actress as an elf-eared astronaut who wears athleisure, trains in space with her flight crew, and—On hopes—sells some merchandise. It’s all an elaborate ad campaign for On’s new low-profile sneaker, Cloudzone, its one-piece Studio Knit Bodysuit, and other offerings from the company’s Spring/Summer 2025 Movement Lifestyle collection, which Zendaya wears throughout. (Consumers hoping to get their hands on the futuristic space suit Zendaya sports in one scene will be disappointed to learn that it’s not part of the collection. Celebrity s…

Matt Sia is a big fan of eggs. With his daughter, he’ll make slow scrambles bathed in pricey European butter. And as executive creative director at the design and branding firm Pearlfisher, he brought that same love to an egg carton he designed for the now retired brand Consider Pastures. The regenerative farming producers created eggs with rich burnt sienna shells, and Sia designed a complementary blue package that celebrated their natural hue. To reach this reveal, the carton unfolded in a dramatic, multi-tiered story much like an Apple product, with messages like “care” and “cultivate” highlighted in gold foil. These premium eggs sold for $5. But today, as another …

Many things irk people about the way modern companies operate. Workplace communication tools and so-called enterprise social media platforms are among the low-stakes but high-impact bugbears. Reading through the latest dull update from that guy in accounts who continually spams the work comms platform, or worrying about when and how to engage with a problematic post can cause plenty of stress. Having to keep up with colleagues on a workplace communication platform annoys many. But new research suggests the much-maligned tools might actually serve a purpose—and can benefit workers and the businesses they work for. Princeton University professor Manoel Horta Ribeiro…

It’s a simple idea. Aside from its electrical components, the Hoop Table Lamp by Finnish furniture company Vaarnii is made completely from pine timber and pine veneer. The result is a warm, natural statement lamp without any fuss. Released last week, the lamp is available in two sizes. It retails for about $360 for the medium and about $260 for the small. The appropriately-named London designer John Tree designed the lamp, which has a solid wood base created from a knot-free block of solid pine timber. The Hoop table lamp is topped by a pine veneer shade that’s cut thin enough to allow a glow of light through. All in all, the lamp is made up of only two pieces, an…

For more than two decades, users have turned to search engines like Google, typed in a query, and received a familiar list of 10 blue links—the gateway to the wider web. Ranking high on that list, through search engine optimization (SEO), has become a $200 billion business. But in the past two years, search has changed. Companies are now synthesizing and summarizing results into AI-generated answers that eliminate the need to click through to websites. While this may be convenient for users (setting aside concerns over hallucinations and accuracy) it’s bad for businesses that rely on search traffic. One such business, educational tech firm Chegg, has sued Google i…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When Wendy Cai-Lee launched Piermont Bank in 2019, she says she didn’t set out to build a board of directors led—and dominated—by women. “I was so focused on finding the best board to help me,” she says. Initially, her board consisted of seven directors, five of whom are women, includi…

Nissan is slashing production at its U.S. plants and offering buyouts to factory workers there as part of the Japanese automaker’s urgent efforts to return to profitability. The move is part of Nissan Motor Corp.’s plans, announced two months ago, to slash 9,000 jobs globally, including in China, after it racked up a quarterly loss due to sinking sales and ballooning inventory. At Nissan’s plant in Smyrna, Tennessee, one production line will maintain two shifts, while the other line will consolidate to one shift, the company said. The Smyrna plant makes Murano, Pathfinder and Rogue sport-utility vehicles and the Infiniti QX60 luxury model. In the Canton plant in Missi…

Some 10,000 grocery store workers across the greater Denver area went on strike Thursday, claiming unfair and illegal negotiating practices by King Soopers while their union has been negotiating a new contract with the store chain. Striking workers at 77 King Soopers stores in Denver and its suburbs, plus those in nearby Boulder and Louisville, Colorado, urged customers not to cross picket lines that began taking shape before dawn. “Stand together. Stay strong,” United Food and Commercial Workers International Union Local 7 President Kim Cordova wrote union members in a Monday letter announcing the strike. UFCW Local 7 members voted by 96% last week to authori…

A record $1.39 billion will be legally wagered in the United States on Sunday’s Super Bowl match-up between the two-times defending champion Kansas City Chiefs and Philadelphia Eagles, the American Gaming Association said on Tuesday. In years past, the trade group representing the U.S. casino industry did not break out an estimate solely for legal bets but rather one for all wagers, including those placed online, with a sportsbook, unlicensed bookmaker or casually with friends. But with years of legal operations in several U.S. states, the AGA said it now analyzes historical revenue data and other trends to develop a legal wager estimate for major U.S. sports bett…

Siri Chilazi is a senior researcher at the Women and Public Policy Program at Harvard Kennedy School. Iris Bohnet is a professor of business and government at Harvard Kennedy School and co-director of the Women and Public Policy Program. What’s the big idea? Fairness is not merely a choice; it is a way of moving through the world. For life and work to exhibit more fairness, people need to embed fair behavior into everyday choices, routines, and systems. Everyone can show up in ways that allow for a diversity of people to be seen, heard, and valued at the table. Below, co-authors Siri and Iris share five key insights from their new book, Make Work Fair: Data-Dri…

Last fall, Will Ferrell sang an homage to PayPal to the tune of Fleetwood Mac’s classic “Everywhere.” The payments platform was making a big swing with the comedy legend for its biggest-ever U.S. ad campaign. It was also the first major piece of work under PayPal chief marketing officer Geoff Seeley, who joined the company in February 2024. The campaign was created with agency BBH, with an assist from Publicis Groupe creative shop Le Truc. But there was another partner holding influence over the brand strategy, all behind the scenes. The Intangibles—which some might call the Avengers of marketing—is a marketing powerhouse that has largely operated in the shadows unti…

The Super Bowl is a magical time and place for brands. A rare and brief three-or-so hour moment when people want to see commercials. Every marketer’s Xanadu. What defines a great Super Bowl ad is obviously subjective, no matter what the Ad Meters, and any number of other measurement tech tells you. Hell, even your own brain might be lying to you. The real scorecard is unique to each brand and what it considers the worth of up to $40 million or more in investment around the game. My criteria for a good Super Bowl ad remains relatively simple: Is it fun or emotional in a way that is both entertaining and memorable? An easy question to ask, but as each year prove…

Lately, you may have noticed headlines about anti-DEI executive orders. While these orders are aimed at the federal government and don’t directly affect companies, they can make anyone who cares about inclusion feel uneasy. If your organization is serious about creating a fair and welcoming workplace, now is a good time to review and refresh your strategy. Let’s chat about some practical ways to stay focused on your values and navigate these challenging headlines. Reassure your team that inclusion is legal First things first, it’s important to remind everyone that diversity, equity, and inclusion work is completely legal. In an email interview, Working IDEAL’s…

Many people have been waking up over the last 24 hours to find that they have received a payment of around $40 from Facebook. The first question people have is whether the payment is legitimate. And the good news is: yes, it is. Here’s what you need to know about the Facebook payment you may have received since yesterday. Why did I get a payment from Facebook? Starting yesterday, people began posting on social media that they had received a payment of around $40 from Facebook. That payment is actually part of a class action lawsuit settlement Facebook agreed to back in 2022. At the center of the class action suit was the allegation that between April 22, 2010, …

Early in their leadership journey, many leaders believe they need to have all the answers and be experts in every aspect of their team’s work. They assume that credibility comes from knowing every detail, every strategy, and every technical nuance. However, the most effective leaders soon realize that leadership isn’t about having all the answers—it’s about knowing enough to ask the right questions, spot key trends, and guide their teams toward success. Rather than micromanaging or dictating processes, strong leaders focus on creating clarity through shared goals and measurable outcomes. By setting clear performance metrics, they establish a common language with their…

Teaching machines in the way that animal trainers mold the behavior of dogs or horses has been an important method for developing artificial intelligence and one that was recognized Wednesday with the top computer science award. Two pioneers in the field of reinforcement learning, Andrew Barto and Richard Sutton, are the winners of this year’s A.M. Turing Award, the tech world’s equivalent of the Nobel Prize. Research that Barto, 76, and Sutton, 67, began in the late 1970s paved the way for some of the past decade’s AI breakthroughs. At the heart of their work was channeling so-called “hedonistic” machines that could continuously adapt their behavior in response to posi…

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the branding news we’re keeping up with. [Image: Kiehl’s] Kiehl’s gets in on the custom type craze The news: The skincare brand Kiehl’s just unveiled a new custom font made from an unexpected material: pubic hair. Big picture: The font comes as a response to the backlash that Kiehl’s received in August for an ad campaign for a new product line targeting ingrown pubic hairs. Those initial ads featured fully covered models with just a glimpse of hair peeking out from th…

“But what is death?” I am sitting down with Katrina Crawford and we are here to talk about the White Lotus Season 3 opening credits. Together with Mark Bashore, Crawford runs the creative studio Plains of Yonder, which has crafted the White Lotus main titles for every season so far. But that question about death wasn’t posed by me. It was posed by her. And it challenges us to reflect on the meaning of death, and the many ways to die. Since White Lotus season 3 premiered on February 16, the internet has been abuzz with theories and criticisms around who died and what the opening sequence means. In response, HBO has said: “You’ll get it soon enough.” So while we w…

In 1957, Hollywood released The Deadly Mantis, a B-grade monster movie starring a praying mantis of nightmare proportions. Its premise: Melting Arctic ice has released a very hungry, million-year-old megabug, and scientists and the U.S. military will have to stop it. The rampaging insect menaces America’s Arctic military outposts, part of a critical line of national defense, before heading south and meeting its end in New York City. Yes, it’s over-the-top fiction, but the movie holds some truth about the U.S. military’s concerns then and now about the Arctic’s stability and its role in national security. A poster advertises The Deadly Mantis, a movie released …