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  1. Pop quiz: Which two Super Bowl ads were created by Artists Equity Advertising, the commercial creative arm of Ben Affleck and Matt Damon’s studio Artists Equity? Hint: It was the two starring… Ben Affleck and Matt Damon. The big game ads for both Stella Artois and Dunkin were excellent vehicles for both actors. But they’re also the rare occurrence of major advertising investment—which goes well beyond the $8 million just for Super Bowl airtime—going to a boutique creative shop run by Hollywood A-listers. However, this is not a story about Super Bowl ads. It’s about Artists Equity’s approach to capitalizing on the increasingly aligned interests of Hollywood a…

  2. Retro gaming is experiencing a revival thanks in large part to people born after the Game Boy era. According to a new survey from Pringles, a popular gaming snack, 66% of Britons have bought retro tech of some kind in the past two years, with 24% of Gen Z now owning a retro games console. Popular retro consoles include Game Boy, first released in 1989 and discontinued in 2003; Super Nintendo Entertainment System, released in 1990 and also discontinued in 2003; and the Xbox original, first released in Europe in 2002 and discontinued in 2009. For 89% of gamers, retro games offer a welcome break from the internet, with 74% agreeing that “nostalgic games” are more …

  3. Frustration is a common emotion. It’s a close cousin to anger, because both deal with your reaction to an obstacle that is preventing you from achieving your goals. Where they differ is that anger is (usually) directed outward at an external obstacle. The energy and rage that anger generates may be useful for trying to influence that external obstacle physically. Frustration is often directed at an internal or systemic obstacle that you can’t do much about. You may be frustrated because you don’t have the capability or time to do something, or may feel like some aspect of your company (or society) prevents you from accomplishing a goal. But frustration is often u…

  4. As demand for EVs declines, electric automaker Rivian is taking this time to adapt its business and expand its brand. Rivian’s founder and CEO RJ Scaringe joins Rapid Response to explore the company’s recent $5.8 billion partnership with Volkswagen, the ongoing risk assessment for self-driving features, and how Rivian’s AI-enabled ‘technological plumbing’ can accelerate the brand beyond incumbent manufacturers. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leader…

  5. A passenger jet flipped onto its roof while landing in Toronto, Canada, the fourth major aviation accident in North America in the past three weeks. While at least 18 people were injured, all 80 people on board the Delta Air Lines flight from Minneapolis survived the crash Monday. Here are some things to know about the crash: What caused the airplane to flip? Communications between the tower at Toronto’s Pearson International Airport and the pilot were normal on approach and right now it’s not clear what went wrong when the plane touched down. Were strong winds a factor in the crash? Toronto Pearson Fire Chief Todd Aitken has said the runway was dry …

  6. Started by ResidentialBusiness,

    In today’s evolving workforce, a growing number of individuals are embracing a new identity: the sidepreneur. These are people who, in addition to their traditional jobs, are launching entrepreneurial ventures on the side. They’re not just taking on additional work—they’re creating new opportunities to pursue passions, build wealth, and gain control over their financial futures. From moonlighting chefs to weekend photographers, tech consultants by day, and digital creators by night, sidepreneurs are the embodiment of resilience, adaptability, and entrepreneurial spirit. The rise of sidepreneurs isn’t just a reaction to economic pressures; it’s a reflection of how mode…

  7. It’s a simple idea. Aside from its electrical components, the Hoop Table Lamp by Finnish furniture company Vaarnii is made completely from pine timber and pine veneer. The result is a warm, natural statement lamp without any fuss. Released last week, the lamp is available in two sizes. It retails for about $360 for the medium and about $260 for the small. The appropriately-named London designer John Tree designed the lamp, which has a solid wood base created from a knot-free block of solid pine timber. The Hoop table lamp is topped by a pine veneer shade that’s cut thin enough to allow a glow of light through. All in all, the lamp is made up of only two pieces, an…

  8. Despite a strong start to the year, traffic at U.S. quick service restaurants (QSR), which has been steadily declining month by month, was down 1.7% year-over-year compared to last April, signaling growing consumer caution or shifts in dining behaviors, according to Revenue Management Solutions (RMS), a company that analyzes data and provides insights about the restaurant industry. At the same time, RMS found on average, fast food prices increased in April by +2.0% year-over-year, steady with inflation trends. In case you’re not familiar with restaurant industry lingo, a quick service restaurant (QSR) describes establishments that prioritize speed and convenience,…

  9. It’s been a rough week for the tech industry. First, Salesforce announced it would lay off more than 1,000 employees, and now another enterprise software maker has announced even deeper job cuts. Yesterday, Workday, Inc. (Nasdaq: WDAY), maker of cloud-based human resources software, announced that it would lay off 1,750 employees—or roughly 8.5% of its global workforce. These layoffs add to a rough start for the tech industry in 2025, which has seen major tech giants, including Meta, Microsoft, and Amazon, trim their workforces. Here’s what you need to know about Workday’s layoffs. Roughly 8% of Workday’s employees are impacted Workday yesterday announced …

  10. Hey ChatGPT, you talk too much. You too, Gemini. Like many LLMs, you are insufferable. You make Fidel Castro’s 6-hour speeches feel like haikus. I ask, “why do you LLMs talk so damn much?” and in response, you churn out a 671-word answer that resembles a third-grade essay—75% of it devoid of any real meaning or fact. You ramble about how much you ramble. You are incapable of giving me one straight answer, even if I carefully craft a two-paragraph prompt trying to coerce you into it. When I finally get you to respond with one monosyllable, you ruin it by adding a long apologetic promise that it will never ever happen again. Apparently I’m not alone in my ire. I’ve been…

  11. On Thursday, United Parcel Service (UPS) predicted downbeat 2025 revenue as it cut back service with its largest customer, Amazon, in order to focus on more profitable businesses. The decision will cut Amazon’s transported volumes by more than 50% by the second half of 2026. The unexpected announcement came with disappointing revenue results, with UPS failing to meet expectations for 2024. UPS’s Q4 revenue was $25.3 billion, slightly below the predicted $25.42 billion. This decision came at a time when UPS is struggling due to a decline in parcel demand following the e-commerce boom of the pandemic and an increase in shipments from discount online retailers such …

  12. Jefferson Early Learning Center bears little resemblance to elementary schools many adults recall attending in their earliest years. The classrooms have child-size boats and construction vehicles children can play on, and ceilings painted to resemble outer space. There are no desks—all space is devoted to learning through play. Windows are low to the ground so children can easily look outside. The gym floor is made of “pre-K friendly” layered vinyl, rather than hardwood, to cushion inevitable trips and falls. Hallways are lined with a corrugated plastic for wiggly fingers to touch as children transition to other locations. Children love coming to the building, said te…

  13. Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: What should I do if I feel like my company is failing? A: This is a bleak question, and unfortunately not uncommon right now. I’ll address it from two different angles: 1.) If you feel the failure of the company is unfixable or that you aren’t in a position to help; and 2.) If you have hope that you might be able to turn things around. When the failure of your company is certain (or unfixable) First, here are some of the signs that things are goi…

  14. When Dr. David Rabin told me how Apollo Sessions worked, my exact first thought was, “poppycock.” This was an app, he said, that would turn my iPhone into a healing device using the vibrations of the phone’s haptic engine. By stimulating the vagus nerve—a core component of the parasympathetic nervous system responsible for the body’s recovery and relaxation mechanisms—using certain frequencies, this iOS app would make me feel different. It works, he assured me. With trauma patients in clinical settings, he claimed. As someone who is skeptical about wundermedicine by default, I didn’t believe it. But as someone who has lived through a few years of a traumatic experience, I…

  15. Kentucky Fried Chicken is being uprooted from its ancestral home state in a shake-up announced Tuesday by its parent company that will relocate the chain’s U.S. corporate office to Texas. The food chain now known as KFC—launched by Colonel Harland Sanders and his secret blend of 11 herbs and spices—will be based in Plano, Texas, and about 100 KFC corporate employees will be relocated in the next six months, said Yum Brands, which owns KFC, Taco Bell and Pizza Hut. The relocation of KFC’s corporate office from Louisville brought a quick response from political leaders in Kentucky. “I am disappointed by this decision and believe the company’s founder would be, too,” Gov.…

  16. Honeywell, one of the last remaining U.S. industrial conglomerates, will split into three independent companies, following in the footsteps of manufacturing giants like General Electric and Alcoa. The company said Thursday that it will separate from its automation and aerospace technologies businesses. Including plans announced earlier to spin off its advanced materials business, Honeywell will consist of three smaller entities in hopes that they will each be more agile. “The formation of three independent, industry-leading companies builds on the powerful foundation we have created, positioning each to pursue tailored growth strategies, and unlock significant value for…

  17. Dairy cattle in Nevada have been infected with a new type of bird flu that’s different from the version that has spread in U.S. herds since last year, Agriculture Department officials said Wednesday. The detection indicates that distinct forms of the virus known as Type A H5N1 have spilled over from wild birds into cattle at least twice. Experts said it raises new questions about wider spread and the difficulty of controlling infections in animals and the people who work closely with them. “I always thought one bird-to-cow transmission was a very rare event. Seems that may not be the case,” said Richard Webby, an influenza expert at St. Jude Children’s Research Hospital…

  18. Today’s B2B CEOs are tasked with a delicate balancing act: driving growth, improving efficiency, and creating seamless customer experiences, all while navigating unprecedented market complexity. Meanwhile, the revenue professionals responsible for executing these goals face their own challenges. Buying journeys have become increasingly labyrinthine, with big buying teams and long sales cycles. Seventy-seven percent of B2B buyers say their last purchasing decision was very complex or difficult, with more than 800 interactions on average with potential vendors. Misalignment across revenue teams compounds the issue, making it nearly impossible to deliver efficient, r…

  19. Shares in Google’s parent company, Alphabet (Nasdaq: GOOG), are down nearly 7% in premarket trading at the time of this writing. The fall comes a day after Google announced its fourth-quarter 2024 earnings results. Here’s what you need to know about those results and the likely reasons why GOOG stock is falling this morning. Google Q4 2024 results were a mixed bag Google saw both its revenue and earnings per share (EPS) increase in Q4 versus the quarter a year earlier. For the Q4 2024 quarter, Google posted nearly $96.5 billion in revenue—12% growth from Q4 2023. However, in that previous Q4 2023 quarter, Google’s revenue growth had been 13%, suggesting that growth…

  20. Private equity firms Apollo Global Management and Sycamore Partners are among the bidders who are competing to acquire Family Dollar, a discount retail chain operated by Dollar Tree, according to people familiar with the matter. Investment firm Brigade Capital Management has also expressed interest in buying Family Dollar, the sources said, requesting anonymity as the discussions are confidential. A deal for Family Dollar, which could value the retailer at several billion dollars, is not imminent, the sources said, cautioning that Dollar Tree could choose not to sell the business. It is also possible that a different suitor for Family Dollar could emerge, the sour…

  21. Rain-parched Southern California finally received some much-needed precipitation recently, offering some relief from the Los Angeles wildfires which displaced more than 150,000 people from their homes—and either razed or damaged some 15,000 structures. Of course, not everyone jumped to help. But amid the widespread devastation came what seems like, in our socially and politically fraught times, an unlikely ray of hope: A convergence of communities, of neighbors helping each other in whatever way possible and even heading out to assist complete strangers. The goodwill and altruism born from this calamity has been a boon to exhausted and overwhelmed firefighters and p…

  22. After decades of fielding questions about travel points, loyalty programs, and rewards credit cards, you’d think that Brian Kelly—the founder of The Points Guy—would tire of the subject. Instead, he’s more energized than ever, a passion he channeled into his new book, How to Win at Travel. In 300-plus pages, Kelly delivers more than just strategies for maximizing credit cards and points. He’s created a travel bible of sorts, one that makes planning and logistics as rewarding as the trip itself. Brian Kelly [Photo: Brandon Launerts/courtesy Simon & Schuster] It’s a book built for every kind of traveler, from those working towards their first bucket-list trip to …

  23. Tax Day is right around the corner—an annual reminder that without the option to file jointly, singles pay more per dollar earned than married people. Tax advantages are just one of more than 1,000 legal and economic benefits married couples enjoy, a disparity worsened by marketplace and employer practices. Despite its disadvantages, single living is on the rise. While the average age of first marriage was just 21 in 1960, today it has risen to 29. Half the adults in the U.S. are unmarried, and half of them aren’t seeking a relationship. As many as a third of Zoomers may never tie the knot. But this shift is more than cultural—it’s redefining the rules of personal…

  24. There was a time when few people in the coastal Pakistani city of Gwadar understood what climate change was. After a decade of extreme weather, many more do. Rain battered Gwadar for almost 30 consecutive hours last February. Torrents washed out roads, bridges, and lines of communication, briefly cutting the peninsula town off from the rest of Pakistan. Homes look like bombs have struck them and drivers swerve to avoid craters where asphalt used to be. Gwadar is in Balochistan, an arid, mountainous, and vast province in Pakistan’s southwest that has searing summers and harsh winters. The city, with about 90,000 people, is built on sand dunes and bordered by the Ar…

  25. Remote work is going mobile. Starting today, the Florida-based high-speed rail service Brightline is launching a partnership with the shared workspace provider Industrious to turn parts of its stations—and even entire train cars—into coworking spaces. Industrious coworking spaces are now open in Brightline’s stations in Miami, Fort Lauderdale, West Palm Beach, and Orlando, as well as a bookable train car for business meetings or private events on the move. “If people can work from anywhere, then anywhere can be a workplace,” says Jamie Hodari, cofounder and CEO of Industrious. “I think that’s something that’s been underdeveloped.” Brightline sees the addit…





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