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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,105 topics in this forum
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Soon after Zohran Mamdani secured the Democratic nomination for New York City mayor, Amanda Litman posted a video selfie on TikTok. “The dinosaurs of the past, the boomers, the hostile managers, the assholes—they are behind us,” she preached to the camera. If viewers felt inspired to “run to take on the status quo,” they should head to her organization’s website and register. Though Mamdani is not affiliated with Litman’s eight-year-old nonprofit, Run for Something, his generational fight aligns with its purpose: to encourage young and underrepresented people to run for political office, including “hyperlocal” positions like city council and school boards. Litman says t…
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It’s the dream: You finish a huge project that wins widespread acclaim—from your boss, your peers, your clients, your friends and family. You’re flying high. The world should be your oyster. And yet? You can’t find the inspiration to follow up. Your productivity dries up. You’re afraid lightning won’t strike twice. You fear being a one-hit wonder. Maybe not in the obsolete pop star sense—but in the professional, creative, successful sense. It’s a horrible, limiting feeling that kills your productivity, not to mention confidence. But according to research from the Rotterdam School of Management in the Netherlands, there’s a cause for the feelings of inadequacy followi…
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Despite being under a year old and having no revenue, Fermi America had a very successful initial public offering (IPO) this week. The company, which aims to provide data and power centers for artificial intelligence, saw its shares (Nasdaq: FRMI) close at $32.53 on their first day of trading Wednesday, up nearly 55% from their IPO price of $21 per share. Fermi’s stock price continued to rise through after-hours and into premarket trading on Thursday, reaching $36. It reached a high of $39 per share overnight, before dropping closer to $37 ahead of the market opening. What is Fermi? The company was cofounded by Rick Perry, former Texas governor, a GOP pr…
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AI assistants are incredibly efficient, but they can be a little predictable. Sometimes it takes an unexpected prompt to solicit a useful response. From disaster-movie logic to unusual cross-pollination, here are five techniques you can use to get better answers from your AI chatbot. View the full article
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Investors are celebrating a major shake up in how FICO scores will be shared with mortgage lenders, as shares of parent company Fair Isaac have rallied more than 20% on Thursday. That stock rally follows FICO’s announcement on Wednesday of a new pricing model that will allow mortgage lenders to calculate and distribute credit scores directly to borrowers, thereby eliminating the need to rely on the three nationwide credit bureaus for this information. In addition to its legacy pricing model, lenders can now opt for a direct license option that will save them up to 50% on per-score FICO fees. The FICO score is one of a few different credit scoring models that help …
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From on-again-off-again tariffs, economic uncertainty, and layoffs, fresh graduates are in one of the toughest job markets in recent history. More than half do not have a job lined up by the time they graduate, and the unemployment rate for young degree holders is the highest it’s been in 12 years, not counting the pandemic. Fast Company writer María José Gutierrez Chavez breaks down the 5 ways recent grads can break through the entry-level job “glass floor.” View the full article
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For many stars, writing a children’s book is a fun side project they do to capitalize on their fame. Kate McKinnon—a Saturday Night Live alum who has starred in recent movies like Barbie and The Roses—is certainly famous. But the truth is that she had dreamed of writing a novel for middle schoolers since her mid-twenties, years before she even auditioned for SNL. As a child, McKinnon had loved books about slightly oddball characters, like those found in Roald Dahl books. Her favorite heroine was Pippi Longstocking, whom she played in a kindergarten performance. She loved the character so much that she would show up at school for years in a full-on Pippi costume, complete…
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For decades, MBA programs, leadership trainings, and consultancies have told us that effective leaders share a set of “essential competencies.” You know the lists: empathy, strategic vision, humility, charisma, psychological safety, communication skills. These ideas get repeated in boardrooms and promised in executive education programs. But if these competencies were truly essential, then the leaders we most admire should have them. The truth is, they often don’t. This never made sense to me. In addition to my writing and research, I’ve spent the past 15 years running a secret dining experience called the Influencers Dinner. We’ve hosted close to 4,000 Olympians, Nobel …
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One of the most vital drugs with a high price tag will get dramatically more affordable next year – if you live in California. California will start selling insulin next year after striking out on its own in a bold deal to lower the cost of prescription drugs, making it the first state in the nation to do so. The state will offer low-cost insulin through CalRx, a state program designed to provide affordable life-saving drugs in California. “California didn’t wait for the pharmaceutical industry to do the right thing — we took matters into our own hands,” California Governor Gavin Newsom said in a press release. “… No Californian should ever have to ration insulin or go…
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I just got back from a week on the beach. The water was crystal clear, the sky blue, and my butt was in a lounge chair all day. I certainly enjoyed myself and caught up on a ton of sleep. But did I return to work today bursting with ideas and fresh energy? If I’m honest, not really. It feels more like I left my brain sunning itself on the seaside. Meanwhile, I need to dig myself out from under a mountain of work and complete my massive back-to-school to-do list. Where did I go wrong in my vacation planning? If I was looking to maximize floating time and the amount of tasty fish I ate, nowhere. But according to psychology, as much as I enjoyed my break, I al…
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OpenAI has announced that starting in December, ChatGPT will allow the generation of erotic content for verified adult users. At the same time, Elon Musk’s xAI has launched Grok Imagine, an image-generation system that already includes an NSFW mode for producing explicit imagery. None of this should surprise anyone. Desire, fantasy, and pornography have always been powerful engines of technological adoption. Photography, video, the internet, and even online payments all grew, in part, because of it. The interesting question is not about sex: it’s about what these decisions reveal about the kind of humanity Big Tech companies are shaping. Desire as a managed serv…
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In a stunt that’s surely destined for Netflix adaptation, this weekend a group of thieves broke into the Louvre in broad daylight and stole nine pieces of priceless jewelry in less than seven minutes. Prediction markets are already betting on whether the robbers will be caught. Prediction markets, including popular sites like Polymarket and Kalshi, are platforms dedicated to betting on current events including elections, sports events, and even cultural moments. In the past, they’ve been used to gamble on the next pope, the incoming editor of Vogue, and even whether the “Coldplaygate” couple would each get a divorce. Now, as French police desperately search for th…
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Not long ago, one of our coaching clients called us in a panic. His team was floundering, his peers were keeping their distance, and the feedback from HR was . . . not glowing. He was baffled. “I’m hitting the numbers,” he said. “What else do they want from me?” We’ve had this conversation more times than we can count, and this is what we’ve learned: Leaders rarely fall short because they lack intelligence, but because they lack emotional intelligence. The emotional gaps are what bruise egos, stall progress, and erode trust until there’s nothing left to stand on. Research supports this: High emotional intelligence in leaders is linked to stronger team communicatio…
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Early in my (Chantal’s) career, my manager, Scott, shared something in my annual review that I’ll never forget. My sarcastic sense of humor made some people uncomfortable. He recommended that I “tone it down a bit.” I felt embarrassed and defensive. Since I was young, I’d always leveraged humor to connect and signal mental acuity. The feedback made me question what I thought I knew. Was my presumed superpower actually a liability? The conversation rattled me, and I didn’t know what to do with the feedback. So often, early-career professionals enter the workforce and receive technical feedback from managers: fix code this way, prepare for a check-in using this template, …
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Research shows that an employee’s perception of what makes an authentic leader is the most significant predictor of job satisfaction and happiness at work. And I experienced this firsthand when my boss said three simple words that changed everything. You see, as a journalist, I was always accustomed to someone checking, editing, and approving every piece before publication. So when I asked my new boss yet another question about a piece of content I was working on, his response shocked me. He turned around and said, “I trust you.” I was blown away because it was a huge shift. For the first time, Someone is encouraging me to trust my own judgement instead of seeking appro…
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Gen Xers, born between 1965 and 1980, grew up with MTV and empty houses, earning them the name “latchkey kids.” The first generation who logged onto AOL Instant Messenger and played video games while still enjoying the freedom that came before helicopter parents took over is fascinating. But as a small generation that falls between baby boomers and millennials, they’re often overlooked. When it comes to their spending power, however, Gen X is small but mighty. According to a new report from ICSC, a trade association for retail real estate, Gen X may have more spending power than brands realize. While Gen X only makes up around 19% of the U.S. population, th…
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If it seems like Black Friday deals, and holiday shopping in general, is starting earlier and earlier, you’re right. Just in time for, um, Halloween, both Walmart and Best Buy have announced plans for their 2025 Black Friday and Cyber Monday sales. Black Friday, always the day after Thanksgiving, falls on Friday, November 28 this year. Deals generally continue through that weekend into Cyber Monday, which falls on December 1. However, in recent years, many retailers have jump-started the sales some two, or even three weeks leading up to Thanksgiving. And this year is no different. Here’s what to know. When do Walmart’s Black Friday deals start? The …
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Samsung Electronics on Thursday reported a 32.5% increase in operating profit for the third quarter, driven by rebounding demand for its computer memory chips, which the company expects will continue to grow on the back of artificial intelligence. The South Korean technology giant set a new high in quarterly revenue, which rose nearly 9% to 86 trillion won ($60.4 billion) for the July-September period, fueled by increased sales of semiconductor products and mobile phones. Samsung, which has dual strength in both components and finished products, said it expects the demand driven by AI to further expand market opportunities in coming months. SK Hynix, another major South…
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Amazon posted higher fiscal third quarter profit and sales compared with a year ago, fueled by accelerating growth in its cloud computing business and strong spending by its customers looking for low prices at a time when inflation is resurging. The results, announced Thursday, beat Wall Street expectations. The company’s prominent cloud computing arm also surpassed analysts’ expectations, rising 20%. But Amazon issued a cautious sales outlook for the fiscal fourth quarter. Shares, however, soared nearly 13% in after-hours trading. Analysts are analyzing Amazon’s results, along with other retailers’ earnings performances, to get insight into how shoppers are spending h…
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I keep seeing articles and conferences about “humanizing” AI in one way or another. And while I get the sentiment, I think they’re taking the wrong approach. There’s no point in making technologies more human. Being human is our job. If anything, AI is less an opportunity to humanize technology, than to re-humanize ourselves. Let’s start at the beginning. AI is just the latest, perhaps greatest advancement yet in what OG computer scientist Norbert Wiener dubbed “cybernetic” technologies. Unlike traditional technologies, cybernetic ones take feedback from the world in order to determine their functions. They work less like a machine you turn on than a home heater’s th…
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If you plan to hand out chocolate this Halloween, you might be in for more trick than treat. The price of cocoa remains high after spiking last year – a trend that has shoppers turning away from a perennial favorite sweet treat, even on a holiday that revolves around candy. Compared to the Halloween season last year, chocolate costs more this year and consumers are buying less of it. Overall candy prices have risen a whopping 78% since 2020, according to an analysis from consumer finance site FinanceBuzz, which tracked candy prices across four major retailers. A 100-piece bulk bag of Halloween candy costs an average of $16.39 in 2025, up from $9.19 in 2020 and $14…
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Dick Cheney, the hard-charging conservative who became one of the most powerful and polarizing vice presidents in U.S. history and a leading advocate for the invasion of Iraq, has died at age 84. Cheney died Monday night due to complications of pneumonia and cardiac and vascular disease, his family said in a statement. “For decades, Dick Cheney served our nation, including as White House Chief of Staff, Wyoming’s Congressman, Secretary of Defense, and Vice President of the United States,” the statement said. “Dick Cheney was a great and good man who taught his children and grandchildren to love our country, and to live lives of courage, honor, love, kindness, and fly f…
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How do I control my emotions? I get asked that question a lot. As an emotional intelligence coach, I’ve received thousands of emails from readers over the years who get caught up in a cycle of emotional thinking, which leads them to say or do things they later regret. Often, this results in harm to their closest relationships, professional and personal. Here’s the thing: Emotions aren’t bad. They’re what make us human, and that’s a good thing. The key isn’t taking emotions out of the equation. Rather, you want to balance emotions and rational thinking, so you can look back and be proud of what you’ve said or done. To help with this, I recommend using simpl…
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The term brand entertainment is tough to define. For many people, it’s an oxymoron and these two words should never be in the same room as one another. For many others, though, it’s simply when brands make stuff we actually want to pay attention to. It could be a short ad, or a feature-length film, or a live event. What it isn’t is an annoying waste of time interrupting our attention from actual entertainment like TV, sports, music and movies. I’ve spent a lot of time on the Brand New World podcast looking at different ways different brands are doing this right. From WhatsApp creating a Netflix doc about the Mercedes F1 team, to Dick’s Sporting Goods formally establis…
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When he takes office next year, Zohran Mamdani will be the first mayor of New York City in decades not to own a car. Mamdani—who bikes and rides public transit to work—wants to make city buses both faster to ride and free, building on a fare-free pilot he helped run in 2023. He also plans to expand the city’s network of bike lanes, add more car-free streets in front of schools, and wants to pedestrianize more areas in Manhattan as congestion pricing has reduced traffic. “In a city where the majority of households are car-free, we haven’t had a car-free mayor in a really long time,” says Alexa Sledge, communications director at the nonprofit Transportation Alternat…
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