Blog, YouTube & Content Monetization

A lifelong Manchester City fan stands in front of a 3D virtual avatar of the team’s star player, Erling Haaland, at an EA Sports FC prelaunch event. Towering and lifelike, the avatar’s every grin, gesture, and movement is perfectly synced to Haaland himself. The fan plays, interacts, and even shares a laugh during a spontaneous dance battle with the digital Haaland in real time. For a few electrifying moments, it’s as if their football hero has come to life in front of their eyes, blurring the line between reality, fandom, and technology. This isn’t a far-off sci-fi scenario; it already happened. 3D digital avatars are starting to transform how humans connect in virtual…

Sonder Holdings said on Monday it will wind down its operations and file for bankruptcy one day after Marriott International abruptly announced that it had terminated its licensing agreement with the San Francisco operator of thousands of rental properties. The one-two punch of news has caused chaos for employees and guests alike. Shares of Sonder have plummeted more than 64% as of mid-day trading on Monday. In a statement Monday, Sonder said it expects to file for Chapter 7 bankruptcy and liquid its U.S. business, in addition to initiating insolvency proceedings in the international countries where it operates. “We are devastated to reach a point where a liqu…

Amazon ushered in a new era for television advertising when it converted Prime Video into an ad-supported experience by default in 2024. By the middle of this year, some 130 million U.S. viewers were on Prime Video’s ad tier, watching between four and six minutes of ads per hour, according to an Adweek report. The move is part of the company’s long-term plan to dominate television advertising as viewership shifts from traditional broadcast and cable TV to streaming platforms. “The digital advertising landscape is rapidly evolving with streaming TV becoming mainstream,” says Kelly MacLean, VP of Amazon DSP, the company’s ad-buying platform. Under MacLean, Amazon’s…

We’re in an age where AI-fueled rapid prototyping and sleek direct-to-consumer startups seem to capture all the attention. But some of the most profound design disruptions didn’t start in a founder’s garage or in the algorithms of artificial intelligence; they were born in the aisles of mainstream consumer stores like Target. In the late 1990s, my company, Michael Graves Design changed the conversation around design with a teakettle that was joyful, affordable, and elegant. It didn’t just sit on a stove, it stood for a new idea: Good design was not a luxury, but a right. Target’s Design for All programs went on to define America’s expectation that great design should be …

Motivation comes and go, but consistency is what will get you the results. That’s a principle I’ve tried to live by for as long as I can remember. For the most part, it has served me pretty well. But as I’ve gotten older, I’ve learned that being consistent while being unmotivated can be energy draining. And when mental and physical energy is lacking, it can be difficult to be consistent. Earlier this year, I found myself in a bit of a motivation rut. I’d had a very busy six months of work. As a freelancer, this is something that I’m definitely grateful for and don’t take for granted. When things started to slow down for a little bit, I figured that I would finally ha…

After Viagra came to market in 1998, women began clamoring for a drug of their own. But it has taken decades for the medical community to take women’s sexual health seriously—and even longer to develop and approve a drug that improves women’s libido. A new documentary called The Pink Pill: Sex, Drugs, and Who Has Control, premiering at the DOC NYC film festival, explores the fight to launch Addyi, a drug known as “the female Viagra.” Directed by Aisling Chin-Yee, the film follows Cindy Eckert, the founder of Sprout Pharmaceuticals, who worked for five years to bring Addyi to market, which she managed to do in 2015. But just as fascinating, the film explores society’s per…

Before Waymo was Waymo, it was Google’s self-driving car project. Starting in 2009, the effort spent many years in test mode—with humans in the driver’s seats ready to take over, just in case—that its vision of vehicular autonomy often felt far from practical reality. Since last year, however, Alphabet’s robotaxi service has begun to scale up quickly. It’s now fully open to the public in Atlanta, Austin, Los Angeles, Phoenix, and the San Francisco Bay Area. And today the company is announcing that it’s testing fully autonomous trips, sans human driver, in Miami, and plans to do so in Orlando, Florida; Dallas; Houston; and San Antonio in the coming weeks. For now, …

Across the country, data center demand and construction have been skyrocketing throughout 2025. And so has local opposition to those projects. From Indiana (where a developer withdrew its application to build a data center on more than 700 acres of farmland after local opposition) to Georgia (where now at least eight municipalities have passed moratoriums on data center development), residents and politicians are pushing back against the water- and energy-hungry sites. Between late March through June of this year alone, 20 data center projects, representing about $98 billion in investments, were blocked or delayed in the United States, according to a new rep…

Spend a few minutes on developer Twitter and you’ll run into it: “vibe coding.” With a name like that, it might sound like a passing internet trend, but it’s become a real, visible part of software culture. It’s shorthand for letting AI generate code from simple language prompts instead of writing it manually. In many ways, it’s great. AI has lowered the barrier to entry for coding, and that’s pulled in a wave of hobbyists, designers, and side-project tinkerers who might never have touched a codebase before. Tools like Warp, Cursor, and Claude Code uplevel even professional developers, making it possible to ship something working in hours instead of weeks. But her…

Instead of teens simply putting down their phones to take a break, TikTok wants them to use the app’s new breathing exercises and affirmation journal to improve their well-being. Over the past couple of years, a growing number of legislators have been proposing or enacting laws to restrict or limit minors’ access to social media apps in order to protect children’s and teens’ mental health. TikTok has other ideas on how to boost well-being—without ever leaving the app. This week, it launched a Time and Well-Being space within users’ account settings, replacing the existing screen-time management page. New features in the space include an affirmation journal …

The following sentence might cause anxiety. As Thanksgiving looms near, it’s time to begin holiday shopping. The current level of inflation makes that even more stressful. How can you show your love without breaking the bank? It turns out, shoppers are turning to off-price retailers such as Ross, T.J. Maxx, and HomeGoods, according to recent earnings reports and data from location analytics company Placer.ai. Let’s break down the numbers. Ross Stores posts rosy earnings It’s fair to say that Jim Conroy, CEO of Ross Stores, is very pleased with the third-quarter earnings report released on Thursday, November 20. The company earned $1.58 per share…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists just published their updated 12-month forecast, projecting that U.S. home prices—as measured by the Zillow Home Value Index—will rise 1.5% between October 2025 and October 2026. Heading into 2025, Zillow’s 12-month forecast for U.S. home prices was +2.6%. However, many housing markets across the country softened faster than expected, prompting Zillow to issue several downward revisions. By April 2025, Zillow had cut its 12-month national home price outlook to -1.7%. In late spring, Zillow stopped issuing downward revisions. In August, it…

You might think of Walmart as America’s quintessential big box store—the place you can get everything from Hanes T-shirts to large screen TVs to cleats for your kid’s soccer uniform. But Walmart isn’t defying shaky consumer confidence because of the breadth of its offerings, which impressively stretches to 120,000 products at most stores. Customers aren’t flocking into stores to buy made-in-America T-shirts, as I wrote about in May, thanks to a novel partnership with American Giant. Or because it is adding more high-end products (at lower prices than you’d find anywhere else), as I covered in October in this profile of its chief merchant Latriece Watkins. Nor is this a…

With Thanksgiving just around the corner, a time when we give thanks and practice gratitude for what we have, we turned to neuroscience to find out if doing so actually makes us happier and healthier. Here’s what we found. Is gratitude actually good for your health? “People who are grateful live longer, are happier, and also tend to hit workplace markers like [making] more money, and [getting] promoted more frequently,” Emiliana Simon-Thomas, Ph.D., science director at U.C. Berkeley’s Greater Good Science Center, tells Fast Company. “But the key is not a fake-it-till-you-make-it approach—no, it’s real gratitude, real contentment, based on an accurate assessment of …

Just like any new form of entertainment initially popular among kids and teenagers, video games got their share of suspicion, disdain, and even fearmongering. Today, they are a fully legitimate part of pop culture, but the narrative of video games being a waste of time is still alive. It’s highly unlikely to see a productivity guru advising you to play a video game. That said, as both a venture investor and a gamer, I insist that video games aren’t counterproductive. On the contrary, they help to develop skills that VCs, entrepreneurs, managers, and leaders need, while allowing you to take your mind off of stressors and recharge. My twin brother, Roman, and I ha…

One of the most pervasive rules of business is compete-to-win or perish. But as more organizations struggle to navigate an increasingly volatile, uncertain, complex and ambiguous landscape, some innovative leaders are choosing to collaborate over compete. This is particularly necessary within the organization, where collaboration may be considered beneficial in theory, but in practice, the rules of engagement still revolve around competition: colleagues become rivals over promotion opportunities, recognition, and advancement. The competition within the organization makes it harder to navigate the disruption and certainty on the outside. How do leaders banish in-house c…

Rare earths’ monopoly. Unrivaled manufacturing supply chains. Free AI models that rival, or surpass, its American counterparts. More research papers and more STEM doctorates than anyone else. If you are reading a lot about these topics lately, you know how China’s decades-long strategy to become the top global superpower—and the greatest threat to U.S. world domination—is coming to fruition. What you may not be aware of is the other crucial part of Beijing’s plans; its industrial ramp up to dominate the most crucial resource on the planet: the oceans. China’s pursuit of maritime dominance has shifted from a regional ambition to a global reality, driven by a “breakneck sp…

Ralph Lauren revealed Team USA’s Milan Cortina Winter Olympics looks Thursday, complete with Americana knit sweaters and plenty of vintage call-backs. The formal opening ceremony look pairs a patterned red, white and blue knit sweater with tailored cream trousers and a matching wool coat. Moving sportier, the closing ceremony outfit features a graphic puffer coat inspired by vintage ski kits over a color-blocked sweater. “We are creating something that we know has to become timeless and has to be something that people will wear forever and appreciate forever,” said David Lauren, the Chief Branding and Innovation Officer at Ralph Lauren. “So in creating jackets like this…

Twenty years ago, not too long after Youtube itself launched, Ian Hecox and Anthony Padilla started uploading videos to the platform. What started as two teenagers trying to make each other laugh turned into the biggest channel on YouTube. It was the first ever to reach 10 million subscribers. Eventually Smosh was acquired by a company called Defy Media. The company would expand rapidly–more videos, more cast members, even a movie–but then came turmoil and uncertainty for Smosh. Padilla left the company in 2017, largely due to creative differences with Smosh’s parent company. He returned to the business in 2023, when he and Hecox purchased Smosh from YouTuber-led med…

Internet infrastructure company Cloudflare on Friday said it was investigating an outage that took place in the morning that brought down several global websites including LinkedIn, Zoom and others, the second such crash to affect the company in less than three weeks. Cloudflare said the issue had been resolved, and that it was was “investigating issues with Cloudflare Dashboard and related APIs,” or application programming interface that allow software systems to communicate with each other. The company said the outage was not due to an attack. A change to how its firewall handles requests “caused Cloudflare’s network to be unavailable for several minutes this morning,…

High-power magnets undergird an enormous amount of modern society. From high-end audio speakers to electric vehicles, wind turbines, and fighter jets, they are a vital component in much of the technology we touch every day. To make them requires mining and refining rare earth elements—a supply chain largely controlled by China. Companies around the world are racing to find alternatives by using materials that are more abundant and cheaper to produce domestically. Minneapolis-based Niron Magnetics believes it has found a solution, claiming it can approach key aspects of rare earth magnet performance, using humble iron and nitrogen—albeit in an exotic formulation. Gener…

Experts have compressed their predictions for when artificial general intelligence (AGI)—the type of AI that can equal or exceed human intelligence—will arrive. When predictions were first made in 2023, AGI was expected to arrive in 50 years. Newer estimates say five years. When GPT-5 came out this summer, it demonstrated surprising leaps in reasoning and memory, further accelerating those timelines. Progress is moving faster than anyone anticipated, and what once felt speculative now feels inevitable. Meanwhile, small teams are shipping products that would have required 100-person companies two years ago. The gap between the AGI debaters and the builders (those w…

The U.S. Federal Reserve agreed to cut interest rates at its December meeting only after a deeply nuanced debate about the risks facing the U.S. economy right now, according to minutes of the latest two-day session. Even some of those who supported the rate cut acknowledged “the decision was finely balanced or that they could have supported keeping the target range unchanged,” given the different risks facing the U.S. economy, according to the minutes released on Tuesday. In economic projections released after the December 9-10 meeting, six officials outright opposed a cut and two of that group dissented as voting members of the Federal Open Market Committee. …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. In today’s article, we’re sharing the full results from the Q4 2025 Zoodealio-ResiClub Real Estate Agent Survey. To conduct our real estate agent survey, ResiClub partnered with Zoodealio, a cash-offer platform, and iBuyer-management software designed for real estate agents. Among the 204 agents who took the survey, half (51%) have been real estate agents for 15 years or longer. The survey was fielded from November 17 to December 29, 2025. Respondents included real estate agents spanning all regions of the U.S., giving us a ground-level view of b…

Dog owners have a lot of choices nowadays when it comes to picking out pet food for their pup. Dry kibble or wet? Beef or chicken? Frozen, fresh, or raw? Brands even boast “human-grade” ingredients and grain-free recipes. If you have a dog, your decision may be focused on nutrients, or maybe price. But one vet-turned-environmental researcher wants you to also consider the climate impact. And that impact could be huge—depending on the type of food, your dog’s diet could have a greater environmental impact than your own. Calculating the carbon footprint of dog food What we eat matters for the planet. Globally, food production is responsible for more than a q…