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A colossal squid has been caught on camera for the first time in the deep sea by an international team of researchers steering a remotely operated submersible. The sighting was announced Tuesday by the Schmidt Ocean Institute. The squid filmed was a juvenile about 1 foot (30 centimeters) in length at a depth of 1,968 feet (600 meters) in the South Atlantic Ocean. Full-grown adult colossal squids, which scientists have uncovered from the bellies of whales and seabirds, can reach lengths up to 23 feet (7 meters) — almost the size of a small fire truck. The squid was spied last month near the South Sandwich Islands during an expedition to search for new sea life.…

What if there were a battery that could release energy while trapping carbon dioxide? This isn’t science fiction; it’s the promise of lithium-carbon dioxide (Li-CO₂) batteries, which are currently a hot research topic. Li-CO₂ batteries could be a two-in-one solution to the current problems of storing renewable energy and taking carbon emissions out of the air. They absorb carbon dioxide and convert it into a white powder called lithium carbonate while discharging energy. These batteries could have profound implications for cutting emissions from vehicles and industry—and might even enable long-duration missions on Mars, where the atmosphere is 95% CO₂. To make…

Resilience is a favorite buzzword for many entrepreneurs. You’ll see it throughout pitch decks, founder stories, and LinkedIn posts. The idea is, if you’re able to endure enough, you’ll successfully come out the other side. Some 83% of founders experience high stress, struggling with imposter syndrome and rapidly losing confidence in the idea they were certain would work out. In this context, the resilience story is a motivating one. But the idea is also highly misleading. Among the 90% of startups that fail, most founders are likely resilient right up until the end. They push through setbacks and persist with their idea, despite plenty of evidence suggesting that…

Nearly every major policy paper, and the wannabe thought leaders that quote them, says that university enrollment and programming skills are the winning combination for the next Industrial Revolution. My analysis of 11 million professional programmers at Gild completely disagreed. This is not the Industrial Revolution. Don’t believe me? Try this thought experiment . . . and be honest. You are the CEO of a multinational company with 100,000 employees. Rate all of their jobs on a scale from ‘lowest’ to ‘highest’ skill. Now consider a near future in which AI and automation have disrupted the bottom 80% of those jobs by skill-level. Those 80,000 jobs are not needed anymor…

You’ve probably seen compounding making headlines recently, and not for the right reasons. From so-called “personalized” GLP-1s flooding the market to telehealth startups touting hormone “rebalancing” kits, compounding has become a buzzword for companies looking to shortcut regulation. Much of the scrutiny is justified; some companies exploit compounding to bypass evidence standards or chase fast revenue. But when compounding is grounded in rigorous data, fills a real market gap, and meets a clinical need, it can meaningfully accelerate access to therapies that would otherwise take years to reach patients. In women’s health, especially, it can bridge the gap between u…

Retail has always evolved around a central promise. First it was price and scale. Then convenience and speed. More recently, brand and experience took the lead. Now another shift is underway, one that many companies still treat as secondary. The next competitive advantage in retail is designing for real life. That means designing for the full range of human ability, attention, mobility, and circumstance. Not as a compliance exercise. Not as a niche offering. But as a smarter, more complete version of customer experience. Accessibility is often misunderstood as a feature aimed at a small group of people. In reality, it is a systems-level discipline. It asks a simpl…

For most of modern financial history, retail investors were treated as background noise. Institutions moved the market. Hedge funds set the tone. Analysts shaped narratives. Individual investors followed. That era is over. Retail investors made up 35% of the market in April 2025, an all-time high. According to a 2024 report, almost 80% of the market is high-frequency algorithmic trading. Combine these numbers, and it is theoretically possible that all of the market could be trading a popular stock on social media that gets quickly amplified upwards by momentum trading algorithms. This is not a trend. It is a structural shift. And it is quietly reshaping ho…

The other day, my 15-year-old daughter and her friend were smelling candles in the local grocery store just two blocks from our home. I frequently send my daughter, and my younger son, 10, to grab a few items there when I’m busy—especially in the summer when no one gripes about the walk. But on this particular day, an employee approached the girls and asked them to leave the store immediately. “Why?” they responded in unison, taken aback. The answer: Because they didn’t have a parent or guardian with them. Annoyed, but not entirely shocked, I popped by and spoke to a manager (in the least Karen-like fashion I could muster). I was told that the grocery store does…

’Tis the season for giving—and that means ’tis the season for shopping. Maybe you’ll splurge on a Black Friday or Cyber Monday deal, thinking, “I’ll just return it if they don’t like it.” But before you click “purchase,” it’s worth knowing that many retailers have quietly tightened their return policies in recent years. As a marketing professor, I study how retailers manage the flood of returns that follow big shopping events like these, and what it reveals about the hidden costs of convenience. Returns might seem like a routine part of doing business, but they’re anything but trivial. According to the National Retail Federation, returns cost U.S. retailers almost $89…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Retail is at a turning point. AI is no longer a futuristic idea or marketing buzzword—it’s a business necessity. Consumers expect intelligent, seamless, and personalized experiences at every touchpoint. The brands that deliver on those expectations will win. Those that don’t will fall behind. Still, when I talk with retail leaders, I hear the same concerns again and again: How do…

Today’s workforce often spans four—sometimes five—generations. Gen Z, millennials, and baby boomers bring distinct experiences and expectations that enrich organizations yet complicate workplace design. The core challenge is building physical and cultural environments that serve these different—and sometimes conflicting—needs. The stakes are high. Gallup’s 2024 State of the Global Workplace shows global engagement falling to 21%, the second decline in 12 years. Engagement drops fastest when generational needs go unmet. Nearly 60% of employers say their workforce spans four or five generations, and in a recent AARP study, 83% said “creating a more multigenerational wor…

It might start with a cassette deck that streams Spotify and charges your phone. It doesn’t have to stop there. These days, yesterday is big business. A retro revival is underway in the design world: mushroom-shaped lamps, walnut stereo consoles, daisy dishware, neon Polaroid cameras. It’s like our homes just hustled over from “One Day at a Time” or “That ’70s Show” or moonwalked in from “Thriller”-era 1982. Welcome to the retro reset, where ‘70s, ’80s, and ’90s aesthetics are getting a second life. It’s not just in fashion and film but in home décor and tech. Whether you actually lived through it or long for a past you never experienced, nostalgia is fueling …

Nostalgia has been one of the dominant themes of 2025, from AI-generated scenes of the good ol’ days to the resurgence of analog hobbies. Retro, a friends-only photo journal, recently launched a new feature which taps into this mindset, turning your camera roll into a personal time machine. The Rewind feature, launched this week, resurfaces camera roll memories from this time last year. These are private to you unless you choose to share with others. “People are taking more photos than ever but they’re actually doing less with them. It’s almost as if those photos go into the ether,” Nathan Sharp, cofounder and CEO of Retro, tells Fast Company. “We buil…

In 2025, Amazon, Dell, Apple, Google, IBM, Meta, Salesforce, and dozens more have doubled down on demands for employees to return to the office (RTO) at least three days a week, if not all five. And they’re getting exactly what they want. Now, when I say “exactly what they want,” you might be expecting me to paint a picture of workers happily returning to their daily commutes, overcrowded highways, cavernous or claustrophobic offices, constant interruptions, and extra expenses, and all of it resulting in massive productivity gains. That’s not happening, the productivity-gains part. And the longer we play this out, the sillier the performances of “productivity thea…

The return-to-office debate sees no end in sight. Workers still want flexible work—and drag their feet complying with RTO, it was reported this week. Some workers have suspected such policies have been a way of companies saying: “Don’t like it? Quit.” Turns out, maybe they are. A recent Fortune article, citing a 2024 survey of more than 1,500 U.S. managers, found that a quarter of C-suite executives hoped for some voluntary turnover after introducing an RTO policy. One in five HR leaders went further, admitting their stricter office requirements were designed to push staff out. So when the article started making the rounds on Reddit last week, the general la…

Today marks a milestone: my 250th “Playing to Win/Practitioner Insights” series post. Back on October 5, 2020, when I published the first piece in this strategy series, “The Role of Management Systems in Strategy,” I was simply responding to a client’s question and trying to provide practical advice on the often-ignored fifth box of the Strategy Choice Cascade. I had no idea that first post would be the launch of a series that reaches 263,000 people (at last count) on a weekly basis. It feels fitting for this 250th post to return to the original topic in Revisiting Management Systems: The Nervous System of Strategy. And as always, you can find all the previous Playing to …

I revisited my definition of strategy several years ago and realized recently that I hadn’t written about it—just presented it privately to executive teams in the context of my strategy work with them. I decided to rectify that oversight by writing this Playing to Win/Practitioner Insights (PTW/PI) piece on it called Revisiting my Definition of Strategy: Compelling Desired Customer Action. And as always, you can find all the previous PTW/PI here. Need for a DefinitionFor any field to develop, the terms used in the field must be defined. Otherwise, participants can’t discuss the field intelligently, and it is therefore hard for the field to advance. I experienced that phen…