Blog, YouTube & Content Monetization

In a recent interview with Wired, billionaire philanthropist Melinda French Gates made clear she is no friend of hustle culture and nonstop busyness. “My parents were countercultural. They actually taught us that you needed breaks,” she says. “We took Sundays off as a family, and guess what else? My parents actually taught me the importance of rest, of taking a short nap every day.” Building quiet, restful moments into your day doesn’t just help you think more clearly and feel better physically, she continues. It also helps you check in with yourself and your values. It is important to “know who you are as a person and to live in that direction and in that lane,…

Andy Sauer is no stranger to making waves in the beverage business. As the CEO of Garage Beer, he defied the odds by turning a small craft brewery into a national name, despite competing in an industry dominated by legacy players. Now he’s looking to shake things up in another popular beverage category: the soda aisle. Sauer’s latest venture is a product called Roxberry, which he’s dubbing the “first modern kids’ soda.” The brand launched earlier this month at more than 2,200 Walmart stores, 450 Krogers, Meijer and Harris Teeter locations nationwide, and a handful of independent grocers. This “soda” is unlike the sugary drinks most consumers remember from childhood: I…

Yesterday, customers of Verizon Communications across the country picked up their phones only to discover that they had no service. Calls, texts, and the internet simply didn’t work. Verizon now says the underlying issue has been resolved. But just what caused it, and will Verizon compensate customers for the outage? Here’s what you need to know. What happened? On Wednesday, a little after noon ET, customers around the country began taking to social media to report that they had lost Verizon service on their phones. Calls and texts could not be made or received, and internet access was nonexistent. Many iPhone owners on Verizon’s network saw the “SOS” ico…

2025 unleashed the enormous potential of AI. According to Pew Research, 62% of adults say they interact with AI at least several times a week, and 73% of U.S. adults say they are at least a little bit willing to let AI assist with their day-to-day activities. However, while most people today use AI primarily for answering their questions or researching products to buy, the real opportunity isn’t in better search functionality alone. In the consumer tech industry, we are at the threshold of a generational opportunity to leverage AI to make people’s lives better and more meaningful, saving them time on what they need to do so they can focus on doing what they want to do…

As we head into the new year, I am facing a daunting prospect. After over 34 years in higher education as a professor and administrator, I’m moving to the private sector to support more effective teaching practices. I would classify this change as a significant career pivot. I am changing market sectors (public sector to private) and shifting from serving a single institution to a global base of clients. Decisions like this are not to be made lightly. It is important to ensure that you are making this move to run toward something attractive and not just away from something that frustrates you. Here are three important considerations if you think a significant career m…

In two years, there could be a space station orbiting the moon. NASA’s Gateway Lunar Space Station, set to launch as early as 2027, will support the Artemis IV and V moon missions and, eventually, be a jumping-off point for missions to Mars. And maybe, one day, a colony. But before any of that can happen, the Gateway will need a power source—a powerful one, at that. The challenge is getting that energy supply into orbit the way anything reaches space: in the nose cone of a rocket. Gateway’s power will come from a pair of blankets of photovoltaic cells, known as Roll-Out Solar Arrays (ROSAs). Each is roughly the size of a football end zone, and together they’ll pro…

If a City is going to operate a multimodal transportation system, then it helps to understand the motivations of people who continue to choose personal cars for their short trips. Bicycle advocates often talk about this in terms of “bike trips not taken” because of a lack of quality infrastructure. Survey after survey shows that many people opt out of cycling because of gaps in the bike lane network, busy intersections to cross, or other real or perceived pain points. And case study after case study shows that when cities create comfortable and convenient bike infrastructure, more people choose to ride bikes. There’s a similar issue with public transportation tha…

Iranians have been struggling for nearly two weeks with the longest, most comprehensive internet shutdown in the history of the Islamic Republic — one that has not only restricted their access to information and the outside world, but is also throttling many businesses that rely on online advertising. Authorities shut down internet access on Jan. 8 as nationwide protests led to a brutal crackdown that activists say has killed over 4,000 people, with more feared dead. Since then, there has been minimal access to the outside world, with connectivity in recent days restored only for some domestic websites. Google also began partially functioning as a search engine, with …

It’s simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes. Olivia Yokubonis, armed with a kind voice and scientific research, often pops up in feeds on social platforms, gently reminding viewers that they might not remember the video they saw two videos before she appeared on the screen. Yokubonis is a content creator who goes by the name Olivia Unplugged online, making videos to combat overuse or mindless use of social media. For the most part, people who view her videos w…

We have a growing problem making our institutions work for humans. Across society, and especially in business, humans are increasingly treated as resources to be squeezed rather than as individuals to be served. Employees become “human capital” to be optimized; customers become “users” to be converted or upsold. This tendency predates AI, but AI threatens to accelerate it dramatically—automating the depersonalization, scaling the indifference, and introducing another layer of abstraction that separates real human beings from real human beings. Yet there is an alternative path. Human-centered design is often dismissed as a soft or unserious discipline, a distraction fr…

Below, Jay Belsky shares five key insights from his new book, The Nature of Nurture: Rethinking Why and How Childhood Adversity Shapes Development. Belsky is emeritus professor of human development at the University of California, Davis. What’s the big idea? Seen through an evolutionary lens, early adversity can shape development in adaptive ways. And because children differ in their sensitivity to their environments, early experiences may matter a lot for some and much less for others. Listen to the audio version of this Book Bite—read by Belsky himself—in the Next Big Idea app. 1. A radically transformed understanding of development It is beyon…

It’s 9:30 p.m. Snack time. A sacred fourth meal, when I pull out my handwash-only kobachi and drop in a small handful of Blue Diamond Smokehouse almonds. I’ve been eating them for more years than I care to admit, appreciating the mix of natural (high protein and fiber) almonds with a splash of addictive processing (mmm, hickory smoke flavor and maltodextrin) to keep them feeling dangerous. It’s the perfect portion of the perfect snack in the perfect bowl. Almost. The problem with Blue Diamond Smokehouse isn’t the product. It’s the packaging. Specifically, the Ziploc-esque “resealable” zipper stops working, like clockwork, when I’m about halfway through the ba…

As researchers approach the front doors of Oxford’s new Life and Mind Building (LaMB), they’re greeted with a towering concrete facade, rendered with a rippling surface effect. What first appears to be a mere stylistic choice actually encodes something more special: Each of the concrete’s waves and dips is derived from the brain scan of an Oxford researcher. Designed by the architecture firm NBBJ, the LaMB is a massive, 269,000-square-foot space that brings together two departments: experimental psychology, which studies the human brain and how it operates; and biology, which encompasses both zoology (animal studies) and plant sciences. When it opened last October af…

There is a deeply unsettling paradox in how aging women are represented today. The louder the discourse on inclusion and diversity becomes, the fewer women we see who actually look like women over 45. Women who age “normally”—who live in their bodies, with their features, their lines, their visible age—have almost vanished from public view. When women in their 50s or 60s do gain visibility, it is often with a body and a face that belong to the strange category of Forever 35: perfectly smooth, ageless, suspended in time. This is not a trivial aesthetic issue because it has major consequences for work, careers, and power. When women disappear from view as they age, they…

Recently, I have developed a conflicted relationship with Lego. I love it. There’s so much Lego in our apartment that you can remove the brick and mortar, and I would still have a standing home. But lately, I’m getting fed up with how hard the Danish company is pushing it. Pushing the absurd licensing deals. Pushing nostalgia. Pushing the gigantic sets that adults want, kids dream of, but so many parents can’t afford. And sure. I can’t really blame Lego for wanting to make money. It’s a private company, and they are in the business of, you know, selling stuff. But by pushing so hard in every department, Lego risks brand exhaustion. At least, it’s exhausting the br…

For decades, women business owners have faced a persistent challenge: access to capital. Despite owning nearly half of all small businesses in the U.S., women often encounter barriers to financing. I’ve seen from my experience at the SBA and now First Women’s Bank, that one of the biggest drivers of the gender lending gap isn’t just rejection, it’s that many women don’t come forward for financing at all. Whether due to lack of awareness, confidence, or systemic hurdles, “access” captures both those who are denied and those who never apply. Also driving the gender lending gap is the type of capital women seek. Women often seek startup capital that is difficult to obtai…

It’s easy to be charmed by the first delivery robot you see. I was driving with my kids in our Chicago neighborhood when I spotted one out the window last year. It was a cheerful pink color, with an orange flag fluttering at about eye level and four black-and-white wheels. It looked almost like an overgrown toy. When I told the kids that it was labeled “Coco,” they started waving and giggling as it crossed the street. Over the months that followed, spotting Cocos rolling down the sidewalk became one of our favorite games. Then, last fall, another type of delivery robot appeared. This one was green and white, with hardier all-terrain wheels and slow-blinking LED …

Another round of Epstein files—approximately three million documents—was released January 30, and this batch included a lot of prominent names. That list included philanthropist and business magnate Bill Gates, entrepreneur Elon Musk, and author, doctor and longevity influencer Peter Attia. They were all allegedly connected to Epstein in different ways, and as a result, their mentions in the documents are varied. But it’s their responses that offer lessons to others in the business world about how to respond when faced with a crisis. Dealing with one of this magnitude is no easy feat, and it requires absolute trust between a client and a crisis manager, Beverly Hills …

Rewind to 2025. The National Football League is fresh off an unbelievable, yet controversial, Super Bowl halftime performance by the superstar hip hop artist Kendrick Lamar. The country has just been introduced to a diversity-hostile administration, which has practically squashed any zeal toward diversity, equity, or inclusion that corporate America once seemingly held. As the NFL’s leadership team explores talent considerations for next year’s performance in the midst of this cultural backdrop, someone recommends Bad Bunny, the Puerto Rican-born megastar whose songs are performed almost entirely in Spanish, and, surprisingly, the league acquiesces. The public blowback is…

Amazon sales surged 14% during the fourth quarter, helped by strong holiday spending and a better-than-expected growth in its prominent cloud computing unit. But shares fell 11% in after hours trading on Thursday as investors appeared to be spooked by the Seattle-based tech company’s plans to increase capital spending by nearly 60% to $200 billion from last year’s $128 billion as it sees opportunities in artificial intelligence, robots, semiconductors and satellites. The company’s fourth-quarter profits also were slightly below analysts’ projections. Wall Street analysts were expecting capital spending to rise to around $147 billion this year, according to FactSet. Ama…

The Olympics are best known as a moment for the world’s most elite athletes to demonstrate their physical prowess on the world stage. But, for a handful of apparel brands, the Games are also one of the most coveted advertising moments of the year. This year, teams at the Milan Cortina Games will be outfitted in plenty of the usual activewear suspects, including Adidas, Nike, and Asics. Team USA will once again appear in preppy, ultra-Americana-inspired looks designed by Ralph Lauren, which has exclusively partnered with the team since 2008. The terms of this deal are unclear, but it’s likely an intensely expensive (and lucrative) undertaking for Ralph Lauren that…

Look, we all know the drill by now: You type a question into the magic AI box, and the magic AI box spits out an answer that is usually pretty good, occasionally mind-blowing, and every once in a blue moon mind-blowingly bizarre. But if you’re just treating Google Gemini like a glorified search bar, you’re leaving a lot of utility on the table. It’s sort of like buying a Swiss Army knife and only ever using the toothpick. If you want to move past the beginner phase and actually make Gemini work for you, here are four tricks that might not be immediately obvious but are surprisingly handy. Stop copy-pasting your own emails If you’re trying to summarize a lon…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. I recently celebrated my 56th birthday, and I’m feeling my age. Not because I’m slowing down (which I am), but because I feel increasingly removed from the passions, peeves, and predilections of Gen Z and Generation Alpha. This matters, as young people shape popular and workplace cultures, …

As backlash over Bad Bunny’s Super Bowl LX halftime show rippled through conservative media, a notable group of right-leaning commentators broke with President Donald The President to defend the performance—in some cases walking back their own earlier criticism. Despite Bad Bunny’s message of love and unity, the performance has been placed squarely at the center of the culture war in recent weeks. After initially calling for viewers to turn off the halftime show and labeling Bad Bunny a “fake American citizen” who “publicly hates America,” influencer and boxer Jake Paul, 29, has now claimed amnesia over his viral rant. “Guys i love bad bunny idk what happene…

The legend of Sisyphus goes like this: As punishment for cheating death and embarrassing the gods, he is banished to the underworld and sentenced to push a boulder up a hill. As Sisyphus nears the peak, the boulder rolls back down, and he must start over. And the episode repeats for eternity. I risk sounding melodramatic by comparing this story to the plight of the employed in 2026. Fair enough. But consider, if you will, the cycles in which a modern worker finds herself. She masters a new skill, and it’s deemed outdated. She learns a new software, and is told to use a different one. She gets a new boss, and the company is reorganized. She applies for a job, and …