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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Despite the now widespread use of AI in workplaces, workers aren’t actually becoming more productive, according to a new survey led by Stanford Social Media Lab and BetterUp Labs. The report finds that while employees are using modern AI tools more than ever, they’re using them to create subpar work. The new report calls the phenomenon “workslop,” which it defines as “AI-generated work content that masquerades as good work, but lacks the substance to meaningfully advance a given task.” In other words, it’s thoughtless, sloppy work that someone will eventually have to clean up. The problem is widespread up and down the corporate ladder. Per the report, 40% of emp…

  2. Shopping for a used car? Hertz is making it easier than ever to buy a car from its fleet: You can now browse, finance, and purchase vehicles entirely online, the company announced Tuesday. The car rental giant has revamped its website, HertzCarSales.com, allowing customers to now browse thousands of vehicles, get a trade-in offer, get prequalified, and secure financing so they complete the purchase entirely online. These changes mean that car buyers no longer need to visit one of Hertz’s 45 retail locations to complete the purchase. “Our new e-commerce platform marks a major step forward in modernizing how we serve our customers with a seamless journey from browsi…

  3. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow is facing mounting legal battles—including a lawsuit Tuesday brought by the Federal Trade Commission alleging that Zillow paid rival Redfin $100 million to exit and stop competing in the online apartment rental listings market. The FTC claims the arrangement—framed publicly as a “partnership”—was in fact an unlawful anticompetitive agreement that eliminated Redfin as a meaningful competitor in the online rental space. According to the complaint, filed in U.S. District Court for the Eastern District of Virginia, the February 2025 deal required Redfi…

  4. Figma burst into the public eye in 2022 after Adobe was blocked from buying the design startup for $20 billion. This chapter set the stage for an even bigger milestone at Figma: a splashy IPO this summer at nearly double that valuation. Cofounder and CEO Dylan Field shares what distinguishes Figma from competitors, and why design is increasingly at the center of every industry in today’s software-driven economy. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders…

  5. Organizations are scrambling to keep up with employees using AI tools like ChatGPT, text generators, and automation platforms to help them at work. The phenomenon is known as Bring Your Own AI. And while workers are hitting performance goals faster, they’re also exposing companies to unprecedented legal and security risks. View the full article

  6. Berkshire Hathaway is buying Occidental Petroleum’s chemical division for $9.7 billion in what may be the last big acquisition involving the consummate dealmaker, Warren Buffett. Buffett wasn’t mentioned anywhere in materials released by Berkshire Hathaway discussing the deal Thursday, potentially signaling a passing of the torch to Vice Chair Greg Abel, to whom Buffet will hand the CEO title in January. Buffett will remain chairman at Berkshire and will still be involved in deciding how to spend the conglomerate’s colossal pile of more than $344 billion in cash. Berkshire’s cash reserves have been growing for years because Buffett has been unable to find any …

  7. Companies ask job applicants for references all the time. It’s a way to verify a potential hire’s history and skills, vet their candidacy, and assess character and cultural fit. So why can’t the same thing be done in reverse—where you can ask past employees to assess the company you’re applying to? Sure, there’s Glassdoor. But short of salty ex-employees publicly dragging old employers on social media—a relatively uncommon move, considering it’s deemed unprofessional and may result in legal retaliation—there are no real formalized processes to run references on a company you’re applying to. A recent Reddit post presented the argument: “Jobs be asking me for 3 …

  8. Some good news on the weight-loss front: Customers can now go to Costco to get Ozempic and Wegovy, brand-name injectable prescription drugs manufactured by drug maker Novo Nordisk, which contain the same active ingredient: semaglutide. The Danish pharmaceutical firm announced Friday that both are available at the big-box retailer’s pharmacies nationwide, for $499 for a month’s supply—the same price as sold in CVS, Walmart, and the company’s direct-to-consumer website. You’ll still need a prescription to buy the drugs. Fast Company has reached out to both Costco and Novo Nordisk for comment. Also—Costco is offering a 2% discount for both Costco executive member…

  9. Forget magical virtual worlds. In its quest to broaden the audience for virtual reality, Meta is now embracing much more familiar surroundings: Owners of Meta’s Quest VR headsets will soon be able to create digital replicas of any room in their house, and then invite others to “visit” them in those spaces. Imagine, for instance, having a spontaneous family reunion in a metaverse version of your living room – perhaps even with an avatar that looks just like you, and not a character that has escaped from a video game. “There is something very magical about scanning a space that you know, bringing someone else who knows that space into it and feeling like you’re there tog…

  10. As any Studio Ghibli fan will testify, an afternoon spent binging Hayao Miyazaki classics is guaranteed to leave a warm, fuzzy feeling inside. Now, this feeling is backed by science. A study published by JMIR Serious Games, a peer reviewed journal focused on how gaming is connected to education, health, and social change, looked into how the brain responds to both watching films produced by the Japanese animation studio and playing the open-world game The Legend of Zelda: Breath of the Wild. The researchers gathered 518 postgraduate students and divided them into four groups. Some played Breath of the Wild and some watched Studio Ghibli films like My Neighbor Totor…

  11. In a single day, OpenAI laid out the two pillars of its next empire: first, it signed a sweeping deal with AMD to secure no less than six gigawatts of GPU compute, an agreement that could give it up to a 10% stake in AMD if certain milestones are met. Then, on stage at DevDay, it unveiled a new layer of “mini-apps” that live inside ChatGPT, turning the chatbot into something much bigger: not a product, but a platform. Together, these moves define OpenAI’s ambition with perfect clarity: control the power and control the interface. Power, literally The AMD deal is more than a supply contract: it’s a signal. Six gigawatts of GPU compute by 2026, the first one…

  12. There are many reasons why someone may have a second job or some kind of side gig when they’re working for you. They may have financial needs that are greater than what you can pay. They may have expertise that enables them to consult or engage with other businesses. They may have a passion project or startup that they’re nurturing while they work for you. Whatever it is that is driving your employees, their other line of work can affect their performance for you. It is valuable to understand what your team members are doing and the impact it is having on their responsibilities for you. Some workplaces (like mine) require explicit declarations of conflicts of inte…

  13. Johnson & Johnson on Tuesday raised its 2025 sales forecast after reporting quarterly earnings that topped Wall Street expectations, and announced plans to spin off its orthopedics business into a standalone company. The healthcare conglomerate now expects product revenue of $93.5 billion to $93.9 billion, about $300 million higher than its prior forecast and above analysts’ expectations of $93.4 billion, according to LSEG data. Alongside the upbeat forecast, J&J said it plans to separate its orthopedics business into a standalone company named DePuy Synthes within the next 18 to 24 months, marking its second major spinoff since 2023. J&J’s orthope…

  14. The J.M. Smucker Co. says it doesn’t have a problem with other companies selling their own prepackaged, crustless sandwiches like its own popular Smucker’s Uncrustables. They just have to get their own design. Uncrustables is on its way to becoming a $1 billion brand, so of course there will be knockoffs, but according to Smucker, a recent Trader Joe’s version of Crustless Peanut Butter & Strawberry Jam Sandwiches is a bit too blatant. The company is using the design of the Trader Joe’s product and packaging to prove its point in a new lawsuit. Smucker accused the grocery store chain of “an obvious attempt to trade off of the fame and recognition” of Uncrustab…

  15. The one practical career security no one can take from you is control. I’ve built my career on five core mindsets that helped me transition to being responsible for my own career success. It’s how I run my professional life. Careers are not just built. They’re owned. That’s how you become indispensable. Your career isn’t a ladder. It’s a business. And you are in charge. Most people treat it like a job. I treat it like an asset. Every skill, every project, every task matters. If you want leverage, freedom, and a career that works for you, these mindsets can help you take your career to another level. They can determine your choices, growth, and freedom. And change how …

  16. Over the past few years, business leaders have lived through a masterclass in volatility. A global pandemic, supply chain breakdowns, surging cyberattacks, economic whiplash, and now the rapid acceleration of artificial intelligence have reshaped markets in unpredictable ways. For many executives, resilience once meant little more than business continuity planning: extra servers, backup systems, and insurance policies. But the world we lead in today demands more. Resilience is no longer just about defense—it’s about growth. The organizations that thrive amid disruption are not those with the strongest walls, but those with the most flexible foundations. They are a…

  17. Robert Redford’s legacy and mission were always going to be a key component of the 2026 Sundance Film Festival, which will be the last of its kind in Park City, Utah. But in the wake of his death in Septemberat age 89, those ideas took on a new significance. This January, the institute that Redford founded over 40 years ago, plans to honor his career and impact with and a screening of his first truly independent film, the 1969 sports drama “Downhill Racer,” and a series of legacy screenings of restored Sundance gems from “Little Miss Sunshine” to “House Party,” festival organizers said Tuesday. “As we were thinking about how best to honor Mr. Redford’s legacy, it’…

  18. Not content with having hundreds of millions of users peppering ChatGPT with queries and conversations every day, OpenAI wants to further embed itself in our digital lives. This week the company released Atlas, an AI-laden web browser it hopes will challenge incumbents and be adopted at scale. Atlas is one of a raft of AI-powered browsers that have been unleashed on the market in recent months. Perplexity, the AI answer engine, has Comet. Opera, a smaller European competitor to the likes of Mozilla Firefox, Google Chrome and Microsoft Edge, released Neon, which has its own AI functionalities. OpenAI stands a better chance than most of dislodging Google Chrome, which is …

  19. By noon on a recent Tuesday, my calendar had already decided what kind of manager I would be. Back-to-back 1:1 meetings until the end of the day. Nothing was on fire, yet nothing was moving either. That might be fine in a slow cycle. It is not fine when you are releasing new features in real time and your best engineer has three recruiters in her inbox. In this market, teams don’t just compete on comp alone. They compete on how much freedom they have to actually create and build. We ran a simple test at my company. We canceled the standing 1:1. We kept space for new hires and anything sensitive, like a performance review. Everything else moved to an as needed basis.…

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