Blog, YouTube & Content Monetization

In a general sense, workplace leaders are trained to focus on what can be seen and measured. They’re taught to pay close attention to employee performance, productivity, and efficiency—often without realizing that some of the most important aspects of work will never appear in any of these metrics. What too often goes unseen is how people experience their work. Whether they find meaning in what they do. Whether they feel connected to it and to the people around them. Whether their work aligns with who they are. To some, these may sound abstract or insignificant. They are not. They are core drivers of human well-being—and therefore of employee motivation and achievement.…

For years, leaders advanced by outperforming others, knowing more, producing more, delivering more. Performance earned authority. That equation has changed. Artificial intelligence now generates ideas, analyses, and strategies in seconds. What once set strong performers apart, speed, output, and insight, is no longer a differentiator. As AI expands what leaders can produce, something else is becoming clear. The leaders who stand out are not the ones with the most information. They are the ones who project confidence, clarity, and credibility when it matters most. Leaders are no longer evaluated primarily on what they know. They are evaluated on how they lead w…

If you’re prone to anxiety, chances are you’ve received a lot of frustratingly simple advice over the years. Go for a walk! Get more sleep! Meditate! To be clear, all of these are good ideas. But when your brain won’t turn off, they’re often not enough. That’s especially the case for high-functioning, high-achieving individuals. Part of the disconnect might be that we often confuse stress with anxiety. Although the two are related, they’re different problems that demand distinct solutions. While stress is usually circumstantial—a response to external demands—anxiety generally comes from within, and might or might not involve an active trigger. While stress might d…

The most challenging conversation to have with brands is one that defies a commonly held belief: great content is enough. For decades, the marketing industry has abided by the same foundational belief that if they create something worthy of attention, their target audience will naturally engage with it. But this approach is a liability for both their reach and revenue. Today, brands are rapidly losing ground to content creators and bot farms, which each exhibit stronger algorithmic intelligence. Recommendation engines are governed by engagement velocity rather than resonance. Regardless of quality, the content that ultimately keeps users on the platform longest–watchi…

AI is everywhere these days. Try as you might to avoid it, you’re not likely to succeed. LinkedIn, though, is attempting to draw a line in the sand and, if not completely eliminate the AI slop on its pages, at least cut back on it. The company plans to target low-quality AI posts that distract its users from finding value on the platform. That has been a growing problem in recent months as people have trawled LinkedIn for engagement among professional users. The company’s VP of product, Laura Lorenzetti, says LinkedIn isn’t banning all posts generated by artificial intelligence. Some, she concedes, actually have some value. Others, though? Those need to go. …

Energy costs are increasing, and while it may cost a lot more than before to heat or cool a home, they’re basically peanuts compared to operating a hockey arena. That’s why the National Hockey League is bringing in a building automation heavyweight to help. This week, the NHL announced a new partnership with Honeywell aimed at increasing the efficiency of hockey facilities around the country in an attempt to lower operating costs. The multi-year partnership makes Honeywell—a massive company that provides products and services to many different industries—the “Official Building Automation and Energy Management Partner of the NHL.” The primary issue the partnership …