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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. We all think that we have great ideas. And we all tend to fall in love with our own ideas because, well, they’re ours. But most of my ideas—and yours—are probably mediocre. And no, that’s not an insult; it’s just a fact about the way most ideas are generated. I mean, if we were all genuinely spewing game-changers the world would be in a much different place than it is today. Most ideas are created without much thought or insight or pushback—and could probably benefit from people challenging them a lot more. Way too many ideas get approved that shouldn’t have made it out of the conference room, but with lack of time, energy, and questioning, they move forward at an al…

  2. As CES 2026 gets underway, Havas Media Network North America is publishing its 2026 Predictions Forecast, outlining the forces we believe will define the year ahead and separate brands that grow from those that fade. This perspective is drawn directly from that report and grounded in what leaders are seeing, discussing, and debating in Las Vegas this week. CES has always been where the future shows up first. But walking the floors this year, one thing is unmistakable: The industry is no longer dazzled by what’s possible. It’s demanding proof of what works. As technology accelerates, consumer expectations fragment, and financial scrutiny intensifies, 2026 is…

  3. In two years, there could be a space station orbiting the moon. NASA’s Gateway Lunar Space Station, set to launch as early as 2027, will support the Artemis IV and V moon missions and, eventually, be a jumping-off point for missions to Mars. And maybe, one day, a colony. But before any of that can happen, the Gateway will need a power source—a powerful one, at that. The challenge is getting that energy supply into orbit the way anything reaches space: in the nose cone of a rocket. Gateway’s power will come from a pair of blankets of photovoltaic cells, known as Roll-Out Solar Arrays (ROSAs). Each is roughly the size of a football end zone, and together they’ll pro…

  4. When you think of tools for studying substance use and addiction, a social media site like Reddit, TikTok, or YouTube probably isn’t the first thing that comes to mind. Yet the stories shared on social media platforms are offering unprecedented insights into the world of substance use. In the past, researchers studying peoples’ experiences with addiction relied mostly on clinical observations and self-reported surveys. But only about 5% of people diagnosed with a substance use disorder seek formal treatment. They are only a small sliver of the population who have a substance use disorder—and until recently, there has been no straightforward way to capture the experien…

  5. For years, AI at work felt like a quiet helper in the background. It summarized meetings, suggested text, and answered questions when we asked. That era is ending. The latest AI agents are beginning to move through systems more like teammates. They join projects, update plans, and act across teams. For the first time, organizations are effectively bringing on colleagues that can see more of the workplace than any single person ever could. I’ve spent years building tools to give teams clarity and save them time, so I see the upside. But that shift forces a harder question: what does it really mean for an AI to “see everything” in a workplace? The ethical issue …

  6. Curving walls of clay brick and the dappled light of a forest canopy make up the design of the 2026 Serpentine Pavilion, the annual architectural installation that has become one of the field’s most prestigious commissions. This year’s pavilion is being designed by Isabel Abascal and Alessandro Arienzo of LANZA atelier, a Mexico City-based architecture studio. An annual installation outside the Serpentine art gallery in London’s Kensington Park that is freely open to the public from June through October, the Serpentine Pavilion is high-brow design that’s unusually accessible. Isabel AbascalAlessandro Arienzo Hitting the premise on the nose, LANZA atelier’s desi…

  7. Iranians have been struggling for nearly two weeks with the longest, most comprehensive internet shutdown in the history of the Islamic Republic — one that has not only restricted their access to information and the outside world, but is also throttling many businesses that rely on online advertising. Authorities shut down internet access on Jan. 8 as nationwide protests led to a brutal crackdown that activists say has killed over 4,000 people, with more feared dead. Since then, there has been minimal access to the outside world, with connectivity in recent days restored only for some domestic websites. Google also began partially functioning as a search engine, with …

  8. In the world of business, we tend to believe that success is a direct result of talent, resources, and a “great idea.” We expect that if a company has a track record of dominance, like Google, Amazon, or Apple, they are a sure bet for the next big thing. Yet, the history of innovation is littered with the wreckage of unexpected flops launched by industry giants. From the futuristic promise of the Segway to the early dominance of MySpace, these failures prove that even a massive war chest and a visionary concept cannot guarantee market survival. Here are some of the traps that companies fall into. The ‘Solution in Search of a Problem’ Trap One of the most common…

  9. Back on December 15th, Dallas Mavericks rookie Cooper Flagg became the youngest player in NBA history to score more than 40 points in a game. It was also just the third time a teenager had 40 points, five rebounds, and five assists in the league’s 79-year history. The only other two players to achieve that last stat line were LeBron James and Kevin Durant. Given that elevated company, and the fact that James, Durant, and about 65% of the NBA wear Nike shoes, it is still a bit of a shock to see Flagg donning New Balance. The privately-owned, Massachusetts-based shoemaker has gradually built a comparatively small, but elite roster of athlete ambassadors ove…

  10. For as much as we heard about AI in the past year, the top two best places to work in the U.S. are decidedly AI-free. Crew Carwash, an Indianapolis-based chain of car washes with 55 locations in the Midwest, claimed the top spot on Glassdoor’s list of the best places to work in 2026. In-N-Out Burger, the beloved chain with 400-plus locations, also moved up one spot this year to rank as the second-best place to work in the U.S. From there, however, tech and AI companies dominated nearly one-quarter of Glassdoor’s ranking of the top 100 companies with Nvidia claiming the third spot. But this industry’s representation on the list has actually come down somewhat in re…

  11. Below, J. Eric Oliver shares five key insights from his new book, How To Know Your Self: The Art & Science of Discovering Who You Really Are. Eric has been teaching at the University of Chicago for 20 years as a professor of political science. He has published six books and numerous scholarly articles on topics ranging from the “obesity epidemic” to the sources of conspiratorial thinking in American politics. He is also the host of the Knowing podcast. What’s the big idea? We suffer because we mistake the fluid process of being for a fixed identity. Flourishing begins when we learn to bring into alignment and balance the forces that shape the self. List…

  12. It’s fair to say that Minneapolis-based Target is going through a rough patch as a result of declining sales and customers. After facing boycotts, tariffs, and a massive surge of federal U.S. Immigration and Customs Enforcement (ICE) operations in its hometown, Target, long overdue for a big change, made one this weekend—appointing a new CEO. Michael Fiddelke, who began his career at Target more than two decades ago, officially took over as chief executive officer on Sunday. He was previously Target’s chief operating officer and its former chief financial officer. (Last summer, the retailer announced he’d be succeeding longtime CEO Brian Cornell.) “While we have r…

  13. The Super Bowl is mere days away and chances are you’ve seen most of the ads already. Right? Let’s rewind for a 10-second Super Bowl ad history lesson that goes like this: In 2011, Volkswagen decided to drop its full ad—called “The Force”—online the Wednesday before the Super Bowl. This was brand marketer blasphemy! But it worked. Ever since, more and more brands began dropping ads earlier and earlier, which then evolved into creating teasers for the ads to run even earlier. If you’re confused as to why this happens, don’t sweat it, even Christopher Walken wasn’t sure in BMW’s 2024 Super Bowl teaser. Super Bowl commercials are no longer just Super Bow…

  14. Mark Zuckerberg’s new house in Miami Beach has sweeping waterfront views. It also sits at ground zero for climate change. Zuckerberg and his wife, Priscilla Chan, are the latest in a string of billionaires and celebrities to move to Indian Creek, a private island in Miami’s Biscayne Bay. Neighbors include Jeff Bezos, who owns three homes on the island, as well as investor Carl Icahn, Ivanka The President, and Jared Kushner. Like much of Miami, the area faces mounting climate risks. “It’s very subject to flooding and rising seas,” says Stephen Leatherman, an environmental professor at Florida International University who studies the state’s islands. Miami’s sea…

  15. When my business went through a difficult season, I turned to my friend, ChatGPT. I asked the Large Language Model (LLM) for insights and advice on how to leverage my strengths and pivot my business as budgets for women’s leadership programs shifted downward. When the well-framed answers started pouring in, I didn’t pause to check in with myself and ask if my opinion diverged from ChatGPT or whether this advice aligned with my values and mission. In fact, I didn’t even think to ask ChatGPT what might work in my favor if I just stayed the course. I was a “LLeMming”: a term Lila Shroff uses to describe compulsive AI users in The Atlantic. Lila Shroff shares that just as th…

  16. Could a film industry entirely crafted from AI ever exist? Social media is abuzz with movie scenes made with Seedance 2.0, the latest tech in AI video generation, including everything from a fight scene between Brad Pitt and Tom Cruise to an alternate ending for The Lord of the Rings. The tech’s proponents predict AI is the future of movies—but an actual brain behind Hollywood hits, Ben Affleck, is trending for his counterargument: AI may be a powerful tool, but it’s nothing without human creativity. Affleck recently shared his take on AI-generated writing in an appearance on a podcast. As an Oscar-winning screenwriter himself for Good Will Hunting (not to mention…

  17. The 2026 Milan-Cortino Winter Olympics is set to debut a new sport: ski mountaineering, also known as skimo. Over the course of two days at the Stelvio Ski Centre located in Bormio, Italy, 36 athletes will compete in three main events: men’s sprints, women’s sprints, and mixed relay. The race is part endurance and speed, as typical skimo competitions feature athletes racing against each other as they ascend uphill with support of climbing skins before skiing downhill. The Winter Olympics version, however, differs in format. This version compresses the competition into a roughly three-minute race. Each leg of a skimo race requires its own specialized equipment. …

  18. A new 3D-printed construction technique turns corn into a novel building material. Corncretl is a biocomposite made from corn waste known as nejayote that’s rich in calcium. It’s dried, pulverized, and mixed with minerals, and the resulting material is applied using a 3D printer. This corn-based construction material was made by Manufactura, a Mexican sustainable materials company, and it imagines a second life for waste from the most widely produced grain in the world. The project started as an invitation by chef Jorge Armando, the founder of catering brand Taco Kween Berlin, to find ways he could reintegrate waste generated by his taqueria into architecture.…

  19. The annual NFL tradition of firing the head coach as the season ends continues. This year, 10 top coaches got the axe, a staggering 31% of all NFL coaches. And they include football legends like John Harbaugh, after 18 seasons with the Baltimore Ravens, and Sean McDermott, who took the Buffalo Bills to the playoffs in eight out of nine seasons. Firing the head coach—just like firing the CEO in the business world—is the easy answer, and it looks good in the media: decisive, forward-looking, taking action. But, most times, this act alone falls short of fixing the problems that contributed to an organization’s failures. PART OF A SYSTEM In reality, the CEO is part…

  20. The Reese’s brand just took a hit from an unlikely source: the descendant of its founder. In 1919, H.B. Reese created his eponymous candy company. In 1928, he invented the flagship peanut butter cups that would define his brand, and in 1963, his sons sold the company to The Hershey Co. Now, H.B. Reese’s grandson Brad Reese is standing up for his grandpa’s original recipe, alleging that Hershey has replaced a portion of Reese’s Peanut Butter Cups’ key ingredients with lower-quality alternatives. Reese addressed Hershey via a LinkedIn post on Valentine’s Day that has since gone viral, claiming that the company now uses “compound coatings” instead of milk chocolate, …

  21. By now, the so-called “Staples Baddie” may have crossed your feed with her tutorials and informational videos exploring her workplace. TikTok creator @blivxx, known online as Oblivion, started getting attention in January for highlighting niche services and products offered at Staples. It’s a distinctly Gen Z approach to social media. Videos from Staples Baddie (whose real name is Kaeden) feature ASMR, heavy slang, and an authenticity that has viewers—and brands—hooked. Comments on Kaeden’s videos range from tame (“Staples better give you your flowers asap” on a January 21 post about business cards) to unhinged (“Staples did my BBL” on a February 6 video about the…

  22. Walgreens will lay off hundreds of employees as the pharmacy chain continues to struggle with increased competition and higher-than-desired costs. On top of this, the newly private company is expected to close at least another few dozen retail stores in 2026. Here’s what you need to know. What’s happened? Walgreens has announced that it will cut at least 628 jobs across two states, according to communications it sent to the states in question earlier this month. A Walgreens spokesperson confirmed the layoffs with Fast Company when reached for comment. News of the layoffs was first reported by Bloomberg. The job cuts include 469 positions in the company’s ho…

  23. We have a complicated relationship with creativity. Intuitively, we understand its value—the ability to produce new ideas and novel innovation. Instinctively, we know that it presents opportunities for marketplace advancements. When we think of some of the most revered organizations in modern times, like the Apple’s and Disney’s of the world, we point to their creative contributions and their impact. However, although most companies revere organizations with a creative culture, there is a deep-seated misnomer that some companies are inherently creative and others just aren’t, as if creativity is a rare gene or a divine gift that is bestowed on some and coveted by others. …

  24. The fleeting nature of the Olympic Winter Games makes them all the more alluring. The scarcity is almost sacred. Competitors work their whole lifetimes for one shot at glory that takes place over a period of just a few weeks. To celebrate every athletic achievement at the XXV Olympic Winter Games, the closing ceremony will take place Sunday, February 22. Here’s everything you need to know including how to tune in. Where will the Milano Cortina Olympic Closing Ceremony take place? Just like William Shakespeare intended, it’s fair in Verona where we lay our scene. The Milano Cortina Closing Ceremony will be held at the Verona Arena, which many historians believe …

  25. This story was produced by Grist and co-published with Source NM. The first thing Andy Barrientes noticed when he showed up for his shift at RMS Foods on Valentine’s Day in 2005 was the cloud of black smoke emanating from the building. A fire had started in the factory around 4:20 p.m., not long before Barrientes was scheduled to clock in as maintenance manager at the food manufacturing plant in southeastern New Mexico. The blaze had caught his coworkers coming off the day shift by surprise; they reported smelling the smoke before seeing the flames. When Barrientes arrived, he saw the staff huddled together at the park across the street. “Everyone was holding han…

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